CO-HOST | Make Money by Selling Your Digital Twin??

Summary

Podcast Summary: Travis Makes Money

Episode: CO-HOST | Make Money by Selling Your Digital Twin??
Host: Travis Chappell
Co-Host/Producer: Eric
Date: February 6, 2026

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Episode Overview

This episode dives into the incredible news that viral content creator Khabane “Khaby” Lame has sold his personal brand company—including his AI-enabled “digital twin”—for an astonishing $900 million. Travis and Eric react in real time to the deal, using it as a springboard for a wide-ranging discussion about the value of digital likeness, the ethics and future of AI-generated content, and what it could mean for creators and the entertainment industry. The conversation also touches on the democratization of filmmaking technology, skepticism about AI, and the role of accidents and humanity in art and content.

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Key Discussion Points & Insights

1. Who Is Khabane “Khaby” Lame?

• Eric is surprised Travis doesn’t know who Khaby Lame is, introducing him as “one of the most popular content creators of all time” (00:54).
• Khaby is known for nonverbal comedy—he reacts to overcomplicated life hacks by shrugging, amassing 160 million TikTok followers (01:27), and recently made a cameo in Bad Boys.
• His main appeal: relatable, wordless humor with global reach.

2. The $900 Million News: Selling Your Digital Twin

• Breaking news: Khaby sold his company—which includes “his face ID, voice ID, and behavioral models for AI digital twin development” (02:28).
• Travis speculates the amount is at least “nine figures, 100 million plus” (03:07), but Eric eventually reveals the headline number: $900 million (03:47).
• Eric’s initial reaction: “That is so crazy. Like, you expect it from somebody like a Mr. Beast…” (03:58)
• Travis: “Frankly, I don’t even know what to say about that. Like that blows my mind that somebody with a short form channel that doesn’t even talk… can sell it for that” (05:30).
• Deal details: Sold to Rich Sparkle Holdings, a $56B Hong Kong-based NASDAQ firm, reportedly in an all-stock deal (08:00).

3. Ethics & Value in Selling Digital Likeness

• Eric: “Talk about selling your soul… that’s a crazy thing to sell. Especially at 25, where they could start doing whatever they want with you.” (02:28-02:50)
• Travis wonders about longevity: “Maybe for like the first two Coca Cola commercial[s] you’re like, oh look, it’s him. And then you start going like… now they just have an AI version of this guy shrugging, right? It would be like trying to take… Mr. Beast and do [copycats]… It doesn’t work. What’s the payoff?” (07:15)
• Eric raises skepticism: Will an AI version have lasting appeal? Will audiences know/detect the difference over time?
• They joke about corporate maneuvers and the possibility of something “weird” or “money laundering” behind the deal (09:47).

4. AI and the Future of Content Creation

• The hosts express discomfort with generative AI replacing human talent, but recognize some value in AI tools (06:34-07:42).

• Example: Old Hollywood stars resurrected digitally—like the proposed James Dean AI movie—feels “soulless” (10:34).

• Eric: “The charm is that it’s him… Like, is anybody gonna watch [an AI copy]?” (07:06-07:15)

• Travis: “It’ll probably just end up becoming its own genre… if you’re a fan of that you can go watch it” (11:32-11:35).

• Both agree the “non-human” feel of AI is off-putting and that real, imperfect moments make art memorable (12:11-13:37, 15:08-16:05).

  Eric (on fake content): “What’s sketchy about [AI] is like whenever I see a video that’s unbelievable, now that’s my first thought: ‘Oh, that’s AI’ when in reality it could have just been an awesome video.” (13:26)

5. AI in Filmmaking: Pros, Cons, & Democratization

• Using AI to cut costs could democratize film, making high-quality tools available to more creators rather than just big studios (19:16-21:08).
• They reference advanced simulation tools from the early 2000s (“AI” in King Kong and Pirates of the Caribbean)—amazing but expensive and gatekept by massive budgets.
• Eric: “If you can shrink a film budget… and fund more of those projects, then it’s more like best story, best director, best acting wins… rather than people with the biggest budgets” (20:52).

6. Humanity in Art and Filmmaking

• Imperfections, accidents, and real-time decisions create movie magic that AI can’t reproduce.
• Citing Princess Bride, Travis mentions director Rob Reiner’s “beautiful mistake” shot—something you can’t “prompt” with AI (16:09-17:45).
• They reminisce about practical effects in Lord of the Rings—real crowds, models, and physical artistry that give movies lasting emotional resonance (22:39-24:18).

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Notable Quotes & Memorable Moments

• Eric (on the deal):

  “He authorized the use of his face ID, voice ID and behavioral models for AI Digital twin development. Talk about selling your soul.” (02:28)

• Travis (on short-form value):

  “That blows my mind that somebody with a short form channel that doesn’t even talk… can sell it for that.” (05:30)

• Eric (on AI appeal):

  “The charm is that it’s him. Is anybody gonna watch like maybe for like the first two Coca Cola commercial[s], you’re like, oh look, it’s him… then you start going like, so now they just have an AI version of this guy shrugging.” (07:06)

• Travis (on AI's limits):

  “That’s the stuff you can’t copy, where it’s like…the intent…or the mistakes because there’s real humans.” (17:08)

• Eric (about selling personal likeness):

  “If someone offered you to buy your likeness—voice, just buy you, basically—would you do it?” (25:26)
  “For $900 million? Yes. 800? Absolutely.” (25:39)

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Timestamps for Key Segments

• 00:23-02:00: Introduction to Khaby Lame
• 02:00-05:00: News breakdown—Khaby’s company, “digital twin” rights, sale speculation
• 05:00-07:06: Analysis and awe at the $900M value and AI ramifications
• 07:06-09:52: Ethical questions, buyer info, and AI skepticism
• 10:34-12:40: AI's role in media, authenticity concerns, and human connection
• 13:12-15:22: Rise in AI-generated viral videos, problem of “faked” content online
• 16:05-17:45: Movie magic and irreplaceable imperfections (Princess Bride example)
• 19:16-21:08: AI democratizing filmmaking, tools vs. total replacement
• 22:39-24:40: Lord of the Rings as a case study—practical effects vs. AI
• 25:26-26:33: Would you sell your personal likeness? Downward negotiation game

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Conclusion & Takeaways

• Content creation’s evolving economics: Even the simplest, most recognizable digital brands (like Khaby Lame’s “shrug”) can command staggering sums in the age of AI and global attention economics.
• Human value vs. technological replication: There’s skepticism about how sustainable, valuable, or ethical it is to hand over personal likeness for AI-powered commercialization.
• The future is open: AI will undoubtedly reshape entertainment and content, but authenticity and “the human element” remain irreplaceable—for now.
• Final call to action:

  “If you’re not creating content, you could be missing out on $900 million also… Go create some stuff. You never know what’s going to happen.” (25:04, 26:39)

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For new listeners:
This episode is equal parts shock, laughter, and thoughtful debate. It’s a must-listen for anyone curious about the next wave of digital entrepreneurship, AI, and the evolving value of personal and creative capital.

Transcript

[A]

You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make more money. Today on the show, my producer Eric is in studio. What's up, dude? Dude.

[B]

Breaking news. Do you know, I don't know if I should have looked it up before. Know the guy that goes no. Kabi Kabi Lame or KB Lame?

[A]

I don't know that.

[B]

What the heck? Do you really not know who that is?

[A]

The guy who just shrugs his shoulders?

[B]

Yeah. Do you know who I'm talking about?

[A]

No. You just reminded me of Jim from the office.

[B]

Wait, is it kb? How do you KB in lame?

[A]

I like how you're asking me how to say the name of.

[B]

He's like the most popular. He's like one of the most popular content creators of all time.

[A]

I don't know, dude.

[B]

You don't know who this guy is? This is one of. This is like his whole stick. You never seen this guy? Nope. What the heck? He's like. He was in Bad Boys. He had a cameo. Really? The dude's got 12 million subs here. But he's got. He's got. I think he's the most followed Tik Tok creator. Really? Yeah, yeah, 25 years old. Let's see. Look at this. He's got 160 million followers.

[A]

What movie is this that he was on?

[B]

He was in Bad Boys. He had a quick cameo. But he's. He's known for just like someone does something complicated and then he posts a reaction and he just shrugs.

[A]

That's crazy.

[B]

It's. You've never seen his content?

[A]

I literally don't think so.

[B]

I'm really actually. You've never seen even a meme.

[A]

Flabbergasted.

[B]

You've never seen that guy?

[A]

I don't think so.

[B]

Okay, for everybody else who's listening, who knows who he is. KB Lame is his. Is his account. Everybody follows him. You probably follow him. Don't even know.

[A]

Well, if he has 160 million.

[B]

But there was some news that just broke about him. Oh, really? Okay, so he just sold his company, which is based around him. It's a personal brand company, which is like. Those are super rare to sell. But want to guess how much he sold this for? And here, let me read you the.

[A]

Exact personal Brand company meaning, like it's literally just his brand and sponsorship.

[B]

I'll tell you exactly what it is. How about that?

[A]

Okay.

[B]

He sold his. His company for X amount. He authorized the use of his face id, voice ID and behavioral models for AI Digital twin development. Talk about selling your soul. Because that's. That's a crazy thing to sell.

[A]

Yeah.

[B]

Especially at 25, where they could start doing whatever they want with you.

[A]

It must have been a pretty sum.

[B]

So again, he's a huge creator. Like 160 million. TikTok subs gets invited to tons of premieres. He's. He's massive. And he doesn't speak in his content at all.

[A]

I mean, I would have to guess it's nine figures.

[B]

How many is that? What's nine figures?

[A]

100 million plus.

[B]

Okay. I mean, you're. You're pretty close.

[A]

Is it less than that?

[B]

Is it not figures?

[A]

Is it.

[B]

How much do you think you sold it for? This is really took the wind out of my sales that you don't know who this is.

[A]

Yeah, I didn't. I genuinely don't. That's so weird. Maybe if I saw a couple of his videos, I might recognize it better.

[B]

But if you don't recognize that right there, you don't recognize him.

[A]

Okay?

[B]

That's his thing in every video. That's literally all his content.

[A]

150 million?

[B]

No.

[A]

200 million?

[B]

No. No.

[A]

300 million?

[B]

No.

[A]

Am I going the right direction?

[B]

Yep. Oh, just keep doing it. Seriously? Yep.

[A]

500 million?

[B]

No.

[A]

700 million?

[B]

No.

[A]

900 million.

[B]

Yes. He sold his likeness for $900 million. Travis, what do you think about that information?

[A]

I. I don't even. That. I don't even know what to say. That's insane. That is so crazy. Like, you expect it from somebody like a Mr. Beast.

[B]

Even him. If, like, I heard he sold his likeness for that month, I'd be like, really?

[A]

I would say. I would. I would not be surprised at that. Because. Because of the volume of attention that he has.

[B]

And.

[A]

And because the attention that he has is for so long. Like, and. And it's. His face and name and voice are all crazy recognizable. And he's just really great at attention economics. You know what I mean? So his. I would be like, well, I mean, that. That's sort of like what Spotify did with Rogan when they paid him that money.

[B]

But think about that, like, short form content creator shrugging, right? Got $900 million for his likeness, right. Rogan got an ongoing broadcast deal for 150 million. Like, right? What A loser.

[A]

Let's be fair. He didn't sell his name, image and likeness.

[B]

Yeah. And what's even crazier. So I think it's kabilame. I'm trying to remember how you pronounce it. But anyway, I'm just going to keep alternating between the two and then just hopefully in the edit we can clean up. But he started in 2020.

[A]

That's so crazy.

[B]

Creating content. So six years later, like middle of.

[A]

COVID and in six years he sold it for $900 million.

[B]

Yeah. You almost have to put your finger on your chain. $900 million. 100 million.

[A]

That's so crazy, dude. I don't even. Frankly, I don't even know what to say about that. Like that blows my mind that somebody with a short form channel that doesn't even talk.

[B]

Right.

[A]

And sell it for that.

[B]

And seriously doesn't like nobody knew. It's like there were videos I remember like a few years ago and it was like, it was like he speaks in this interview, like rare. And it was like, what the heck? But his estimates are on his net worth is he's worth around 80 million before this deal. Yeah. $980 million.

[A]

When did that happen?

[B]

Like literally, I think it was today or yesterday. I saved it because I was like, yeah, four hours ago.

[A]

Four hours ago. That's so crazy, dude. I don't even have anything good to.

[B]

Say about it because. Because you're mad.

[A]

It breaks my brain.

[B]

You're like, that could have been me. I started my podcast in 2020 as well. In two months before him. I haven't got any offers.

[A]

Not yet.

[B]

Not yet.

[A]

You're holding out for the billion.

[B]

That's why Coca Cola is probably going to use me for.

[A]

They came to you and they're like 700 million. You're like, no.

[B]

The thing that got me about this though was how value. Like. Because I have feelings about AI in terms of like. Especially in terms of like likenesses and like replacing like talent and stuff like that. Like, like generative AI.

[A]

I feel very weird about Silvers musicians.

[B]

Yeah. But I, I don't have like the. All AI is evil. But I also feel like a lot of the way it's used is pretty evil, I think. But. But I was curious to see how this plays out because yeah, he's super recognized. But like the charm is that it's him.

[A]

Right.

[B]

And I just, I sit there and go like, is anybody gonna watch like maybe for like the first two Coca Cola commercial or whoever bought it?

[A]

Yeah.

[B]

Which I should probably look up who bought it. But it's like maybe the first two commercials, you're like, oh, look, it's him. And then you start going like. So now they just have an AI version of this guy shrugging, right? And. And it's somebody else writing what the thing is that he's doing. It would be like trying to take like, I'm gonna dress up like Mr. Beast and do like, there's a billion of those people without AI that are copycatting. It doesn't work. Like, what's the payoff of this? Like, what's the value of it?

[A]

Who knows? But it's somebody with deep, deep, deep pockets that doesn't give two shits. You know what I mean?

[B]

Which always works out in the tech industry.

[A]

Yeah, they'll write it off.

[B]

You know who bought it. Look at all these posts. Rich Sparkle holdings in Hong Kong.

[A]

Makes sense.

[B]

What is that? What's Rich Sparkle Holdings?

[A]

Landmark deal.

[B]

It's a 56 billion dollar NASDAQ firm. So they're good.

[A]

Rich Sparkle Holdings. What else do they own in an all stock deal?

[B]

But I mean, that's still. I mean, that's so he could sell it right now.

[A]

I'm sure there's some restrictions on you. You. You don't get. But again, you don't get awarded that volume of stock.

[B]

You sound like the guy options. You sound like the guy when people won Wheel of Fortune and. And they win a million dollars. Congrats on your 200,000.

[C]

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[B]

You're like, it's all stock deal though. Loser. You're not very liquid, are you?

[A]

Absolutely not thinking. But again, he already had. If. If his estimated net worth was 80 million before this deal, then, then I think he was doing just like. I don't think he needs the cash.

[B]

That was just for us. Yeah, so it's a. That's so corporate services to creator LED commerce. Like many tech companies, I don't have any more clarity on what they do.

[A]

Because even because I know Stephen Bartlett from Diver CEO just raised pretty monster round for Flight Studio or whatever his network is.

[B]

Their roots lie in financial printing and Corporate services.

[A]

Interesting.

[B]

Okay. It's money laundering for sure.

[A]

Yeah, exactly. There's definitely something with us.

[B]

Huge shrug empire.

[A]

That's crazy.

[B]

Yeah, that's nuts. Oh, there we go again. I just. It's. Yeah, that's nuts.

[A]

Those are some targeted ads, huh?

[B]

I'm getting weight loss ads just so people know I'm getting weight weight loss ads for walking based on your weight and that they nailed the AI generated egregious body type. It's literally just a naked large body. But it looks like similar to me.

[A]

With a match for a head.

[B]

Yeah, it's very odd.

[A]

That is very strange.

[B]

I'm scared to keep scrolling as I. Anyway. But yeah, that's. That's nuts. I. But the thing that I. I curious to see because I know there's a hot studio.

[A]

I mean, that's the biggest one so far.

[B]

Yeah. But there. Well, and there's also, like I said, the thing that I just don't get is there's like a studio that bought the rights to James Dean and they wanted to do like a James Dean movie with like an AI. James Dean. Which is the thought makes me want to just puke and just go like, I hate our world so much. But it's like, that's not them. Right. And so like beyond, like, to me, even having an actor dress up as someone, they're making choices about who that person is. It just seems so, like. I don't know, it just seems so odd and I just don't see. It almost is like the, the way I always look at is like, it's kind of like the Marvel thing where it's like. It's like people eventually have gotten tired of just like, oh, all your favorite characters are in a movie. It's like, what's the story? Yeah. And I feel like that's kind of the issue with like all this stuff is like, it, it's. It's ip.

[A]

I think it'll probably just end up becoming its own genre.

[B]

Yeah.

[A]

You know what I mean? Where it's like, you, you. If you're a fan of that, you can go watch it. But I don't. At least, at least until you, like our kids generation is old enough to.

[B]

Be the people I will train.

[A]

Majority of commerce, you know. But like I'm saying, like, it's gonna have to be people who grow up with that as an option.

[B]

They're slot brain from day one.

[A]

Yeah, exactly. Well, you, you know, now, I just don't. I. I can't imagine that's gonna have any effect on Hollywood in a reasonable, a reasonably short period of time, like for us.

[B]

Right.

[A]

You know what I mean? Like, if anything it would just be like extras or something like that.

[B]

There's so many that there's just hate it because it doesn't feel human.

[A]

Right.

[B]

The same. And I think it's the same way people feel about a lot of like just non human stuff that just. It doesn't do anything for them. Like I. I literally now like, I'll get like, I'll get like just egregiously AI videos.

[A]

Yeah.

[B]

Where? And even worse when it like presents as real and I block, like, I just block. I'm like, I don't want to see.

[A]

Right.

[B]

And also I don't want this to get to the point. I can't tell because like, which is.

[A]

Already starting to happen.

[B]

I saw a video yesterday and it had tons of comments. I feel like I have a pretty good AI radar when I watch something and I saw a video pop up and I was like, this is AI. But it was like, it was a. And again the layers of like things you have to have going on mentally to create this. But it was like a video of an ICE agent being arrested by NYPD and like they're like yelling each other and. But it was totally AI generated for views because there's a lot of tension right now.

[A]

Right.

[B]

And like the comments were like a blend of people that were like, I backed the NYPD on this and. And I'm like, this isn't real. And those people probably.

[A]

There's a bunch of AI comments, but I'm just like.

[B]

Anyway, I just, I just.

[A]

That's what's sketchy about it.

[B]

There's so much that stuff.

[A]

The thing that I hate now about it is like whenever now when I see a video that's like unbelievable. Now it's my first thought like, oh, that's AI when in reality it could have just been an awesome video.

[B]

Well, there was a. There was a video even, even of like art. Like artists are painting stuff and they have to post like a time lapse of them painting. Right? But it's like now you could post an AI video of your timeless painting. And then the other one was, oh, Alex Ross, who, Who is a great. He is a great comic book artist for D.C. and he's like the whole kingdom come, Superman and all that. He posted a video that they did for the 60th anniversary or 60th. That sounds wrong. But anyway, anniversary of it. And it was created by all these animators. It looks exactly like the artwork and it's him. And he, he had to post in the caption, like, not. No, I was used. And a bunch of the comments were like, dude, I'm so disgusted you would use AI for this and that. You would, you know, you're an artist. And, and I was like, it's crazy that like now the assumption is that where it's like, I see something really cool, it has to be that.

[A]

Exactly.

[B]

And it's kind of. I don't know, I just, it's like.

[A]

I saw some like, animal. Oh, it was like, it was where.

[B]

It'S like a squirrel and a dog riding on a cat.

[A]

Yeah, right. It's like at first you're like, oh, that's awesome. And then you're like, nope, that's AI. There was one that like went crazy with. I think it was, it was like a, an animal shelter, but the dog chooses you or something. And it's like a bunch of people sitting in a room and like, they just let one dog out one by one and they go choose their owner and everybody. And like, at first I was like, oh, that's so cool. And then there was like one thing in the video that was like, wait a second, what was that?

[B]

The, the dog, the dogs were talking and you're like, wait a minute.

[A]

As a fifth paw, you know, like, yeah, dang, that's so close to being cool. Yeah, you know, it's just, it's, it's crappy that we're not going to, we're just literally not going. Able to tell.

[B]

Yeah, well, well, that was whatever. I didn't want to get in a big AI conversation, I guess, but, but I like, that's something that, that I think about as like a cinephile where I like, I, I, I love watching all of these older movies and like seeing how the technology develops and all this sort of stuff. And one of the things that I think just can't be replicated with the AI side is like the, it's the things that didn't go right or the things where like they took advantage of a moment or the things that. It's a mistake because there's a real human, there's real humans. And so like, like I was watching after Rob. Oh my God, ROB DIRECTOR of Princess Bride Why am I blanking on the name?

[A]

I don't know. Anyway, it's almost like you have a search tool directly in front.

[B]

I know Rob Reiner. Like after, after Rob Reiner passed, I was watching a bunch of behind the scenes stuff and he was Talking about in Princess Bride, there's a shot, it's like a gorgeous shot that you. I think it's been in the trailers and stuff, but it's like a shot of her going across the bridge and there's this beautiful lens flare that. That shines through and the clothes are flapping in the wind behind. And it's like this beautiful shot, like something that, like, most people would be like, I dreamed my whole life to make a shot like that. And he goes, I hate this shot. We only had a little bit of time. The sun was going down. I didn't want any lens flares or lights like that anywhere in the movie because it wants. I wanted to look like a storybook. He's like, I didn't want something to show you, like, oh, this was filmed. I want it to all look like just the scenes. And I thought two things. I thought, one, that's still a really cool shot and I'm glad it's there. But. But the other thing I thought was it's a. That's the stuff you can't copy, where it's like, it's like the intent of.

[A]

Saying you can't prompt the mistake.

[B]

Well, or. And you can't prompt like the. I mean, you can, but you can't like this idea of like, I don't want this thing, like, if you say, prompt me. A. A fairy tale look. Yeah, it's going to pull stuff like lens flares and beautiful things like that. It's like him taking the time to think. I want it to just be like a storybook. There's none of that. Like, I don't know. That's the stuff for me that just can't. Like, I'm a certified AI hater in that regard. But I also listen to like a James Cameron that's like, yeah, but tools like Smoke Simulation already kind of use that. We can. We can streamline some of these processes. Like, there's.

[A]

That's what I'm more fascinated with is that I had the founders of this company called Tachi AI And.

[B]

And it's Hitachi.

[A]

No. Oh, no. What's that?

[B]

I don't know. Wait, is. Wait, can I ask. Isn't Hitachi adult toy company? I don't know. Okay, wait. The reason I'm asking this. Hold on.

[A]

You would know better than I would.

[B]

The reason I'm asking this is. Is it. Hold on, let me look. Share my screen.

[A]

Hitachi Magic Wand.

[B]

Yes. Okay. Wait, is that what it's called? Yes. Okay, so this is what is confusing me. So the other day. So I know Hitachi as that an adult toy company. Right. And everyone listening, I know you all feel the same. The other day I was coming to. I was going to my house and I looked to the side and there was a. Like a bulldozer, like, or whatever they're called. They're all bulldozers to me. But something that picks up dirt on the side of the road, has like a big arm with like a little metal thing. It picks up dirt. Yeah. And it said Hitachi on it. And I was like, that is like a crazy. Is that the same company?

[A]

Is it?

[B]

I don't know. I'm asking you.

[A]

Oh, I don't know. Maybe. Maybe they're just an equipment manufacturer. I was like, shoot, they make everything from tractors to.

[B]

Well, I was like, man, they do some really heavy duty equipment. And they also do bulldozers. That's pretty good, huh?

[A]

That's a good one.

[B]

But I really did see that and I was curious if it's the same company.

[A]

Yeah. So that's not the company that I'm talking about.

[B]

What are you talking about?

[A]

This company is Tachi AI. I think it's Tachi AI, but that's. It's essentially a. AI editing tool for large film projects and stuff. And it's founded by a Hollywood editor as well as a director. And that, that was more what I was like a fan of is using. Using the tools to make the projects significantly cheaper to make so that the story ultimately starts becoming more front and center again. And it allows more, More people to make good movies rather than. Rather than exclusively giving the opportunity to people who have big enough budgets to buy the IP necessary to make a PAC man movie or whatever. You know what I. To make another sequel for something. Because those are the only things that actually make it in theaters. Even the good movies. Excuse me, Even the good movies don't make any money in theaters anymore, I think. Didn't Sinners lose a lot of money?

[B]

No. You fell for propaganda, really? Yeah. No, that movie made that movie like, bailed out Warner Brothers because they were about to go bankrupt. And then maybe it's the opposite.

[A]

Maybe I'm thinking the opposite.

[B]

Really.

[A]

Well, but there, there was some other, like, there was a couple movies recently that I was like, they, they did really well, very critically acclaimed. And it was just like money. Just like. I, I like the idea that, that if you can shrink a film budget from 120 million to 65 million.

[B]

Yeah.

[A]

And fund more of those projects and then it's just like Then it's more like best story, best director, you know, best acting sort of wins rather than people with the biggest budgets.

[B]

Yeah.

[A]

To market the movie or to. To. To create better special effects.

[B]

Right.

[A]

You know what I mean? So I feel like there's. There's a lot of cons, but I think there's some pros like that that will make like sort of help Hollywood recover a little bit from. Yeah, well, I think it's like streaming detriment that's happened.

[B]

Like this stuff. Like I said, like the stuff like water sims. Like, like. The problem is too is AI has become such a broad term where it's like, it's like. Like Peter Jackson used AI in King Kong 2005 because they created crowd simulations that would react naturally to Kong, which is really cool. If you ever want to watch a cool behind the scenes, imagine how expensive.

[A]

That was to do back then.

[B]

Right. Well, they basically programmed like a video game. So I think they used the same thing as Grand Theft Auto, but they basically programmed that whole scene in Times Square. Yeah, they programmed each person walking around with like three or four functions, like Runaway Panic, Scream. And then they could direct the, like the rough version of Kong wherever they wanted him to go before they finalized the shot. So like they would steer Kong to the right and all of them would scatter. And like, stuff like that. I'm like, that's really cool. Took a ton of artists, like Incredibly Complicated Thing or Pirates of the Caribbean. Like we're going to generate water effects that distort in certain ways in this scene. It's like you're not going to hand do each thing of that. But it's like. Yeah, but then you get into like totally changing the lighting or the actors. Then it's like, well, it starts getting a little weird, you know. And also that's sort of.

[A]

My point though is that those projects, that type of technology was exclusively reserved for those types of projects with those types of directors who got massive budgets to be able to do whatever they wanted to do. And now if you can do that for, you know, 1, 1000. Sure. Of the total cost and staffing, then it's like, oh, well, we kind of are making this a little bit more accessible to people who are just really good filmmakers. But also this didn't have access to that technology.

[B]

Some of the best stuff comes from people not having access and having to do something small.

[A]

With Peter Jackson and the Lord of.

[B]

The Rings trilogy is Versus the Hobbit. Some of the stuff having more money.

[A]

Some of the. Some of the stuff that they built for that. Did you ever see that video that they made about this? We're getting like way off.

[B]

I've watched every behind the scenes. I used to watch the extended editions and then like the two bonus discs at the end.

[A]

Yeah.

[B]

Like I was.

[A]

Do you see, for, for the first thing that always gives me chills is when they do the recordings for the battle cries at Helm's Deep in that arena that, like football arena. That's awesome. Yeah, it's like that is something that is way cooler than just replicating it on AI.

[B]

Like, give me the sound record. Yeah.

[A]

30, 000 people with a bat. Like, that's so cool. But also the, the pit at Isengard. The. Did you ever see that? The, the, like the, the mini model that they made to like to fly.

[B]

Through all the minutes and stuff?

[A]

Like, that stuff is so cool to me. And I, and I, I like the realism in those shots because it's literally a real thing that they built like this complicated tunnel system that they constructed from scratch to have these cameras floating through on jibs to like go underneath and through.

[B]

And just sitting at the table with Gandalf and it's like the table split into another force.

[A]

Yeah.

[B]

Let's watch Lord of the Rings. What a great movie. But see, that's the stuff that, where I go like, that's the stuff like, I'm not impressed even with Gandalf taking.

[A]

The lid off the teapot.

[B]

Yeah.

[A]

And then setting it back down on the stick.

[B]

Yeah.

[A]

Because it wasn't actually the. Like the teapot was on this.

[B]

I know, my brother. It's amazing.

[A]

So cool.

[B]

Well, anyway. Well, I know what everybody's wondering. Yes. Hitachi makes both the magic wand and bulldozers.

[A]

So same company.

[B]

Yep. So whatever you need to take care of all your trench needs manufacturing, you've got yourself taken care of there. Well, Travis, much like the Hitachi Magic wand, this episode is going to have many people buzzing with excitement. Go ahead and close us out.

[A]

Yeah, I guess biggest thing on this is if you're not creating content, I mean, you could be missing out on $900 million also.

[B]

So if he could call me because again, I've been creating for two months longer. And if I'd love to sell my likeness. Yeah, I don't like AI. But also for 900 million, nothing short might sell my soul.

[A]

Nothing short of a bill.

[B]

Well, if it stocks. I mean, come on, get out of here.

[A]

Yeah.

[B]

Take care of it.

[A]

I'm.

[B]

Wait, let me ask you that. If someone offered you to buy your likeness voice just by you, basically. Would you do it?

[A]

Well, for $900 million, you would? Yes.

[B]

Okay. 800.

[A]

Absolutely.

[B]

700.

[A]

Yes.

[B]

600.

[A]

Yes.

[B]

A hundred.

[A]

Yes.

[B]

100 million?

[A]

Yes.

[B]

90 million?

[A]

Yes.

[B]

80 million.

[A]

I'll tell you the number that I would.

[B]

No, no, no, let me keep going. 60 million. Yep. 50 million. Yep. 40 million.

[A]

Yep.

[B]

30 million.

[A]

Yep.

[B]

20 million?

[A]

Yes.

[B]

10 million.

[A]

Okay. I would like to say no. Like, I'm a principled man that would say no to that. But if, if there was $10 million cash, there's not a stocking paper in front of me.

[B]

And they said, here's $10 million.

[A]

$10 million cash wired to your account. And you know, like, it would be almost impossible to turn that down.

[B]

Nine million.

[A]

But I, but I, but I would say, for purposes of this exercise, I would, I would say no at 10 million. 10 million was where it's like we're getting to, like really, you know, we're getting really close here. Like, I. 10 million is probably the mark.

[B]

9.9.

[A]

Okay. Yes.

[B]

9.8. All right. Close this out.

[A]

All right. For those listening, go create some stuff. You never know what's going to happen. You could be shrugging your shoulders and then six years later cashing out on a 900 million payday. So anyway, remember, money only solves your money problems, but it's easier to solve the rest of your problems. Money in the bank. So let's start there. Here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.

[C]

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