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Travis
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's our mission to help you make some more money on this episode of the show. My producer Eric is in studio. What's up, Eric?
Eric
Hold on one second. I gotta check this real quick.
Travis
Good timing. Okay, hold on.
Eric
I just want to take a look at this real quick.
Travis
Take a look at what real quick.
Eric
I'm going to just look at my open app. All right, so we're going to go to steps. I'm at 6,000 steps for today, so I just need to do 6,000 to 7,000. 7,000, 8,000, 8,000, 9,000, 9,000. That's 4,000. I have 4,000 steps.
Travis
You need a calculator.
Eric
So I need 4,000 steps left to go to get me to my 10,000 steps.
Travis
It's about two miles.
Eric
It's about two miles, which. Okay, I can do that. Okay. All right, well, I'm just thinking, you know, I just want to make sure my fitness plans were all set for today.
Travis
I'm at 20,231 steps.
Eric
Okay. Yeah.
Travis
So I think I'm good on steps.
Eric
Well, basically today, my strategy for weight loss today has been drink a protein shake in the morning, walk a lot.
Travis
Fair life. Corepower.
Eric
Yep. And then eat nothing and feel like I'm gonna pass out. And then tonight at dinner, I'll eat a burger and I'll go to bed. That does work, actually. I'll watch Bring it on four and then go to bed, which I know you wanted to get back to talking about the popular film franchise. Bring it up.
Travis
I was hoping you bring that up again.
Eric
No, I wanted to chat with you a little bit, buddy.
Travis
Okay.
Eric
I wanted to talk to you about adult toys.
Travis
Okay.
Eric
You know how we do.
Travis
Yeah. This is a topic of conversation frequently have you bought?
Eric
Have I bought? Okay, all right. Have you bought?
Travis
You just reverted back to kid vocabulary. Drinking that fast. Kid's juice box.
Eric
You bitten those. Have you bought any toys lately?
Travis
No, I've not. Not even, like, in the real sense of the word.
Eric
What's the fake sense of the word?
Travis
Well, I assume you're. I feel like you're leading me to believe that we're talking about something that we're not talking about.
Eric
What do you think? I'm thinking that we're thinking about.
Travis
I think that you're trying to imply that we're talking about sex toys.
Eric
Whoa, Travis.
Travis
Whoa.
Eric
This is a family show.
Travis
Is it?
Eric
What is this? Caleb Hammer.
Travis
But also, that's why I'm thinking that I don't think that that's the case.
Eric
I was talking about toys. Like children's toys.
Travis
Travis, How. How is an adult toy a children's toy?
Eric
Because adult toy. Adult. Hold on. This juice box just hit me. Because adults are purchasing children's toys at excessive rates.
Travis
Oh, I see. Like, as collectibles and things perhaps like Legos.
Eric
All right, I'm going to read you a study, and this study has been done many, many times, and it keeps. Keeps going up. So shoppers over the age of 18. This is a 2024 study. Okay, okay, sorry. It's not too recent, but it's pretty recent. Shoppers over the age of 18 accounted for more toy sales in the first quarter than any other age group, surpassing preschoolers for the first time. According to a report by Sarkana, adults contributed over $1.5 billion in toy sales in Q1.
Travis
That's crazy.
Eric
Nearly half. 43% of adults purchased a toy for themselves in the past year for a number of reasons, including collecting, socialization and enjoyment. Per the report.
Travis
What kind of toys?
Eric
Toy sales dropped 1% from January through April, year over year, but are 38% above 2019 levels per the report. What kind of toys?
Travis
Yeah, like, is it? Come on, like Pokemon cards. Is that a toy?
Eric
I mean, Legos is definitely one like Lego here. I'll tell you this one. Where's the lego? There's a LEGO stat here. Oh, no, nevermind.
Travis
Good stuff.
Eric
The picture was a Lego, and I saw in the article something written, but it was describing the picture, the shelves of a LEGO store, and I was like, reading. But I purchased what could be called a toy two months ago.
Travis
What was it?
Eric
But no, it was a collectible. It wasn't a toy. He was a golden gun from James Bond. Yeah, that's a collectible.
Travis
That's a collectible.
Eric
Wait, hold on, let me think.
Travis
But does that count?
Eric
No.
Travis
In this?
Eric
No. I think it has to be toy.
Travis
Like kid toys, like Hot Wheels and actual. I'm trying to think.
Eric
Hold on. I just bought a toy. I buy so many toys for my child. But I do have a bunch of toys though.
Travis
Do you?
Eric
Why did you say that? I don't like how you just snarled. Do ya? In my closet I have two.
Travis
That's where you should keep them. Higher up, maybe in a safe.
Eric
Do you have a second? In my closet I have two drawers.
Travis
Yeah. What is it called?
Eric
Cabinets. Drawers. And I have a bunch of pops.
Travis
Oh, really?
Eric
And I have a bunch of. I have the Van Helsing action figure from the Dracula movie. And I have the Jason Voorhees action figure from Freddy vs Jason and from A New Blood, which is the best Friday 13th movie.
Travis
You also have a Star Trek Enterprise replica that you left behind us for like a year.
Eric
Yeah, it's on my bookshelf. And I have a Godzilla popcorn bucket on my.
Travis
Yeah, that's collectible though, for sure.
Eric
And I've got the Star Trek. The Enterprise is definitely a kid's toy.
Travis
Yeah, that is because my son tried to play with it the whole time.
Eric
And then. What's the other thing I have on my shelf? Oh, I have the Boris Karloff. The Mumm.
Travis
Yeah, I don't think I have any at all. I might have like a box of toys from growing up somewhere in storage or something.
Eric
Probably worth.
Travis
That's about it.
Eric
Probably worth a million dollars. Why now?
Travis
Now that you said that though, I'm going to look through. Because I have.
Eric
Now you're going to buy some. Now that you said I'm going to buy some toys.
Travis
No, I have a bunch of old
Eric
Lego, like you know, oh my God, dude, go to bricks and minifigs.
Travis
I'm not going to do that.
Eric
Go sell your stuff at Bricks and you should go do it and entrap them. Yeah, like, hey, you want to steal these Legos from me?
Travis
You want to steal these?
Eric
Hey, just leave like filming them.
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Eric
Yeah. So it says the pandemic pushed a surge in nostalgia that ultimately led to increased toy sales. Let me tell you this, though. Let me ask you this. Let me tell you this. Ask you, tell you. So when you're a kid and you're buying toys, I never like Legos. But I'm a big movie person. And so here's my thing. This is why I still like toys to this day. This is why I still like toys to this day. I like when I watch something and I go, I love how this looks. And I want to see a visual reminder of this. So I like toys that look as close to what's on the screen as possible. So, for example, I have the Enterprise on my shelf, and it looks like the Enterprise from Star Trek. I never liked Legos as a kid because they didn't look like they're from the movie. They look like Legos. So I always liked the Star Wars. Like, I would buy Star wars action figures, but I never bought. I never touched Star wars, legos, any of that.
Travis
I definitely liked Legos growing up. Do you remember Bionicles?
Eric
Yeah, I didn't.
Travis
I liked those, too.
Eric
I don't like any of it. I never bought them. But I liked how Transformers look. Cause they look like Transformers.
Travis
What was your favorite toy growing up?
Eric
I mean. I mean, I love the lightsabers.
Travis
Well, I was gonna say fighting categories.
Eric
It was like playing with lightsabers with my friends was probably at least a dozen of those. Yeah, I had so many. I remember one time I can. Enough times passed. I can talk about it, but when I was in, like, fifth grade. Too old. But I would still dress up with my friends as Jedis. And that's not too old. You know what? We're losing our youth in this country. And that was cool. No, actually, no. This was like three. I think this was third grade. It was whenever Star Wars Attack of the Clones came out. Do you remember which one that is?
Travis
That's the second one.
Eric
I mean, do you remember what year that was?
Travis
No, I don't remember a year.
Eric
Let's find out how.
Travis
Probably like 2003.
Eric
Oh, 2002. So I saw it in 2003. So I would have been eight. Okay, that's a fair age. But I remember I begged my mom. Cause I would dress up like Obi Wan. I would even do, like a little makeup and do the little. Cause he had, like, a little.
Travis
Obi Wan's my favorite Jedi.
Eric
Whatever. And I would do, like a beard and all that. And I'm still chasing the look to this day. And I had the lightsaber and all that. And I remember, like, I hated wearing my sneakers. Cause you wore those cool boots. And I remember I begged my mom for a pair of women's boots from Kmart. Cause they looked exactly like Obi Wan's boots.
Travis
Did she get them for you?
Eric
Yes. Huh. I did wear them.
Travis
And now you.
Eric
Now I wear women's shoes all the time. I like to feel the leather on my skin. Shut up, dude. Anyway, I thought this was a safe space. All indications told me this would be safe. Anyway. No. So I love playing with lightsabers, though. That was always my favorite. But even that, I liked it because it was like I wanted the one that sounded. Did the sounds. I wanted to feel like I went
Travis
back and forth on that, though. Because the ones that made the sounds, the lightsaber wouldn't go all the way back in the handle.
Eric
That's not true. Maybe back with your technology back then.
Travis
No, that's not true. There was two different.
Eric
I know what you're talking about.
Travis
Yeah, I know what you're talking about. I have some of them still. Actually, my kids now play with them that were like the ones that you push the little red button down and then you can. It's hard to find the whole thing out.
Eric
I tried to buy some.
Travis
I know. You can't find them.
Eric
And it's like they all have like a weird. Like it's a Darth Vader helmet. But also it's like, just. I want to give me Obi Wan's literally lightsaber.
Travis
Yeah. I don't know why they stopped making those. It seemed like a great time to do it with all the new Star Wars.
Eric
It was that. That was huge. And then the Hulk gloves.
Travis
I never had those.
Eric
Yeah, you were probably too old. Aged out anyway, so. The pandemic pushed a surge in nostalgia that ultimately led to increased toy sales. And the segment continues to be an opportunistic area, according to the report. Which means money, money, money. So some of the biggest. But however, some of the biggest toy companies are showing signs of pullback in its latest earnings. Mattel reported net sales of 810 million, down 1%. Oh, sorry. Mattel. The company reported a net loss of 28 million do, though it narrowed from 106.5 million in the year ago quarter. Rival Hasbro's Q1 revenue fell 24% to 757.3 million.
Travis
24% year over year, not quarter over quarter.
Eric
I think it's year over year. Yeah, yeah. And the company reported net earnings of 59 million, swinging from a year over year net loss of 22 million.
Travis
Wow.
Eric
Meanwhile, big box retailer Target this spring launched a private label toy brand, budget friendly. I don't care about any of this. But last year, global toy sales reached 108.7 billion, according to a separate circana report. But yeah. What do you think?
Travis
I mean, that's pretty crazy. I feel like it makes sense though. More community, in person stuff. Experiences, nostalgia, toys, collectibles. I think all that stuff is making a comeback, so to speak.
Eric
And I think I read something where it was like, I forget the thing. A lot of people share it, but it's like being. When you're a kid, you have. When you're a kid, you want something. It was basically like.
Travis
Well said.
Eric
It was like, basically like you're a kid who has no money and then you become adult who can buy the things you wanted as a kid.
Travis
Yeah, yeah.
Eric
I could have just said that last part. Yeah. How does that start when you're a kid?
Travis
I think you just said it without saying it succinctly.
Eric
But anyway, basically it's like, I understand
Travis
what you're trying to say.
Eric
I did. I heard a quote one time. Do you think this is true? It's your entire life is in service to your 15 year old self?
Travis
I think it could be. I don't think that it is. I don't think that it is for a lot of people.
Eric
This guy.
Travis
It's not.
Eric
What do you mean it's not.
Travis
It's objectively not.
Eric
How's it not objectively not?
Travis
Because most people lose touch with that version of themselves and get. And start placing priorities that other people told them that they should have and pursue that instead of what they feel like they should actually pursue.
Eric
All right, so you're gonna buy any toys or. No, no, I don't.
Travis
I don't have. There's like none that I would think that I would want to do.
Eric
What do you do? What are you even interested in? You just seem so lifely. You enjoy something, man. Buy a toy.
Travis
Like what?
Eric
I don't know.
Travis
I have a Star wars helmet.
Eric
Yeah, that's cool.
Travis
But it's not a toy.
Eric
Well, I wore it yesterday. No, you didn't.
Travis
It was a toy.
Eric
I wasn't here. Can you imagine? I come in and I'm just wearing. I'm like, oh, I wiped. It was dirty. It had a bunch of signatures on
Travis
it, had a bunch of marks on it. Took some Shoe polish.
Eric
Like, for me, I just love. I just love looking at my bookshelf and I have like one thing on each shelf. I'm like, I like that.
Travis
Yeah.
Eric
But doesn't make you feel happy.
Travis
But you don't play with the toys.
Eric
Okay. You're assuming a lot.
Travis
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Eric
Can I be honest?
Travis
Just in between.
Eric
I did one. I did. I did. When I got the Golden Gun, I did take it out. It was just me by myself. And I went. I just had to emote real quick.
Travis
Just in the mirror and practicing different James Bond poses.
Eric
Well, James Bond didn't have the Golden Gun, dude. It was Francisco Scaramanja, the assassin with gold bullets. You know, I did do it, though. I did strike a good for you.
Travis
I do think that there are several lessons to pull from a business owner perspective, though, in terms of playing on nostalgia or how can you put more experiential things back into your business? Or can you create some sort of a collectible line or do some sort of a promotion based around a toy launch or release of something that kind of tugs on that nostalgia string a little bit? There's something to doing that even with small businesses, I think, because it's such a powerful psychological tool, you know,
Eric
do you feel like you also. Do you feel like your kids naturally gravitate to the same types of things that you liked? Or do you feel like you've pushed them toward things you like?
Travis
Yeah, not really. Thank you for doing that. Into the microphone.
Eric
The juice box is empty. I'm talking about buying toys and drinking a juice box. What's going on?
Travis
What's going on?
Eric
What's going on?
Travis
Yeah, not necessarily. There's been some natural things, like with Cam's video games and stuff. He plays mostly Mario stuff, but it's basically just because it's the only thing I know that is safe content for him to play. Even Minecraft. Like, he bought this expansion thing the other day and then started playing it. And he came up to me and he was like, daddy, there's something weird or creepy about that expansion. I was like, what do you mean? And he was like, apparently it was something where he was online and he heard people talking. And I was like, okay, well, we're going to delete that and maybe not buy anything else on Minecraft to make sure that you're on local servers and not playing online and things I heard.
Eric
That's what I mean about Roblox is really safe.
Travis
That's what I was going to say is like, some of those games, like some other kids have shown him Roblox and they asked me about it and I was just like, I just don't feel like I can do the volume of research that would be required for me to do in order to allow you to play that safely right now. So, yeah, I think we'll just stick to Super Mario Brothers and Super Mario Galaxy and Mario Party and like, I just know that stuff is safe. So in that context, yeah, he's sort of naturally gravitated to that, but it's sort of because I, you know, put him in that sort of sandbox. But other things, not so much. Especially like sports and stuff. He's like, when I was a kid, I was always playing something and, you know, throwing a ball or playing basketball or, you know, trying to play catch or something. He doesn't really gravitate to that stuff as much as I did. So, yeah, I wouldn't, I wouldn't think that at all. My daughter, more so, she. She likes a lot of stuff that I like, but my son is sort of a rogue. Rogue agent.
Eric
So both of you can just be out there playing like a girl.
Travis
Yeah.
Eric
Anyway. Okay, let me ask you this from the finance side. Should adult people be purchasing toys?
Travis
Yeah, if you like it. And it is not breaking the bank. Sure. You know, like, it's your money. Do what you want with it. Just don't, you know, shoot yourself in the foot so you can buy something that you never are gonna really play with.
Eric
Yeah.
Travis
You know what I mean? That's just another category of things to spend money on, you know, like a new TV or something like that. Like, that's, that's the part that I think, you know, it's. It's difficult to buy crazy expensive toys. Like if you're, if you're going crazy on toys, like, what are you gonna spend, 50 bucks, 100 bucks?
Eric
What, bro? Have you seen McFarland Toys, bro?
Travis
No.
Eric
It's expensive, dude.
Travis
I don't know what that is. McFarland Toys?
Eric
Yeah. No, there's some crazy expensive toys out there.
Travis
Yeah, but not at Walmart. Like 40 40, maybe a hundred dollar Nerf gun or something like that.
Eric
100 nerf gun. Whoa.
Travis
You know what I'm saying? Like, there's just not that many. There's not a lot of ways to break the bank.
Eric
Yeah.
Travis
With a toy addiction as much as there is. I mean, obviously there's caveats to that because you can go on ebay and buy collectible items and things like that. But you get my point. Like, my thing is like probably electronics and things like that are probably the category that's going to screw people up more than other things.
Eric
TV suck.
Travis
Well, I just don't understand.
Eric
I bought, I bought a TV when we first moved in and I just bought like, I literally bought a little like, I think it was like 30 inch TV. I was like, I'll just throw it on a stand and then we'll just get a. When we figure out what we're going to do with what space, then we can buy a TV according to the space. And I think, I think we're just stuck with that TV till that. Because I'm just like, I don't. I have a TV that works. I don't want to get.
Travis
Every time I think I don't getting
Eric
a new one because it's when I go to someone's house and have a super sick tv, I'm like, that's so sick. I would love to watch a movie in that.
Travis
Yeah.
Eric
But I'm like sitting there watching, bringing on like my 30 inch TV and I'm like, this is fine.
Travis
Yeah.
Eric
I don't feel like I justify.
Travis
I generally feel like that as well. I hate until it breaks, I'll probably just have this.
Eric
But I feel like that about anything that's like. And stupid because it's stuff you use the most. Yeah, but it's like I feel that way about like chairs. Like that we had the chairs around our dining. I'm like, why am I spending $400 on chairs?
Travis
Right.
Eric
You know?
Travis
Yeah.
Eric
Well, that's dumb.
Travis
That's because you like to keep your money.
Eric
I'd rather spend on toys. Speaking of. This episode is brought to you by Doc Johnson. Hey, call back an actual adult toy.
Travis
Yeah, yeah. Spend your money on toys if you want to, but don't do it if you're in debt. But that would be the same as spending your money on anything that you don't need. When you have a bunch of debt, it's probably a bad idea.
Eric
You're a wise man, Travis. Don't spend money you don't have on things you don't need more groundbreaking financial tips coming to you on the next episode.
Travis
You know what's crazy is we mocked that a little bit, but also that's literally how Dave Ramsey built himself into a billionaire.
Eric
You're right about that.
Travis
Telling people that exact piece of advice over and over again for 30 years because it's still something that people don't do. So anyway. Well, if you're buying toys as an adult and they're not actual, you know, adult toy category, then let us know what you're buying because I'm curious to see if anybody's actually buying toys to play with as an adult that's not for your children. Anyway, that's it for this episode of the show. Remember, money only solves your money problems. It's easier to solve the rest of your problems. Money in the bank. So let's start there here on the Travis Makes Money podcast. It's tuned in. Catch next time. Peace.
Title: Make Money by Understanding Why Adults Are Spending Billions on Toys
Podcast: Travis Makes Money
Host: Travis Chappell
Guest/Co-Host: Eric (Producer)
Date: June 30, 2026
Theme:
In this lively episode, Travis Chappell and co-host Eric explore the exploding trend of adults buying toys—collectibles, action figures, LEGO sets, and more—and unpack how this billion-dollar nostalgia market intersects with personal finance, happiness, and business opportunity. The conversation weaves personal anecdotes, surprising industry statistics, and practical advice, all delivered in a bantering and honest style.
On Toy Spending:
“Shoppers over the age of 18 accounted for more toy sales in the first quarter than any other age group, surpassing preschoolers for the first time.” – Eric [03:26]
On Nostalgia:
“The pandemic pushed a surge in nostalgia that ultimately led to increased toy sales.” – Eric [07:28]
On Business Opportunity:
“How can you put more experiential things back into your business?... It’s such a powerful psychological tool.” – Travis [15:14]
On Financial Discipline:
“Spend your money on toys if you want to, but don’t do it if you’re in debt.” – Travis [20:16]
“Don’t spend money you don’t have on things you don’t need.” – Eric [20:27]
Humorous Admissions:
“I like to feel the leather on my skin. Shut up, dude. Anyway…I thought this was a safe space.” – Eric [10:02]
“For me, I just love looking at my bookshelf and I have like one thing on each shelf. I’m like, I like that.” – Eric [14:02]
The episode is bantering, playful, and self-aware, with regular tongue-in-cheek jokes about “adult toys,” self-deprecating admissions about collecting, and honest (sometimes humble) talk about money and joy. Travis and Eric blend personal storytelling with practical advice, making the conversation fun and relatable while sneaking in legitimate financial insights.