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Travis
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what's going on, everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you make more money. Today in the show, my producer Eric is here for a co hosted segment. What's up, man?
Eric
Hey, what's going on?
Travis
Not much.
Eric
Hey, we don't have much time. If I had to say that when I want to watch something, you know what I would do?
Sponsor Announcer 2
No.
Eric
I would watch a micro drama.
Travis
Well, I don't know what that is. Are you familiar with these to tell me this?
Eric
Micro dramas are these little short form series that are huge right now.
Travis
Oh, yes. Didn't I send you this? No, pretty sure I did.
Eric
No, I think so, but they kind of. The first time I got one on Tick Tock, I thought it was pornography because the acting was really bad and it was very. I also thought that high sexual energy. I was like, why?
Travis
I literally thought it was like an only fans thing.
Eric
Yeah. Or like. Or like when people post like out of context. Like. Like the. Just the bad acting.
Travis
Yeah.
Eric
Like, what's the one where the. Or the guy. I don't want to talk about it. There's. There's one that's really.
Sponsor Announcer 2
What's that?
Travis
Porno.
Eric
I was trying. No, I was trying to think if this is okay for the show, but it might venture. There's a really funny clip though, where. Where it's like guys that are like. I'll just talk about. There's guys that are Electricians or something and they're like in this regulation, like, I've seen this. No, but it's a clip people always share and. And it's like two Electricians and they're cutting a hole in the wall and the guy's like, that looks like a Glorial. And the young electrician is like, what's that? He's like, you just wait on this side of the Wall for a second and I'll show you.
Travis
I don't think we're in the same algorithms.
Eric
It's crazy, dude. No, you only get the second half after the sketch at the beginning anyway, but microdrama's taking off and this lady on Instagram named Tatum R. Hunter from the Washington Post, she. She dove into the world of micro dramas. I was curious about these too because I was like, these are highly produced.
Travis
Yeah.
Eric
But also like, are they making a bunch of TikTok rewards? Like what's going on with microdramas? So yeah.
Travis
What's the end goal?
Eric
Watch and see. Yeah. How's that?
Narrator/Reporter
The boppers that you're seeing on TikTok with the.
Eric
She says. So she says. I'm going to try to play it again. I hate playing Instagram videos. It's so I.
Travis
Let's try it this time.
Narrator/Reporter
Fake. But those weird little bite sized soap operas that you're seeing on TikTok with the sexy billionaires and age gap romances are actually a giant industry that's rivaling traditional streaming apps. Unintended pregnancies, vicious bullying, bad acting and all.
Eric
Sounds like my high school growing up.
Travis
Hey.
Eric
Unintentional pregnancies, fierce bullying and bad acting.
Narrator/Reporter
Bad acting on these little 60 second episodes. When I started looking into the apps that host these, I found that not only are they more expensive than Netflix or hbo, their user numbers are starting to rival those of traditional streaming apps. Drama Box here. More monthly active users than Hulu or Paramount plus.
Eric
What?
Travis
That's crazy. I've never even heard of that.
Eric
Did you like how I said like I haven't watched this clip before? Yeah.
Sponsor Announcer 2
What that.
Eric
Whoa. That's insane. Isn't that.
Travis
I have actually watched this crazy dude before and I do think that that's crazy. More monthly active users than Hulu or Paramount plus.
Eric
That's crazy.
Travis
On like it's literally just an app full of short form dramas.
Eric
More expensive. How much is Drama Box? My algorithm's about to get mega destroyed once I search this phrase. 999 to 1999 per week.
Travis
That's. Dude, that blows my mind.
Eric
Hold on. And it has high cost short form content model with in app coin purchases for episodes ranging from 4.99 to 29.99.
Travis
Holy.
Eric
Some users report expensive annual options to unlock content. Holy moly. Someone asked on Reddit, is it dumb to pay for Drama Box? Yes.
Travis
Yes it is.
Eric
Anyway, let's get back to our.
Travis
That's wild. So like I literally just thought this ex on Tik Tok As a way to like.
Eric
Because it all. It all says, go back. Go check out the rest of the episode on.
Travis
That's crazy.
Eric
But there.
Travis
People are paying money to get the, like, last scene in the episode or something.
Eric
I actually watched a video with an actor, and they said when they shoot these, they'll be like, okay, make this part really good, because this is paywalled, which is crazy direction. Yeah, you're doing really bad.
Travis
Now what I want you to do is be really shitty for the first
Eric
few minutes to hook them, which shouldn't
Travis
be difficult for you. Yeah.
Eric
To hook them to the paid content. But I guess it's better. I mean, there's not many situations where the stuff beyond the paywall is better. You know what I mean? Usually you go to the paywall and they dump the extra stuff.
Travis
It's just closing the open loop.
Eric
All right, so there's drama box. Okay, here we go.
Narrator/Reporter
It is really easy to sleep on the popularity of the romance genre. Romance might be the most popular literary genre, but it often gets shoved into a corner and made fun of because it's primarily enjoyed by women. So now these apps are exploding in popularity.
Eric
Name one of these apps from the drama box. Okay. All right.
Narrator/Reporter
Most of us have never heard of them. Meanwhile, remember how much we talked about Quibi, an app enjoyed by nearly no one? These companies are among the first.
Eric
When I heard about Quibi, I almost took my own life because I was like, cinema is dead.
Travis
Yeah.
Eric
It made it depressed.
Travis
You know what's crazy about that is, like, that that didn't work with how much money they had and how many a list actors they. They spied on.
Eric
I know exactly why it didn't work,
Travis
but I'm saying, like, it makes sense when you. In retrospect, it's easy to say to make sense, but it does make sense that it's because it's not the slop that people are used to seeing on TikTok. So it feels like this is just, like, natural.
Eric
It felt like I'm watching Parks and Rec vertically.
Travis
Yeah.
Eric
Why am I doing that? I don't know.
Narrator/Reporter
A scripted content designed for attention spans shaped by the attention economy. An executive at one of these companies told me that they literally use algorithms to determine what plot points keep people engaged and when. And then they do it again to recreate that success. TikTok and infinite scroll Feeds have conditioned us to be craving that next hit of dopamine while we're consuming content each little.
Eric
So you're like, brilliant business. Civilization's over.
Travis
Literally.
Eric
Yeah.
Travis
Exactly.
Eric
It's like, oh, this is, this is brilliant. Business smart. If I did this as my business, I would feel like I'm a super villain.
Travis
I would feel like I would. Yeah, exactly. I feel like I'm actively contributing to
Eric
the downfall of algorithms to figure out what type of story point will gain the most interest to get them to the paywall.
Travis
No matter how crappy the story is or how sloppy. Like, because exactly what happens is with these like short form, attention grabbing videos is they have to, they have to do it with like the most terrible content possible with like what she's saying, with like age gap romances and like all this other stuff.
Eric
Those are very big right now.
Travis
Not the greatest thing. It's just like, yeah, that's, that's terrible,
Narrator/Reporter
terrible news episode contains enough sex, violence, mostly against women and cliffhangers to keep us scrolling on to the next one. And even if many of us aren't noticing these apps, big creators and Hollywood types are, we're gonna see a lot more big name writers, directors, producers.
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Travis
that you're not entirely sure it'll work
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Narrator/Reporter
getting involved with this format and experimenting with genres besides romance. Already one of these companies, Real Short, has a reality dating show, Love island style thing and a documentary about Luigi Mangioni. So what do you think? Could you see yourself getting into vertical mini dramas or is this the attention economy run amok?
Eric
I just set up an account myself. Myself.
Travis
I mean it's really easy to sit here and be like, I would never. But that's also what like our parents said about texting, you know what I mean? So I don't know, I guess if it. I, I mean I, I'll sit here and point fingers about the dumb romance stuff all day, but then as soon as they make one that's like some sort of action comedy something, it's like, oh, well, maybe I'll check that out. I don't. I can't see myself paying money for it. That seems crazy. Like following the accounts on TikTok is one thing, but to go to a streaming app and pay the same that I'm paying to have access to like James Bond movies to watch this stuff seems, seems wild. But I mean people have spent money on dumber things and we'll continue to spend money on stuff like this. To me, you know what this is? This is what this is. Women's only fans.
Eric
Okay?
Travis
That's what it is. Like, like romance novels are like porn for women.
Eric
Well, you know what I thought it was. To me it's just the new gen soap opera.
Travis
Yeah.
Eric
Like telling nevertheless.
Travis
Yeah, yeah, exactly. That's kind of my point is like women will spend money on these romance stories, these like fantasy romance stories. The same way men will spend money on onlyfans creators that just get to the point. You know what I mean?
Eric
I'm trying to just. You keep talking. I'm trying to find this clip I saw of an actor talking about working on these.
Travis
Well, I mean, I guess that'll be the thing that determines whether or not it's going to continue going forward is if there's, if people continue paying money for it because the thing is as an actor, you're just going to go wherever you get paid. You know what I mean? Like some people are going to be opposed to doing it because they just don't want to do those types of projects. But there's. For every actor that says no to this, there's a thousand lining up behind the door to get some form of attention, regardless of if it's for something like this or a Martin Scorsese film.
Eric
You know what I will say though?
Travis
No, I don't.
Eric
There is one good element to this which is like it's a lot more work available for people living in places like LA or whatever. You know what I mean? Like it. There is a benefit there.
Travis
Seven billion dollar global industries I'm trying to find.
Eric
We're on the uncharted territory now. I'm just in the short video tab. There was a video I watched where someone was talking about what it's like filming them. Actor on what it's like. Because there's also a lot of stuff where people are like, it's not sag. There's a lot of weird like. Like it's very toxic. Which it's like, yeah, that makes sense. Oh man. Where is it?
Travis
What's that? Morning brew one. Did they comment on it? Go down the coffee cup right there. Did they comment on it?
Eric
Let's see, let's see.
Travis
I'd be curious if they.
Eric
This is one of the first times in. In recent entertainment. What are we on? Including when you really throw expose on. This is kind of. What's this one? Let's pick one here. Pick one of these videos and let's see what they say.
Travis
It's blowing my mind that people are actually paying money for it, you know? You know, Instagram has this really cool feature. It's called saving. I know you can like save the video.
Eric
I've been doing better. I even went in, I even created a little group with you and Jackie and I add little things in there and then I forgot about it till just now.
Travis
Well, this is riveting.
Eric
Good. This Reddit poster. Someone says my experience is an actor working on Chinese verticals and microdramas. Do you want to see that?
Travis
That seems like a crazy thing to do.
Eric
Let's do this. But a lot of them are though. I also noticed that like a lot of them don't seem like they're US productions or at least not US companies creating it. Yeah, okay, here it is. We'll do this instead. Because I couldn't find what I wanted my experiences as an actor on Chinese verticals and micro dramas. I've seen a few posts recently asking for thoughts on working on vertical or micro dramas being filmed in China. So I just wanted to share my experiences, personal or anything I directly witnessed on three different verticals. I got cast in this year as a China based female British actor in supporting roles. Her first vertical vertical. One agent was respectful, paid well and promptly. Which is the opposite of a lot of the stories I'VE heard was communicative through the process. Accommodation was good. I got my script in advance. I also heard that's another thing is like, they get handed, like, random pages, like, do these lines.
Travis
Yeah, I guess that makes sense. They're basically just finding interchangeable slop instead of having one congruent, purposeful story.
Eric
I got my script advance. All crew was respectful and kind. The lead actor sometimes had to negative. The lead actor sometimes had to work in freezing, sometimes wet conditions up to 18 hours a day. And although when the lead actor collapsed from exhaustion, they allowed her to go back to the hotel, she was back on set in the morning the next day. I love that. It's like, got paid well, got the script in advance. Lead actor collapsed from exhaustion. Almost died.
Travis
If there were a downside.
Eric
Vertical two, excellent crew was a positive. Took good care of the actor's reasonable schedule. Actors had the ability to suggest changes to line. Agent paid promptly. Negative. Poor communication leading to considerable stress for me. Poor accommodation and low pay.
Travis
Well, that just sounds like acting.
Eric
That sounds like acting, baby. Vertical number three, Dude. I heard a stat the other day about saga, and it was. It was, in order to have health insurance for SAG, you have to make more than $25,000 a year.
Travis
Yeah.
Eric
And they were saying, like, 90% of sack doesn't help.
Travis
I was gonna say I heard it was less than 10%.
Eric
Yeah, yeah, it was less than 10% actually, as health insurance.
Travis
Yeah.
Eric
Which is not so. All right. Vertical three. Got a deposit beforehand. Was positive.
Travis
That's the only positive thing.
Eric
Negative.
Travis
12 paragraphs.
Eric
Here we go, baby. Negative. I agreed to the job based on what the producer told me and the lines he sent me. I asked twice for the full script, but he only provided a character report which had my lines only, no other lines or context. The lines and role as a teacher seemed innocuous enough, so on that basis, I accepted the job.
Travis
Sounds like the start to a porno.
Eric
Well, I have to imagine there's a lot of creeps that are like, do this sexually charged short and we're filming in this airbnb with three people and there's no nobody there to protect you. On the way to the airport, they finally sent the full script, and I immediately saw my character as part of a violent scene which involved what I would regard as action. According to the script, I'd fall on the ground, get stamped on my head, would be grabbed and pushed into a bucket of water, and I had to thrash wildly while submerged. I didn't know about any of this advance So I couldn't have agreed to it. The lines I received gave no indication of the situation the character was in. I told him I wasn't willing to film the scene. They told me it wasn't violent nor did it constitute action. Actually, it was ordinary acting. It implied I was not professional for not being willing to do it. Their attitude toward actors was that everyone is okay performing scenes like this. If you're not, you aren't a professional.
Travis
This just sounds like working in China now.
Eric
Yeah. I ended up refusing to fly and come home. Thankfully, I'd received a deposit and was able to refund it to them minus my cost of getting to the airport. Clearly it's the third experience that prompted me to actually write about this. And they said, here's the suggestions they gave for people being in these. Get a full script in advance. Be very clear ahead of time what you're not willing to do. Consider adding your limits requirements to your actor materials along with your headshots. Don't assume that industry norms elsewhere. Elsewhere will be known or acknowledged here. That's like a huge. Put that in bold. Set very clear boundaries with your time. Expect low quality food, very short rest times, very fast shooting and bad quality. No toilets at times.
Travis
I was gonna say this just sounds like advice for anybody doing anything outside of sag.
Eric
Yeah, yeah, even. I mean, even. And some of those stories.
Travis
Yeah, probably also the same.
Eric
You know what I'll say. I. I was in a documentary. It was on hbo. It was. Right. It charted in the top.
Travis
Did it chart in the top 10
Eric
between two people that show? No, but can I say this? I've actually been on set twice now for projects as talent. Just so you know. I was talent. They put me on there and they filmed me and they asked me questions and I was just there. A talent.
Travis
Yeah. Regrettable for them.
Eric
Put makeup on me, all this kind of stuff and given. And they needed to. Yeah, no, but I will. You know what I'll say. I've heard so many horror stories about like craft services sucking. Yeah, dude.
Travis
The spread was fire. Or what the.
Eric
Well, here's what I'll say. The first one I went to, they went and got me because I. There was a vending machine and I like, like, we'll get you something. You know, I was like, thanks. Yeah, dude. They didn't have. I was like, oh, it's just monster. I really like tuck my hair behind me. I really like Sugar Free Red Bull. I work best with that. They sent somebody in a van to go get me Sugar Free Red Bull. So nice.
Travis
Nice.
Eric
And then when I went back to do reshoots, the next time in my room, they had a bag and it had sugar free Red Bulls in it. That's crazy. You don't get that doing a Chinese micro drama.
Travis
No. And that's professionalism. Right there.
Eric
It is. And then the next one, I went
Travis
to probably give you some off brand.
Eric
The most. The most bomb. No, the most bomb Italian food. But there was no tables to eat it at, so I ate. I had to eat Italian on my lap, so I wasn't very happy with that. But that one's coming out soon, so I won't say anything negative about that. No, just kidding. That was great. It was great. But I'm just saying it makes me
Travis
happy that the time that I was talent in a shoot, where were you?
Eric
Oh, you were playing Jesus. You were given pizza on the cross.
Travis
I was given pizza between scenes.
Eric
They should have put it after I
Travis
came down off the cross.
Eric
I won't say the joker.
Sponsor Announcer 2
It was not.
Travis
It was not. It was not great conditions for filming either. It was extremely cold.
Eric
Yeah.
Travis
And I was, you know, half naked, you know, and they've just squirted with fake blood and like water for like sweat beads and like, like literally like threw dirt on me and then had makeup, like off my face and stuff. I was freezing cold. Which.
Eric
Which no one else was hungry.
Travis
SAG was not a part of that production, believe it or not.
Eric
Well, with your old self, if you're half naked, there's lots of sag.
Travis
That's a good joke anyway. Well, anyway, for that joke, it doesn't make sense because I was 20 when I did that.
Eric
It was hit you quick. Anyway. No, I just thought it was an interesting industry. I thought there were some interesting things about it.
Travis
That is wildly interesting that people are
Eric
paying that it's more than Paramount in Hulu is mind bottling.
Travis
It really is. I can't even like put into words how crazy that is. To me, all the IP that Hulu and Paramount own and more people are subscribed to this slop.
Narrator/Reporter
Then close your eyes, exhale, feel your body relax and let go of whatever you're carrying today. Well, I'm letting go of the worry that I wouldn't get my new contacts
Travis
in time for this class.
Narrator/Reporter
I got them delivered free from 1, 800 contacts. Oh my gosh, they're so fast.
Eric
And breathe.
Narrator/Reporter
Oh, sorry.
Travis
I almost couldn't breathe when I saw
Narrator/Reporter
the discount they gave me on my first order. Oh, sorry. Namaste.
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Travis
1-800-contacts.
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Eric
Experian.
Travis
That seems so outlandish.
Eric
Did you like my friend?
Travis
But also a great commentary on culture as a whole.
Eric
That's true.
Travis
What are we going to do about that?
Eric
Great opportunity for act, though.
Travis
It's sort of like the. Like it. I. I go back and forth on this in a business context all the time because it's like, do you build the product for what you believe it should be, or do you build the product for what it actually is? And it's like, unfortunately, the people who build the product for how things are are the people who actually see success with it rather than the people who are trying to build the product ideal version of what you want things to be. I couldn't do it in this context. No. Like, that's. I just feel. I would not feel proud about, like, any of the stuff that I was doing.
Eric
I'm the founder of Slopai.com that uses your personal data to target you with. Exactly.
Travis
To see. Yeah. To, like, see how we can keep your attention with the most annoying garbage possible.
Eric
Give that data to Peter Thiel and he's building literally custom DNA Target.
Travis
That's their business model. Yeah, that's. That's wild.
Eric
All right, well, go ahead and close this out because I want to keep this short.
Travis
Well, if you're listening to this show, hopefully you are with us and you're bucking against the desire for more short form and more dopamine hits all the time. And if you're not, get on board no more. What was it. What was that app called?
Eric
It does. Let's not call it a specific company.
Travis
Yeah, yeah, let's. Let's not. Let's not give in to these short forms.
Eric
Hey, guys, we're not doing short and fast here. We're doing long and boring. And we appreciate you being here with
Travis
us and with that. Thank you for tuning in. Remember, money only solves your money problems. But it's easier to solve the rest of your problems. Money in the bank. So let's start there. Here on the Travis Makes Money podcast.
Sponsor Announcer 2
Thanks for tuning in.
Travis
Catch you next time.
Eric
Peace.
In this co-hosted episode, Travis Chappell and his producer Eric explore the surging popularity and surprising business of "micro dramas"—short, snackable soap operas thriving on apps and social media platforms like TikTok. The hosts analyze how these micro dramas exemplify new attention-driven content models, discuss their monetization, production quirks, cultural implications, and share colorful anecdotes (including from actors on the inside). The episode delivers curious insight into how an overlooked genre has quietly become a powerhouse industry, rivaling traditional streaming giants.
[01:02–02:46]
Definition & First Impressions:
"The first time I got one on TikTok, I thought it was pornography because the acting was really bad and it was very—also thought—high sexual energy."
(Eric, 01:15)
"I literally thought it was like an OnlyFans thing."
(Travis, 01:27)
Mainstream Popularity:
"That's insane. Isn't that... more monthly active users than Hulu or Paramount Plus."
(Eric, 03:47)
[04:17–05:25]
Aggressive Monetization:
"They'll be like, okay, make this part really good, because this is paywalled, which is crazy direction."
(Eric, 04:55)
Comparison to Quibi:
"It does make sense that it’s because it’s not the slop that people are used to seeing on TikTok... this just feels natural."
(Travis, 06:14–06:28)
[06:32–07:43]
Machine-Engineered Storytelling:
“They literally use algorithms to determine what plot points keep people engaged and when. And then they do it again to recreate that success.”
(Narrator/Reporter, 06:34)
Societal Commentary:
"Brilliant business. Civilization’s over."
(Eric, 06:54)
"I would feel like I’m actively contributing to the downfall..."
(Travis, 07:07)
[07:43–13:24]
Romance Genre’s Explosive Growth:
Micro Dramas as “Women’s OnlyFans” / Modern Soap Operas:
"To me, you know what this is? This is what this is. Women’s only fans."
(Travis, 12:58)
"To me it’s just the new gen soap opera."
(Eric, 13:04)
[14:20–19:36]
Actor Experiences (primarily in China):
"Don’t assume that industry norms elsewhere will be known or acknowledged here."
(Eric, 19:25)
"This just sounds like advice for anybody doing anything outside of SAG."
(Travis, 19:32)
Contrast with U.S. Productions:
"They sent somebody in a van to go get me Sugar Free Red Bull. So nice."
(Eric, 20:46)
[22:23–24:44]
Head-Scratching Success:
“All the IP that Hulu and Paramount own and more people are subscribed to this slop.”
(Travis, 22:30 & 22:41)
Should You Build What Sells, or What’s Good?
"Do you build the product for what you believe it should be, or do you build the product for what it actually is?... Unfortunately, the people who build the product for how things are are the people who actually see success."
(Travis, 23:52–24:11)
On Micro Dramas’ First Impressions:
"The first time I got one on TikTok, I thought it was pornography because the acting was really bad and it was very—also thought—high sexual energy."
(Eric, 01:15)
On Algorithmic Storytelling:
"Algorithm to figure out what type of story point will gain the most interest to get them to the paywall."
(Eric, 07:11)
Cynical Take:
“Brilliant business. Civilization’s over.”
(Eric, 06:54)
Money-Making Paradox:
"That seems crazy. Like following the accounts on TikTok is one thing, but to go to a streaming app and pay the same that I’m paying to have access to like James Bond movies to watch this stuff seems, seems wild."
(Travis, 12:41)
Business Reality vs. Ideals:
"You build the product for what it actually is… the people who build the product for how things are the people who actually see success with it… I just feel I would not feel proud about… any of the stuff that I was doing."
(Travis, 23:52–24:16)
The episode is irreverent, conversational, and frequently comedic—balancing genuine curiosity, industry insights, and tongue-in-cheek commentary. The hosts intersperse cultural critique with personal anecdotes, poking fun at themselves and the industry at large while probing deep business questions relevant to content creators and consumers alike.
The meteoric rise of micro dramas highlights not only a shift in entertainment consumption but also reflects the power of monetizing attention and tapping into underserved audiences. The hosts challenge listeners to consider the ethical and business dilemmas of building for demand versus idealism, all while marveling (and laughing) at the strangeness of modern digital media.
For listeners interested in unconventional business models, the future of media, or simply a cultural oddity, this episode offers both an education and a chuckle — no paywall required.