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Travis
Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you all make some more money on this episode of the show. My producer Eric is in studio. What's up, man?
Eric
Hey, fella. How you doing today?
Travis
I'm doing a. Okay.
Eric
I'm doing fine. All right. Myself.
Travis
Well, this is the widest conversation we've ever had.
Eric
How about the weather today? It's brill out there mowing the lawn and it was a nice weather.
Travis
When was the last time you mowed a lawn?
Eric
Last year. Really? Because we did a garden and then we ripped out the hay bales.
Travis
Forgot you had a stint in South Carolina.
Eric
And then we.
Travis
Yeah, it's been a long time since.
Eric
I'd like to forget. I'd like them to put like electrodes on my head and like, like in a spy movie. And they zap you and there's a. And then you're like, wait, who am I? And I forget that I. Anyway, so you're familiar with Kevin Hart? Who? Kevin Hart. He was recently roasted. Yeah. I'm going to show you a clip from the roast of Kevin Hart really quick. Is that fine?
Travis
But don't show me too many because I'm.
Eric
No, I just want to show you this one really quick. No spoilees because I already told you about it, okay?
Travis
Oh, okay, fine.
Eric
I'm just going to show you a clip just to remind you who Kevin Hart is. Hold on, I can't find it.
Travis
He's the guy from 40 year old Virginia.
Eric
Yeah, yeah, yeah, yeah, yeah. I don't know where it is. Never mind. I didn't plan to show you this, but anyway, Kevin Hart is a comedian.
Travis
Well, that was riveting.
Eric
Okay, well, let me find it. You wanted to. Why don't you tell people who Kevin Hart is and then I'll.
Travis
You Want me to take time?
Eric
Yeah, you tell people who Kevin Hart is, and I'll find the clip who
Travis
one of the biggest superstars on the face of the planet is. While you search about said superstar, he.
Kevin Hart (clip)
Yep.
Travis
Kevin Hart is a comedian and actor and producer and podcast host.
Eric
And found it. All right, Other things. All right, everybody knows who Kevin Hart is. So anyway, so here's the Rock with Kevin Hart. The Rock is offering his MOOB to Kevin Hart. Oh, wait, it's muted.
Travis
It'd be helpful if we had audio.
Eric
Yeah, there we go. You know, that's my preferred way to watch Kevin Hart movies is muted.
Kevin Hart (clip)
I'm not himself. Now you get down here and you suck on this tit. Come on, sit down. Get the fuck off me. What is your fucking issue? Do you want to see Kevin latch onto this nipple? Okay, all right. Okay, all right. That's it. There you go.
Travis
Sit down.
Kevin Hart (clip)
That's it. Get the fuck out of here. What do you mean get the fuck out of here? Get the fuck out of here. They ain't sucking himself. Fuck you, Mandel. Fuck you. No, I'm not doing. Oh, now you don't want to do it. Because it's a live crowd. I don't want to do it. Oh, now you don't want to do it. I've never sucked your fucking team.
Eric
So that's Kevin Hart, in case you didn't know. That's all the context you need.
Travis
Language warning. Previously.
Eric
Yeah, retroactive language warning. So anyway, so Kevin Hart had a. Started a media company a couple years ago. I don't know if you knew that, called Heartbeat. Do you know all about that? Tell people what that is while I find that clip.
Travis
Well, I want you to explain.
Eric
Kevin Hart started a multi platform comedy media company that makes movies, TVs, podcasts, and short form content and runs brand and ad deals at the intersection of comedy and culture. Okay, so it bundles his old company, Laugh Out Loud and Heartbeat Productions into basically one entity that has deals with Netflix, SiriusXM, Kevin Hart's Everywhere. Yeah, so if you draft kings, even
Travis
if you're not watching Kevin Hart, you
Eric
have to watch Kevin Hart.
Travis
You're watching something.
Eric
Everything I see about Kevin Hart is against my will because I don't watch his rock movies on Netflix.
Travis
Yeah, well, it's like Shaq.
Eric
I watched Central Intelligence and I wanted my money back and I saw it for free.
Travis
Really?
Eric
Yeah.
Travis
I thought that was one of their better ones.
Eric
That says something, doesn't it? That's a pregnant statement.
Travis
You know what the best Kevin Hart the rock combination movie was.
Eric
I'm trying to think of what, what you would think is their best movie. You Jumanji? I don't know. No. What?
Travis
League of Super Pets.
Eric
Oh, that was good.
Travis
It was great. I watched my kids turn it on and I was watching it with them and I found myself legitimately laughing at several parts. And I was like, this is actually better than the majority of the live movies that I've seen them do. I like Jumanji though. Those are good films.
Kevin Hart (clip)
Okay.
Eric
Yeah. Okay. So anyway, so 2022, he merged all his ventures under Heartbeat and he sold 15% of it to partners. And a $650 million valuation.
Kevin Hart (clip)
Woo.
Eric
Cause Kevin Hart's a big name little man. Big name.
Travis
He is. He is a little guy.
Eric
So they had the three pillars. Film, tv, short form videos.
Travis
Very short.
Eric
He built out some crazy offices in LA, New York and Atlanta. And he built a 40,000 square foot West Hollywood HQ.
Travis
Damn. I don't know.
Eric
So it was designed like a, like this big prestige office space. It started.
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Eric
Hidden new habitats.
Travis
Zootopia has a secret reptile population.
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Eric
You're clearly working at Zootopia 2.
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Eric
Struggling Heartbeat Media struggled bad afterwards over the last couple years. So Hollywood and streaming have obviously been going on their own course, kind of struggling a little bit. Studio's been cutting spending. A lot of insiders are saying they stretch into too many verticals at once. They're trying to do film, tv, they're trying to do shorts, they're trying to do all these different things and stay in the podcast game. The whole goal when Kevin Hart started this was to make something that would be bigger than just his personal brand. Like something that could run without him. But the biggest issue with the company over the last several years is that non heart projects are the ones that are sitting there and not selling. So every time that he's not involved in a product, it struggles to keep moving. So here's what's Happened. And then I'll let you jump in here. So they started having a bunch of churn, which is bad unless you're in the butter industry. Having high churn within your company is not a good thing. I've never said the joke on the show. I've sat on that for years.
Travis
That's pretty good because you've ran it by me like six.
Kevin Hart (clip)
Yeah.
Eric
But it's first time on a show. And let me know.
Travis
And I told you at if you went to Crushed, oh, it would crush.
Eric
There's no reason I would be speaking at that. So I'll say it here.
Travis
I've spoken at this conference, like, a few times, ran by a couple buddies of mine, and it's literally, get me up there.
Eric
Get me up there. I'll say it.
Travis
So they talk about churn ad nauseam.
Eric
I'll be your opener. So anyway, so a bunch of the execs. So including one person who used to work for Warner Bros. Discovery, they were saying, we need to narrow our focus. We can't beat everything. Kevin Hart didn't want to dial back. He's like, I want to do everything. We want to keep moving, keep growing. And so by the end of 2024, the CEO, the CFO, and the chief content Officer all left.
Travis
Damn.
Eric
They said it was amicable, but it was just like, you know, obviously, like, obviously do something with this. Yeah. They disagree with the vision of where it was. So Fast forward to January 2025. Hart announces that he's the CEO and he's going to lay out a new strategy so that all happens. But then the insiders working there say, Rayleigh in the office because he's busy. I don't know if you knew that. Kevin Hart's busy. Delegates a lot of stuff to his collaborators. A lot of meetings were getting canceled. Development was slowing down. A bunch of stuff was pitched but never made. And they felt like there wasn't a lot of good leadership. So here's what happens. Okay. This is the most recent development. Did you know this?
Travis
I don't know.
Eric
In 2026, Hart did a big deal with Authentic Brands Group.
Travis
Oh, yeah.
Eric
You know this.
Travis
I did know that, yeah.
Eric
Which manages Marilyn Monroe, Shaq Beckham, et cetera, licensing his name and image in exchange for cash and equity. So Authentic now controls his endorsement deals and helps scale his personal brand globally. He used the cash to buy out the initial partner stake in his company. So it freed him from that partner and gives him more control of all of his name and image. And, like, separate from Heartbeat, And a bunch of his Heartbeat staff and his publicist left to go work with Authentic and Kevin Hart. So the last thing I'll share here is Kevin Hart sent an email announcing the deal with Authentic, saying it was a turning point that'll allow him to focus on what he does best, which is performing and creating, and allow a Heartbeat to stand on its own and become less dependent on him. And this is a funny note that Business Insider, because they're messy, they put in there. The email was signed Kevin, AKA Bossman, which is funny. This is a funny thing to say, but it was actually sent by his assistant, which they said reinforces the sense of distance. And so it says to many employees, the reality looks like Kevin is Kevin. I keep saying Kevin like I went to school with him. Dude, you can't believe what Kevin's doing.
Travis
You know what Kev saw the other day?
Eric
Heart is moving his most valuable asset, his brand endorsements, to Authentic, while a downsized Heartbeat tries to figure out a future without the economic engine it relied on. He was the engine, the little engine that could. Travis, I thought this story was really interesting for you because you always talk about personal brands, but you also talk about in the course of. Charles, thanks. Money building, things that can run without you being there. And it seems like our old pal Kevin hasn't figured out how to do both of those things. What are some of your thoughts when you're listening to that story?
Travis
I mean, the deal with Authentic brands I like a lot. And we actually talked to Shaq about this when we had him in studio.
Eric
Say it again.
Travis
When we had Shaquille o' Neal in
Eric
studio, you had who? You had who in studio?
Travis
Shaq.
Eric
On the show, you had Shaq. Shaquille o', Neal, the one and only DJ Diesel. I'm trying to think of more Shaq things.
Travis
Star of Shaq Steel.
Eric
Star of Shaq Steel. Kazam. All those things. The Laker. The former Lakers player.
Travis
Yeah.
Eric
The guy from the General commercials and every other commercial. You had Shaq, your childhood hero on the podcast.
Travis
Yeah, we did.
Eric
For the second. Actually for the second time. You had Shaq virtually and in person on your show.
Travis
Yeah. Yeah, yeah.
Eric
Wow.
Travis
Yeah.
Eric
All right, go ahead.
Travis
I don't know. You knew that.
Eric
I did. I was there.
Travis
Oh, okay.
Eric
I was there.
Travis
Yeah. And so Shaq was, I think, one of the first ones to do a deal like this and basically talked about how awesome it's been that they are able to help control a lot of these things.
Eric
Shaq owns authentic brands. Right.
Travis
So no. So he is the second largest shareholder now.
Eric
Okay. I could remember.
Travis
Yeah. So what he was saying, what he was saying on Dinner Party is that he basically he sold 50% of his name, image, likeness to Authentic brands and then he used that sum to reinvest into authentic brands. And so he is the second largest shareholder in the company now. But it's a family run business that's been around for some time. But more the majority of their projects, at least to my knowledge, were in IP and brands of people who are
Eric
not alive, like Marilyn Monroe, Elvis Presley, Elvis I think is one of them. Yeah.
Travis
So they would buy these brands and then continue with the ip. And so Shaq's thing was like, well, I'm thinking about my legacy and I'm doing all this stuff. I'm running all over doing this gig and that gig and this appearance and this, you know, show and this commercial. And so I'm running myself ragged trying to make sure that I can, you know, strike while the iron's hot until it no longer is. But working with some, a group like Authentic Brands will make sure that my brand continues doing deals even after I'm quote, unquote retired and gone. So seeing them expand into more brands that are existing and someone like Kevin Hart, who arguably has one of the largest personal brands on the face of the planet, only strengthens Authentic Brands as a group, which will only help rise. It'll be the rising tide that raises all ships as though part of that community. And there obviously he had some sort of recognition to the idea that he was not properly managing both of them at the same time. So it'll be interesting to see what happens with Heartbeat if it is, if now they're sort of two separate entities. If it's like nil stuff is all over here in Authentic Brands and now this company no longer has like their core cash flow component, which is everything Kevin Hart, then they'll be forced to figure out a way, a path forward to incubating more talent. But that's like the only version of it that I've seen work is like Ramsey's model where Dave Ramsey knew at some point he was no longer going to be able to beat some.
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Travis
the guy that there was going to be more people that he needed to bring in and so he started incubating talent under the Ramsey Network. And for the most part, he's probably somebody who I've seen do it the most successfully for the longest period of time. Although, you know, companies like Barstool Sports do a pretty good job of doing that, like incubating talent. I think. I think the key becomes can you create talent out of nothing is really, I think, where the arbitrage is, because it's almost too late. If you're trying to sign talent that already has some sort of, like, massive fan base or large audience growth, I think it's going to be wildly more difficult. Like, you're going to have to overpay to sign those people versus trying to find talent like the Alex Coopers of the world that Barstool Sports did and sign them when they're basically nobody, nobody knows who they are, and then take multiple bets on people who have the talent that may be recognized from the Internet at some point like that. The arbitrage exists from that talent going from 0 to 10 versus investing them at. Investing in them at 10 and trying to take them to 20. It's just you got to overpay for the. For the talent at that point versus wildly underpaying for the talent. So I think it's probably the companies that are going to be doing that that'll see more success in the long run. But also, he just put out that show Funny AF or something. It was like a comedy talent show that they just produced and put on Netflix like a couple weeks ago. So maybe that's like a version of what he's trying to do there. Almost like Shark Tank, but for comedy talent. So trying to find the next great comedian and stuff like that. I think he would be almost better served being like the Simon Cow of that space and trying to find people who are just not getting enough eyeballs, but who have the goods, so to speak, versus like, trying to find people with massive brands and be like, hey, let me convince you to, you know, come under this umbrella. That's going to be much more difficult and requires extensive amounts of capital. And you have to say goodbye to that capital for quite some time. Like, the payback period is extremely long when you're overpaying for talent like that. And it's still talent. Talent's still fickle. At the end of the day, they could go through a great run and they say something that gets canceled. And then you just dropped $30 million on licensing their IP and now you can't use it because of XYZ reason. You know what I mean? So it's a very risky business, but also can potentially have fantastic outsize reward if you do it properly.
Eric
Right, right. Yeah. I was going to say too, I think also, like, if you're owning a media company and you are someone like Kevin Hart. Because I think on the one hand I read it and I was like, the cynical side is like, that's crappy. He's so distant. But also I feel like you kind of have to. It's like pushing your birds out of the nest where it's like, if. Cause I have to imagine, like it would be so easy for someone high up in there to be like, dude, we're so close to closing this deal. Can we bring Kevin in the room? Kevin on the phone.
Travis
Yeah.
Eric
You know what I mean? And it's like, I feel like you almost have to kind of like back out.
Travis
Yeah. But the more than just further chaining yourself to the business.
Eric
The only thing he did do that was a little sketchy though. What was? So he sent that email, but then he also changed his phone number so nobody could get a hold of him. And that's. I thought, I thought that was kind of funny. But also that was not. You shouldn't do it.
Travis
It's just so hard to speculate as to the reasoning or what's happening behind the scenes because literally none of us mortals can even comprehend.
Eric
I don't like how you just did that. The level. I don't like how you did that.
Travis
The level of he's mortal too. Okay, semantics again. But we can't comprehend the level of inbound that somebody like that has. It has to be just overwhelming. Like there's. How do you even. You, You. You wouldn't have a second of peace ever. You know what I'm saying? And like, it would. It would be like I have some empathy for, for people like that who are genuinely trying to. To be all things to all people and want it to work and want it to be successful. And it's just like, just don't have any additional hours in the day to give to these projects. So I, I would assume that is. He's still this CEO. Yes, he's still the CEO even after over a year.
Eric
Yeah, he's still the check.
Travis
Yeah, that would, that would be. That would be the first.
Eric
I'm pretty sure he.
Travis
You. You have to be willing to hand off the responsibilities of CEO to somebody who's going to be in the business and in the offices so that the people in the organization have somebody to look to.
Eric
It's going to get dicey still CEO.
Travis
Really? That's surprising.
Eric
But people say he basically runs it through two executives, Jeff Clanagan and Eric Stoneburner.
Travis
Yeah, well, of course, of course he has to. You know what I mean? He does so much stuff. In the last 30 days, he had that Comedy Search show, and then they did the Roast of Kevin Hart. Was that last night? And then they just announced a new movie for Netflix that's coming out in the next couple of months. It's like he's not just producing all of those, he's the main talent in all of those. Like, the amount of writing, the amount of acting, the amount of performing, the amount of creativity required just to do all of that, to then also be, like, sitting in on board meetings and making decisions about the future of the company. Like, it's just untenable. There's no way that they could give that volume of time and attention toward that. So, yeah, that'll be on him to try to figure out. But, I mean, I have confidence in people like that. And that's the nice thing about having a big brand and a personal brand. It's like, there's obviously downsides like we've been talking about, but the pros are that you get a lot more chances to make it right than somebody who doesn't have a personal brand. Because people are still like all the executives. They clean house. Tomorrow they'll have a fresh new batch raising their hands and vying for those spots because it's still the opportunity to work with Kevin Hart. So they. They have multiple chances at bat to get it right, I think. And then now that he owns a good. I think what you're saying, he owns 100% of it now, or at least bought out a good percentage of his partners in that business. Like, gives him full creative control. They can expand and contract as. As long, like following whatever he wants to be doing during that time. So I have. I have confidence people like that will figure it out.
Eric
Yeah, well, you know what I always say about Kevin Hart, he's the king of short form content.
Travis
Is that what you always say?
Eric
I always say that. Okay, speaking of keeping it short, go ahead and close this out.
Travis
Well, that's it for this episode of the show. Remember, money only solves your money problems, but it's easier to solve the rest of your problems. You have money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.
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Eric
Liberty. Liberty. Liberty. Liberty.
Host: Travis Chappell
Guest/Co-Host: Eric (Producer)
Date: May 16, 2026
This episode dives deep into Kevin Hart’s ambitious attempt to build an entertainment media empire with Heartbeat, the business challenges that followed, and his pivots—especially around his personal brand and recent partnership with Authentic Brands Group. Travis and Eric dissect what went wrong and right, how personal brands can both empower and threaten business ventures, and what other creators and entrepreneurs can learn from Hart’s example.
"You know, that's my preferred way to watch Kevin Hart movies is muted." — Eric (02:47)
"By the end of 2024, the CEO, the CFO, and the chief content Officer all left... they disagree with the vision of where it was." — Eric (07:59)
"Heart is moving his most valuable asset, his brand endorsements, to Authentic, while a downsized Heartbeat tries to figure out a future without the economic engine it relied on." — Eric (09:46)
"[Shaq] sold 50% of his name, image, likeness to Authentic Brands and then... is the second largest shareholder in the company now." — Travis (11:24)
"It's almost too late if you're trying to sign talent that already has... a massive fan base." — Travis (13:41)
"They’ll have multiple chances at bat to get it right... now that he owns a good... percentage, gives him full creative control." — Travis (19:45)
Light, irreverent, and self-aware—Travis and Eric keep things conversational and relatable, peppering practical insight with jokes and pop culture asides.
This episode is an insightful case study on balancing personal brand, building scalable ventures, and knowing when (and how) to let go—all through the lens of one of the world’s most successful entertainers.