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The 2026 Chevy Equinox is more than an SUV. It's your Sunday tailgate and your parking lot snack bar. Your lucky jersey, your chairs and your big cooler fit perfectly in your even bigger cargo space. And when it's go time, your 11.3-inch diagonal touchscreen's got the playbook, the playlist, and the tech to stay a step ahead. It's more than an suv. It's your Equinox Chevrolet. Together, let's drive. You're listening to the Travis Makes Money podcast, presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where somebody should help you make more money on this episode of the show. My producer Eric is in studio. What's up, man?
B
Travis, I love your Crocs. They're very nice.
A
Well, they're not Crocs, but.
B
Well, they're Adidas.
A
You of anybody should know.
B
Yeah.
A
That they're not Crocs.
B
They're so comfortable, huh?
A
Yeah, they're pretty comfortable, dude. I was, I was wanting to get some Crocs, so I. I was like,
B
have you ever owned Crocs?
A
I have not, no. But my kids have them. And then I find myself just like. You know when you're. You got to like, run outside for something.
B
Yep.
A
And you're like, I got to put my entire shoe on right now. Just feels like a chore.
B
Or you have to stomp on the back issue and ruin them over time. Like where you put your foot in and it's crunching down the back of the shoe.
A
I don't like.
B
You slip your foot in, but you don't get it all the way in. So it's like smashing the back of the shoe and it ruins it over time, like, very quickly. And then you do that a few times, you're like, dang it.
A
Yeah. And I don't like flip flops that much.
B
I wore those shoes that you're wearing. I wore those to Universal and wore them all day, and my feet felt great.
A
Damn, that's pretty great.
B
Because I was like, this might be pushing them too far. I didn't even put them in sport mode, dude. I was literally just had them on with socks.
A
Just sliding it, huh?
B
Yep. It was awesome.
C
Yeah.
B
All right.
A
They're nice. They're comfy.
B
Okay.
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Are you post gym shoes? Yeah, yeah, yeah.
B
So are you familiar with granny Bibbins? No. Okay. There's this old lady on Instagram and she's a. She's like a very, very conservative. Okay grandma. And her name is Granny Bibbins. And she posts a lot of like, you young people aren't gonna like this, but okay. And I used to find her comment or content endearing. I think when I first saw her, because it was like her. I think unless I'm thinking of some other person, I feel like it was just stuff on the farm with like, her grandson or something. But I feel like lately, like many people, she's pivoted to just be like, rage baiting people. And so she did the. And so now it's like very much like these gonna piss people off. But, you know, your hair shouldn't be blue, it should be brown. You know, whatever. So she did a video about finances. And I wanna get your take. Okay. And so you can see what we're dealing with here. I'll go ahead and flip my screen. This is Granny Bibbins.
A
Yeah, I definitely haven't seen her.
B
Well, now you're going to. She finds you in the algorithm.
A
10,000 comments.
B
Yeah, she gets a lot of. Let's see. Hold on, let me see how many people she has following her. She's a very big account. 1.6 million followers. Just telling it how it is.
A
Granny's cooking.
B
All right, here we go. Ready?
C
Yeah. And feelings with this one.
B
I'm going to hurt you Feelings with this one. That's like all our videos. I'm going to hurt your feelings.
C
Or complain about grocery prices and fill your cart with junk snacks, sodas, pre made, everything, then act shocked when it cost a fortune. You ain't broke. You just don't know how to shop. Back in my day, we bought ingredients, cooked meals, ate what we had. Now you all buy convenience and pay the price for it. Stop shopping like you're rich and maybe you won't feel so poor.
A
Well, let's. Let's open up the comment section.
B
Well, is.
A
First of all, you want me to comment on it?
B
Is Granny Bibbins cooking?
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I think she's lucky cooking with that.
B
God dang it, Travis.
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Because here's the thing. We have gotten to a place where, like, I even feel that even from how we grew up, from, like, we should just, like, you just used to shop at Walmart and pay less and, like, just wear generic random clothes and stuff. Now, like, everybody has to have name brand everything we have in our.
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In our counter. So in our kitchen, our counter is our table. And there's like a storage bin in the side of it, and that's like our snack cabinet for our daughter to go get food. She has a whole cabinet of snacks. It looks like a grocery store. And I was telling Tara, I said, it's kind of crazy because we had, what snacks do you want? And then it's like, here's the Little Debbie's for sweet. Here's the crackers for salty. And that was kind of it.
A
And she's got like, we didn't have a sweet option.
B
Oh, that's very sad, Travis.
A
Well, the sweet option was like, that's
B
why you're kind of bitter and acting like Granny Bibbins.
A
That's why you are Granny Bibbins coated.
B
Actually, you're kind of Granny Bibbins.
A
I'm kind of Granny Bibbins.
B
Your Granny Bibbins coated.
A
And we're live on match day as Doug reaches for a buffalo wing. He's got it. Oh, and he's gone for a can of Pepsi, too. What a finish. There's no doubt about it. It just tastes better. Match days deserve Pepsi. Do you hear that? Sounds like breakfast is ready. Because Quaker's coming in hot with Morning Nutrition. 100 whole grain oats and a good source of fiber to fuel the rhythm of your morning and kickstart your day. And that sounds absolutely delicious. Fuel to start whatever's next. Quaker, official sponsor of FIFA World Cup 26.
B
Let's go.
A
That was why I got fat after college, though, because it was like, now you can I control what's in my house? And then I've learned really quickly why my parents did. Your parents were cooking Sweet stuff in the house.
B
Your parents were cooking, huh?
A
They were. Well, no, but. Yeah.
B
Okay, so. So you think she's low key cooking?
A
I think she's low key cooking.
B
So here's. Here's some comments. Okay. And then you can. You can respond.
A
Okay.
B
Someone said while pulling out a $15 bottle of vinegar. That was $7 two years ago.
A
Okay.
B
That's an ingredient.
C
Yeah.
B
Okay.
A
But I think that her broader point of, like, if you make a sandwich, it's still going to be cheaper than buying a sandwich.
B
Not. What if you go to In n Out and get a burger?
A
Well, it's still cheaper to make a burger.
B
No.
A
At your house.
B
Well, a burger.
A
That's my point. If you buy the ingredients, it's going to be cheaper.
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Someone said to some degree that's true. However, increasing prices and high inflation with the housing crisis and a combination of other factors make the younger Generations worse off compared to the old.
A
Okay, two things can be true.
B
Okay?
A
But that doesn't mean that my biggest issue with it is the entitlement to feel like I deserve to buy whatever I want. And if I can't, there's a problem with the system and not with me. And it does not mean this is like my, you know, the caveats you always have to give when you say stuff like this. Because to me it's like, it does not mean that the system is not currently upside down and that it is not currently, you know, more difficult to buy stuff that even a decade ago was much cheaper. But that does not necessarily mean that. That you deserve to own and buy whatever you want just because you have a job. You know what I mean? Like, there was just an understanding back in her day that you just buy
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what you can afford your day to.
C
Old.
B
Yeah, you're old.
A
Three years older than you.
B
Well, okay, so here's some more. You ready?
C
Yeah.
B
Someone says no, granny. Sorry to say, but you're wrong. I buy ingredients, eat home cooked meals six to seven days a week, and my grocery bill is still nearly $400 a week for a family of three when a pint of blueberries cost nearly $5. It's no longer about the processed junk. They're going after the healthy stuff. I could cut my grocery bill in half if all I bought were things like chips and box Mac and cheese.
A
That seems cr. Is that, is that crazy? $400 a week for family.
B
I feel like we, we just did groceries. It was like six something, but it was for like the next like three weeks. Basically. Like by the end of the month we should be hitting fumes.
A
That sounds really high.
B
But most.
A
We should buy like the reason our
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stuff's expensive is because we buy meat.
C
Right.
B
Like meat is crazy. I do think that is true. This one person said this too. Junk and sweets are generally cheaper than meats, fruits and vegetables. Like we, we buy pretty healthy, I would say.
A
Yeah.
B
And it is crazy when you're like, oh, if you want to eat meat.
C
Yeah.
B
And you want to have like good vegetables and like, like, yeah.
A
If you want to eat eggs for breakfast instead of cereal, it's going to be more expensive.
B
It would be amazing if I could just be like chicken nuggets and macaroni.
C
Yeah.
B
Like every day.
A
Yeah.
B
Be so cheap.
A
So that, that is, that's probably good. That's a good point that I think that comment.
B
I think that's what annoys me about this video though.
C
Yeah.
B
Is the idea that like people are complaining. It conflates current pricing and just be like, it's because you go out too much.
C
Yeah.
B
And it's like, well, you're still like, it's it. It's still crazy different. What $40 got you back in your day.
C
Yeah.
B
Versus $40 now, even accounting for inflation. That's true.
A
But I'm saying like the processed foods part is something I definitely don't agree with because processed foods are super cheap. But the buying the pre made stuff or going out to eat, getting doordash or going out to eat compared to just again buying like buying a loaf of bread and some peanut butter and jelly are peanut butter and honey is
B
like, that is so gross. Dude. Have you had that said that? Have you ever had pizza with honey?
A
Yeah. Okay, well, you just avoided the question and asked something completely different.
B
I don't want to talk about it.
A
Peanut butter honey sandwich.
B
That sounds disgusting.
A
So good.
B
That sounds disgusting.
A
Peanut butter and honey on sourdough toast. Fantastic.
B
Here's another one.
A
But my point is like buying the ingredients is absolutely still cheaper than like, that's why we buy so much. Steak is like, steak is not super cheap to buy comparatively to other things that you other like protein sources you can buy. But I would prefer to eat that. And it's still cheaper than like going to Carl's junior For the family. Like, we can all split a pound of steak and you know, it's 14 bucks.
B
Someone said, this is crazy. I'm not saying it. Someone said, it's okay, Grandma. I know soon you'll be looking up at us.
C
Jeez,
A
Somebody's in their feelings.
B
In 1970, the average price of apples was 35 to 40 cents a pound. In 2020, the average price of apples was $1.17 to $1.34. $1 30. Why'd they put that like that? To $1.34 per pound, that's just over a 300% increase in price. Apples, apples. All caps. Republicans coping so hard.
A
$34.
B
Republicans coping so hard that they want to blame the families. We're going to survive for not knowing how to shop.
A
Hmm, interesting. I didn't get the sense that that was a political statement she was making.
B
Well, her shirt is a Republican shirt.
C
Oh, I see.
B
Someone said, how about this one? How about this one? You ready? This is a hot take. You ready?
C
Yeah.
B
Two things can be true at the same time. People are buying too much junk and grocery prices are absolutely insane.
A
Yeah, that feels more like mild.
B
Mitch Fork is cooking. That's his name. Do you like Mitchfork?
A
That's a good take. Because that's more how I feel about it, is, like, because I feel annoyed
B
when I see people go, like. To me, like, the vibe of the clip is your fault. It's the thing of, like, it's like when people go millennials. Again, I'm sure you've felt this more personally than me as a millennial. Like, I see it as Gen Z, and it hurts me for you. No, but when people go, like, well, millennials could afford this economy if they would stop getting avocado toast.
A
Oh, right.
B
And it's like, shut up.
A
Yeah, yeah. You know, yeah, that stuff's ridiculous.
B
It's a little bit different.
A
It's when you refuse to recognize the reality of the situation, that's where there's problems.
B
Right.
A
That's what I like about Scott Galloway's stuff is that he at least is, like, willing to just say what is. What is accurate about, you know, the situation. Like. Like that comment said, two things can be true. It's like, yeah, you can't talk about, oh, we bought our first house at 26 or whatever, and it's like, when your house was $34,000 and now the average home is, like, $400,000. That we can't. That's not. That is just not the same thing. We're not having the same conversation. It's not. That's not a matter of just like, well, you should have saved more money. It's like, well, I mean, theoretically, sure, but it's going to take me eight years of saving that money to put a down payment on the house instead of two. You know what I mean? Like, that is just a completely different environment that we're operating in, which is obviously sort of the reason for the show is to say that, like, all of those things are true. Yes. However, what does that mean for your future? If you accept that as your version of reality and then just continue going through life the same exact way, nothing's going to change, and all you're ever going to do is whine about it, in which case, I don't want to hear you whine about it, because, like, we can all recognize that that's the truth. We can all recognize that, like, yeah, housing is crazy and interest rates are high. And I mean, technically, historically, they're still pretty, pretty low. But you know what I'm saying, like, affordability is difficult and inflation is high. Gas prices, whatever. You can say all those things, but then at some point, just complaining about the fact that those things are true does not do anything to change the situation that you're in.
B
So vote for Spencer Pratt.
A
So you also have to be willing to try to do something about it personally, because nobody's ever going to care more about your personal finances than you are.
B
You want another Granny Bibbins?
A
Let's do it.
B
Let's get your response. I feel like you, like, privately just went follow. Yeah, I like Granny Bibbins. Here we go.
C
Seen it all back when I fed my family, we stretched every dog with beans, garden vegetables, and elbow grease. Now they got programs handing out cards like candy. And folks still say they're hungry. Real help teaches you to fish, not just hand you the fish every month. Learn to cook, grow something, and stretch a dollar. That's how you defeat the commies.
A
Commies is crazy.
B
That's why. That's why she turns down Social Security every month.
A
Why?
B
Because she doesn't want any money coming up.
A
Oh, yeah, that's not true. Though I'm sure she happily collects Social Security.
B
It's communist. All right, what do you think about that one?
A
Cookin' again?
D
Truth.
A
Sprinkled with the lack of recognition of the times, but also some social media content. So again, yeah, that. That's the. That's the dumb thing about short form content compared to everything else. We. We had a clip that went viral recently and somebody on there was saying, like. But you failed to mention, like, these four things that make this take incorrect. I was like, no, we did mention those things in the hour conversation we had. This is a 30 second clip, which is what all social media is like. There's. It's impossible to put in every single
B
caveat by nature out of context, unless you create the reel that's like five minutes and which nobody watches. All right, here's the last one. You want to watch this one. Look at that apron. Old Darth theater apron.
D
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A
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C
I want one.
B
Are you ready? Here we go.
A
Will you have today?
C
I think I'll have the burger. Will a vegan burger be all right? Will Monopoly money be all right?
B
I, you know what? I, I am gonna step across the aisle. I agree with that. I agree with the video.
A
Yeah. But the, the, the mentality, though, what she was talking about is stretching the dollar. I think that there's, there's some validity there.
B
Yeah.
A
That, like, because before, just there were no options. Like in the Great Depression it was like, well, are you going to die or are you going to grow some beans in your backyard?
B
The Great Depression. I had one of those last summer
A
and two summers ago I was rude, man. But you know, I'm saying like the,
B
I'm not going to.
A
I like the idea of stretching the dollar and because the result is never as bad as you think that it is. I think that's.
B
What does that mean?
A
Meaning that you don't have to enjoy all of life's luxuries to have a good life and to be happy and to, you know, have good relationships and all the things that are. That really matter. And if you like, there's so many people that. I just had a guy on the show. Who was it? Eric Huberman, who runs Hawk Media, which is one of the.
B
Hawk to a Media.
A
Yeah, Hawk to a media.
B
Hawk to Media. Yeah.
A
No, he runs Hawk Media, which is a massive marketing agency. They've made 20 plus acquisitions of different marketing agencies. And we were talking about how when he was in his early 20s, he was doing a couple of different jobs and he started a company. Then this guy came along and paid him a consulting fee to help him write a business plan for an E Commerce brand that he wanted to start. And the guy had a lot of money, but he didn't know anything about E Commerce. So he paid Eric a bunch of money to write this business plan. He ended up getting all the information that he needed, enough to decide that he did not want to do that business anymore. Then he bought Eric's E Commerce company from him, his clothing brand that he was building at that time, and then hired him to consult that company and paid him more money to do that than Eric was paying himself when he owned that company. And then he was doing other consulting side gigs. So he. At his estimation at that time, he was like, 25, making close to $400,000 a year. But he was like, I did not do anything to increase my lifestyle expenses at all. He's like, I was living on $3,000 a month. Yeah. And making $40,000 a month and basically putting every dollar I made back into growing what is now Hawk Media. And there's so many stories of people that I've talked to that are. That are like, that they just. They cut out. They're willing and able to cut out all the noise. Look at that, and go like, you're making 40 grand a month and you're still driving this whatever, you know, 1989 Dodge Neon or something like that. Like, that's stupid. Are you still living in this apartment? Are you still living in your mom's basement? Like, you're not successful, you're not doing well. And it's like, well, they're. He's making, you know, four times the amount of money that. That anybody his age is making, maybe five or six times the amount of money anybody's age is making. And. But. But never, never felt. Never let the outside pressure control what he was personally willing to spend money on. He can buy almost whatever he wants to buy, you know, maybe outside of a private jet or something like that. But he, for a long time was just like, no, no, no, no, no. Like, no to all excess. And that's the part that I agree with Granny Bivens on, is that I don't think that enough people are willing to just say no to the excess so that in the future they can say yes to more things that they want. They just. They spend the money as soon as it comes in on things that they feel entitled to. To be able to participate in because they have enough money to be able to make it make sense and because everybody else around them is doing that thing, therefore it feels justified to just spend the money. And that is something. And so, like, my point is, like, if that's the position that you're in and then you're still complaining about finances, that's when I'm like, okay, well, Granny's cooking on that one. Like, learn how to stretch the dollar. Say no to all the excess bullshit that you don't need in life. Like, most people. Most people do not need to be using doordash to get food. It's just. That's a silly use of money. It's a markup plus delivery fee, plus service fee, and you use that 20, 30 times a month, you know, like talking about a lot of money that could be going to other things. So, yeah, I think that there's, there's good principles in what she's saying. Obviously she's saying it a much more polarizing manner for social media views. Yeah, but it's working for her. So.
B
So you say her, her content's like a good school district. There's a lot of great principals.
A
Totally.
B
All right, go ahead and close this out.
A
Exactly what I meant by that.
B
Go ahead and close this off.
A
Well, that's it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch next time.
B
Peace.
Host: Travis Chappell
Guest/Co-host: Producer Eric
Date: June 18, 2026
In this engaging episode, Travis Chappell and his producer Eric dive deep into a timely discussion about personal finance, prudent spending, and combating the pressures of modern lifestyle inflation. Using the viral takes of “Granny Bibbins”—a fiery, opinionated influencer known for her old-school financial advice—they debate viewpoints on saving, grocery bills, lifestyle choices, and the realities of today’s economic pressures. The conversation balances candid humor, generational insights, and actionable mindset shifts for listeners looking to stretch their dollar and build wealth without unnecessary deprivation or guilt.
[02:03 – 05:03]
“You ain’t broke. You just don’t know how to shop. Back in my day, we bought ingredients, cooked meals, ate what we had. Now you all buy convenience and pay the price for it. Stop shopping like you’re rich and maybe you won’t feel so poor.” (Granny Bibbins, 03:28)
[05:49 – 09:46]
[06:54 – 13:57]
[14:18 – 21:29]
“We stretched every dollar with beans, garden vegetables, and elbow grease… Learn to cook, grow something, and stretch a dollar. That’s how you defeat the commies.” (Granny Bibbins, 14:18)
On Short-form Financial Advice:
On Lifestyle Pressure:
On Complaining vs. Action:
Travis and Eric keep the conversation light-hearted and relatable while delivering practical advice and insightful commentary. They push back against both nostalgia-driven shaming and present-day entitlement, emphasizing personal responsibility, the value of rejecting excess spending, and the power of investing in the future over seeking immediate lifestyle upgrades.
Closing Thought:
“Money only solves your money problems, but it’s easier to solve the rest of your problems when you got some money in the bank. So let’s start there.” (Travis, 21:38)
For listeners:
You don’t need to deprive yourself or chase billionaire status, but do challenge the pressure to upgrade your lifestyle just because you can. Invest in skills, say no to excess, and—just maybe—listen to some old-fashioned granny advice… with a grain of salt.