CO-HOST | Make Money by Understanding Business Value Like The Rock

Summary

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Podcast Summary

Travis Makes Money

Episode: CO-HOST | Make Money by Understanding Business Value Like The Rock

Host: Travis Chappell | Guest/Co-Host: Eric

Date: June 23, 2026

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Episode Overview

This episode centers on the power of understanding business value—both as an employee and entrepreneur—framed through an inspiring story about Dwayne "The Rock" Johnson’s contract negotiation in the WWE. Travis Chappell and co-host Eric break down how leveraging knowledge of business economics can multiply your earning potential, offering actionable advice on how to create money opportunities at work by thinking beyond your job description.

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Key Discussion Points & Insights

The Rock’s WWE Negotiation: Knowing Your Value (03:05–05:53)

• Clip Recap: Travis shares a story of The Rock in the WWE, asking who the highest paid wrestler was, learning it was Stone Cold Steve Austin ($1 million guarantee), and boldly asking for $2 million himself—causing the company head (presumably Vince McMahon) to encourage him to first "understand the business."
• Immersing in the Business: The Rock dedicates himself for weeks to learning company overheads, venue costs, state taxes, and the economics of wrestling, returning with informed reasoning for his raise.
• Surprising Outcome: After understanding the business, The Rock is told he has the potential to make $15 million with this knowledge—a massive jump from his initial guarantee.

Notable Quote:

"I'm gonna put you in contact with one of our executives... I need you to understand the business, this side of the business, from top to bottom, all the economics." – The Rock relaying Vince McMahon’s advice (04:02)

Memorable Moment:

"Now you understand the business and you're going to make $15 million." (05:36)

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Context, Misconceptions, & Math Talk (07:05–08:00)

• Salary Multiples: Eric and Travis poke fun at people misunderstanding the math behind pay jumps, but reinforce that the principle is about value creation, not just asking for arbitrary amounts.
• Key Takeaway: Negotiations are most successful when backed by deep understanding of the business’s finances and the value you add.

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Translating the Lesson: Practical Advice for Employees (08:00–09:17)

• Value-Based Negotiation: Eric stresses that demanding more pay simply because you want it never works; being able to articulate how you contribute to the organization's bottom line is crucial.
• Empathy for Employers: Many misunderstand business owner wealth, not realizing the slim margins in most businesses.

Notable Quote:

"If you want to get a good idea of what value you're going to bring to the organization, then you should probably get a good idea of what the bottom line looks like..." – Eric (08:38)

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Personal Stories: Earning Raises by Creating Value (09:19–15:24)

• Travis’s Auto Group Anecdotes: He tells two stories:
  • The unhelpful colleague who always said, "we just need to tell a story," yet contributed nothing—emphasizing the need for actual value add.
  • How Travis advanced from a $12/hr social media job to a higher paid, self-created videography/marketing role by demonstrating valuable extra skills (video, gear, initiative).
• Practical Application: He achieved raises through proven contributions, not just asking.

Notable Quote:

"You hired me to do Facebook and you got a full time videographer that's bringing his own gear." – Travis (14:17)

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Raising (and Losing) Value: Knowing When to Move On (15:24–16:11)

• Limits of Value Recognition: Travis relates how, after a second raise, he was told it would be his last because he was "almost making more" than his manager—a cue to find better opportunities if your value isn’t recognized appropriately.

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Demystifying Business Ownership & Margins (16:11–20:25)

• Small Business Realities: Travis and Eric discuss misconceptions like "all business owners are rich" and reflect on razor-thin margins in industries like restaurants.
• Empathy for Owners: Understanding how much it costs to serve each customer builds better negotiation strategies and personal growth.

Notable Quote:

"Just because you own something does not mean that, like, the business has unlimited funds to be able to direct." – Eric (16:13)

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Skills, Entitlement, and Climbing the Ladder (20:25–22:32)

• Mindset for Growth: Both stress that workers should approach employers with “here’s how I help you make more” rather than “I want more,” increasing their personal market value.
• Leaving When Undervalued: If your added skills aren’t rewarded, you can leave, equipped to earn more at your next job, because you’ve upped your value through real experience.

Notable Quote:

"...the entitlement thing is just what really...grinds my gears." – Eric (22:29)

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Memorable Moments & Quotes with Timestamps

• On Learning the Business:
  "I need you to understand the business, this side of the business, from top to bottom, all the economics." (04:02 - The Rock relaying advice)
• On Making More Money:
  "Now you understand the business and you're going to make $15 million." (05:36 - The Rock recounts his lesson)
• Value-Based Ask:
  “You hired me to do Facebook and you got a full time videographer that's bringing his own gear.” (14:17 - Travis)
• Disproving the ‘Rich Owner’ Myth:
  "Just because you own something does not mean that, like, the business has unlimited funds to be able to direct." (16:13 - Eric)
• Skills Compound:
  "...now the next job that you get, you can start off at a higher dollar amount. Because now I don't just do Facebook posts. Now I know how to cut and edit reels for Instagram and TikTok..." (21:48 - Eric)

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Actionable Takeaways

• Understand your company's economics before negotiating for more money.
• Add value beyond your job description to earn more and create opportunities.
• If your workplace doesn’t recognize your increased value, leverage your new skills elsewhere.
• Remember: Money solves money problems, but learning to earn more gives you freedom and options.

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Episode Tone

Conversational, candid, humorous, and practical—Travis and Eric use personal stories, relatable metaphors, and a touch of dad-humor to make financial empowerment both informative and entertaining.

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Suggested Listening Timestamps

• The Rock’s WWE story: 03:05 – 05:53
• Practical wage negotiation discussion: 08:00 – 09:17
• Travis’s personal raise story: 13:43 – 14:23
• Business owner misconceptions: 16:11 – 16:25
• Final advice on skills and growth: 21:42 – 22:32

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This episode is a must-listen for anyone looking to move beyond “saving” their way to wealth—and ready to earn more by knowing (and growing) their true value.

Transcript

[Narrator/Advertiser]

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[Travis]

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[Eric]

You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you make some more money. In this episode of the show, my producer Eric is here in studio with me. What's up, Eric?

[Travis]

Travis, do you like value?

[Eric]

I do like value.

[Travis]

Do you like being tamed?

[Eric]

Did you say tainted?

[Travis]

You like being tame?

[Eric]

Oh, entertained, yeah.

[Travis]

Do you like being entertained?

[Eric]

I do like being.

[Travis]

Do you like being. Getting value from the entertainment you watch?

[Eric]

You know what? I like being value tained.

[Travis]

You like being value tame. Well, you're about to get value tained as hell.

[Eric]

Hell yeah, brother.

[Travis]

No, there's a really good clip and it just happens to have Patrick in it.

[Unidentified Speaker 1]

Okay.

[Travis]

But it has nothing. He contributes nothing to the video. But the video, I mean, I'm just saying a fact. I'm not saying it negatively.

[Eric]

I see.

[Travis]

I'm just saying in the context. It doesn't matter who's there. I see. Because it's the interview clip.

[Eric]

Okay.

[Travis]

So it's just.

[Eric]

So why don't we just watch the

[Travis]

clip and I'll figure it out. Let me tell you in detail how what the clip is.

[Eric]

They say a video is worth 10,000 words.

[Travis]

Yeah. So what I'm gonna do is I'm gonna show you a clip. No, this is pretty good. This is the Rock. Are you familiar with the Rock?

[Eric]

Yes.

[Travis]

Have you been following his career since he was a pebble? All right. I thought this was a really cool story. I've never heard this before. And I've heard all of rock's rock. You know, me and rock all rock.

[Eric]

I've heard.

[Travis]

I've heard all the rock stories. I feel like, like, because he tells a lot of the same, like, you know, stuff and talks about the same things and all that. And this was when I was like, I've never Heard this story, and this is so cool. And even Patrick was like, whoa, that was a good impression. You're going to see in a second. Oh, wait, let me connect it. Do you guys want to hear it?

[Narrator/Advertiser]

Yeah.

[Travis]

Did you raise your hand if you want to hear the video? All right, I see that hand.

[Eric]

I see that hand.

[Travis]

All right, here we go. Oh, you know what? I did say in my interview, in my interview with Andrew Bowser, that who does Onyx? He was talking about. He was talking about. Oh, oh. He was talking about music. He's like, you know, and they were doing, like, more secular music. And I was like, secular?

[Unidentified Speaker 2]

Yeah.

[Travis]

It's like, that's something. I said. So. Music.

[Commercial Voice]

Yeah.

[Travis]

He's like, also known as music. Yeah, Music. Here we go.

[Interviewee/Storyteller]

And I said, who's the highest paid? If you don't mind me asking, this

[Travis]

is when he's in that context. This is in the wwe. Okay. He was asking, he's like, who's the highest paid in the world? Here we go.

[Interviewee/Storyteller]

And I said, who's the highest paid? If you don't mind me asking, between us, who's the highest paid on the roster? He said, stone cold Steve Austin. I said, okay. I said, if you don't mind me asking, what's his guarantee? He said, a million dollars. Okay, I want two.

[Travis]

So you like that?

[Eric]

He said, I'm a numbers guy.

[Interviewee/Storyteller]

2 million. I said, yes. Guaranteed, yes. He said, I'm just curious, where do you get that from? Like, what? What. What are you figuring out in your mind? And I said, well, I love Steve.

[Travis]

Hey, editors.

[Unidentified Speaker 2]

Yeah.

[Travis]

When you put music on a clip, make it as loud as possible.

[Eric]

This is the new.

[Travis]

This drives me crazy every time. I was watching it earlier and I felt like that. But anyway, respect him.

[Interviewee/Storyteller]

But if he's getting a million dollars, where I see myself going is past a million dollars, I think it should be two. And he went, okay, I understand that logic, and here's what I want you to do. I'm gonna put you in contact with one of our executives, and I need you to take a couple of months, if it takes that long, because I was on the road. He goes, I need you to understand the business. I need you to understand the business, this side of the business, from top to bottom, all the economics. Wow. I want you to understand that. I want you to understand our cost, overhead, great thing to do. Yes. I want you to take the time and put in the work that you say you're committed to in the ring. Yes. I expect that from you. But now I want you to learn the business. Once you learn this business, then you come back to me. What the overhead costs are, what the costs are every venue we go into, what the cost of the venue is, what the state tax is. I didn't take three months. I mean, maybe it was just two weeks. And it was baptism by fire. And I learned to absorb as much as I could about the business. I went back to Vince and I thanked him. I gave him a big hug. I said, I understand now I'd like to match it at a million dollars, what Steve is getting. Thank you for taking me through. He said, how much do you think you're going to make this year? I said, well, my guarantee is a million. I've been going averaging about 50% over my guarantee, so maybe 1.5. Okay, now.

[Travis]

Hey, editors.

[Eric]

Yeah, Seriously, make it getting worse the whole time.

[Travis]

So, so getting louder. Here's the great pan.

[Interviewee/Storyteller]

Okay yourself through that. Now you understand the business and you're going to make $15 million.

[Travis]

Are you 15 million bucks?

[Interviewee/Storyteller]

No, but he already did the math. He could see where it goes.

[Narrator/Advertiser]

Wow.

[Interviewee/Storyteller]

Make 50 million life change. What was your reaction when he says that? Holy. That's like, I mean, from what, 50 a year million. That's 100x in income. That was crazy.

[Eric]

Yeah, good, good clip.

[Travis]

Is that 100? Is that 100x income?

[Eric]

Well, I think he wasn't, he wasn't talking about what the new one point. I think what that was coming from a probably a prior part of the conversation.

[Travis]

Okay.

[Eric]

Because like what I'm getting from that is like he was renegotiating.

[Travis]

I'm not a numbers guy, but I

[Eric]

don't think that, that I'm assuming he went from being like one of the lower paid guys who was on the come up, you know what I mean? And then was like, hey, I'm doing really well. Time to renegotiate my contract. And then was going to be Adam at 1.5 million estimated, which would be 10x. But I think he's probably getting paid, you know, a lot less than that.

[Travis]

Someone said, stone Cold, some are watching us thinking I was making 25 million. And then John Cena at that time, you guys are getting paid. Someone said, shout out to Scott Doyle, 1990. He's always dropping good comments. He said, try turning the music up louder. We can still hear him talking. Someone says, what a nice music. Watching Dwayne Johnson talk in the background is awesome too. From someone said, oh, someone said, what? I said, they said, from 1 million to 15 million. That's 100x so someone cannot math. Yeah, that's. Yeah, that's wrong. Yeah, it is wrong if that's the context.

[Eric]

But I would believe the context would be what he got paid before his salary renegotiation.

[Travis]

The Rock, if you don't mind me asking, between us also, the Rock tells everybody on an online podcast. But I thought it was a really cool story. Cause I'd never heard it. I don't know if you ever heard that story, but I thought it was a cool story of like, I think a lot of times there's always, obviously there's always the WNBA discussions. There's always athlete pay discussions and stuff. And I thought that it was cool that the approach. I'm assuming this would be Vince McMahon that's doing this was like, here, I want you to not just worry about how many butts you're getting in seats, but I want you to know how much it costs for us to serve each person. How much money you're actually worth based

[Eric]

on this is extremely relevant. I encourage anybody who's getting paid from an employer to think about those.

[Travis]

You know, I was hoping you would feel that way and give some practical advice about that. I had a feeling you would like that. Yeah.

[Eric]

Because like that, that's the idea of going to your employer and demanding more money just because you want more money is never going to be something that pans out for you. But if you come into the conversation with. Of some form of empathy for the business owner, and this is what sort of drives me crazy about people that are like anti entrepreneurship, is that they look at it like, well, they can afford it, they own the business or whatever. And it's like, that tells me you've never owned a business. Because that's not true. Like, there's so many other costs that are associated with this.

[Interviewee/Storyteller]

Yeah.

[Eric]

So if you want to get a good idea of what value you're going to bring to the organization, then you should probably get a good idea of what the bottom line looks like about what it means when we sell a cheeseburger? And exactly how much do we expect to make on that cheeseburger versus our fries versus the shake versus the Dr. And then figure out, well, what am I doing to contribute to this bottom line? And how can I help the business capture more value such that I can take a percentage of that value and be able to justify an increase in my pay versus just being like, I demand that you pay me more because I want a new TV and I can't afford that right now.

[Travis]

Can I tell you a story about a tv?

[Eric]

Sure.

[Travis]

So when I was working for an. I have two auto group stories, and one is relevant to what you're talking about. And this one just grinds my gear, so I want to share it. Really?

[Commercial Voice]

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[Unidentified Speaker 2]

And we're live from the living room as Doug eyes up the match. Say spread. He's reaching for the buffalo wing. Perfect. Hang on. What's this? Oh, he's gone for a can of Pepsi too. Incredible. What a finish. Sensational combination. Look at the delight on his face. There's no doubt about it. It just tastes better. Match days deserve Pepsi. Food deserves Pepsi. Grab a pack of Pepsi. Zero sugar for today's match. It's poetry in motion.

[Travis]

There was a guy, and this is relevant. This is business. So we had a marketing team. So it was me. Are you tired? He started yawning before I even started the story. So we had a marketing team. We had a marketing director. We had me, who was like, you know, the best one on the team. And then we had my friend who's a graphic designer, you know, and she would do graphic design, believe it or not.

[Eric]

And then we brought in on the graphic designer. Did graphic design.

[Travis]

Yep, yep, yep. Crazy, huh?

[Eric]

That's interesting.

[Travis]

And then we brought in this other guy to help with marketing. And I don't think we ever knew what he was doing. And we would. I started saying, hey, we should do monthly themes. Really big outside the box. Think I was like, we should do monthly sales.

[Eric]

Like Memorial Day shows.

[Travis]

Better. No, we did some really cool ones. Like, we had like a feeling lucky sales campaign for St. Patrick's Day. And we did these old pins with like little four leaf clovers, little cute stuff like that. Anyway, but I would always sit down and then me and the marketing director would work on the scripts. He was good at writing, like, radio scripts and stuff. And so we'd be sitting there brainstorming and all this guy would ever contribute, and I say that word very loosely, is we'd all sit there and I'd be like, oh, it's basketball time. Let's do this. Or the marketing director would be like, well, it's this month. We should focus on this. And then, you know, the Graphic designer would be like, oh, yeah, well, we could do this. This would probably look coolest if we did this. And he would always. We'd get to him and he would go, we just need to tell a story. But he would never know what the story. And my marketing director, it's like, okay, I'm on board. My marketing director was always super blunt, which I appreciated once I was on the other side of it and of the bluntness. And we could team up and be blunt with someone else, but. But he'd always be like, what? Great? What is it? Yeah, and he'd be like, it's just gotta be a story. And that was literally. We go back and forth. And so then eventually we would start.

[Eric]

That's somebody who got a degree in marketing.

[Travis]

And I don't know what he did, but anyway. And then we would. It got to a point that like, me and the marketing director would go to lunch or something and he'd be like, we just gotta tell a story. And so anyway, so all this to say, so he was not contributing anything. And then he was also like. He was constantly like one of those guys that's working on his business in his cubicle. Like, I look over and he's like, x is out, you know, and. Or he'd be watching online courses and just sitting there and I'm like, hey, let's do something. And I did that on my lunch break. But anyway, so he eventually quits, but he waited to quit till after the company Christmas party because they, you know, it's a free Christmas party and they give away stuff and he left. And then he won a giant, like massive, massive flat screen TV at the Christmas party. Yeah. And I just looked at the marketing director and we both were like, nobody deserves this less than you. So it was terrible. So there's that story, but also at the same auto group, to the point of what you were just saying, that was exactly when I asked for a raise. Was literally I got hired to do just basically post on Facebook. That was kind of the job description. It was like a $12 an hour job position, which I don't even think. I don't know what minimum wage is in California now, but it's. It was not a lot.

[Eric]

It was probably minimum wage at that

[Travis]

time, but they found out after I worked there that I could do video. I was taking pictures, I was bringing in gear. So like, by the time that I was there for a couple weeks, I basically created a position and then was able to go in and say, well, I didn't I got to go to the cool thing about a bigger company. I got to go to my boss, like, hey, can you ask him if I can have a raise? Yeah. And so he went in, Boom, raise, started doing a couple more things. Boom. Got another rate. Like, but it was always because you did. You hired me. My pitch was literally, you hired me to do Facebook and you got a full time videographer that's bringing his own gear.

[Eric]

Right.

[Travis]

And then eventually they gave me like 15 grand to buy gear for the thing.

[Eric]

Oh, nice.

[Unidentified Speaker 2]

And then.

[Travis]

And then I left and I said, good luck with all that gear you don't know how to use, you knuckleheads anyway. But it was pretty cool. But anyway, that's exactly it though, is like, what can you do? And I think that's where people jump too quickly. Either direction is like, they go ask before they've created a position for themselves, or they create this position and they're doing all this extra work and they go ask and they get told no, and they still hang in there. And I think that's like, if I had gone in that first time and they'd been like, no, we're not going to, I would have been like, well, I'm going to go somewhere else where they're going to.

[Eric]

I'm only going to do the thing you want.

[Travis]

Yeah. Or I'm going to not bring my camera in anymore and I'm not going to do anything. And ultimately that was what made me leave was because when I got my second raise, it was like a couple months later and my manager's like, yeah, that'll probably be your last raise for a while. And her reasoning, which I don't. Maybe I should have pushed more into this. But she's like, so you're almost making more than I am.

[Eric]

Oh, no.

[Travis]

So I think that, you know, it was like the Michael Scott situation, maybe add some value.

[Unidentified Speaker 2]

Yeah.

[Travis]

No, I'm just kidding. She's a very nice lady and we're still friends, so. But. But anyway, that, that's. That comes to mind. But I really love this story just for that purpose of like, yeah, he didn't just say like, oh, put more butts in seats.

[Unidentified Speaker 2]

Yeah.

[Eric]

It's not just like arbitrarily throwing numbers out there and going like, yeah, I deserve this. Totally.

[Travis]

One people assume. I think people equate business owner with rich.

[Eric]

Exactly.

[Travis]

Like, I think, like, I think if you asked your Everbowl employees, they'd be like, oh, you know, like, they would think like, oh, we should be making more because you know, they're probably pocketing all the money that's coming from all the cash.

[Interviewee/Storyteller]

Yeah.

[Travis]

You guys get big cash flow in the acai bowl business.

[Eric]

Yeah, not that much.

[Unidentified Speaker 2]

Yeah.

[Travis]

You're going to get a yacht soon.

[Narrator/Advertiser]

Yeah.

[Eric]

From our ever bowl money.

[Travis]

Yeah, that's.

[Eric]

But that is the problem. Just because you own something does not mean that, like, the business has unlimited funds to be able to direct.

[Travis]

Well, I know now, like, when I go into a restaurant, like, I know how small the margins are.

[Eric]

Oh, totally, dude. I think that about restaurants.

[Travis]

I feel bad. I was at a restaurant. It doesn't matter at all. Let me try to figure out the exact date.

[Eric]

Recently.

[Travis]

It was June 2, 2026. I was at a restaurant. No. And they brought out. My daughter ordered three fish tacos or three shrimp tacos. And they brought out two shrimp and one fish. And they're like, oh, we can remake the. I was like, you don't need to remake the whole thing.

[Eric]

Yeah, just.

[Travis]

That's not gonna be good for the margins.

[Eric]

And I'll throw that on there.

[Travis]

Yeah. I was also like, it's not that big a deal, but I did think it was humorous. Tell me if this is funny, because Tara didn't think it was funny. But I said, it's funny to me that it's a fish taco. Like, they still got the area it's supposed to come from. Right. It's kind of funny. It wasn't like beef. It was just like two shrimp and a fish. I thought it was humorous.

[Eric]

That is humorous.

[Travis]

I was tickled by that.

[Eric]

That's silly.

[Travis]

You know what else I did? This was a fun one. When we sat down, we were looking at the drink menu, and one of the drinks was called a hot mamacita. And I didn't want that. I wanted a spicy margarita. But I say, that sounds like a spicy margarita. No, it wasn't. It was something else. Anyway, but I ordered and I. I pointed on the thing to the waitress and I said, well, I was going to get a hot mamacita, but as you can see, I brought one with me.

[Eric]

Totally. That is such a dad move.

[Travis]

But what's funny? But what's funny? And then I was like, no, I just want a spicy margarita.

[Eric]

Nah, just kidding.

[Travis]

But what's funny is. What's funny is, like, you know, when I think of something and I smile, but I just tough it away.

[Eric]

Right.

[Travis]

But I did that. I was looking at the menu and Tara's like, what's so funny? And I was just like, you just wait Till that waitress gets here.

[Commercial Voice]

She's.

[Travis]

This one's gonna kill. And it did. It did.

[Eric]

Did the waitress give you a compliment?

[Unidentified Speaker 2]

She smiled.

[Travis]

Yeah. She smiled.

[Unidentified Speaker 2]

Yeah. Yeah.

[Travis]

But I felt good about that.

[Eric]

That's good.

[Travis]

But anyway. But when they did your daughter laugh is the question. I didn't gauge a response. I was mainly worried about Tara's response and the waitress's response. Because I was like, this could go south with these two directions.

[Interviewee/Storyteller]

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[Travis]

So what's next? I've been liberated.

[Eric]

We're gonna take this city back over

[Interviewee/Storyteller]

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[Travis]

They're hunting us. It's time we started hunting them.

[Commercial Voice]

I can work with them.

[Eric]

This should be tons of fun.

[Interviewee/Storyteller]

Marvel Television's Daredevil Born Again now streaming only on Disney plus.

[Unidentified Speaker 1]

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[Eric]

3 month plan equivalent to $15 per month required intro rate first 3 months only. Then full price plan options available, taxes and fees extra. See full [e-mail] but anyway, I was

[Travis]

going to say I feel like even in restaurants we're like, we'll just remake the whole thing. And I'm always like, oh yeah, can you feel bad?

[Eric]

Can you do that?

[Narrator/Advertiser]

Yeah.

[Travis]

But also too, I did the same thing. They didn't charge us for it. And then I just added it to the tip and I'm like, I gotta just start taking the dubs. I keep having these things happen.

[Eric]

I know.

[Travis]

But it also feels like I planned on spending more.

[Eric]

Exactly. So I'm actually spending and I can be helpful.

[Travis]

But I'm also spending less.

[Unidentified Speaker 2]

Yeah.

[Travis]

Cause like you're not paying for the item and then a tip on top of it. So if you tip the item cost.

[Eric]

Exactly.

[Travis]

I don't know.

[Eric]

I agree.

[Travis]

I'm just generous is what my main point is.

[Eric]

That's my thing is like if it's good service and you can be helpful and a blessing to somebody, why not do it? But yeah, I do think that about restaurants specifically all the time. Because those are the ones. Especially in Vegas. You see, there's so Much turnover.

[Travis]

Yeah.

[Eric]

Like, you get comfortable or familiar with going to a certain spot and seeing restaurants there, and then you're just like, oh, another one bites the dust. I mean, it's just like, hey, hey, tough business to make work.

[Travis]

Another one buys the dust.

[Narrator/Advertiser]

But.

[Eric]

But there's a lot of businesses that are tough to make work and there's not unlimited funds. That's the, the misconception is.

[Travis]

Yeah.

[Eric]

Just because you're a business owner, you must have all the money.

[Travis]

Yeah.

[Eric]

It's like, well, probably they have more money than you do, but sometimes that might not even be true. You don't know, like, how they begged, borrowed, and stole to, like, try to figure out how to secure a loan to be able to get this thing off the ground and get started. Like, you just don't have an idea. So, like, don't come in with this entitlement mentality of like, well, look at my degree and look at my experience. Like, I deserve this much. And I'm not saying that you shouldn't fight for good wages. That's not what I'm saying. But if you're going to go in with the expectation that you can get more money, which you should, then you have to look at it from the perspective of the person. It's like any sales conversation, you have to ask the question, what's in it for them? Not what's in it for me? And so if you are thinking about that from a business perspective, then that means you have to think about what the customer wants and then give them what they want. But if you're looking at it from the job perspective, then you have to think about what the employer wants and then try to figure out a way to make that work. And like you said, not, it doesn't work out all the time because sometimes you can. Maybe it's just a culture that isn't rewarding people like that, and that's probably not a place that you want to be long term. So you go do all these other things and you pick up, you, you. You add more value here and there, and then they're not recognizing that financially.

[Travis]

Yeah.

[Eric]

Then there comes a point where you just have to go, okay, great, well, thank you for the experience. And then you can take the skills that you developed while you weren't getting paid to do that skill, but you learned the skill, and now the next job that you get, you can start off at a higher dollar amount. Because now I don't just do Facebook posts. Now I know how to cut and edit reels for Instagram and TikTok. And now I. Now I know how to do these other things because I was doing them essentially for free at this other job, because that's not what they hired me. And they didn't see the value. They didn't pay me. When you go into the next position, you can start at a higher threshold because you have more skills to bring to the table, which enables them to make more money, which means there's more money to get paid to you. Yeah, but just like, going. I just. The entitlement thing is just what really. It's what grinds my gears. You know what I mean? Just.

[Travis]

Just really burns your cookies.

[Eric]

Just really burns my cookies.

[Travis]

But why are you. Why are you peeing on my charcoal? All right, go ahead and close out.

[Eric]

Great story from the Rock, though.

[Travis]

Yeah, I thought it was a good one.

[Eric]

Yeah. And. And from Vince McMahon. I mean, there's a reason why the WWE's as successful as it is.

[Travis]

Oh, is it? It's still around.

[Eric]

It does. It does some revenue. There's some numbers here and there. Although it's not owned by them anymore, WME bought it, which is wild. Like, it's. You wouldn't think that it would go hand in hand, but I guess. Guess it does, because they bought UFC and WWE after the massive merger of William Morris and Endeavor. So, anyway, crazy. That's it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's start there, here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.