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Travis
I didn't expect this. TikTok has more short dramas than I could ever finish. Each episode leaves you wanting the next. Download TikTok now and try it. You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis.
What's going on, everybody?
Welcome back to the Travis Makes Money
podcast, where it's a mission to help you make more money. Today on the show, my producer Eric is in studio. What's up, man?
Eric
My guy. I have been watching so much her Mosey.
Travis
Have you?
Eric
Yep.
Travis
Good for you.
Eric
Yep.
Travis
I mean, well, I guess that's more of a question. Has it been good for you?
Eric
No, I'm doing an expose. Me and Coffeezilla are collabing. I'm just kidding. No. Okay. You know me pretty well. Yeah. So it's good to be here. No, I'm just kidding. No, I mean, there's. There's some things I vibe with hardcore with her Mosey, and there's some things that I don't. And you know what? I can say that about everybody.
Travis
I was gonna say sounds like most people.
Is there anybody that you see that you're like, I have never seen a take from them that I disagree with. Anybody that you follow that I've never
Eric
seen a take I disagree with?
Travis
Yeah, where you'd be like, you'd feel comfortable basically giving like a blank endorsement.
Eric
I was someone else. That's me.
Travis
Yeah. Yeah, we're like.
Eric
Like if.
Travis
Whatever they say, I post sign. Yeah, yeah, exactly. Where you would feel comfortable sending somebody to their page and not giving any caveats and just saying, like, basically anything this person says to date, I fully endorse and recommend you go first.
Eric
Do you have somebody?
Travis
I'm trying to think. I'm genuinely trying to think about it.
Eric
Interesting question.
Travis
I think me, I. I feel. I feel like.
I feel like Gary Vee would largely fit in that category.
Eric
How many NFTs do you have?
Travis
I actually have some NFTs that did not do well.
Eric
I disagree with retroactive. No, no, no, I get it.
Travis
I get what you're saying, but, like, I don't. I don't believe that he did it from a disingenuous place. And his. His personal project, I think will probably still be somewhat valuable because of the additional value that he gave in that world. But. But that's also, like, part of his messaging and his brand is to Always be on the forefront of new things that are coming out. And he's been right for the majority of those things. NFTs obviously was one of the things that he, But I also, I think he actually started a restaurant in NYC that NFT holders get into, like an exclusive restaurant. So like, anyway. But I would say like, for the most part I, I, I'm not thinking of any of his like, just takes. I'm like, no, that's, or that's stupid.
Eric
I mean, maybe I would agree with that too. I mean, Gary Vee says some stuff. The thing is, is like I, I put so many people where I like. I think advice for most people is helpful if you take it with a grain of salt and weigh it against your actual experience. So like, there's some clips that I would say aren applicable at the current stage of like parenthood, I'm in, you know, or whatever. Like, but yeah, I would say Gary Vee maybe would just because his advice is so basic.
Travis
Exactly. He doesn't dive deep into super polarizing, controversial.
Eric
Here it is. The more, okay, the more specific someone's advice is where it's like, if you do this, you'll be like, me. I generally write those people off.
Travis
Correct.
Eric
I like people that go find your thing. And Gary Vee always caveats stuff with like, if you like this thing, right,
Travis
if you want to do this, then do that. But if you don't want to do that, then you could also make 60k a year as a creator. Talking about Legos.
Eric
Well, he, he posts a video, he's like, if you aren't happy where you're. I think it was him, but he said variation of this, like, and you're playing four or five hours of Pokemon Go. He's like, you need to hustle and do this. But then he caveats and says, if you like your life and you're happy with your life, play five or six hours of Pokemon Go.
Travis
Right?
Eric
And I think that's the thing that I always respect more. Scott Galloway kind of does that too. Versus the people that go, you should want everything. You're a beta boy because you're playing video games or whatever. The thing is, I tend to just be put off by those people. I will say.
Travis
And those are the people that typically have something to sell, by the way.
Eric
Yeah. My honest answer isn't a business person, but Tia Levings is an author who I've become very good friends with and New York Times best selling author. I always say that whenever I say anything about my friend and New York Times best selling author.
Travis
You give like a media bio.
Eric
Yeah, I, I just do because I think that's cool and I want people to do that. If I ever become a New York Times bestselling author, when I'm a New
Travis
York Times bestselling, if up in the air, when, if I'm manifesting it, it might not happen. No, but, but that's another realm to think about though, is. Is authors and stuff. I think that's a good realm to bring in because that's. I forgot about.
Eric
Well, she's somebody that I tend to like. She's the kind of person like anytime that we have a, like I have a gut feeling about something and she like some. There's a lot of times she'll send me a message with a similar gut feeling. We haven't talked about it yet. Yeah, or I'll. Or I'll say something and she's like, I had the same feeling. So there's a lot of like the similarity. But I really appreciate her takes. And she has a new book coming out called I Belong to Me which is about like how to leave any kind of controlling group. It's a good book, shout out. But like I told her when I read the book to bring it full circle with everything else we're talking about. It's very non prescriptive self help where it's basically like here's some things to look out for and then in the gray of that, do what is best for you.
Travis
Yeah.
Eric
And again, I think that I always find, I always find a lot of respect for people that go like they're not a 25 year old crypto, bro. That's telling. Like a 40 year old dad, like quit your job and live in a shed. You know, it's like they, it's what works for your life. So I don't know, but there's not.
Travis
I'll throw, I'll maybe throw Mark Manson in that category.
No, I've not really seen anything from
Eric
him that I even copied his hair for a minute.
Travis
Did I?
Eric
Yeah, he did long hair. You said, hey, I'm trying to be like Mark Manson.
Travis
Yeah, that's.
Eric
Remember when you did that?
Travis
Remember when I remember when I walked in and told you that you went
Eric
to the barber shop and you said,
Travis
hey listen, give me the Mark Manson, give me the.
Eric
And she's like, what the Charles Manson? No, no, no.
Travis
So they had to give me a perm.
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Nobody.
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Yeah, curly hair.
Eric
Anyway, so yeah, all that to say basically.
Travis
Basically there's almost nobody that talks about divisive things that I agree with all the time. You know what I mean? Like, like Mark Manson. I don't know if I would agree with him politically or religiously or any of those things because he doesn't really talk about it religiously. I guess to a certain extent because he talks about that from a philosophical perspective. But yeah, it's typically people who tend to stay Away from those things. And then the things that they talk about are the things that they know really well, the things that they genuinely believe in. And I tend to, you know, consume more of that type of.
That type of stuff.
Eric
So would you say.
Travis
I think most of the people that I consume stuff from, though, I still find stuff that I disagree with, But I also think that. I also think that the way that you and I were raised, we have flexed the muscle of disagreement.
Eric
Yeah.
Travis
More than most people are forced to at a young age, if that makes sense. So I, I feel like. I feel like a lot of people weren't forced to flex the critical thinking muscle as much when they were younger. So they just kind of accept they, they. They have figureheads and they sort of outsource thinking to the figurehead and therefore agree with everything that person says because they just assume that that person knows more and has done more research. So why wouldn't I agree with their take? Because I agree with their take on these other things. Whereas I think if you grow up hyper religious or grow up in any sort of dogmatic belief system that says, like, it's our way or the highway typ, I think you're sort of forced into being like, I don't know about this one thing, because growing up, it was like anytime a preacher was behind the pulpit, It's, I agree 100 with everything they say.
Eric
Yeah.
Travis
And if they say something that I initially disagree with, it's because there's a problem with me, not with a problem. There's not a problem with what they said. So because we were forced to kind of wrestle with those. With each individual idea and not with this, the broad ideology of the person who's talking. I think we're probably like, we were. We're probably in a group that's pretty small of people who don't fully. Don't fully agree with everybody that they follow, you know?
Eric
Right. Yeah. Well, all that to say, anyway, watching. A lot of times I was almost like, do we just pivot into talking about. So you'd say. So you would say, when you consume Alex her mose, you eat his meat and spit out his bones.
Travis
That's a really weird old saying. I don't know.
Eric
Is that what they.
Travis
Sounds like a strange saying.
Eric
When you consume Hormozy's content, you eat his meat and you spit out his bones. Would you say that? Can you say that really quick?
Travis
I would not say that.
Eric
Would you say. Would you say.
Travis
I wouldn't go on record saying I eat anybody's meat.
Eric
When you say you bathe hormozy, do you throw them out with the bathwater? Anyway, I've been watching a lot of hormozy lately because as I said in a previous episode, I'm about to go into some sprints here in my life where I'm gonna be doing a lot of different things. And anyway, there's this clip here that I wanted to talk about. That is her mosey on time management during the day. And I thought it was really good, and I thought I would pop it up here and let take a little look see. You ready?
Travis
Yeah.
Eric
Here we go.
Alex Hormozi
Save time. And so if you work a 9 to 5 job, this is kind of just the reality of it. Your 9 to 5 job is not killing your dreams, all right? So just stop subscribing to that. You're wasting the 24 hour chunks of the day that you do have available to you, which is your 5 to 9 in the morning and your 5 to 9 at night. So what you want to be doing is instead of just like mindlessly doom scrolling through life, right? Instead you're like, I have four hours before I have to go to work. Right now. If you work remotely, even better, because you'd be more efficient with it. If you're not remote, then it might be three and a half hours or you just wake up earlier. And I also say this to someone who did this, right? The reason that this whole, like, I wake up early in the morning became a thing for me was because that was the only time I could get ahead. And so I. I very much believe in Kobe Bryant's perspective on this. It's like, if everyone else is. Is, you know, going to practice, he's like, well, if I do two extra practices a day, I'm gonna move forward three times faster. And so one is, we got our money back. Two, we got our time back. Now that we have our time back, we need to minimize the distractions in that time period, because focus is achieved not through addition, but subtraction.
Travis
When.
Eric
You know my favorite quote, right? Your favorite quote of all time.
Travis
No, I don't.
Eric
My favorite quote of all time is, perfection is not when there's nothing left to add, it's when there's nothing left to take away. I read a book on film editing in, like, 10th grade, and that quote's, like, been just forever.
Travis
I'm like, I think that's, like, really prevalent in any sort of, like, art, artistic space. Like. Like, Anthony Jessam talks about that all the time with the perfect joke.
Eric
Yeah.
Travis
You know, it's not, what else can I add?
It's.
How can I say this joke in even fewer words?
Eric
You know, more editors should read that book. Because I just watched through all the movies for the Oscars, and I was like, some of these movies that are 2 hours and 75 minutes long, which is 3 hours and 15, which is
Travis
1 hour and 262 minutes, which is
Eric
3 hours and 15 minutes long. You know, I. I go, maybe perfection would be if there was a little less to add and more taken away.
Travis
18 minutes of random scene.
Eric
And then sometimes there's Marty Supreme. You're like, every second perfect. But anyway, so, yeah, I thought it was interesting. He kind of echoed that quote here.
Alex Hormozi
So we got our time back. Now that we have our time back, we need to minimize the distractions in that time period, because focus is achieved not through addition, but subtraction. When you remove everything else, that doesn't matter. Focus is what's left. Now, if you happen to be just if you're on your path right now. So, like, let's say that you have. You're not at job, so you started a business, but it's not making as much as you want, and you don't have the 100k in savings. Let me just give you the simplest formula that I had. This kind of like the 2.0 version, which is a 4, 4, 4 split. So if you're at 9 to 5, then you got 5 to 9, and 5 to 9, if you don't have.
Eric
This is so good. This is good. 444. I like this because. And he showed earlier a graphic. I don't know if it showed up on your screen before. What are you talking about? But it's like the calendar I used to always go, like, busy means every 30 minutes, there's like a new thing on my calendar, and I'm rushing from thing to thing. It's like I got a call here and a meeting here and a task here and this here. And I like that he splits it up to where it's like a much broader swath of the calendar where it's dedicated to one goal. And then you have, like, three of those. So your calendar looks like it's blocked. Three activities that have sub activities, but three activities instead of like 100. Because I think the. The colloquial, like, I'm really busy today is like, I have 10 Zoom calls that have nothing to do with each other, and I've have emotional whiplash from going.
Travis
And in between them, I have to try to knock out this little task and try to nothing to do with the previous call and get into a
Eric
creative flow and all this stuff. So I thought this was really good. This is the 2.0 version, the meat,
Alex Hormozi
which is a 4, 4, 4 split. So if you're at 9 to 5, then you got 5 to 9 and 5 to 9. If you don't have a 9 to 5 during the day that you got to go to, then I like to do four hours of promotion. First thing I do when I get up is let people know about my stuff. Because if nobody knows about your stuff, they can't give you money. The second four hour chunk is delivery. So you give the people that gave you money what you promised them. The third four hour chunk is building. So this is building the future, figuring out what to do next and how to do it. This is a combination of two things. It's going to be the curation of opportunities. Like what are all the things that are out there? I have to see them, find them. And then the second is the prioritization of those. Okay, there's 10 things I could do. This one thing is going to give me the highest return. This is what I'm going to prioritize my time and money towards. So big picture, you promote, you deliver and you build. That's what you do with your time.
Eric
So I thought that was really good. And obviously for different people, this is going to be different. Like, and also depending on your brain. Like for me, like when I was, when I was looking at this, I was like, I feel like deliver might be first and then it can be out of your mind. That way you can do promotion or like if there's creative content involved, I want to do it closer to the beginning of the day, you know, where it's like, you know, I'm not fried. Yeah, like, you know, or whatever. But like overall though, having those three spheres where it's like I'm spending a chunk of time on this, a chunk of time on that, and a chunk of time on this, I thought was really, really helpful versus like the, like I said, the just, just random busyness,
Travis
sporadic parts of your calendar taken up by different things. That's. People underestimate how, how difficult it is to remain in flow. You know what I mean? Like, the smallest thing can, can cost you 25 minutes of like the smallest distraction can pull you away from something that was about to get really good, but then you got distracted by this other thing or you decided to try to answer some emails in between these two calls when you should have been prepping for the. Yeah, so like the, the time blocking thing is, is really valuable, especially that last one. I think that's underrated. The build piece where it's, it's essentially just like thinking time.
Eric
Yeah.
Travis
Like time to look at what, what's out there and how I can best take advantage of that. Which is, you know, for a lot of people, something that never gets put on the calendar because it feels you don't see the immediate return. You know, like when you, if you do four hours of promotion, you see an immediate return, you do four hours of delivery, you see an immediate effect in your business. But when you, when you're working on, like working on the business, it's like, well, that, that, the lagging effect of that, that result might come in, you know, two years.
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So you tend to tend to deprioritize things that don't give you the immediate return that you're looking for. Like I would put, I would categorize relationship building in that sort of build time where, where people are not focused on doing that because you don't know what it's gonna, how it's gonna impact your bottom line next month. So you just don't do it at all. And then, but if you look at that over a 10 year time frame it. If you would have taken that time to go out and connect with people or to work on the relationships you have in your life, the opportunities that are coming to you, you might find that it was actually going to be
a really beneficial use of your time
over a long enough period of time.
Eric
Right. Yeah. I also think too, having the time where you can say it's almost again, we'll go back to the sprint thing. But it's also a thing of like, I find it's really easy for my brain to go if I start going into the planning phase for like, here's future things I want to do. If I don't set a time limit on it, that can go from 6am to like 1am, you know, like, I can just keep going all day and it just, it just gets in the way of everything. Or if you get on the production side, especially for myself, like on the creative side, it's like create, create, create, create, create. And then create. I'm saying not crate. Yeah, my dog.
Travis
Crate, Crate, crate in the crate. I create.
Eric
And then it's like you're exhausted. Midnight. And then it's like you get on a treadmill of like, okay, I'm just creating every day with no goal or purpose of this, you know, So I just love being able to have a time limit where it's like at four pencils down and into your next thing and you can pick it up tomorrow from the same spot.
Travis
Yeah. And you've been a big proponent of the Pomodoro.
Eric
I love it. Yeah, I love the Pomodoro. Set a timer for 25 minutes. No distractions. And just you'd be amazed.
Travis
Do you have plane mode or do
not disturb or what?
Eric
Yeah, yeah. Both. Yeah. And then 25 minutes, no social. And it's amazing.
Travis
Almost leave your phone in a different room type of thing.
Eric
Yeah. And it's amazing how much, even not having the distractions, but also just like seeing how much you can do in 25 minutes. If you think you don't have enough time in an eight hour workday, you're probably wrong. That's the case. I mean, obviously sometimes you spend more time on a task than you would expect or whatever, but for the most part, if, if there's a day where I'm like, how do I do all this? I'm definitely whipping out a timer and I'm just going, if I have eight hours and I have 25 minute focus, you do that, you take a five minute break. 25 minute focus, five minute break. And then you take a 20 minute break and then you come back and you do it again. Like there's a lot of time left
Travis
over, you know, this made me think of, though, which was said in a completely different way. They got mocked all over the ends of the Internet.
Eric
What was that?
Travis
Was Ed Mylett, Tom Bilyou. I mean, this is basically the same thing.
Eric
It's never been easier to mock something though.
Travis
Yeah, the concept is exactly what Ed is talking about, which is that if you just have hyper productivity in 4 hour, 5 hour blocks throughout the day, then you can get more done. Like you're getting three work days in one workday. Because most people will take eight hours to accomplish what they could have done in three hours.
Eric
I have manipulated time. Yeah, that is a tough one.
Travis
I have 21 days a week. That's.
Eric
That's a tough one to defend. Yeah, so it's silly.
Travis
Well, because the. Yeah, because sounds. I mean, that's why it's so easy to. For people to mock it, because it sounds ridiculous. Especially for anybody who's never been introduced to any sort of productivity hacks or methods.
Eric
Right.
Travis
You know, but like, what Hormozi just said is essentially the same thing. It's like he's getting three days worth of productivity in one day. Because like I said, most people, like. Well, like what you said, most people take eight hours to try to accomplish what, what he's accomplishing in two hours. And then if you're just ruthless about that prioritization of your time, then you can have the same volume of productivity in a single day that most people will have in three days or four days or an entire week.
Eric
Right.
Travis
You know, which to me is just proven through the virtual work thing. You know, like you can even just, even just anecdotally looking at all the funny videos and sketches that people put out on Instagram about virtual work and then all the comments pouring in of
how much they agree with it.
It's like, like, again, this isn't a real data point. It's just my anecdotal experience of looking at the comments. But it's also like, ooh, these are all the reasons where if I had 50 employees where I was running a business, I would be pushing for in, in office type stuff, because you just see how much people are just trying to do the bare minimum and not work at all. And it's difficult to keep tabs on that when everybody's working virtually.
Eric
Yeah, well, we just hit the end of my block, so we're done. Pencils down.
Travis
No more.
Eric
See ya.
Travis
That's it for this episode of the show.
Remember, money only solves your money problems.
But it's easier to solve the rest of your problems.
Money in the bank. So let's solve that one first here on the Travis Makes Money podcast.
Catch you next time.
Peace.
Podcast: Travis Makes Money
Episode: CO-HOST | Make Money with Smarter Time Management & the 4-4-4 Productivity Framework
Host: Travis Chappell (with producer/co-host Eric)
Date: April 2, 2026
This episode centers on the power of smart time management as a tool for increasing productivity and, ultimately, making more money. Travis and Eric discuss evolving philosophies around advice-giving, the importance of critical thinking, and deep dive into Alex Hormozi’s “4-4-4 Productivity Framework.” They debate common productivity myths, reflect on their own experiences, and share actionable strategies for listeners—emphasizing intentional time-blocking and the benefits of focus over busyness.
Can you ever fully endorse a public figure?
Both Travis and Eric agree they rarely encounter someone whose advice they endorse without caveats. They emphasize the importance of critical thinking and tailoring advice to individual experience and context.
“I think advice for most people is helpful if you take it with a grain of salt and weigh it against your actual experience.” – Eric (02:38)
The Gary Vee Example:
Gary Vaynerchuk is cited as someone whose basic, non-prescriptive advice offers broad value, but even then, discernment is key.
“Gary Vee always caveats stuff with like, if you like this thing, right, if you want to do this, then do that. But if you don’t, you could also make 60k a year as a creator talking about Legos.” – Travis (03:24)
Critical Thinking and Contrarian Roots:
Travis and Eric reflect on how their upbringing forced them to regularly question and disagree with authority, giving them stronger skepticism toward advice-givers.
“We have flexed the muscle of disagreement more than most people…they have figureheads and they sort of outsource thinking to the figurehead.” – Travis (11:17)
Challenging Excuses about Time: Hormozi’s viral take: The typical 9-5 doesn’t kill dreams—how you use your other hours (5-9 am/pm) matters more.
“Your 9 to 5 job is not killing your dreams, all right?...You’re wasting the 24-hour chunks of the day that you do have available to you…” – Alex Hormozi (13:27)
Focus via Subtraction:
Focus is not created by piling on tasks but by eliminating distractions—a principle praised by the hosts.
“Focus is achieved not through addition, but subtraction.” – Alex Hormozi (14:25)
Favorite Quote:
Eric shares his favorite quote, which parallels this principle:
“Perfection is not when there’s nothing left to add, it’s when there’s nothing left to take away.” – Eric (14:30)
“That’s, like, really prevalent in any sort of, like, artistic space.” – Travis (14:45)
Hormozi’s Rule: Divide your day into three focused 4-hour blocks:
“First thing I do when I get up is let people know about my stuff…The second four-hour chunk is delivery…third…is building the future…” – Alex Hormozi (16:56)
Block, Don’t Fragment:
Eric notes the benefit of blocking time into broader activities versus cramming 30-minute, unrelated meetings.
“I like that he splits it up…your calendar looks like it’s blocked…three activities instead of like 100.” – Eric (16:01)
Personal Adaptation:
The framework is flexible; different people or tasks may prioritize the blocks in different order. Eric, for example, might start with “deliver” for creative clarity (17:48).
Underrated, Non-Immediate Returns:
Travis champions the value of time spent on "building" (planning, relationship-building, blue-sky thinking), despite its lack of immediate payoff.
“The time blocking thing is…really valuable, especially that last one…essentially just like thinking time.” – Travis (19:08)
Long-term Networking:
Relationship-building is also “build” time, which pays dividends years down the line.
Set Boundaries for Deep Work:
Eric discusses the benefit of “sprints”—setting time limits for certain modes of work to stay focused and avoid burnout.
“I just love being able to have a time limit where it’s like at four [hours] pencils down and into your next thing and you can pick it up tomorrow…” – Eric (24:33)
Pomodoro Method:
Eric loves Pomodoro: 25 minutes of focused work, 5 minutes break. Small, undistracted chunks add up to surprising productivity.
“You’d be amazed…if there’s a day where I’m like, how do I do all this? I’m definitely whipping out a timer.” – Eric (25:08)
Mocking the “21 Days a Week” Concept:
The hosts poke fun at extremes like Ed Mylett’s “I have 21 days a week!” but note that ruthless time-blocking accomplishes nearly the same—without outlandish claims.
“What Hormozi just said is essentially the same thing…it’s like he’s getting three days’ worth of productivity in one day.” – Travis (26:40)
Remote Work and Productivity Anxiety:
Travis observes that remote work makes it easy for people to do the bare minimum, reinforcing why structured time management is crucial.
This episode delivers a practical, non-preachy look at intentional time management for entrepreneurs and everyday hustlers. The key takeaway: intentional time-blocking–as in Hormozi’s 4-4-4 model–and honest self-reflection about when and where you’re truly productive, can multiply your results without falling victim to hustle-culture bravado.
The message: You probably don’t need more time; you need to use the time you have more wisely.
Quote to Remember:
“Focus is achieved not through addition, but subtraction. When you remove everything else, that doesn’t matter, focus is what’s left.” – Alex Hormozi (14:25, 15:30)