CO-HOST | Make Money Turning Viral Fails into Marketing Wins

Summary

Podcast Episode Summary

Travis Makes Money

Host: Travis Chappell
Episode: CO-HOST | Make Money Turning Viral Fails into Marketing Wins
Date: March 13, 2026

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Episode Overview

This episode dives into the fascinating world of fast food marketing wars, using recent viral videos by fast food CEOs as a lens to discuss how even corporate missteps and awkward content can be transformed into successful marketing campaigns. Travis and his producer/co-host break down how McDonald's, Burger King, A&W, and Wendy's responded to an awkward McDonald's CEO promo, exploring both the strategy and the accidental brilliance behind viral fails. With humor, irreverence, and actionable marketing takeaways, the conversation shows how creating content—even “cringey” content—can bring unexpected rewards for brands, and offers lessons for entrepreneurs and business owners.

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Key Discussion Points and Insights

1. The Fast Food Viral Video War (00:55–19:12)

• Context – The “Big Arch” Launch & Viral CEO Videos

  • The episode centers around fast food “beef”—specifically, a viral, criticized McDonald's video promoting the new “Big Arch” burger, sparking snarky replies from competitors.
  • Producer/Co-host: “McDonald's is beefing with Burger King. Burger King is beefing with McDonald's—pun intended.” (01:00)

• Ruby’s Diner & Fast Casual Nostalgia
  Brief aside about Ruby’s Diner’s bankruptcy and small comeback—used as an example of brand nostalgia and shifting landscapes in the QSR (Quick Service Restaurant) industry.

2. McDonald's Big Arch Video—Tone-Deaf or Genius? (03:46–06:26)

• Awkward CEO Promo Breakdown

  • The McDonald’s CEO appears “corporate,” uncomfortable, and calls the burger a “product”—eliciting mockery.
  • Producer/Co-host: “Now what you’re about to see is the most corporate CEO looking guy that has probably never eaten McDonald's before in his life.” (02:46)

• Key Moment:

  • Chris K. (McDonald’s CEO): “This is something that we have tested already...I love this product. It is so good. I'm going to do a tasting right now...” (04:18)
  • Travis: “No, I think he spit out the first bite. He was just waiting for the video to end.” (05:40)
  • Insight: Brand authenticity matters; awkward content still brings exposure.

• Marketing Reflection:

  • Travis: “It honestly shows how important personal branding is, even from a CEO Fortune 500 company perspective.” (05:55)
  • “...Creating content is a different skill set...they jump in thinking that it’s going to be easy and then get raked over the coals...” (06:26)

3. Competitor Clapbacks—Burger King & A&W Enter the Chat (06:51–14:13)

• Burger King Response—Confident & Authentic

  • Burger King’s CEO casually eats a burger—comes off as genuine and cool.
  • Producer/Co-host: “Some are saying he just obliterated McDonald's...this dude’s unlimited riz and aura.” (06:51)
  • Travis: “He seems like he actually eats the product.” (08:58)
  • Producer/Co-host: “That was Burger King's response. Classy. Classy.” (09:19)

• A&W’s Entry—Savage Satire

  • A&W CEO mimics McDonald's awkward phrasing, calls their burger a “product,” and parodies the bun description.
  • A&W CEO: “We love this burger product, which most people call a burger...it has a unique bread that some people would call a bun.” (12:14; 13:05)
  • Producer/Co-host: “This one is great because he makes fun of the fact that he called it a burger product...shout out for the sass from A&W.” (12:30)

• Marketing Commentary:

  • Even rough or critical attention leads to brand awareness and trial.
  • Producer/Co-host: “I listened to a couple of podcasts where guys were like, I ordered it immediately.” (10:16)
  • Travis: “Sometimes even when it doesn’t work, it still works.” (10:22)

4. Wendy’s & the Art of Not Cutting Corners (14:22–15:36)

• Wendy’s CEO Response—Bland but On-Brand
  • Wendy’s CEO’s video was less memorable; revealed the reason behind Wendy’s square patties: “Because they never cut corners.” (14:49)
  • Travis: “The fries and Frosty was a good way to end it.” (15:33)
  • Producers agree Wendy’s response was bland compared to Burger King and A&W.

5. Marketing Strategy Brainstorm—Stitching, Trend-Jacking, and Authenticity (16:15–18:25)

• Best/Worst Video Recap

  • Travis: “The best one was A&W. The worst one—I would go McDonald's, but the Wendy’s one was kind of bland.” (16:15)
  • Conversation on turning viral fails into opportunities: brainstorming how to “stitch” response videos (i.e., using trends, participating with own spin).

• Key Takeaway:

  • Don’t fear releasing imperfect content, as unexpected virality can be beneficial or at least memorable—"put out the content, you never know what's going to happen." (22:42)

6. Broader Takeaways: Viral Marketing Wins & Entrepreneur Lessons (21:14–End)

• Viral Video = Free Publicity

  • Travis: “That cost them $0 and about two minutes...and it probably was like three or four months worth of McDonald's massive marketing budget.” (21:48)
  • Producer/Co-host: “The CEO is talking to that marketing department like, I shot a video on an iPhone and look at all the traction I got!” (22:10)

• Advice for Entrepreneurs:

  • "Put out the content. You never know what's going to happen." (22:42)
  • Marketing is about engaging with attention—even negative or awkward attention can be reframed as a win.
  • Travis: “Money only solves your money problems, but it’s easier to solve the rest of problems [with] money in the bank.”

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Notable Quotes & Memorable Moments

• McDonald's CEO (Chris K.):
  "This is something that we have tested already...I love this product. It is so good. I'm going to do a tasting right now." (04:18)
• Travis:
  “That they missed the mark...it honestly shows how important personal branding is, even from a CEO Fortune 500 company perspective.” (05:55) “Sometimes even when it doesn’t work, it still works.” (10:22)
• A&W CEO (parodying):
  “We love this burger product, which most people call a burger...it has a unique bread that some people would call a bun...” (12:14/13:05)
• Producer/Co-host:
  “That McDonald's thing has been going mega, super viral, and people are like, again, maybe it was a great campaign.” (10:09) “Shout out for the sass from A&W.” (12:30)
• Travis:
  “That cost them $0 and about two minutes of time...equivalent to three or four months of marketing budget.” (21:48) “Put out the content. You never know what's going to happen.” (22:42)

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Timestamps for Key Segments

• 00:55–02:42: Fast food viral video “beefs” set the stage
• 03:46–06:26: McDonald's CEO “Big Arch” video breakdown
• 06:51–09:19: Burger King's authentic, confident response
• 09:31–14:13: A&W CEO’s cheeky parody and marketing discussion
• 14:22–15:36: Wendy’s response and insight into square patties
• 16:15–18:25: Who won the viral video war; ideas for trend-jacking
• 21:14–22:47: Takeaways on content virality, marketing value, and advice for business owners

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Key Takeaways

• Even awkward or negative content can drive major brand awareness—and sales.
• Authenticity beats stiffness in personal branding and CEO marketing.
• “Trend-jacking” and playful competition get attention—not just from consumers but also from the media and competitors themselves.
• For entrepreneurs and brands: don’t be afraid to create and share content—you never know which "fail" may become your next big win.

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End of summary.

Transcript

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[Travis]

You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis what's going on, everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you make more money. Today on the show, my producer is in studio and brought a. A couple things to chat about.

[Producer/Co-host]

Yeah, if you're listening to the audio, we'll do our best to describe what's happening. But I'm going to be honest, I'm farming for social clips with this episode because there is something a brewing in the fast food world, Travis. Something huge. Is it in the QSR space. Learn the phrase. In the QSR space. There is trouble brewing. McDonald's is beefing with Burger King. Burger King is beefing with McDonald's and pun intended. A and the closest competitor to those two has also thrown their hat into the ring.

[Travis]

Aw, still a thing, huh?

[Producer/Co-host]

I found out through this controversy that they're still around. Did you know that Rubies. Hold on.

[Travis]

Ruby's Diner.

[Producer/Co-host]

Did you know Ruby's Diner filed for bankruptcy a couple years ago?

[Travis]

And then they. Ruby Shake Shack.

[Producer/Co-host]

And there's one close to me.

[Travis]

I know Jackie took Cam there.

[Producer/Co-host]

Milkshakes are good.

[Travis]

Jackie took Cam there and then she showed me like some of the pictures.

[Producer/Co-host]

I was like, is that Ruby's Diner?

[Travis]

That's Ruby's Diner.

[Producer/Co-host]

I. Well, we kept driving past it and then I was like, I was like, they either are about to get sued.

[Travis]

Exactly.

[Producer/Co-host]

Because I was like, they either ripped off the name Rubies, but he said they restructured. There's two locations and they're going to start expanding that way.

[Travis]

There's only. There's. So they shut down Ruby's Diner?

[Producer/Co-host]

Well, no, no, there's some. There's a couple in the.

[Travis]

We used to go to Ruby's Diner in Palm Springs all the time.

[Producer/Co-host]

I went to Ruby's Diner right before I proposed to my wife in Palm Springs in Laguna.

[Travis]

Oh, really?

[Producer/Co-host]

Yeah.

[Travis]

Wait, there's one in Laguna.

[Producer/Co-host]

At least there's one in.

[Travis]

I think there was one on the

[Producer/Co-host]

pier in Huntington that they're Santa Monica or Santa Monica or. No, Baboa Pier. Yeah, that was their first location ever opened in the 80s. I know because I read the sign while I was waiting for my food. Yeah, Ruby Shakes. Anyway, their food's pretty good. Shout out.

[Travis]

Why shakes?

[Producer/Co-host]

What? We're talking about rubies, okay? No, we don't need to talk about them.

[Chris K.]

Yeah.

[Producer/Co-host]

McDonald's beefing with Burger King. Burger King is beefing with McDonald's. A W has thrown their hat in the ring. And it all started with this ill advised PR video for McDonald's new burger called the Big Arch. Now what you're about to see is the most corporate CEO looking guy that has probably never eaten McDonald's before in his life. He looks like he goes to Sweet Greens or something.

[Travis]

He should have put on a T shirt.

[Producer/Co-host]

Yeah, dude, the.

[Travis]

And a backwards hat.

[Producer/Co-host]

Okay? And I want you to know this is not me making a big deal of nothing. This video has a.

[Travis]

This is from tmz.

[Producer/Co-host]

Yes. This video has a million views. Okay? It has been sparking a lot of controversy. Yes, it is. It's crazy. Brother.

[Travis]

McDonald's CEO mocked for hilariously viral Big Arch burger.

[Producer/Co-host]

So again, if you're listening this episode right now, go to social media because we've posted this video with various reactions and. Yeah, watch this, Travis. Let me know what you think about this. All right? What do you think? It's muted. You know what, Travis? One of these days. One of these days I'll learn to unmute the video first. Yeah, but today is not that day.

[Travis]

It's not that day.

[Producer/Co-host]

I'm as inept as McDonald's marketing team. Here we go.

[Chris K.]

Chris K. Here with Chris K. Heard about it. Here it is, the big and first.

[Producer/Co-host]

I want to say a lot of people are alleging that he didn't know anything about the burger until this moment and that he does has never ate McDonald's.

[Travis]

You guys have all heard. This is coming.

[Producer/Co-host]

Here it is.

[Chris K.]

I. Chris K. Here with. You've heard about it. Here it is, the Big Arch. This is something that we have tested already. It's in Portugal, Germany, Canada. I love this product. It is so good. I'm going to do a tasting right now, but I'm gonna.

[Producer/Co-host]

I never like when food is called a product.

[Chris K.]

So here we go first. Holy cow.

[Travis]

God.

[Chris K.]

That is a big Burger. Very unique kind of sesame, poppy sort of bun on it, we've got two quarter pound patties, a delicious big arch sauce, and of course, some lettuce. So. Oh, there's so much going on with this. First of all, let's try to get this thing. I don't even know how to attack it. Got so much to it. Oh, there's also some crispy onions on here as well. I see those kind of coming out. All right. The moment of truth. That is so good. That's a big bite for a big arch. It's distinctively McDonald's. Only McDonald's could do this type of burger. But it also is unlike anything else on our menu. It's a delicious product. You know, you've got sort of the cheeses and the gooeyness, but those crispy onions as well gives a nice texture. And of course, we've got the pickles. So I'm gonna enjoy the rest of my lunch. But big arch, try it when you can get it.

[Producer/Co-host]

Do you believe that he finished that?

[Travis]

No, I think he spit out the first bite. He was just waiting for the video to end.

[Producer/Co-host]

Yeah. So that was. That was the. That was the video.

[Travis]

He's got. He's got something coming from like Chipotle or Erawan or something.

[Producer/Co-host]

What was your big takeaway from that?

[Travis]

That they missed the mark. It honestly shows how important personal branding is, even from a CEO Fortune 500 company perspective. Like, that's just. Of course, they're getting a ton of traction from the video, so maybe it did do well for them. You know, I would have known about this if this video didn't go out. So who's to say? You know what I mean?

[Producer/Co-host]

Would you? Yeah, I always am. Like, just because you're the CEO doesn't mean you should be doing any marketing.

[Travis]

Yeah.

[Producer/Co-host]

So.

[Travis]

Well, you're trying. He's, you know, trying to get his face out there. And that, that's the. That's the thing, I think that a lot of CEOs and business owners are learning is that they may be really good at what they do for a living, but creating content is a different skill set. So they jump in thinking that it's going to be easy and then get rigged over the coals. Like, he's currently getting raked over the. Over the coals for. So Burger King responded or what?

[Producer/Co-host]

So Burger King responded. Some are saying he just obliterated McDonald's. This is. This is like. Some are saying this is. First of all, this dude's unlimited riz and aura. Can we be honest?

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[Travis]

This is your fix.

[Stassi Schroeder]

I am your host, Stassi Schroeder. Welcome to Tell Me Lies, the official podcast. What's the most unhinged thing of season three?

[Producer/Co-host]

Steven.

[Stassi Schroeder]

Because he's so evil.

[Producer/Co-host]

I do think he is misunderstood.

[Travis]

You see everyone face consequences.

[A&W CEO]

It's intoxicating.

[Stassi Schroeder]

The writers just know how to trick.

[Producer/Co-host]

Yeah, there's always a twist in this show.

[Stassi Schroeder]

Tell Me Lies, the official podcast, January 6th. And stream the new season of Tell Me Lies January 13th on Hulu and Hulu on Disney Plus.

[Producer/Co-host]

Look at that man right there compared

[Travis]

to the McDonald's guy.

[Producer/Co-host]

If you go into a place and you see, like, hey, I'm the owner of this food place, and you see that guy Manning. Okay. You go to a party, you see this guy manning the grill, you know you're in good hands.

[Travis]

Yeah, yeah, yeah.

[Producer/Co-host]

So he looks like he's actually. You want to order McDonald's? Seriously?

[Travis]

Do we want to. You want to get a big arch? A big arch and a what? What is he going to do? A Whopper.

[Producer/Co-host]

He's going to do, I think a Whopper. But. But he just. He literally, you know, he saw that video, was like, guys, get in here right now. Check this out. Oh, it's muted. Oh, no, it's not. The audio was delayed. Okay. Not bad, right?

[Chris K.]

Only one thing missing. A napkin.

[Producer/Co-host]

Oh, look at that.

[Travis]

Mm.

[Producer/Co-host]

That is how you do it right there. Huh?

[Travis]

Totally not faked.

[Producer/Co-host]

No, he. But he took a. He took a bite. He loved that.

[Travis]

Yeah, yeah. He seems like he actually eats the product.

[Producer/Co-host]

Yeah, dude. You know, I would if I was the CEO of a. Of a place like McDonald's or burger, I'd be dead in a year. Like, if I worked at one and they had the free lunch.

[Travis]

Yeah.

[Producer/Co-host]

Oh, my gosh.

[Travis]

That's literally one reason we open an assaible store instead of something else.

[Producer/Co-host]

So. So that was like, I can't open a donut shop. So that was Burger King's response. Classy. Classy.

[A&W CEO]

Great.

[Travis]

Yeah. Yeah. Really well done from their rugged CEO.

[Producer/Co-host]

Dude, this is the most disgusting. So A and W jumped in. Which, first of all, I do want to say Shout.

[Travis]

Shout out to their actual CEO. This looks like. This looks like they. They hired an actor and then put them in makeup.

[Producer/Co-host]

Okay, so I'm. I'm just. This is crazy. Okay, so. So first of all, I will say shout out to all these companies for. For jumping in immediately, knowing you have to clown on this guy, because that. That McDonald's thing has been going mega, super viral, and people are like, again,

[Chris K.]

maybe it was a great campaign.

[Producer/Co-host]

And I will say, like, I listened to a couple of podcasts where guys were like, I ordered it immediately.

[Travis]

Yeah.

[Producer/Co-host]

To try it myself. So maybe this is something. Maybe it's like, high level.

[Travis]

Yeah, exactly.

[Chris K.]

Exactly.

[Travis]

But that's the whole point, though, about creating content is like, sometimes even when it doesn't work, it still works.

[Producer/Co-host]

You know?

[Travis]

Like, that probably wasn't their original intent. It probably wasn't a grandmaster chess move on their part, but I don't think that they regret one single bit of it. You know what I mean? Like, they're probably. This is probably actually a very successful awareness campaign.

[Producer/Co-host]

So, look, I love A and W root beer, but hands down, best root beer. Okay. Did you know that?

[Travis]

And from an aw on tap.

[Producer/Co-host]

Do you know how they.

[Travis]

Forget about it.

[Producer/Co-host]

Do you know how they name their items on their restaurant menu?

[Travis]

No.

[Producer/Co-host]

So they name it after family. Like, so they have, like, the papa burger. They have. The spicy papa burger. They have. What's the other one? I think they have, like, a mama burger or something like that. They just unleashed. In the year of our Lord 2026, the Epstein files are releasing. A W. Decided to release the teen burger.

[Travis]

The teen burger.

[Producer/Co-host]

So this is probably the worst video a CEO in 2026 could be releasing.

[Travis]

He's going to take a big bite

[Chris K.]

out of a teen.

[Producer/Co-host]

My God. Watch this video.

[Travis]

Nibble on a tea.

[Producer/Co-host]

This went also mega viral. Again, it was a reminder that A and W even exists.

[A&W CEO]

That is a big bite of a teen burger.

[Chris K.]

A and W is getting in on the.

[Producer/Co-host]

Oh, my gosh. I hate that. Dude, I don't need your commentary. Which is what we're doing.

[Travis]

Back. Back off. We're providing commentary.

[Producer/Co-host]

CEO burger. Hold on here. You feel. Wait a minute. Oh, it gives us this after. Never mind. Sorry, tmz. I knew TMZ wouldn't do something that

[A&W CEO]

dumb of a teen burger.

[Chris K.]

A W is getting in on the burger battles between McDonald's, Wendy's, and burger King. And a new Wendy's.

[A&W CEO]

We love this burger product, which most people call a burger. I'm gonna do a tasting right now, but this is actually my lunch.

[Producer/Co-host]

Look at that. That's where. That's where you know he's lying. This is actually my lunch. I'm gonna eat this right here, I

[A&W CEO]

have to tell you, has a unique bread.

[Producer/Co-host]

Oh, but I was gonna say this is. Okay, so this is where I'm gonna give props here is he clowns the McDonald's CEO way more directly. Burger king did the classy like. Oh, this is just. Yeah, I'm cooler. This one is great because he makes fun of the fact that, like, he called it a burger product and he and the McDonald's CEO said this is some kind of, like, type of bun. Sort of bun. So. So I will say shout out for the sass from A and W. Love

[A&W CEO]

this burger product, which most people call a burger. I'm going to do a tasting right now, but this is actually my lunch.

[Producer/Co-host]

I wink one.

[A&W CEO]

It has a unique bread that some. Some. Some people would call a bun. The.

[Producer/Co-host]

We could get this guy on the show. I think the A&W CEO Fantastic retort. This is great. But the name of the product ruins it all.

[Travis]

Yeah.

[A&W CEO]

What's inside? I mean, we've got the lettuce, which is green, and pickles, which make it taste pickly. And the teen sauce.

[Travis]

Iconic teen sauce.

[A&W CEO]

I'm sorry, that was a little. I don't even know how to attack it, I guess with my mouth.

[Producer/Co-host]

Moment of truth.

[Travis]

I like this guy, though.

[A&W CEO]

And, Chris, I invite you to join me for lunch. Just you, me, and a couple of team burgers.

[Producer/Co-host]

Oh, just. Hello, fellow CEO. Just.

[Travis]

You're so close.

[Producer/Co-host]

You, me, and a couple of teen

[Travis]

burgers with some special teen sauce.

[Producer/Co-host]

Special teen sauce is like go to

[Travis]

jail to say immediately love me some teen sauce.

[Producer/Co-host]

All right, I actually haven't watched Wendy's, but let's see if we can get some Wendy's. Okay. Every CEO kind of looks like how I expect them to look.

[Travis]

But not the A W one.

[Producer/Co-host]

No, the A W guy. Oh, I typed in Wendy's in here. Hold on. I meant to type in.

[Travis]

Watch the A guy looks like he actually eats at A. Yeah.

[Producer/Co-host]

Yeah.

[Travis]

Which. I mean, is that what you want?

[Wendy's CEO]

Frozen beef, Our applewood smoked bacon, Our brand new bun. Our square burger cooked on a flat grill. Amazing.

[Producer/Co-host]

You know why the Wendy's burger is square patties?

[Travis]

No. You don't know Actually, go ahead and tell me because I definitely.

[Producer/Co-host]

Because they never cut corners. That's what. No, that's what their thing is.

[Travis]

Oh, is that really? Yeah.

[Producer/Co-host]

Why'd you roll your eyes? That's literally I'm giving you the. Hey, you want some actual information? Here's the truth.

[Travis]

Well, that's what happens when you are as.

[Producer/Co-host]

All right, let's watch.

[Travis]

Fresh never frozen sarcastic as you are.

[Wendy's CEO]

Applewood smoked bacon. Our brand new bun. Our square burger cooked on a flat grill. Amazing. Absolutely wonderful.

[Travis]

You know, it's not great when even the one the CEO doesn't look good.

[Wendy's CEO]

This is exactly the way a great hamburger should be. You got to top it off with

[Chris K.]

a fries and Frosty.

[Travis]

That's the best move of video.

[Chris K.]

Excellent.

[Travis]

Excellent.

[Producer/Co-host]

He took like three or four bites.

[Travis]

Yeah.

[Producer/Co-host]

So what do you think of that?

[Travis]

I mean, the fries and Frosty was a good way to end it.

[Producer/Co-host]

Who. That's disgusting. Dipping. Dipping fries in a milkshake is so nasty. Also, do you want anything from McDonald's? Really? Do you want some cookies?

[Travis]

No, dude, no. Stop buying me cookies. Stop it. Stop that. Eric's always trying to fat.

[Producer/Co-host]

So. So do you want. Which one do you want? Okay, here's what we're gonna do. We're gonna order McDonald's. Now listen, what I'm curious about is if you had to look at Wendy's. A w. Burger King, McDonald's, who had the best reaction or best bite of a burger video and who had the worst.

[Travis]

The best one was a W. Really? Okay, I think that was the best one. The worst one. I mean, I, I would, I would go McDonald's, but the Wendy's one was

[Producer/Co-host]

kind of bland and it was kind of. That was the one where.

[Travis]

Okay, so it was basically like, hey,

[Producer/Co-host]

we got a turn. An intern told him, exactly. You have to do this. Exactly A W. He was like, get in here, Greg. We're shooting a video. His name's Greg. The guy that does his videos.

[Travis]

Yeah, it seemed, it seemed more purposeful.

[Producer/Co-host]

Do you want to. Do you want two big arches or one? I'm just gonna put this in real quick. The worst. You don't want to try the big arch?

[Travis]

Are we. Are we gonna do a video about it?

[Producer/Co-host]

Low key? Low key. We should. That's actually. See, see, you're excited now because it's your idea. That's the.

[Travis]

If we do a video about.

[Producer/Co-host]

That's the CEO.

[Travis]

I'm not just gonna eat a McDonald's burger in the 10 o' clock in the morning.

[Producer/Co-host]

Oh, wait, are they even serving burgers right now?

[Travis]

Probably. It's still. It's still breakfast time.

[Producer/Co-host]

What time do they do lunch?

[Travis]

10:30.

[Producer/Co-host]

Okay, we'll be.

[Travis]

You know what time McDonald's stops serving breakfast. It's 10:30.

[Producer/Co-host]

You're gonna try the big arch. Did. You should. Because then we can stitch all the videos and then you can be like, hey, this is my. Oh, my God. You guys need to do them with acai bowls.

[Travis]

We'll do one. What? A taste test.

[Producer/Co-host]

Like, where you go where we stitch, like, the different guys. And they'd be like, we have some kind of acai type products we've made. Jackie. Jackie.

[Travis]

She's not here.

[Producer/Co-host]

Jackie. We'll get it. We'll get it. But wait, that's actually smart.

[Chris K.]

Yeah, it is.

[Producer/Co-host]

Stitch. Sit. Stitch. And then it's like. It's like you guys holding the burger, you throw it over your shoulder.

[Travis]

Or you can get rid of this.

[Producer/Co-host]

Throw it over your shoulder. Like, you could take a bite of this and die. Or you could eat a superfood like acai.

[Travis]

Yeah, that's true.

[Producer/Co-host]

Dude, that's so good.

[Travis]

That's a good idea.

[Producer/Co-host]

Do it now.

[Travis]

Marketing people.

[Producer/Co-host]

Jackie.

[Travis]

We're talking marketing strategy.

[Producer/Co-host]

Jackie. She's not answering.

[Travis]

You're screaming into nothing, Jet. That'd be wild if she just heard her over the headphones.

[Producer/Co-host]

She's running. You open the window, she's just running down the street. Anyway. Well, if you could give any advice to. To the next CEO who decides who's left? Sonic.

[Travis]

Sonic.

[Producer/Co-host]

Is there any other. What's another burglar? In and out.

[Travis]

Carl Jr. Would destroy.

[Producer/Co-host]

Well, Carl's Jr. Jr. Has the best

[Travis]

burgers of any fast food joint.

[Producer/Co-host]

You know what?

[Chris K.]

Here's if.

[Travis]

If you take in and out out of the picture. You take in and out of the picture, which, because in and out exists in its own category.

[Producer/Co-host]

And five guys doesn't count as fast food.

[Travis]

No, it doesn't.

[Producer/Co-host]

Because it's Shake Shack.

[Travis]

Yeah, Shake Shack. Five guys are out. I'm talking about, like, real fast food places.

[Producer/Co-host]

Okay, wait, let's talk about this real quick. In and out is trash. So let's talk about. No, just kidding. No, you know what? I actually do like in n Out now.

[Travis]

That's because it's great.

[Producer/Co-host]

But if I had to say. Oh, but they're not fast food either. The. My favorite, like, cheap. Good burger is Fat burger is what? Fat burger. Fat burger is so good.

[Travis]

Well, but that's the thing is that.

[Producer/Co-host]

But I don't know if that counts. I think that's, like, Shake Shack level.

[Travis]

You have, like, Shake Shack and, like, Smash Burger. There's a lot of different options in that category. To me, it's, like, pretty good.

[Chris K.]

The best.

[Travis]

Just like you Drive through, you get a burger and some fries. Like Carl's Jr. Has the best burgers.

[Producer/Co-host]

Carl's Jr. My. When we would go to Christian conferences, we always bring back to church. My youth pastor never went to eat there because he said their ads were pornographic.

[Travis]

Interesting.

[Producer/Co-host]

I said they don't play the ads in the restaurant.

[Travis]

You don't have to watch it before you eat the burger.

[Producer/Co-host]

Paris Hilton and Kim Kardashian are not in the restaurant.

[Travis]

Drive through. We could listen to Christian music while we drive through. Through.

[Producer/Co-host]

It would probably be good to be a witness in a dark place like Carl Jun.

[Travis]

Carl's Jr. Has the best burger.

[Producer/Co-host]

You know those hard at Carl's Jr. What? They're star nuggets.

[Travis]

Oh, yeah. Big Nugget.

[Producer/Co-host]

You want some? Here. You know what? We're going to try one burger from every fast food place.

[Travis]

The Big Carl was a fire burger. The Big Carl.

[Producer/Co-host]

Would you rather have. Can you just say whether you'd rather have a Big Carl or a teen burger? Can you just give me a couple lines of that so I have that?

[Travis]

Nope. Anyway, no fodder.

[Producer/Co-host]

Do you recommend A and W? Change the name of that burger.

[Travis]

Yeah, especially the sauce. The sauce is a crazy.

[Producer/Co-host]

With our signature teen sauce. Oh, God. All right, well, I think that's enough of that. Let's. Hey, at 10:30, bro, you want one big arch or two?

[Travis]

We should get a big arch and a Whopper. And what was the other one? Nw? I don't think there's.

[Producer/Co-host]

I'm not getting all of this.

[Travis]

No big arch Whopper.

[Producer/Co-host]

I found a way for you to be the one responsible for ordering the food. Hey, it's for content. You want to get two big arches. No, but we should do that for everybody.

[Travis]

But.

[Producer/Co-host]

All right, but we gotta go.

[Travis]

The bottom line, though, for this episode is the. The content. Like, why not throw videos out there? Because, like, that's the whole thing is like this guy. They just were like, hey, well, we got the big arch coming out. Why don't you do this quick video? And then he just does a video.

[Chris K.]

Yeah.

[Travis]

Puts it out there. And like we said, it didn't do the thing that he was hoping for. Probably. Probably wasn't expecting backlash from the community, but also the amount of media that they've earned from this. Think about how much money would have

[Producer/Co-host]

cost them to be on the front

[Travis]

page of tnz, literally.

[Producer/Co-host]

And have other restaurants shouting you out.

[Travis]

Right. And doing reaction videos. Like, that's the cool thing about social media marketing is like, that cost them $0 and about two minutes of time to put that video together, and it probably was like, like equal to three or four months worth of McDonald's massive marketing budget that they would traditionally have done to get the word out about this new burger. You know what I mean?

[Producer/Co-host]

And you know, the CEO is talking to that marketing department like, I shot a video on an iPhone and look at all the traction I got.

[Travis]

Yeah.

[Producer/Co-host]

You guys have been working on this campaign with Jamie Foxx for six months. You're all done. Nothing for us. All right, we'll go ahead and close out the episode. I'm so hungry. Let's get some Big Arch Burgers.

[Travis]

Big Arch Burgers is something we nearby. I think there's one in Boulder City, so that's not very near. Do you want to go for A and W from the tap? Yeah, I'll go.

[Producer/Co-host]

All right. See you there.

[Travis]

Anyway, thanks so much for tuning this episode. Remember, money only solves your money problems, but it's easier to solve the rest of problems. Money in the bank. Put out the content. You never know what's going to happen. Catch you in the next episode.

[Producer/Co-host]

Peace.