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You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make more money on this episode of the show. My producer Eric is with me in studio. What's up, Eric?
A
Hey, Travis.
B
What's going on?
A
Good to see you today.
B
It's great to see you.
A
I like your.
B
Is that another shirt?
A
Yes. I was hoping I was about to try to lead into it.
B
Hell yeah, brother.
A
Yeah. Do you? Do you. Have you figured out what celebrity is my fashion inspo?
B
No. Zach Galifianakis.
A
That's so rude because I know you only said that because I'm a chonky, funny boy that sometimes has a beard.
B
Yeah, but you also look similar.
A
Complexion.
B
Hair, hair, hair. Now, okay, you're taking insults for no reason.
A
Anyway, I wanted to talk to you. There was an article that came out and it's about young Americans. Gen Z. I know it's your favorite generation. My generation, My people.
B
It's not my least favorite generation.
A
Okay, Tier list. Generations. Well, the golden generation is really overrated. Actually, I'm saying that as a joke. We love them. All right, here we go. You ready?
B
Yep.
A
According to bank of America's 2026 Better Money Habits survey. It's a big, fat, juicy report, but we're gonna focus on these two. Rather than hide financial troubles, many in Generation Z talk about them openly. Some 42% of surveyed Gen Z adults practiced loud budgeting, being vocal with friends about what they can and cannot afford. 60% of respondents aged 18 to 29 told market research firm Ipsos almost said. Ipsos. Ipsos. Ipsos. They discussed money with friends, including once taboo topics like salary, 27% and financial stress, 24%. What do you think of that?
B
That's fantastic.
A
Did you feel like that was how it was when you were a youngster?
B
No, I think that's a win. That's the whole reason for this show is just to talk more about money and to make it to normalize the conversation because it is such a taboo topic. Yet it's one of the things that's most impacting everybody's day to day lives and interpersonal relationships and future. It's like, it's such a huge part of life. But from my perspective growing up, it was more like when you, if you talk about it a lot, it means that you're greedy and it means that you're bad or like it's, it's uncouth, it's disrespectful and it's like. And of course there's a context. Like context is everything. And you shouldn't just meet somebody and go like. So I like to talk about money because I think it should be more of a normal conversation. So how much money do you make? You know what I mean? Like, there's context for everything. But overall you should be like, that should be happening in groups of friends. You should be able to talk about those things. And the more you talk about it, the more aware you are about it. And then it's sort of, I think, like the thing that we're talking about the other day with Kevin O' Leary saying, you know, kids making 60 grand a year, spending $30 on lunch, that's stupid or what, whatever. Like that, that to me at least normalizes the conversation and makes it more apparent. Like if you are just transparent about it, when your buddy's like, hey, let's go to this restaurant, you're like, ah, that's out of my budget. Like that. It prompts a conversation to talk about that versus just being like, I don't want to feel shameful or feel like a brokey. So I'm just going to say yes and we're going to go. And either I spend money that I don't have or I order a water and eat before I go, you know what I mean? And then look strange. And now I'm worried about what everybody's thinking about me and my financial situation. Just like, just get more comfortable being like, that's out of my budget right now. Why don't we, why don't we grab a pizza and go to the house and hang out instead? Instead of going out to this expensive restaurant. And I know my tab is going to be $130, I can't afford that right now. You know, just being willing to say that type of stuff will maybe prompt the other person to be like, yeah, I really can't afford that right now either. You know, like, that's actually probably a good idea. Let's go do that instead.
A
Yeah.
B
So like, it doesn't mean that you have to say to all hangouts, it doesn't mean that you can't ever socialize just because you don't want to spend money. Just if you're willing to talk about a little bit more, it normalizes the conversation and gives you the. I was going to say excuse, but it's not really an excuse. It's more just the facts. It gives you the ability to speak the facts without worrying about what everybody else is thinking about your financial situation. And I find that if you're the type of person in your 20s who's willing to say that's out of my budget, you'll be the type of person in your 40s that won't have anything, that it will be out of their budget, you know what I'm saying? Versus the person who just says yes in their 20s is the same person that says yes in their 40s and it's never in their budget.
A
Yeah.
B
So they're always overextended. It's like, well, for a time, you don't just deserve to be able to go buy and spend whatever you want all the time on if you want to do it just because you have a job, you're not entitled to having an 84 inch TV and a surround sound system and a brand new car and to eat out at the most expensive places all the time just because you have a job. Just do the math. Figure out what you can afford, have the conversations, make it, make it culturally acceptable in your friend groups to say stuff like that.
A
Yeah.
B
Even if it's like, hey, we're gonna go out to this restaurant, we're gonna get some food, but I'm gonna drink water while I'm there and then we're gonna grab a six pack of beer and head back to the house and hang out afterwards or go to a park or, you know, and of course I say that being in Vegas, have
A
some beers and go to a park.
B
I was gonna say in Vegas you can basically drink anywhere. But I know that's probably not the case in other places, but you know what I'm saying? Like, like you can, you can still do all of the things without doing all the things, you know what I mean? And if you're never willing to have the conversation, then you're just going to be quietly in debt. You know, it's like, oh, well, we're going out again, I guess. Okay, I guess I better grab my credit card. You know, it's like, well, that's probably a bad decision.
A
Well, I think also when it comes to, like, salaries, I think the greatest trick the devil ever pulled was convincing people not to talk about their salaries.
B
Totally. Totally.
A
Because. Because it is like, it is crazy. And I love that there's websites like Glassdoor now that kind of show you the range within certain companies. And obviously that is most helpful with massive companies where there's clear reporting on that. But there's so many people that are accepting jobs or getting paid for a position, and they're getting paid half as much as somebody else doing the exact same thing. And they had no clue. And I think that's one of the coolest things. I understand. I don't think everybody needs to be like, here's my budget for this month, whatever. But I think like, hey, I'm making this much. I just got a new job at this thing. I think that should be a much more open conversation, especially like, with peers in that space. Like, I understand, like, there's, there's certain people that I know that, like, I don't tell anything to. Like, especially when good things are happening. Sure. Where it's like, I know if good things are happening, they're gonna be like,
B
yeah, they just want to hand out.
A
But I do think when it comes to, like, if you're a videographer, I don't know why that example comes to mind. But if you're a videographer, if you're,
B
I don't know, a videographer, say you're
A
a 31 year old. But. But like, when I talk to videographer, like, I'm always asking like, oh, what are you charging for that? Or what are you doing for that? Or. Or, you know, what's the rate for this thing? You know, like that. Those conversations I think are so helpful, you know, and same with entrepreneurs. Like, how much are you charging for coaching?
B
Right.
A
Or how much, you know, how many clients do you have on? Or how much do you pay this person to do this thing? I think those conversations are really helpful.
B
Yeah.
C
So good.
A
So good, so good.
C
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A
Another thing from the survey. Roughly half of Gen Z respondents cited the high cost of living as a top barrier to financial success, with about 30% specifically mentioning housing and rent. And 42% reported living paycheck to paycheck. Nevertheless, fewer people in the survey were relying on family for support. 34% received some form of financial assistance from parents or relatives, down from 46% just two years ago, which, that's interesting. I would assume that went up.
B
Yeah.
A
Same with how crazy things are. Three in four Gen Z respondents reported actively looking for ways to save when making social plans, including cutting back on dining out, set it by 40% and skipping events. 24%. Saving rates were climbing too. 66% said they were actively saving, up from 60% in 2024, and 16% reported picking up a side hustle. I definitely feel like I've been looking for ways to save with like going out to eat and like. Cause some of those things. Well, we went to go do one of those value summer movie days and my daughter kept going, can we do this? And can we also get this and this? And I turned. I was like, it defeats the purpose of doing this if you're gonna add on 5,000 other things to. It's like, just enjoy this thing, the
B
thing that we're doing. Yeah.
A
And I still got two extra things. I was like, look, when I was a kid, we had one bag of candy for all of us and we weren't allowed in the theater.
B
One of those weird things as a parent where you're like, I mean, I. We could get that and it wouldn't hurt us at all. But also like, I don't think this is good for you.
A
Well, we. We did the movies outside. Outside. Yeah, that we did. And we brought like a huge bag of snacks. And like midway through, she's like, I'm just so hungry. But it's because it's. Cause she knows what's around that area. And so. And I was like, no. I was like, we just went. And then I had literally just gone to the store right before and grabbed more snacks. And I was like, we don't need to do this thing just for the activity of going and doing this thing. But it does feel, like, so weird because, like, I feel like you remember childhood and being like, oh, it sucked being told no, but you're also like, that's why I am the way I am today. So, like, it's so hard because you're like, yeah, I don't care if you get some chicken nuggets. But also, you can't get chicken nuggets on principle. We're not doing that today, you know?
B
Well, you have to learn at some point that you don't just get whatever you want because your parents have it available to them. You know, it's like what Shaq said about the we're not rich. I'm rich, you know.
A
Oh, I said that. I said that with. Cause we have, like, a snack cabinet, which is crazy. And I was. But I was saying. She was like, there's just nothing in here. And I was like. I was like, listen, we had the, like, 25 pack of small, like, chip bags, and then we had one of the Little Debbie boxes.
B
Yeah.
A
So we had a salty and we had a sweet. I was like, we didn't have 6,000 snacks. And they certainly weren't chomps and organic. Organic. Organic popcorn.
B
Have you seen this new label that's on this?
A
Organic. But it wasn't organic popcorn and chomps and all this stuff.
B
Exactly.
A
But, yeah, I think this is great. More than three quarters. That's 75 cents. Oh, wait, hold on. Let me read this again. More than three quarters of respondents, 81%, said it's important to be perceived as financially responsible and finances even impact a romantic outlooks. Nearly one quarter said they were delaying moving relationships forward because of a financial situation. And 3 and 4 said financial responsibility was important in a partner. Irresponsible spending was a deal breaker for 43% of Gen Z respondents, compared with 33% of millennial millennial respondents who said the same. That's crazy. Let me ask you this, though. Let me ask you this. You seem to also. I've heard you talk about this before. You seem to also think that some Gen Z people are allowing finances to set them back a little too much to where they're going. Like, I don't feel like I'm ready to start doing X, or I'm not ready to start a family, or I'm not ready to start a business.
B
I was gonna ask you about that, actually.
A
Cause I was gonna ask you about that.
B
Wait, hang on. The Spider man meme.
A
Yeah, I was just about to say the Spider man meme. You were gonna say that, too? Yeah, I was about to say that too. I was literally like, spider Man.
B
Yeah. The. The. The part in there that you said that, like, 25% were holding relationship plans. I was gonna ask you what you thought about that. Cause, like, I. I kind of go back and forth on it because obviously, like, when each of us got married, you know, we were flat broke and young and didn't have anything.
A
Yeah.
B
But. And. And like, part of me would say, like, that was bad. You should be more financially set and have a financial plan. And if I were. Probably do it a little bit differently. But at the same time, dude, like, I don't know, because I feel like. I feel like what we have now is really meaningful to us because we built everything together. What we have, what me and you
A
have, because we built it together.
B
What. What Jackie and I have now is like, we. We built everything that we have.
A
Yeah.
B
From scratch. It would be. I mean, I was going to say difficult. It would have been impossible. We would have gotten a divorce by now if we were not on the same page in terms of building that financial future together. You know, like, if one of us was a big spender and the other was. The other one was a big saver. Just like. So I think the. The values match, to me is more important than the. The number in your bank account before you, quote, unquote, start a family or get married or any of those things. Because I think if you. There's always another. There's always another threshold to reach before you do that thing. And if you keep putting it off and keep putting it off and keep putting it off for the pursuit of that, I think that that could probably come back to bite you in the end. Like, it's not to say that, like, oh, just go get married without thinking about it. It's just to say that if you are in a position where you believe you are with your forever person and you're holding off on all of these things because you're not in the financial position that you want to be in, then I would at least examine that and ask a few questions about that, because I don't. I don't necessarily think that's the. The best plan of action, just, like, prevent other things in your life from moving forward because your finances aren't in order. Like, unless you're, like. Unless you're really, really hustling. Because what happens is people tend to get comfortable. You know what I mean? So it's like, Well, I wanted $100,000 in the bank to get married or $50,000 in the bank to get married, a down payment for a house, whatever. And so they keep kicking the can further down the road because maybe they did get that raise, but instead of putting that money aside, they use that money to go on a trip and. Or they use that money to eat out or money for a new tv, or they use that money for this thing. And so that savings goal keeps getting further and further away to a certain extent. And then cost of living increases and housing prices increase, and then it's all of a sudden, well, we don't. Now we need $75,000 instead of $50,000. And you know what I mean? Like, you can get sort of comfortable in that. So unless you're like, I'm a dedicated hustler and I'm spending 90 hours a week toward this one goal, and it is all I think about. And I'm fixated on this. And once this happens, I swear, and we're making this amount of progress toward it every single month, and from now, we will be at this point, barring any sort of, like, black swan event that I can't foresee. Like, that's a little bit different. But I. I tend to think that a lot of people just start getting into that comfort zone where they just are cool with never moving anything forward in. And then their. Their logical justification of that emotional decision is, well, it's because we don't have enough money, so we just can't. We can't do it. And it's like, I, I don't know if you're. Like, for us, it just didn't really matter. Like, like, like Jackie just wanted. Wanted to be married. Like, she didn't care about the number of carrots in the engagement ring, and she didn't care about the.
A
Our.
B
Our. The. The place we first lived in.
A
Could only afford carrots in the engagement ring. Couldn't put a diamond. Put some carrots in there.
B
Thank you for the my little love bunny. But, yeah, I. I just. I think that you might. You might come to regret that decision if you wait too long, but. What, what, what, what were you thinking?
A
Whatever you think, boss.
B
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A
No, I, I always go back and forth because I always go again, there's like, this survivor bias where it's like, right, worked out for me, but also, like, I could name nine people that came up with me that are, like, not in that position.
B
Yeah, but do you think that that was a matter of disagreement on finances or, like, a wild transformation values coming out of a fundamentalist background?
A
I just think, I think it's probably the first. I, like, I think it's, I think it's people that think this is my forever person, but they're not old enough to know what they want in a. Or who they're going to be. Yeah. And I think that's the part is, like, I think there's a lot of
B
luck that's just getting very young in general.
A
I think there's just been a lot of luck that, like, we've been the same. And, yes, the experience has shaped that. But also, I know people who've been through similar experiences where it's like, oh, I went through that experience, then we broke up.
B
Right.
A
You know, and so, like, I don't know. I always feel uncomfortable giving anybody advice on that, but I will say something. And I forgot what it was. I was gonna.
B
Perfect. That's the type of content that listeners are here for.
A
Yeah, I had a stroke. But no, I, I, I always go back and forth with, like, oh, the situation's made us. And like, but also, like, would I choose to go back and do it the same way? Yeah, I don't think so. Oh, this is what I was gonna say. But a good example of this, too is like, I think sometimes for, you know, I can only speak for me as a dude is like, you know, There was a big expectation, like, be the provider, do this. And so, like, you get in your mind, I think, just culturally, like, you need this much money in your bank account, you need this many things, you need this many accolades to be like, a husband. And I definitely feel like my biggest motivator has been being married and having a kid. So it's like, I was joking the other day and I said. I told my wife, I said, if I wasn't married, I'd probably still be sleeping on a mattress on the floor and just doing my job coming home. The meme of, you have a TV on a box and then a mattress. I was like, because I just don't care about any of this stuff for myself.
B
That was what I was saying about People tend to just be. To just get comfortable instead.
A
Yeah.
B
It's like you're telling yourself it's because of this thing, but in reality it's just because you've gotten very comfortable. Just like, I actually like just being, like, living the single life. And, you know, like, I don't like the responsibility of kids, and I don't think about that. And, like, and those are obviously separate issues, but if you're doing them for the sake of finances.
A
Yeah.
B
Then it's like, well, but sometimes that can be the thing that finally lights a fire under your ass. And.
C
Yeah.
A
But also, some people, it doesn't light the fire. So, like, it all comes down to who you are. And I think I've just seen too many, like, you know, I've seen the Benny Johnson thing where it's like, get married as young as possible and have as more kids than you can afford. It's like, I've seen that go drastically wrong for so many people. And, you know, I've been close friends, and I would say even with my family, it's like, we followed a lot of that advice and, like, you know, affordability really impacted a lot of things. On the other hand, I've seen people that are, like, they're 40 years old and they're, you know, they feel like the dating pool has shrunk, and they feel like I waited for the perfect moment. It's like, now I have the money, but, like, do they love me because I have the money? And it's like, it just. I think you just need to be brutally honest with, like, what am I going to do in this situation? And then.
B
And what do I want out of life in general? You know, like, if you don't want to get married or have kids, then there's probably Not a good time to do it either way. And if you do want to get married and have kids, then probably don't wait to do that.
A
Yeah.
B
Because of some arbitrary financial goal that some financial planner told you that you should have before you do it.
A
But anyway, that's some of the thoughts. I thought those were interesting things about Gen Z. Yeah, well, those are encouraging stats. There's a big report, it's a 23 page report from bank of America you probably should take a look at. You probably enjoy it.
B
I would.
A
You would enjoy that?
B
I would actually print that out, read
A
it on the toilet. It feels like the right place to do that.
B
Sure, sure, sure, sure.
C
All right.
B
Anyway, I'll probably just have Perplexity computer read it and tell me what I should know.
A
Computer read this article.
B
But yeah, the encouraging stats to me from, from Gen Z, it makes sense on the transparency side because that's sort of like the thing for that generation. And it's like, does that negatively impact some things? Probably, but I think it overwhelmingly positively impacts a lot of other things. Yeah.
A
What's it negatively impact is like someone's not going to hang out with you because you don't make that much money. It's like, like it weeds people. I'm a big fan of weeding people out that are super early. Yeah, like, oh, you're going to judge me over this? I saw a reel today. God, we're going over. We don't have much time. But I saw a reel today. It was like if you go into your friend's house for the first time and you notice dust on top of the cabinets or dust on their tv, like leave their house and never come back. And I was like, what the hell? And then he said, because you're not a good person and they need better friends because if someone's opening their house to you and opening their heart to you and preparing a dinner for you and all this stuff and you're focused on dust on their TV like you're not a good friend. They flipped it. And I was like, oh, I do like this flippity flop block. Like I don't know. And I was like that's whatever. It was like a silly cutesy reel. But I was like, there is a good point there. And I really like now knowing who those types of people are quickly and just being like, I don't care. This is what I make or this is what I do or this is. And like if that's an issue, like let it be an issue for you.
B
Right?
A
It's not for me.
B
You know, this dude one time made fun of me because I was. Because I had a Camry and I was like, yeah, that's all I really need to know about you. Like. Like, it was the, you know, the feather in the cap. Because the entire evening it was just him bragging about the drugs he's done and how he made all his money in crypto and from selling illegal drugs before he was in crypto. It was like, already a bunch of red flags here. But then the. Like, I said the feather in the cap was like, we were all going somewhere else after that. And my buddy was like, oh, what. What car did you drive? And I, oh, it's my Camry. And the other guy, like, made fun of me for having a Camry and was like, okay, well, like, first of all, a lot of wealthy people I know drive.
A
Yeah.
B
Like, crappy cars. Like, you're just telling me that your value is placed on people based on the status that they can peacock around.
A
Yeah.
B
Versus the person that they actually are. And that tells me enough about you where it's just like, never have to talk to that person again, you know, and they're like a fairly well known entrepreneur in the Vegas community. You know, it's just like, I know
A
exactly what you're talking about.
B
You can. You can go pound sand.
A
I know exactly what you're saying.
B
Do you?
A
No.
B
Okay.
A
He's a peacock, baby. I'll let him fly.
B
Gotta let me fly on this one.
A
All right, close it out.
B
That's it for this episode of the show. Remember, money only solves your money problems. But it's easier to solve the rest of your problems with money in the bank. So let's start there. Here in the Travis Makes Money podcast. Thanks for tuning in. Catch you next time.
C
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Host: Travis Chappell
Co-Host/Producer: Eric
Date: July 2, 2026
This episode delves into the increasing trend of financial transparency among younger generations, especially Gen Z. Travis and Eric explore key findings from Bank of America’s 2026 “Better Money Habits” survey, discuss the benefits and drawbacks of “loud budgeting,”, and share personal anecdotes on talking about money in friendships, workplaces, and relationships. The hosts encourage listeners to normalize money conversations as a path to better financial health, stronger friendships, and empowered decision-making.
Travis and Eric maintain a conversational, candid, and occasionally humorous tone. They use relatable anecdotes, banter about generational differences and personal finance faux pas, and encourage practical, judgment-free honesty around money.