CO-HOST | Make Money Through Ethical Sales: Building Trust That Drives Long-Term Revenue

Summary

Podcast Summary: Travis Makes Money

Host: Travis Chappell
Episode: CO-HOST | Make Money Through Ethical Sales: Building Trust That Drives Long-Term Revenue
Air Date: June 14, 2026
Co-host: Eric (Producer)

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Episode Overview

This episode focuses on ethical sales techniques, especially how small shifts in language and mindset can build genuine trust and drive long-term revenue. Travis and his producer Eric dissect trendy sales advice found on social media, particularly from so-called “AI influencers,” and compare it to their real-world experience. The discussion is candid, practical, and rooted in Travis’s commitment to sales integrity and long-term relationship building, rather than manipulative tactics.

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Key Discussion Points and Insights

1. The Power of Language in Sales and Marketing (01:26–11:50)

• "Don't Say, Instead Say" Viral Advice:
  Eric introduces a viral Instagram post breaking down common sales phrases and the “better” alternatives. Travis gives his take on each suggestion with real-world perspective.

  • Pricing Psychology: $999 vs $1,000 (02:18–04:23)

    • Travis: The classic ".99" pricing is still effective due to psychological anchoring, even if buyers intellectually know it’s a trick.
    • Quote: "Just because you know, that's what they're doing doesn't make it work any less... There's still something psychological to that." (02:18–02:38)
    • Key Insight: Minor price endings are effective at certain tiers (e.g., $9.99 vs $10, $49 vs $50, $99 vs $100) but less significant between less pivotal numbers.

  • Creating Urgency and Scarcity: "Buy Now" vs "Three Left" (05:44–06:47)

    • Travis: Phrasing like “three left” implies urgency and scarcity more naturally than “buy now,” which can feel pushy.
    • Quote: "Buy now is a forced sense of urgency. 'Three left' is an implied sense of urgency. And the implication's always better." (06:22–06:31)

  • Product Tiers: "Basic" vs "Essential" (06:55–07:33)

    • Travis: Avoid labeling offers as “basic”—it downplays value. Use “essential” instead for positive framing.
    • Quote: "If you're saying anything about basic in your marketing stuff, like, that's... objectively bad copy." (07:11–07:13)

  • Comparing to Industry Norms: "Standard" vs "Customized" (07:37–08:23)

    • “Standard” can be useful, but only to describe competitors’ offers—your own should sound unique or tailored.

  • Scarcity Language: "Few" vs "Limited" (08:28–08:34)

    • Both work; the difference is negligible.

  • Reframing Cost as Investment (08:46–11:50)

    • Travis: Calling a purchase an "investment," not a "cost," reframes the conversation and is widely taught in sales. But context matters—don’t overuse where it doesn’t make sense (e.g., coffee mugs).
    • Quote: "You should take the word 'cost' or 'price' out of your vocabulary when you're in a sales call." (11:50–11:57)

2. The Dangers of Dishonest Salesmanship and Building Trust (11:58–16:34)

• What Not to Do in Sales
  • Travis: The biggest sin in sales is dishonesty—especially fake urgency and making up answers. This undermines trust and sabotages future business.
  • Quote: “It's a vote in the trust column when you admit that you don't know something and that you will figure it out as soon as possible and give them the best answer.” (13:56–14:13)
• Real-Life Example:
  • Travis recounts training reps who’d “make stuff up” under pressure to close, and the costly aftermath (returns, damage control, lost referrals).
  • Quote: "I hated doing damage control for that one rep. Like, now I gotta go deal with this customer... and it's gonna cost me a thousand bucks to get it out. And he's not gonna pay it... you know, I have to pay that." (21:29–21:50)
• Golden Rule:
  • Integrity pays better long-term—ethical reps get more referrals and repeat business, while short-term hustlers stay stuck “on the hamster wheel.”

3. Handling Customer Questions the Right Way (16:34–18:38)

• Don't Treat Every Question as an Objection:
  • Many reps panic near the close and treat curiosity or clarifications as obstacles instead of opportunities to inform and reassure.
  • Quote: “They think that every single question that the customer throws at them is an objection... It's not, it's just curiosity.” (16:44–16:59)
• Best Practice:
  • It’s okay not to have every answer—customers appreciate honesty and a collaborative spirit.

4. Long-Term vs Short-Term Sales Mindset (20:17–22:24)

• Short-term Tactics vs Long-term Relationships:
  • Lying may boost immediate sales but burns bridges, making future growth impossible.
  • Travis: “Don't make short term decisions because you think that might… cheat you out of a deal.” (21:50–22:05)
  • Experience-based advice: if a lack of knowledge costs you a sale, learn from it and come back stronger, rather than default to dishonesty.

5. The Best Marketing Advice: Be Real (22:24–23:18)

• Social Media Wisdom:
  • Eric plays a viral TikTok: “Best way to do marketing is to sound natural and not too salesy… content marketing on Instagram and TikTok… keep applying yourself because it’s basically free.”
  • Travis: Wholeheartedly agrees—being genuine and relatable is the currency of modern marketing.
  • Quote: “Best way to do marketing is to sound natural and not too salesy.” (22:52–22:56 spoken by influencer)

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Notable Quotes & Moments

• On Psychological Pricing
  “There's still something psychological to that.” – Travis (02:18–02:38)

• On Urgency Techniques
  “Buy now is a forced sense of urgency. 'Three left' is an implied sense of urgency. And the implication's always better.” – Travis (06:22–06:31)

• On Honesty and Trust
  “It's a vote in the trust column when you admit that you don't know something...” – Travis (13:56–14:13)

• On Sustainable Success
  “The salesperson that... burns bridges... will barely make 95k doing sales when the person who’s just treating people right… now they make 200 grand working less hours than you do because they built an amazing customer base who actually trusts them.” – Travis (20:46–21:19)

• On Sales Collaboration
  “It builds an environment of collaboration.” – Travis (16:31–16:34)

• Marketing Advice in a Nutshell
  “Best way to do marketing is to sound natural and not too salesy.” – Influencer (22:52–22:56, played by Eric)

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Timestamps for Key Segments

• 01:26 – Viral "Don't Say, Instead Say" Sales Language Breakdown Begins
• 02:18 – Pricing Psychology Discussion
• 05:44 – Scarcity vs Urgency Language
• 08:46 – "Investment" vs "Cost"
• 11:58 – Dishonesty in Sales: Biggest Mistakes
• 14:42 – Handling Questions When Unsure
• 16:34 – Treating Questions as Curiosity, Not Objections
• 20:17 – Short-term vs Long-term Sales Success
• 22:24 – “Best” Social Media Marketing Advice

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Takeaways for Listeners

• Small changes in sales language can help, but only if done authentically.
• Never prioritize a close over truth—dishonesty ruins relationships and your reputation.
• Treat questions as opportunities for trust-building rather than obstacles.
• Reframe price as investment when appropriate, but don’t force it.
• The best marketing and sales come from sounding genuine, helpful, and natural.

Closing Thought from Travis (23:24):
"Money only solves your money problems, but it's easier to solve the rest of your problems when you have money in the bank. So let's solve that one first here on the Travis Makes Money podcast."

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Transcript

[A]

When you finally find your thing, you want the whole world to know about that thing. So you use a thing called Canva to make it an even bigger and better thing. Whether you want to create flyers for that thing, make presentations for that thing, or design merch for that thing. You can do anything so people can

[B]

see your thing, feel your thing, love your thing. The next thing you know, it's a thing.

[A]

Canva, the thing that makes anything a thing. You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the Travis Makes Money podcast, where it's a mission to help you make more money. On this episode of the show. My producer Eric is in studio and I have dropped my phone. What's up, Eric?

[B]

You drop your phone every episode?

[A]

Well, not every episode.

[B]

So I was on Instagram.

[A]

That's crazy.

[B]

And I came across a post from a guy named Richard Hale.

[A]

Okay.

[B]

Do you know who that is?

[A]

No.

[B]

According to him, it's a very wealthy man. He's helping people escape the rat race.

[A]

Okay, Okay. I can't tell if this is sarcasm yet or not.

[B]

Nope. Anyway, so he had a post. Anyway, he had a post, and it really doesn't matter. I'm just giving him credit because this is what the post is, okay?

[A]

Oh, okay.

[B]

But he did a post. It was don't say, instead say. And I want you to get your opinion on each one of these and

[A]

is like sales stuff or.

[B]

Yeah, yeah, yeah. Sales, marketing. Okay.

[A]

All right.

[B]

I want to get your take as, like, a sales guru. Okay. So don't say. Instead say. Don't say, say $1,000. Always say $999. Never say. Also, I'm 99.9% sure that this man is AI, but I still want to do the post. He is. Yes. That's an AI man. A buy now or that's a easy. But I don't care because I've heard this. But it's about the post. I just said the account. Okay. So people can check it out. I just wanted to get your take on the actual content. Okay, okay. Dollars always say $999, never say. Do you agree? Does it matter?

[A]

It does matter. Pricing is still psychological. It's sort of that whole principle of, like, just because you know, that's what they're doing doesn't make it work any less. Which is why you still walk into Walmart and their rollback sales are still 4.99 instead of $5. You know what I mean? There's still something psychological to that.

[B]

Wait there. Oh, I gotta show you this. This is the most dirty marketing ever. Okay, go ahead, keep talking about it.

[A]

It's like a window cleaning business. Yeah, I, I, so there, there is something to that. I think that you can sort of get a little bit too in the weeds about it and make it the focal point when it's just like an additional thing that you can throw in. Like it's probably not going to be the thing that gets you the deal. But in terms of pricing your stuff, you should probably price it like that. But there's not as much value in each incremental increase in the price. So like there's been studies where, and I don't, I don't remember all the different tiers, but it's like if you price something at 15 versus pricing it at 19, it's probably better to price it at 19 because the conversion is probably going to be relatively similar. But if you price something at 30, at 29 versus 49, like there's certain tiers where it's where it starts mattering again. So like at $9 it matters because you're going up to double digits. And at $49 it matters because you're going up to 50, which is closer to 100. And then at $99 it matters, but it doesn't really matter in the places in between those tiers in terms of your conversion rate and what the psychology suggests. And then once you get to like certain price points, it starts appearing worse. Like if you're, especially if you're selling something that's like high ticket, one to one consulting or something like that, if you're dealing with, with a sophisticated buyer, it matters less. I guess what I'm trying to say. Whereas like you go to a car lot, used car lot, it's all going to be like $19,999 instead of 20. 20, 20K. Right.

[B]

But I always round down, so it doesn't really matter to me.

[A]

You thought it was ten grand?

[B]

Yeah, I like to round down. Look at this. This is, look at this. I don't know, I said like that. This is the most deceptive marketing I've ever seen in my life. Not really, but it's pretty bad. Family buffet box from Pizza Hut Fork and feast for 9.99. So it's 40 bucks, super small print each. So four people pay $9.99. That's the crappiest sign ever. Yeah, like, what's the point? What's the point? Pizza Hut.

[A]

What are we doing?

[B]

What's going on?

[A]

Yeah, that's a pretty egregious example. You know what?

[B]

I didn't realize.

[A]

No.

[B]

And I'm something of a Tucker Carlson connoisseur. I didn't realize till I did my interview yesterday, because he brought up the green MM thing, which it unlocked the memory that Tucker Carlson went on a rant about the green M and M not being sexy anymore. And that's where the SNL sketch pulls. That's the goal now. So I watched the real clip, and I was like, oh, my God, that's a direct quote.

[A]

That's the goal.

[B]

I forgot. You've seen the Eminem clip, right? Yeah, yeah. So anyway, instead of a sexy stiletto, she's wearing a sensible sneaker. That's the goal.

[A]

What's going on? That's the goal.

[B]

Okay, so don't say a thousand dollars. Instead say 9.99.

[A]

Yeah, that's objectively good advice to price your things.

[B]

Thanks. AI People's. This guy probably has a podcast on Spotify. All right, next. Buy Now. Always say three left. Never.

[A]

Yeah, I mean, I don't.

[B]

Don't say buy now. Instead say three left.

[A]

I suppose that is more on the marketing side than the sales side, because I don't really know any salespeople that are like, buy now. That'd be a pretty weird thing to say to somebody.

[B]

People say it all the time, bro.

[A]

Do they?

[B]

People say it all the time. Buy now.

[A]

Yeah, like in an ad. That's what I'm saying. It's more for marketing copy than it is Buy now sales language.

[B]

Why do you like three left more?

[A]

Well, because it's still like, buy now is a forced sense of urgency. Three left is an implied sense of urgency. Urgency. And the implication's always better.

[B]

An implication of scarcity.

[A]

Yeah. Urgency.

[B]

I thought you. Scarcity.

[A]

Well, yeah. Urgency, scarcity. But the buy now is urgent.

[B]

Yeah.

[A]

So you're trying to.

[B]

The three left is scarce.

[A]

Yeah, well, scarcity and urgency play on each other.

[B]

Scarcity.

[A]

But sure, yes.

[B]

Say basic. Always say essential. Never don't say basic. Always say essentially.

[A]

I'm not sure what context that would be applied to who.

[B]

Like, if you understood.

[A]

If you're writing the word, like, I don't know why anybody would use here's

[B]

our basic package versus here's our essentials.

[A]

Okay. Yeah, but do people say basic? I mean, that if you're basic.

[B]

Our basic package.

[A]

If you're saying anything about basic in your marketing stuff like, that's. Yeah, that's objectively bad copy. Like, that's not. That's just. Again, the implication is that, like, don't buy this. You know what I mean? Rather than the essentials is definitely better in that scenario. But I just don't see anybody worth their salt saying basic in their copy.

[B]

Say standard. Always say customized. The word.

[A]

Yeah, that one's good. Because standard is something that's standard to say. A lot of people say that. Although I will say I used to say standard when it came to something that I was trying to embed in the mind of the prospect. Like, I would. We would say stuff like this is the. This is typically the structure that's standard in the industry.

[B]

It's so shady.

[A]

What we're doing is.

[B]

You're so shady. I'm just kidding. That's not shady at all. Makes sense.

[A]

People throw out an objection about like, well, this person has this thing or that thing. That's standard in the industry.

[B]

That's what people do.

[A]

Well, what we do is a little bit different. So I would say standard when you use. When you're talking about other people's stuff to again, sort of imply industry knowledge at large, where it's like, ah, that's standard. It's standard something, you know. But you don't want to use standard to describe your own stuff.

[B]

Right? Few don't say that one. Always say limited.

[A]

Wait, so what was that?

[B]

Don't say few, say limited.

[A]

Okay.

[B]

I don't think that one matters at all.

[A]

Yeah, I would probably agree with you on that one. The implication is still the same. Like you're still implying that there's not a lot. So stupid robot whatever.

[B]

And never use the word cost. Always say investment word.

[A]

Yeah, that one is. That one's pretty standard in the industry. But yeah, that. That is one of the things that. That we had to train out of salespeople all the time. And something that I changed in my vernacular once I got into the online space, especially when it came to things like copy or sales calls on like zoom or whatever is. People use the words like cost and price and things like that. And you always want to reframe it as an. This episode of the show is brought to you by whatnot. You've seen the buzz, but let me give you the inside scoop. Live shopping on whatnot is explod. I've watched the shows firsthand. I've seen whatnot climb to the top of the app Store and I've actually looked at the seller earnings. We're talking small, medium and multimillion dollar businesses all seeing real growth over on whatnot. So if you're selling online or out of a storefront, full time, side hustle, whatever, you already know the challenge. You're hoping that people are just going to find you and walk in. Well, whatnot flips that on whatnot you go live and sell directly to people in real time. They see what you got, ask questions, and then they buy and then they keep coming back. It is the largest dedicated live shopping platform. Whether it's beauty, collect collectibles, electronics, luxury, fashion, even cookies, sellers are building real thriving businesses. And anyone can sell. Whether your business is big, small or yet to exist, people selling on whatnot sell 10 times more than any other major marketplaces. And that's because you're not just listing products, you're building real connections with buyers. Whatnot. Buyers spend more than an hour a day in the app. They're not just browsing, they're engaged, buying and they're coming back. You go live, you show off products in real time and turn what you love and into real income. So download the whatnot app today and get free shipping on your first order. Just search whatnot w h a t n o t whatnot in the app store and start scoring amazing deals. Study and play come together on a Windows 11 PC and for a limited time, college students get the best of both worlds. Get the unreal college deal everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 Premium and a year of Xbox game. Pass ultimate with a custom color Xbox wireless controller. Learn [e-mail] student offer while supplies last ends June 30 terms at aka Ms. College PC investment which isn't the easiest thing to do based on the product that you have. Like if you're selling information, it's like sort of obvious, like this is an investment into yourself. Like that is sort of the obvious thing. But when it starts becoming more like you're selling, you know, coffee mugs on a Shopify store, it's a little bit, people will recognize it as a language pattern more clearly when it's like, oh, this is an investment into your kitchen cabinet assorted array of coffee mugs, it's a little bit harder of a sell. It might just be better to not say anything versus saying the investment for this coffee mug is $12. That might actually harm you. But for the most part, yes I fully agree with that one, that that's something that you should definitely. You should take the word cost or price out of your vocabulary when you're in a sales call.

[B]

Coffee mugs are great. Go to ebay, go to items sold. Get coffee mugs, 50, 60 sort by most research. Okay, let me ask you this. Now that AI Guys has finally shut his mouth, what's the worst thing that you hear salespeople say? Wait, let me say that where there's not a lingering okay, because I was going to ask two things. What's the worst thing you ever hear salespeople say where you hear it? And you're like, shut up, dude.

[A]

There's not one thing in particular. It's more just the fake stuff. I can't stand the fake stuff when I know that it's fake urgency or fake scarcity or you're saying something that's just objectively not true. Like the, you know, well, we, we have to take care of it on this call. Like, it can't be done later. And it's like, okay, but I know that that's not true. Like, if I just went back through the lead booking system and got another sales call with another guy next week, he's not going to be like, oh, well, I see here in the notes that you talked to somebody a week ago, and that means you can't buy this from me now. Like, they're still going to sell it to me in a week from now. So, like, I said that that type of the, the fake stuff is what irritates me more because it's, it's just like, you're just lying to get a sale right now. It's not, you're not accurately representing what's going on. So, like, just pick a different talk track. Don't go into something that's just completely fake. And then the, the, the. I also hate when salespeople make things up when they don't know the answer to something. That's like a cardinal sin to me. Like, don't do that stuff because it's just, it's always. It's never going to come back. Good on you. Like, that happened to us recently with somebody who is like a top sales guy at, like, this. I don't want to say it just in case he listens, but there's. We, we made a big purchase recently and we found out after the sale went through, it was like, oh, oh, you're just, you're just making stuff up. And it was nothing consequential about the deal. It Just made me, like, trust that person a little bit less for the next time around. If there's a next time around, just like, you're still just as you're still a sales guy at the end of the day because you, like, just. You just made it up and you said it with absolute certainty as if this was the truth. And then we just talked to another person and they were like, oh, yeah, you can do this. And it was like, well, then don't say it. Just. Just say. It's so easy to be like, you know, that's a great question. I actually don't have an answer for you. Let me, Let me message my manager real quick or let me talk to whoever and get an answer for you and I'll get right back to you on that. Let me, like, just keep, like, I'll. I'll add that to my list and I'll make sure that I send you an email as soon as we hang up. Like, don't make stuff up on the spot because it makes you appear like you're less credible. It's. It's a, It's a vote in the trust column when you admit that you don't know something and that you will figure it out as soon as possible and give them the best answer.

[B]

What do you do, though, if someone's using to be like, yeah, well, just call me back when you find that out. Or if you're at the door with somebody where it's like, okay, well, come back when you actually know that.

[A]

I call my manager right there.

[B]

What if they don't answer?

[A]

I pretend like they answered and then

[B]

you make it up.

[A]

No, I'll just try to get an answer for them. Like, I'm not going to. I just am not going to put myself in a position to where I have to continue with a lie because I made something up on the spot that wasn't true. And then two months later, they're going to figure out because they talked to someone on the support staff, they're going

[B]

to cancel their contract or they're going to cancel.

[A]

They're not going to refer me business. It's going to leave a bad taste in their mouth. Just, like, treat people the way you want to be treated. It's the golden rule, and it applies in sales as well. Do not lie to people. There was a sales rep that I was training one time when we were selling water, and. And she was just, she was freaking out, like, inside of the house because she was. She was just like, she would just make stuff up and he would ask her a question about, like, this thing, and she would just, like, throw an answer out there. And I. And I was sort of put in this uncomfortable position because I'm just like, not necessarily. That's not necessarily, like, exactly what would happen. We would have to, like, I had to overcome. You know, I could tell that she was just, like, nervously uncomfortable because she wanted to get the sale. And she felt like this information, if she was honest about it, would be the thing that would prevent the sale from going through. And it's like. But if you sell it based on the false premise of this information, then when the thing happens, inevitably after you've sold the deal, they're going to back out, they're going to cancel, they're going to write a bad review. It's not a good scenario. No matter how you slice it. If you're making something up in the moment because you feel like that's going to lose you the sale. And like I said, in my experience, it actually helps you a little bit. It makes you go like. It makes the customer go like, oh, okay, well, yeah, find that out for me.

[B]

We're working together to figure this out.

[A]

Exactly. It builds an environment of collaboration.

[B]

I'm saying, you and I. With this up scene. It's very special. I just want to call it out. There's, like, a good camaraderie here, I think. But.

[A]

But a lot of time, I think what happens is, like, salespeople, especially when they're around the section of the presentation that's coming to a close and they know they're about to ask for money. They. They think that every single question that the customer throws at them is an objection. And so they handle it like it's an objection.

[B]

It's not just curiosity.

[A]

Just they're asking a question they want clarity on. Like, are they gonna. Are we gonna service this system in three months if it breaks? Or, like, do we give them the first replacement filter? Do the replacement filters cost? Does it require replacement filter? Like, you know, like, those are just questions that they're asking because they want to know what to expect moving forward. And if you just lie to them in order to get them to say yes, like, it wasn't even. It wasn't even an obstacle in their path to saying yes. You know what I'm saying? Like, you are making that up. You are. You are making an assumption that because they're asking this question in this context of the close, it must mean that if I answer this in a negative way or something that I perceive to Be negative. But then that means they will not close and I will lose this deal. And it's like, that is just not the case. The majority of the time, it just means that they want to know the answer to the question. So figure out the answer to the question and provide that for them. But move to the next section and then figure it out. In the meantime, like, message somebody, get them on the phone, shoot a text. Like, put in the slack channel. Whatever you got to do. Just let me. Give me. Give me like 30 seconds. I'll find an answer for you right now. You know, like, you don't want to table it for a later date. Like, let's. I'll come back in a week from now and I'll have all your answers. Just like. That's why I was always by my phone when I had salespeople out in the field. It was like, if you run into something, call me. Like, call me then and there on the spot. Get me on the phone so that you can provide the best most accurate information possible and appear to be professional. Like, it's okay to not know everything. And if you pretend like you do know everything and then you're just making shit up, it's never going to be. It's never going to reflect positively on you. And you might be out of a job depending on where you're working. Like, the manager or the owner of the company might be like, yeah, you can't just say shit.

[B]

Yeah.

[A]

Like, got a sales rep. Like that one time he was like, he was really good. But I. I always had to do damage control with his customers after they sold them because it'd be like, that's actually, like, not true. Like, he would just make up on the spot because it sounded like it was a more powerful pitch. And it's like, well, I have a inkling as to why you're good. Because you lie. Like, it's way easier than when you're just lying about how awesome it is. So don't. Don't do that. Just. Just focus more. Like, if you know there's a weakness in your sale, then don't completely avoid it and hope it never comes up. And then toss it to the side if it does come up. Like, it's more powerful psychologically to own the thing that is like, the problem in the scenario. And then talk about all the really good things. When you need to build up your team to handle the growing chaos at work.

[B]

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[B]

You're so fired.

[A]

Oh, am I? No. Help is coming. Send help. Rated R now streaming on Hulu and Hulu on Disney. You know what I mean? Like, yeah, we, you know, there's this one thing. We don't really do a lot of that, to be honest with you, because of xyz, but that also allows us to be able to do these things extremely well, which is what you told me was really important to you anyway. You know what I mean? Like you can just, you can frame it in a way that increases the trust and then allows you to have an ongoing relationship where they do feel comfortable referring friends and family. Like this is the version of the salesperson that, that makes decent money in sales but never makes great money. And they're always on the hamster wheel of having to generate new business because they never earn any repeat and referral business because they're just lying to get deals done and they burn bridges. And even if it's like, oh well, you're out of your three day ride rescission, you can't cancel. Haha gotch you. It's like, but did, did, did you get them? Because like now you just have to again be on this hamster wheel for the next 30 years and barely make 95k doing sales when the person who's just treating people right might have made less money than you for the first four years, but now they make 200 grand working less hours than you do because they built an amazing customer base who actually trusts them and wants to send people to them. Like, don't make short term decisions because you think that might, you know, cheat you out of a deal. And then if it does, if you do end up losing a deal because of your lack of knowledge around an entire aspect of your presentation, then like, good, go get better. Yeah, like don't let that happen next time you're probably going to remember that if you just lost out on $2,500, you're probably not going to miss out on that $2,500 for that same reason again. You're probably going to go do enough research to know what you could have done better, and then you fix it and you get better on the next one. But, like, just defaulting to lying is like, oh, this like. Like I said, I hated doing damage control for that one rep. Like, now I gotta go deal with this customer that wants this thing out of their house that we just installed, and it's gonna cost me a thousand bucks to get it out. And he's not gonna pay it. The rep's not gonna pay. Doesn't have any money. You know, I have to pay that and. Or I have to try to sit with them for an hour and a half and try to convince them to keep it. And it's just like, don't. Just don't lie, man.

[B]

Well, we listen to this AI influencer give marketing advice. I found a real man who can give us marketing advice.

[A]

A real boy.

[B]

And I wanted to just play this one. This is the best way to do marketing. This is from R I O r d a N1553, which is where I get a lot of my marketing advice. Yeah. This is the best way to do marketing. This is the secret. This is what's been holding you back. Here we go. Ready?

[A]

Yeah.

[B]

And here we go.

[A]

Best way to do marketing is to sound natural and not too salesy.

[B]

Content marketing on Instagram and TikTok and

[A]

keep applying yourself because it's basically free. Best way to really good sales.

[B]

Tom Segura has a great advice.

[A]

Thompson Crow coming on.

[B]

Rock on. Emoji. What do you think about that? About Sean Cannell said true. 100%. You agree?

[A]

Yeah.

[B]

Okay, cool.

[A]

He's cooking. Reared in 1553.

[B]

Awesome. We'll get him on the show in the next episode. But for now, I think that's it for this one. Travis, close us out.

[A]

Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you have money in the bank. So let's solve that one first here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.

[B]

You can't reason with the sun. Trust us. We've tried this summer, it's time to put that angry ball of fire on mute. Columbia's Omnishade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin. The sun is relentless, but so is our gear. Level up your [e-mail] to spend more time outside and less time slathering on aloe lotion. You're welcome. Columbia engineered for whatever.