CO-HOST | Make Money with Podcasting: Monetization Strategies That Work (Even Without a Massive Audience)

Summary

---

Podcast Summary: Travis Makes Money

Episode: CO-HOST | Make Money with Podcasting: Monetization Strategies That Work (Even Without a Massive Audience)
Date: July 29, 2026
Host: Travis Chappell
Guest/Co-host: Dan Fleishman
Main Theme: Practical podcast monetization strategies—how to make money podcasting, especially for shows without large audiences, and a behind-the-scenes look at high-output content creation.

---

Episode Overview

In this Q&A-rich crossover segment from Dan Fleishman’s Money Mondays, Travis Chappell shares actionable, down-to-earth strategies for monetizing podcasts, even if you’re not operating at massive scale. The conversation explores unconventional approaches beyond traditional sponsorship, including product-based business models, niche affiliate programs, volume-driven advertising, batching content production, and consistency keys for creators at any stage.

---

Key Discussion Points & Insights

1. The Two Main Monetization Models (02:36–05:30)

a) Sponsorship & Audience Growth

• Sponsorships are the classic route, but require significant audience size—typically 5–10k downloads per episode for meaningful returns.
• Dynamic ad insertion has democratized opportunities: you can now monetize your entire back catalog, not just new episodes.

“Now, with dynamic ad insertion, […] you can serve ads across your entire library.” — Travis (03:13)

b) Building a Business on Top of the Podcast

• Many podcasters can profit faster and more reliably by treating their show as a platform to build and sell their own products/services.
• Start by genuinely serving an audience, learn their needs over time, then sell them targeted solutions.

“When you talk to everybody, you talk to nobody. […] But if you can build what they need, you can sell it back to them because they already told you that's what they need.” — Travis (04:26)

• Lower “barrier to sell” when your audience already knows, likes, and trusts you.

---

2. Patreon & Subscription Models (08:16–09:17)

• Patreon and paid memberships are valid options, but much more effective for creators with substantial, engaged fanbases.
• Conversion rates to paying subscribers tend to be low (5–10%), so significant reach is needed for real income.

“So if you don’t have a million people in your audience… you need a hefty subscriber base to make any real money.” — Travis (08:36)

---

3. Affiliate Revenue and Niche Podcasting (09:26–12:01)

• Affiliate deals can work, but the payoff is greatest in high-ticket, niche markets versus mass-appeal, low-commission products.

“He made $80,000 on sponsorship revenue for a podcast with less than 500 downloads an episode for a season.” — Travis, on success in the vertical farming niche (10:19)

• Niche podcasts may have small audiences but higher-value sponsors/affiliates, as the audiences are highly targeted and purchases are often large.
• Examples:
  • Vertical farming show: <500 downloads/episode, $80k season sponsor, international travel from niche sponsors.
  • Audio tech and brain health shows: monetize high-ticket gear and devices; $15k–20k/month possible with the right audience and products.

“You sell a thirty thousand dollar speaker, right, you're gonna make a decent affiliate commission…” — Travis (11:24)

---

4. The Volume Game: Scaling Up Production (12:01–14:27)

• Increasing episode volume is the fastest way to boost both impressions and, thus, sponsor/ad revenue.
• Doubling your release schedule can instantly double downloads without changing audience size.

“Fastest way to double your downloads: double your release schedule.” — Travis (13:19)

• Travis’s experiment: from three episodes a week to daily (and eventually twice a day)—massively increased monthly sponsor income.
• Back-end: More content means more clips for social. Posting over 200 times a month across platforms led to 40 million+ views.

“It’s difficult to lose when you’re doing that much.” — Travis (16:43)

---

5. Batching & Productivity Hacks (18:18–21:17)

• Batching—recording many episodes at once—is critical for consistency and sustainability, especially at high volume.

“Live and die on batching, bro.” — Travis (18:24)

• Travis’s process: record ~8 episodes in a three-hour sprint, often with producer/“cohost” Eric guiding topics and keeping workflow tight.
• Having a producer who knows the content/algorithms and can manage logistics is a game-changer, allowing hosts to focus on creating, not logistics.
• Batching directly combats podfade—the tendency for new shows to stall before 10 episodes.

“If we stop releasing right now, we’d be good for the next five weeks—at two a day.” — Travis (18:42)

---

6. Why Most Podcasts Fail: Commitment, Context, and Consistency (20:39–21:40)

• The classic “10-episode fade” happens mostly for three reasons: lack of content, lack of consistency, lack of commitment.
• Most give up because the impact is not immediate and effort feels out of sync with reward.
• Travis’s formula for eventual success: “Consistent, quality content with context.”

“It’s simple, but it’s not easy. … You want consistent, quality content with context.” — Travis (21:17)

• Success is inevitable if you can produce content at scale that’s valuable to your audience and maintain commitment.

“Results will come. It’s just a matter of what metrics are you really measuring your success by?” — Travis (21:37)

---

Notable Quotes & Moments

• On selling to your podcast audience:
  “You’ve listened to my podcast for six months. … I’ve built that solution. Would you like it? Barrier to sell is a lot lower.”
  — Travis (04:14)

• On the power of niche podcasts:
  “They flew him out to Dubai for this, like, international vertical farming conference, which I didn’t know existed.”
  — Travis (10:33)

• On consistent output:
  “If you post 20 times a month, it could take six months to find the outlier video. … If you post 180 times a month, it could take you one month.”
  — Travis (15:36)

• On batching to beat burnout:
  “That’s like my number one piece of advice to people is like the reason you’re not keeping up with consistency is because you don’t have a batch of episodes.”
  — Travis (18:24)

---

Timestamps for Key Segments

• 02:36 – Monetization strategies for podcasters
• 04:14 – Selling to an audience you built vs. cold selling
• 08:16 – Patreon and subscription models discussion
• 09:26 – Affiliate income & the power of niche audiences
• 12:01 – The “volume game” and scaling up content output
• 14:27 – From weekly to daily and then 2x daily episodes (impact on income & reach)
• 18:18 – Batching: the secret to sustainable high-volume podcasting
• 20:39 – Why most podcasts never last past 10 episodes
• 21:17 – The formula: Consistent, quality content with context

---

Actionable Takeaways

• Don’t rely on audience-size-dependent sponsorships early on. Instead:
  • Build products/services for your listeners
  • Explore niche, high-ticket affiliate deals
• Maximize the number of releases to boost ad impressions and social reach
• Batch content creation for sustainability—aim to always be “episodes ahead”
• Invest in a good producer or assistant to handle logistics and keep you on track
• Consistency + quality + context for your specific audience is the ultimate formula for lasting podcast growth and meaningful revenue

---

Episode Tone:
Insightful, practical, encouraging, and no-nonsense—Travis brings an “anyone can do this with the right framework and grit” vibe throughout, demystifying the business of podcasting for both beginners and aspiring pros.

---

Transcript

[Travis]

I was recently on whatnot the other

[Dan Fleishman]

day, just shopping around, looking frankly, because

[Travis]

I was just blown away that this is something that people are doing with their time.

[Dan Fleishman]

And so I was like, I got to go see if this thing is

[Travis]

real before I talk about it on the show. And so I'm browsing whatnot, looking around, finding things, and it's crazy to see the volume of people that are just

[Dan Fleishman]

having fun in the chat.

[Travis]

They're watching people do live shopping.

[Dan Fleishman]

It's like, it's like, you know, QVC directly on your phone.

[Travis]

It's something you need to try, I'm telling you. Not just buying, but the selling piece

[Dan Fleishman]

too, where these people are just starting

[Travis]

up pop up shops and businesses, selling whatever product, finding their people, building community, getting repeat customers that come back to

[Dan Fleishman]

see your face as the seller.

[Travis]

Not just a logo or a brand, anyone can sell. Whether your business is big, small, or yet to exist, people selling on whatnot sell 10 times more than on any other major marketplaces. And that's because you're not just listing products, you're building real connections with buyers across whatnot. The number of sellers making over $1 million a year has now doubled. The consistency pays off for those sellers. It's not just side hustle, it's a real path to building something that lasts. Because whatnot buyers spend more than an hour a day in the app, they're not just browsing around, they're engaged, they're buying, they're coming back. You go live, show off your products

[Dan Fleishman]

in real time and turn what you

[Travis]

love into real income. So search whatnot whnot in the app store, download it today, and get started selling right away.

[Dan Fleishman]

You're listening to the Travis Makes Money podcast. What's going on, everybody? Welcome back to another episode of the Travis Makes Money podcast where it's a mission to help you make more money. On this Q and A episode, we figured that we would highlight a segment that I did on somebody else's show. This is actually with my friend Dan Fleishman on his podcast Money Mondays where he talks about money all the time as well. So I came on when we talked about podcasting and how to monetize podcasts. And then there's a segment in there we talk about monetizing podcasts specifically when they don't get a lot of views, which has always been helpful for, you know, starter creators like myself a few years ago and a lot of you who are listening to this right now. And then we also, in another segment, talk about our production process internally for what it takes to get out all the content that we were releasing on Travis Makes Money and on Travis Makes Friends, as well as our YouTube and all our socials and the clipping and all that kind of stuff. So there's some really useful practical tips for anybody out there who's trying to create more content and put more stuff out into the world. So enjoy. This clip from my time with my friend Dan Fleishman on his podcast Money Mondays.

[Interviewer]

How can someone out there that starts their podcast make any money from the podcast?

[Dan Fleishman]

It really, it really depends on what you're willing to do. So if you are somebody who only exclusively wants to make money from building an audience and having sponsorships, the road is going to be much longer for you. Just bottom line, is it possible? Yes, people do it all the time, but it's just a longer road. It's more difficult because you have to have a strong audience size. You know, like, if you really, like, if you want, if you want meaningful sponsorship revenue, you really need to be at like 5 to 10,000 downloads an episode. Now, it's gotten a little bit more democratized over the years because when I first started, they looked at it, they basically paid you on a 30 day time period from the episode of being released. So they wanted to know the core metric was what is your average downloads per episode through 30 days of release. Now, with dynamic ad insertion, that matters a little bit less. They just want to know how many total impressions you can serve to them over a month. And that could be an episode you released six years ago that you can dynamically insert an ad into, because 62 people are going to check that out this month and accidentally listen to it before realizing it was done six years ago. So you can serve ads across your entire library. So it's a little bit easier just because you can pump out more volume and get more impressions and sell more impressions. But either way, it's, it's sort of a, it's sort of a long road. The other way to do it, especially for people listening to this podcast, who I'd assume are mostly entrepreneurs or at least entrepreneurial, is to use it as a foundation for building a business. Because there's, there's two ways to build the business. One is you start with the product. The second one is to start with the audience. And so if you're starting with a product, you're going to do a similar process. You're going to have to go talk to people, figure out if they want the product, if it's a good product. If this product actually solves the problem, or if they have to tweak or test it, get a new version of it, whatever. The other side is more like you care about a topic or you care about a person, and then you create content around this topic, solving this, this problem for this person. And then you serve that content out over six months, eight months, nine months, a year, and then you get to know that audience as much as you possibly can and you ask them what they need, and then you build what they need and sell it back to them because they already told you that's what they need. So for like coming from door to door sales to doing like podcast selling was like the biggest stark contrast you could possibly imagine. Because I'm going from like, knock, knock, knock, hey, you didn't expect me to be here, sign this contract to like, you've listened to my podcast for six months. I jumped on a call with you three months ago. You, you know everything I talk about. You know exactly how I solved this problem for you. And you've told me on a phone call that this would be a solution that you would like to see for this problem. And now I've built that solution. Would you like it? And it's like, well, barrier to sell is a lot, a lot lower in that context than it was when I was doing door to door. So there's, there's, there's two ways to do it. It's like you, you, you to, to build, to make money from the podcast. You build an audience and you monetize your sponsorships and, and affiliate stuff or you build your own products and services. This one is a lot more immediate and a lot more, a lot more profit on the table to be able to do that one. But it also requires you to do something that maybe you didn't intend on doing when you started a podcast, which is build a business. And not everybody wants to do that. So it's sort of like a take your pick.

[Travis]

Scaling a business takes the right expertise at the right time. And Upwork helps growing teams quickly bring in specialized freelancers so that you can move faster and take the business to the next level.

[Dan Fleishman]

Upwork is a one stop platform to

[Travis]

find, hire and pay expert freelancers across web and software development, data and analytics, marketing, business operations and more. Plus with Business plus, you can access the top 1% of talent on Upwork. And with AI powered shortlisting, you'll get matched to the right freelancer in under six hours. It's free to sign up and posting a job is super super simple guys. I have probably I don't know how much money I've spent on upwork over

[Dan Fleishman]

the years, but it's not a small

[Travis]

number because they are very, very efficient. Quick. They get you to the right talent, the people that you need with no long term commitment. You can try things out. You can get individual projects done. I highly, highly recommend going and posting a job over on Upwork. It's completely free to sign up, visit Upwork.com right now and post your job for free. That's Upwork to connect with top talent ready to help your business grow. That's up w O R K.com Upwork.com

[Dan Fleishman]

this episode of the show is brought to you by Chime. Chime is changing the way that people bank. They offer the most rewarding fee free banking built for you, not the 1%. Chime members can benefit from up to 1150 in annual rewards fee. Free direct deposit unlocks the most rewarding way to make a chime. It's rated five stars by USA Today for customer service with real actual humans 24, which is enough to do the thing by itself. People, come on, you're not just switching banks, you're upgrading to America's number one choice for banking. With a Chime checking account, you get 5% cash back on a Chime card and category of choice like gas or groceries, you get savings to grow faster with a 3.75% APY which is nine times higher than the national average. They also have Spotme which lets you overdraft up to 200 fee free and you can even get up to 500 of your pay when you say with something that they call MyPay. I know my younger son would have benefited from this and you will too. Chime is not just smarter banking, it is the most rewarding way to bank. So join the millions who are already banking fee free today. Head to chime.com travis that's chime.com travis only takes a few minutes to sign up.

[Chime Representative]

Chime is a fintech, not a bank. Banking services for MyPay and Chime card provided by Chime's bank partners. Optional products and services may have fees or charges, stated annual percentage yield and cash back for Chime prime only. No minimum balance required. Checking account ranking Based on the J.D. power Survey published October 20, 2025 for more information on APY rates, MyPay Spot Me and travel perks, go to Chime.com

[Interviewer]

disclosures what are your thoughts about some podcasters that are making it Patreon style where they're or some actually using Patreon.

[Dan Fleishman]

Yeah.

[Interviewer]

And actually getting paid monthly subscription for like a VIP or exclusive part of their podcast.

[Dan Fleishman]

Yeah, totally fine. It's just, again, you need volume, you know, so I've, I've never really done that before because, like, you need a lot of volume to be able to make. I mean, you're selling a patreon membership at 5 bucks a month, 9 bucks a month or something. So it's like if you don't have a million people in your audience because, like, you know, only 5 to 10% are going to take you up on that, you know, you need a hefty subscriber base to make any real money doing that. So the majority of people, that's, it's, it's an option. It's not the best option though, you know, but I have some friends that make six figures a month in Patreon, so. But they just, they also have 1.3 million subscribers on YouTube. So, you know what I mean? Like, they make a lot of money from sponsorships and they make a lot of money from Patreon too. So it is, it's a model. It's just, it's less within your control, I guess, is what I'm really trying to say. Because it's difficult to acquire those types of listeners in that type of a fan base with paid spend. You just kind of have to rely on organic engine.

[Interviewer]

What about the affiliate model? What about someone bringing up products on their podcast and saying, hey, go use this brand.com or this company.com or this company. And here's my code.

[Dan Fleishman]

Yeah, again, it's okay. But the majority of those are just going to be really low ticket. So again, if you don't have a massive audience where that revenue is going to explode, or you're not in a niche that has really expensive stuff to sell, then you're going to find it's kind of an uphill battle. Right. So I'll give you two examples. I got a buddy, he started, his name is Harry, he's a good friend of mine. He started a podcast back in the day on podcasts called PodC Junkie. And it was just him talking to podcasters. But then a few years back, he got into this weird vertical farming niche. Have you heard of this space? Vertical farming? So he starts his podcast on vertical farming. Less than I would assume, I would assume less than 500 downloads an episode. Very, very niche audience. But it's an expensive hobby. So to build your own vertical farming system in your house, there's a Ton of education. It's very high trust. And then when you do make a purchase the people who manufacture those things are, they're higher ticket item. So I had a buddy who got into that space his second season. He pre sold sponsors for, booked all of his sponsor spots up, made $80,000 on sponsorship revenue for a podcast with less than 500 downloads an episode for a season. The, one of the, one of the companies that was sponsoring flew him out to Dubai for this like international vertical farming conference. Which didn't know that existed.

[Chime Representative]

Right.

[Dan Fleishman]

But yeah, so Flo flown out to this place. He's, he's, he told me when he came back he was like bro, I was like a celebrity there. Like everybody that was at the conference listened to my podcast. So it was basically like all 700 people, you know what I mean, that ever listened to his show were internationally at this Dubai conference for vertical farming. But it's like you, you, you have a show like that. It's like there's really niche advertisers that are probably going to be better off spending their money with you than they're going to be buying random traffic from Google or Meta to send traffic to this high ticket item that requires a lot of trust in order to be able to deliver that item. Right. So that's one. Another buddy of mine started an audiophile podcast and he off of, he made pretty good money off of affiliate stuff because he's selling, you sell a thirty thousand dollar speaker, right, you're gonna make a decent affiliate commission, you know what I mean? Another buddy of mine does, he had a background in neuroscience so he does like a brain health podcast or something like that or YouTube channel. Started doing tech reviews for like any sort of neural feedback devices and things like that. Again, expensive purchases. So he'll make you know, 15, 20 grand a month doing but as a mixture between sponsors and affiliate deals. But that's why I say like if you're going to do affiliate stuff it works. It's just most people are stuck to like Audible subscriptions and it's like you make it four bucks, you know, you better have a lot of people buying that for four bucks for sure.

[Interviewer]

So it's a model but you are podcast machine. You know you're putting out a lot of podcasts yourself every single week. You're obviously helping other people. Their podcasts like talk us through the volume game. Like I'm only one episode a week. Sometimes I do a double episode. So it's two 30 minute episodes combined. Yes, but I'm only at one episode a week. And sometimes I'll like sporadically do like a random Friday. I'll put out a special, special edition episode. If something's going on in the world. Yeah, sure, I'll rush out an episode, but man, I got tired just thinking about it. And I'm a pretty busy guy. And I hear you talk about doing multiple episodes a day. Walk us through that.

[Dan Fleishman]

Yeah, this was basically right around the time where I decided to sell Guestia, which was my software company. And it was not like a massive win for us, you know what I mean? So I was like, okay, well we got to go kind of back to the drawing board and figure out what's next. And we were accidentally making some decent money with sponsorships. Before. Before I never thought about it. We just never did sponsors. It was always, we build our own products and services, we sell our own stuff. And then last year just kind of like snuck up on me a little bit. Like I looked at it at the end of the year, I was like, oh, we made like six grand last month on sponsorships. Like, that's not great. That's not bad. You know what I mean? That keeps the lights on type of thing. Pays my producer and things like that. I wonder what would happen if we like really spent time trying to do this, because we're releasing like three episodes a week at the time. So January, I just basically decided, why don't we split off the shows? Because I was having trouble with my shows. Like one of them. I wanted to just be like, whatever I want to talk about, I want to talk about. But it's an objectively terrible strategy for growth. Like talking about whatever you want to talk about. When you talk to everybody, you talk to nobody. However, I love doing it. So it's like, I don't want to stop doing that. And I love that I can talk to a Navy SEAL and then a professional athlete and then a, a billionaire and then a best selling author and a psychologist. I love that I can do that. So that's like, we keep this over here. That's Travis makes friends. I do whatever I want on that show. But for, for, for this one, it was like I constantly had all my business friends hitting me up about coming on the podcast and was like, we don't really talk about business anymore, but I do like talking about business. So we basically we just decided that at that time, if we're going to do a volume game, let's do the one that I know I can play and win, which is I can have unlimited Conversations about business, because I have no shortage of friends who are in that space now that I've been doing it for a long time. So we decided let's do daily episodes because there's two ways to increase monthly impressions that you can sell if you're going to get more sponsors. One is increase listeners, obviously. Second one is increase volume. Is, like, fastest way to double your downloads, double your release schedule. You know what I mean? So we went from three a week to one a day.

[Interviewer]

Wow.

[Dan Fleishman]

So, so since February 1st, I want to say, or maybe the last week In January of 25, we've been doing one a day. And that was working. And it was like, well, we got got. We got sponsors. We started making, you know, 15, 20,000 bucks a month or something like that in sponsors. And I was like, okay, well, this is turning into, like, some decent, decent income. So, like, August, time, timeframe. I'm having a conversation with my buddy who runs workshops for Hermosi, and we're talking all. He loves talking business. All he does all day is look at businesses and help them. So he was talking me through the podcast and he was just like, well, what if you just, like, doubled your releases again? I was like, what are you talking about? I'm releasing one a day. This is like, yeah, right. But I started thinking more about it and it was like, I wonder if I could do that, you know? So starting September, so it's been three full months now. We started doing two a day. So now we do an interview every day and a solo show every day. But the. The thing that's been sort of the magic of the back end is like, we also, my. My team, because we've been able to increase on sponsorship revenue. We've also been able to increase on releases on social, which has been massive. Now, like, before, I think we're putting out, like, we weren't. We weren't doing a low volume before, but probably maybe 50 posts a month between, like, all of our social platforms or something. So it wasn't like a small number, but it wasn't a massive number. But now we're probably over 200amonth that we're posting on, on socials. And that by itself is in the last, like, six months, we've probably gotten 40 million views or something like that across all of our social channels. And, like, just the clips of the podcast and stuff. So it was like, like this volume, there's. There's something to this volume thing. You know what I mean? Especially now with all the platforms rewarding each individual piece of content and not your total follower count in terms of, you know, one thing could take off and go. Parabolic just only makes sense to me. It's like, well, all we have to really do is decrease the amount of time in between those parabolic videos, which, if you're posting 20 times a month, could take you six months to find the outlier video. If you're posting 180 times a month, it could take you one month to find the outlier video. You know what I mean? Then you just double down on what's working. So the volume game has sort of been a blessing in both of those senses because we have no shortage of content to clip and post and share. So we have sort of like the social media podcast aspect of it with the back end long form content for people who really want to listen to the long form. So, like, our overall audience hasn't necessarily increased that much in the last like six months. It's just the fact that we're releasing two a day now. So it's difficult, it's difficult to lose when you're doing that much.

[Travis]

This episode of the show is brought to you by AG1. I don't know about you, but I feel like I've been traveling quite a bit this summer and I. I'm leaving again next week. But you know, one thing that has made it into my bag every single time is a little bit of ag1. Summer vacation means different bed, different schedule, healthy habits, put on pause waiting for the fall. Except for the 30 seconds that it takes to mix AG1. One scoop plus 8 ounces of water every morning. AG1 helps maintain energy, support gut health, and support immune health. And it's clinically shown to support gut health and fill in common nutrient caps. It's a daily health drink with multivitamin, pre and probiotics, superfoods and antioxidants. So one scoop 8 ounces of water, that's all you need. Even though summer is your license to chill with all the late nights, long weekends, spontaneous plans, AG1 helps you keep at least one thing consistent. High quality nutritional support every single day, no matter where you start your morning. I use this and you should too. Visit drink ag1.com TMM to get a free ag1 travel case with seven free ag1 travel packs in your welcome kit with your first ag1 subscription order while supplies last. That's drink ag1.com TMM

[Dan Fleishman]

volume, you know.

[Interviewer]

So are you doing what's called podcast batching? Are you doing like absolutely 10, 20 episodes and then boom.

[Dan Fleishman]

Live and die on batching, bro. Yeah, there's no way. That's like my number one piece of advice to people is like the reason you're not keeping up with consistency is because you don't have a batch of episodes. It's like if we stop releasing right now, we would be good for the next five weeks, probably at two a day. At two a day, right? So that's like 70 episodes in the can. Done, prepared, ready to go.

[Interviewer]

The video I'm posting today at 5 o' clock is about podcast batching.

[Dan Fleishman]

Oh, perfect.

[Travis]

Yeah, yeah.

[Dan Fleishman]

So that's literally what we do. So like I'll go, I'll just, I'll basically go through sprints, you know what I mean? So like I'll do like a week, a month where I'll just do like 40 pieces of content, but that's it for like the whole month, you know what I mean? So it's now gotten down to sort of a science because I know I can crank out eight interviews in a day and I know I could. Like the thing that, the thing that's really helped recently, to be honest with you, the linchpin for us has been my producer. So my producer, Eric is a content fiend himself and he's got his own, he's got his own YouTube channel, his own podcast that does really well that he started actually with me probably five years ago. And it's. And it's doing really well now. But he's my full time producer at this point. So literally when we do a batch of recordings, like I don't have to show up with any research done beforehand, any prep, anything. He knows my stuff so well and he knows the content algorithm so well that basically we'll jump on for like three hours and we'll record like eight episodes in three hours. But he just has like topic, question, clip to react to. And then we just go. And then we just, we say welcome to the show. And then we do 20 minutes, stop recording, start recording again. Welcome to the show. We do another one. So we just knock out seven or eight at a time. But he also acts as my co host. So we have some good parte, some good bounce off of each other, which is sort of leading us into wonder if we could do this for other people. Because the producer thing has been a massive piece of the success. And for people who are like running businesses and busy, that's the number one barrier is like we were doing podcast production before for people, but we would never get content. It's like they paid me 15 grand to help them launch a podcast or something. Some of them a lot more than that. And then never send us an episode to edit. It was just like we would shoot them an email once a week. Once a week. Hey, hey, hey. Just nothing. We never got anything back. So the producer thing, I think, is a really big. A really big hack. Somebody do that for you?

[Interviewer]

It's actually my next question. So you teed it up perfectly. There's 5.4 million podcasts in growing, but the vast majority of them never make more than 10 episodes. That's the famous stat, right? Yep. Why do you think that is?

[Dan Fleishman]

Yep. That's a massive part. Batching. They can't keep up with the consistency for the release schedule, and there's no commitment. It's just always like, I think I could do a podcast. And they released two episodes and it's like nothing happened. Their life didn't change, so they just

[Interviewer]

quit, and they don't want to call their friends anymore to come on the episode.

[Dan Fleishman]

Yeah, exactly. Exactly. So it's just a lack of content, lack of consistency, and a lack of commitment. It's like, it's. It's not. It's not difficult. It's. It's sort of that old trope, you know what I mean?

[Travis]

It's.

[Dan Fleishman]

It's simple, but it's not easy. So how do you make it easier for yourself? That's the question that I always try to ask myself, is like, if it were easy, what would it look like? And I was like, well, it'd probably look like creating an entire month of content in a day so that I can go back to all the other things that demand my time. But if you. If you do it, like, on a weekly basis, it's just more difficult to keep up with it because then it's like, ah, I gotta release tomorrow. And then. And then your quality dips. So that's what I tell people, is like, you want consistent, quality content with context. So release as much content as you possibly can without sacrificing any of those things. Context being, you're not just talking about random stuff. You're talking about the stuff that's for your audience. Quality meaning that you're not just putting out an episode for the sake of putting out an episode, that, you know, it's actually something that's gonna be meaningful or valuable for the people listening. And then consistency, something that you can keep up with. So consistent, quality content with context, if you do that over and over and over and over and over again, you will build an audience. I don't know how big it will be. The results may vary, but results will come. It's just a matter of what metrics are you really measuring your success by?