INTERVIEW | Make Money Building Million-Dollar Podcast Studios from Scratch, feat. Matt Alvarez

Summary

Podcast Summary: Travis Makes Money

Episode: INTERVIEW | Make Money Building Million-Dollar Podcast Studios from Scratch, feat. Matt Alvarez
Host: Travis Chappell
Guest: Matt Alvarez, Founder of Sound Shed Studios
Date: March 27, 2026

---

Episode Overview

In this episode, Travis Chappell sits down with Matt Alvarez, the founder of Sound Shed Studios. They discuss Matt's unconventional journey from a meandering musician to building a multimillion-dollar business designing and constructing elite podcast studios for celebrities and influential creators—including Joe Rogan, Alex Hormozi, Tom Segura, Mr. Ballin, Chris Williamson, and more. The conversation explores entrepreneurship as an accidental but inevitable outcome for Matt, navigating identity shifts, the unique blend of art and business, and actionable insights into finding a valuable niche in a rapidly-evolving industry.

---

Key Discussion Points and Insights

1. Matt Alvarez’s Unconventional Career Path

• Background as a Musician

  • Matt grew up deeply involved in music—playing multiple instruments and performing in bands from age 15.
  • "I was kind of part of the loser squad... How do I get friends? How do I get girls? Oh, pick up a guitar, play in a band, right?" (Matt, 04:25)
  • Never saw himself as entrepreneurial until he was forced to pivot after a layoff.

• “Meandering” Job History

  • Spent years working W2 jobs in music-adjacent roles (AV, healthcare) purely to support his passion for music, not for career growth.
  • "You were being too generous, to be honest. I was, I was literally just kind of meandering through life, I'm not going to lie." (Matt, 02:45)
  • Only after losing his job during the pandemic did Matt seriously consider entrepreneurship.

2. The Shift from Artist to Entrepreneur

• Identity and Limiting Beliefs
  • Struggled with letting go of the "musician" identity, which limited his willingness to pursue growth and learn business.
  • "Being a musician... it just didn't serve me after a long amount of time." (Matt, 04:25)
  • Travis notes a common reluctance in creative communities to embrace the business side:
    • "There's sort of this like, aversion to the entrepreneurial side... they look at it almost as like a violation of their art to promote it." (Travis, 05:32)
• Integrating Art and Business
  • Success came from recognizing that embracing business skills enabled growth without betraying creativity.

3. Serendipitous Entry Into Podcast Studios

• Falling Into a New Industry
  • Matt started his own recording studio as a personal challenge, learning AV, system design, and automation skills along the way.
  • Laid off during the pandemic, he decided "I don't want to go back into the workforce... I was just going to launch something." (Matt, 06:47)
  • Matt’s first major client: Joe Rogan, introduced through a friend.
    • "I just saw it for what it was. I was like, oh, I'm gonna go for it." (Matt, 09:17)
    • Initially, he didn’t realize Rogan’s status—just excited to land a client.
    • "I actually didn't know too much about him, but I just went into it excited that I just landed a client." (Matt, 12:01)
• From One Client to a Thriving Business
  • After Rogan’s studio, reputation and demand grew rapidly (“the floodgates opened”).

4. Behind the Scenes: Building Joe Rogan’s Studio

• Intense Project Timeline
  • Given two and a half weeks to transform a half-finished shell into a fully functioning studio with a bold, unconventional design.
  • "When you're going 14, 16 hours a day for two and a half weeks straight... you either sink or swim." (Matt, 14:45)
• Balancing Creativity and Functionality
  • Initial design was “a transition phase”—more about optics and uniqueness than perfect technical specs.
  • Studio received mixed feedback, but key was delivering what the client (Rogan) wanted, quickly.

5. Evolution of Sound Shed Studios

• From Solo Freelancer to Full Company
  • Six years in, now a multimillion-dollar company offering turnkey solutions:
    • Design, architecture, construction, AV integration, and project management.
    • "We’ve built a multimillion dollar, like turnkey company out of this... you call us, say 'I need a studio', and we do everything." (Matt, 17:57)
• Not Just Studios: Expanded Services
  • Work now includes wellness spaces, gyms, saunas, and even global projects for celebrity clients.
  • "We build, you know, wellness spaces and gyms now too... we did a multimillion dollar gym for Rogan... saunas for Dana White, for the Memphis Grizzlies." (Matt, 19:39)
• Minimal Competition
  • Sound Shed has become synonymous with elite studio construction, largely through word-of-mouth among top creators and celebrities.
  • "We’re just so far ahead of the curve that like our name’s kind of synonymous or ubiquitous with like this industry." (Matt, 24:00)
• Organic, Client-Driven Growth
  • Growth has been organic: each high-profile client inspires the next, raising the standards ever higher.

6. Simplicity, Automation & User Experience

• Making Studios Simple for Creators

  • Studios are custom automated to be as simple as “push one button and go,” integrating home automation concepts so clients can focus on content, not tech setup.
  • "It’s as automated as it needs to be for anybody... Alex Hormozi told me, 'You just got to figure out a way to make this a one button solution.' And so we did." (Matt, 25:58)
  • Can be upgraded for pro teams, or kept idiot-proof for solo creators.

• Above-and-Beyond Service

  • Offers remote support, keeps systems simple, and customizes solutions based on each client’s needs.

---

Notable Quotes & Memorable Moments

• On Entrepreneurial Identity:
  • "I was just messing around doing what I felt I thought I was passionate about... Everything else was a means to an end." — Matt Alvarez, 02:45
• On Opportunity and Readiness:
  • "They always say, you know, the right place at the right time, but also you got to be the right guy to do it." — Matt Alvarez, 09:17
• On Project Pressure:
  • "The resilience and malleability and what I had to do as a human... I was just beat down. But... you either sink or swim. So I just said, okay, well, I'm just going to swim against the current if I have to and just keep going." — Matt Alvarez, 14:45
• On Studio Design Simplicity:
  • "Why can't you just walk into your studio and tell Alexa or Google to turn it on? Well, we're just like, it's not that hard to figure out. We just were the first ones to do it." — Matt Alvarez, 25:58
• On Growth by Reputation:
  • "When you have anybody walk into Rogan Studio... first thing they're going to say is like, hey, who built this for you? Like, this place is great." — Matt Alvarez, 24:00

---

Timestamps for Important Segments

• 00:40 — Travis introduces Matt Alvarez and Sound Shed Studios’ background
• 01:54 — Matt’s early career/meandering, musician identity
• 06:47 — Transition to entrepreneurship after pandemic job loss
• 09:17 — First client: Joe Rogan; doors open for Sound Shed
• 14:45 — Behind the scenes: building Rogan’s “UFO” studio in intense timeline
• 17:57 — Evolution from freelancer to turnkey multimillion-dollar company
• 19:39 — Expansion to gyms, wellness spaces, global projects
• 25:58 — Automation, “one button solution” for users (inspired by Hormozi)
• 28:54 — Where to follow/contact Matt and Sound Shed Studios

---

Where to Learn More

• Instagram: @soundshedstudios (Matt is highly active and responsive here)
• Website: soundshed.av.com

---

Matt’s journey is a testament to the power of transferable skills, openness to new opportunities, and the compounding power of delivering excellent, tailored solutions. For anyone wondering how unconventional talent and adaptability can be turned into real income, his story and approach offer both inspiration and practical insights.

Transcript

[A]

Are you stuck staring at your W2? Are tax refund worries holding you back? You probably have fomu the fear of messing up the fix. Using TurboTax on Intuit credit Karma, they find every credit and deduction to help you get every refund dollar you deserve or your money back. It's time to overcome your fear of messing up and get your taxes done right. Start filing today in the Credit Karma app.

[B]

You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet.

[C]

Just go to gohighlevel.com travis what is going on, everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you all make some more money. Today on the show, I am talking to a friend of mine, Matt Alvarez. Matt is the founder of Soundshed Studios. They basically build podcast studios for people all over country. They've done studios for a few people that you might know or recognize. People like Alex Ramosi. Before he moved out here to Vegas, where I am, he was in Austin where Matt is, and they built his studio out there. Also built one for a little tiny podcaster named Joe Rogan. They did a couple, a couple different studio renderings and designs for him when he moved out to Austin and stuff like that. So Matt's turned this into like a really cool business now where he's got his own studio out in Austin where that I've actually rented a couple of times when I've gone out to record episodes with guests and things like that. So he's got studios available for rentals and then he'll actually come out, quote, and build your own custom design studios and you know, whatever space you have available. So, Matt, what's up, dude? Welcome to the show.

[D]

Hey, man. Happy to be here, brother.

[C]

So let's, let's start at the beginning, dude. Go back in time. Tell me, tell me exactly.

[B]

You know, post, post high school.

[C]

Let's, let's go there. Tell me. College experience, post college experience, career. You know, before sound, before sound shed was something in existence.

[D]

Yeah, man, it's, it's not a very exciting story to be honest, man. It's pretty unconventional the way I got into entrepreneurship. But you know, my background was a musician just like most people in Austin. Did the whole slow burn, creative aspect. Went to work, didn't go to, didn't go to school. Yeah, I just kind of fell into this. I was doing healthcare for a number of years and Then fell into it. All things related to music, AV sound, you know, things of that nature. Yeah, just kind of trying.

[C]

You were trying to make a career as a at that time and basically just like taking whatever jobs were somewhat sort of like musician adjacent type of thing.

[D]

Not really, man, you're being too generous, to be honest. I was, I was literally just kind of meandering through life, I'm not going to lie. You know, like people, you know, people tend to have like this, this grandiose idea of what their life is going to be. They kind of set an identity and they go for it. You know, I was, I was just, for lack of better words, just messing around doing what I felt I thought I was passionate about. And music was really that. So everything else was a means to an end, you know, just working a job. As long as I can get back on stage and feel good about myself, that's all I really cared about, man. So there's really not this like deep dive intrinsic, you know, background and, and who I was and like getting to this point as entrepreneur, you know, I'm going to kind of dispel that because for me, the journey really did start when I started this company, to be quite honest. Everything else was just kind of relevant to my knowledge and skill set up until that first calling from Joe.

[C]

So what, what type of music?

[D]

Oh, everything, man. You know, just like anybody any other angsty teen, you know, played metal, hardcore music for a number of years and then later on to my 20s, I got back to my roots and playing soul, Motown, R B, things like that. So kind of a big, big shift as I matured a bit as a musician and as a human.

[C]

So multiple instruments.

[D]

Yeah, drums, guitar, a little bit of keys, bass. I owned a recording studio for a while, so I kind of had to do everything.

[C]

Okay, nice, man. That's awesome. So got a little taste of competence through music. It sounds like pretty early on, was that something that you did, you know, as a kid or high school age, start picking things up, just strumming around or, you know, was that how big? I guess how big of a part of your life was that growing up?

[D]

No, most people don't know. It was a pretty huge part of my life. You know, I started at 15. Honestly, I've told people this. It's like at that point I was kind of part of the loser squad, you know, it's like, what do I do to reinvent myself at that age? How do I get friends? How do I get girls? Oh, pick up a guitar, playing a Band. Right. So it's, you know, pretty typical coming to age story, but once I fell into it, I started doing it semi professionally. So touring, played a lot of shows, emos, all the, all the big venues back in the day have, you know, kind of change. The landscapes change. But, you know, did. Did really well. Just never had the push or the entrepreneurial spirit back then to turn it into like a business. And I think that was always my setback was identifying too much as a musician and not as somebody who wanted growth in their life. So I think to me, being a musician, I'm not going to say it held me back. It just didn't serve me after a long amount of time.

[C]

Yeah, it's interesting how sometimes those identities can be the exact thing that's holding us back, even though it's something that we view as being something like, you see this, and I assume you see this too in the, like, any, any art and any sort of.

[B]

Any.

[C]

Anybody who's in the arts, you know, whether it's musicians or. I'm sure I know you work with a lot of comedians out in Austin. There. There's sort of this like, aversion to the entrepreneurial side of the art form that they do because they look at it almost as like a violation of their art to promote it, you know what I mean? And it's like. But the people who do the best, man, are the people who can. Who can sort of either either find a partner or an agent or outsource that work to somebody in their life who's really good at it, or the people who can take a bite out of the entrepreneurial side of it and engage with that side of it so that they can actually see some, you know, some sort of a career begin to take place beyond just performing art for the sake of performing art, you know?

[D]

Right, right. Absolutely. No, well, well said.

[C]

Now, on the studio side, so you said you kind of just fell into it. So you were basically, you were, you were in it, you were doing AV for music shows, things like that. What, what, what was the first time that you realized that somebody would actually pay you money to set up a podcast studio? And why podcast studios in particular?

[D]

Yeah, that was kind of a longer progression. You know, I had started off with building my own recording studio here in Austin. Did that just as a personal challenge. And, you know, that was my first stint in actually building something. I think really the relevant experience that will lead up to the answer to that question is, you know, I spent more time through my career learning system design, for av. So working with wework, a couple of companies building out systems, home automation, things like that. So, you know, it was this weird progression as a W2 employee learning different skills all over the AV trade, which isn't very usual for people in my industry. You know, most people are either a cinematographer or maybe they only do home automation smart homes, or maybe they only do, you know, systems for corporate or commercial build outs. So I kind of kept moving into different facets of it. So it wasn't until the pandemic had hit where I was kind of backed up against the wall. I didn't have a career, I didn't have a job anymore. We got the layoffs when we work and that's when I leaned into it. I was just like, look, sold my recording studio, paid off all the debt that I had incurred from that set. A really good baseline. And my ex wife at the time we sat down, I just told her, I don't want to go back into the workforce. It doesn't seem like it's serving me anymore. It's just one of these weird things where, you know, I'm tired of the layoffs, I'm tired of this whole churn. So. So I just decided I was going to launch something. Didn't know what it was going to be. I was like, If I hang TVs, if I keep doing videography work, whatever it is, I really don't care as long as, you know, I'm owning that. And yeah, so the easiest way to state it is I started off and someone introduced me to Rogan as my first client. And, you know, that was it. You know, he had. It was one of those very clear things that he just wanted this thing done and I just had to figure it out. And I had a very strict parameter in terms of time to do it and knocked it out. Took all the skills I had and all the contacts and resources and friends who would support me through it, got through the project and then the floodgates opened. So, yeah, it's kind of a strange thing. You can make it as abstract or as deep and profound as you want, but for me it was one of those things where it's like they always say, you know, the right place at the right time, but also you got to be the right guy to do it. And I think if there were anything, you know, if whatever you believe in, like, you know, God, source, universe, like, I think it was just. I just saw it for what it was. I was like, oh, I'm gonna go for it, you know, Maybe somebody else would have.

[B]

This episode of the show is brought to you by Mars Men. So look guys, I don't know if everybody listening knows this, but a couple years ago I was diagnosed with cancer. And around that time I also noticed that my testosterone levels were dropping like crazy. And I know that some of it was due to the fact that my body was sort of in disarray. But then I also learned through this experience that most men start losing using testosterone levels around the age of 30. And then it starts just getting worse and worse after that, about 1% every year after that. So what I learned during this is that basically your body makes testosterone, but a lot of it gets locked up and can't be used. So there's this protein called SHBG that basically handcuffs your testosterone. So even if your body's making testosterone shg, SHBG locks it up so you can't access it. It's like having money in the bank, but your debit card doesn't work. So Mars Men is designed to help free locked testosterone so your body can actually use it. No synthetic, no needles, just real ingredients that help optimize energy, focus and strength. And since I started taking stuff like this, I noticed increased physical performance, especially recovery in the gym, which as I am getting older, I'm starting to realize is a real thing. I, I have to like stretch a lot more, I have to like take breaks more, I have to have rest days and things like that. And, and Marsman has helped me to be able to recover a little bit faster. Plus more consistent natural energy. It's different than having a cup of coffee or an energy drink or something. It's a steadier sense of drive throughout the entire day. It supports healthy T levels, energy and stamina with eight natural clinically dosed ingredients made in the USA and third party tested. Plus it's got a 30 day money back guarantee. So there is absolutely no risk to you. Worst case, you don't absolutely love it and you get your money back. But over 91% of users report higher energy levels. Thousands and thousands of guys are feeling incredible results from this. So just check out the reviews on the website to see for yourself. For a limited time, our listeners get 50% off. That's 5, 0 50% off for life. Plus free shipping and three free gifts@men gotomars.com that's men gotomars.com for 50% off and three free gifts. When you check out, after you purchase they'll ask you where you heard about them. Just please support our show and tell them that we sent you. That's mengotomars.com this episode is brought to you by Indeed.

[E]

Stop waiting around for the perfect candidate. Instead, use Indeed sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate. C. According to Indeed data, sponsored Jobs have four times more applicants than non sponsored jobs. So go build your dream team today with Indeed. Get a $75 sponsored job credit at Indeed.com podcast terms and conditions apply.

[D]

I can doubt or said, hey, like, I. I'm not built for this, but I had nothing better going on. I had all the skill sets. I knew how to say yes. And the fact that it was Joe was. Was cool, I guess. I didn't. I actually didn't know too much about him, but I just went into it excited that I just land a client.

[C]

Right.

[D]

And one was willing to pay you

[C]

for your time to put this together. Yeah. It just happened to be somebody who is sort of the king of that space. Like the, like, kind of the guy in that space, which was probably pretty helpful as a first client. So. So you didn't even get in intending to be like, I want to build a podcast studio company. It was more just like, I'm here to support it needs for people so I don't have to go get a job again. And then it happened.

[D]

Exactly.

[C]

The first project was a podcast studio, and then people saw that and they were like, can you build me a podcast studio? And now you have a business.

[D]

Yeah.

[C]

Yeah.

[D]

So basically, it was a. Yeah, it was just a happenstance industry, you know? Yeah. And honestly, it was an industry that existed prior. Sure. You know, there wasn't anybody in this. Yeah. There wasn't anybody doing what we do. And we can elaborate on that later. But. So it was kind of funny. It was very kismet. It was very, you know, circumstantial. Yeah.

[C]

Alchemistic. And. And really, especially at that time, I remember, like, there was a huge push. Like, even everybody that was doing in studio interviews because of the pandemic, they started, like, everybody started doing Riverside and Zoom and moving to virtual. And then a lot of people just stayed doing that after the pandemic hit. Like, once they learned all the systems and processes and got it dialed in, they're like, oh, why would I leave my house anymore? I'll just do all of my interviews online. And. And so, like, it. It was. It was an industry that didn't really exist at a time where it wasn't Even in high demand, you know what I mean? And now I feel like we're sort of. And I'm sure you've now have a bunch of competitors that have popped up, because now we're at a position where it's like everybody's sort of pushing back to that pre pandemic stage of, like, actually, the in person thing is so much better than doing these things over Zoom or Riverside. So can I get my own studio built out here? But I'm curious about the story behind the first studio, because basically Rogan had this kind of, like, crazy vision of, like, I want to be, like, inside of a UFO type of a thing and, like, build me this really crazy interesting structure and whatever, and which you pulled off and did and nailed basically exactly to what he requested. But then all of a sudden, it was just like. Audience was like, oh, we prefer the other one. And then you basically had to go back in and redesign another studio, right?

[D]

Yeah, yeah. I mean, you want the romanticized version or you want the actual, like, play by play?

[C]

Yeah, give me the. Give me the play by play, bro. The. The quick and dirty.

[D]

Yeah, so. So essentially, you know, it was one of those things where the space existed to some degree, you know, the shape of the space. And I think we conceptualized it together and said, hey, you know, this thing, it looks cool. Does it function perfectly as a studio? Probably not. You know, I voiced my concerns about it, but at the end of the day, you know, I think sometimes perception and optics are more important than the technical aspect of everything. Right? Like, you know, people want to see something that's unique, something fun, something different. And it was a transition phase. Right. You know, somebody like Joe or at that level can have 20 studios if they wanted to, and it doesn't really matter. So, you know, I don't know. I'm not going to attribute changing to the other studio, mainly because there were critics. I think that studio itself was very tight in terms of space because of the curved walls. But in terms of the play by play, you know, we had two and a half weeks to transform this half finished shell of a, you know, whatever you want to call that half cylinder into a studio, you know, so it had its own challenges from a technical standpoint. But, you know, when you're. When you're going 14, 16 hours a day for two and a half weeks straight, you just kind of. You run into something. You step back, you observe you. You kind of, you know, engineer, and then you start over. And, you know, I think the problem is that with Two and a half weeks. Anybody who's in construction or av, technical stuff like, that's literally not enough time to go through the project planning process, let alone execute it step by step, day by day. So it was truly, you know, like, the resilience and malleability and what I had to do as a. As a human was just. I was just beat down. But it's like I didn't really have a choice. You know, you either sink or swim. So I just said, okay, well, I'm just going to swim against the current if I have to and just keep going. So. So, yeah, there were technical things about it, you know, electrical, running cable. How do we get H Vac in here? How do we make it as soundproof as possible in that time, you know, and, you know, the critics can look at it and say, man, why did you choose this? Why did you choose that? And it's like sometimes and that amount of time, you know, you just go off your best judgment and, you know, the. The final product. As long as the client was stoked. I mean, Joe was stoked, we were stoked. I had to sit back and be told to just appreciate, you know, that we had finished once or twice. But, yeah, the process was kind of this whole hell for two and a half weeks and then get it done and just, you know, reset, hopefully. So. So it was good. It was good. It was awesome. You know, first episode launched, we had Adam Curry on there and Radio Raheem. You know, we went out to dinner afterwards, and it felt like a really, like, good success to start off a company, you know?

[C]

Yeah, no kidding. So what. What is it. What is it transformed into now? This was obviously. I mean, it's crazy to think about, dude, but the. I mean, six years ago was the pandemic. It's pretty wild.

[D]

Yeah.

[C]

Like this, like, 2020, like, basically a week ago, six years ago was, you know, the beginning of all of this. So now you've been. You've been up and running now for. For six years. How. What. Tell me about the progress up to this point. What is it that you guys are working on and excited about these days?

[D]

Yeah. Yeah. So six years ago, it was. It was. You know, it was. It was nice because we didn't really have a cadence or we didn't have a pulse of what this was going to be. So, you know, if you look at it historically and this. And this is where sometimes the pitfall of being the identity of the brand behind the business hurts us sometimes. You know, people still think of me As a consultant or maybe just, you know, a videographer, a lighting, whatever it is. But we, we've built a multimillion dollar, like turnkey company out of this, right? So it's not, hey, you call up Matt, he shows up, looks at your life, blah, blah, blah. You may call me, I may do an assessment, but we have our installers, you know, we had to build, project managers, design engineers, things like that. So like when I say we're a turnkey experience, like from A to B, from A to B or A to Z, it's like you call us, say, hey, I'm an influencer, I'm a comedian, celebrity, I need a studio. Whether it's for brand marketing, conversion, clients. And we go in and we say, look, we have all the technology covered. We'll design the space, we will do the construction. So the evolution has turned from guy who knows a lot about a little bit about a lot to a fully structured company that will come in, do the construction, do the design, do the, you know, we'll bring in our architects and full scale construction as well. So following Rogan, you know, it turned into Hermozi, Mr. Ballin, Tom Segura, Kendra Scott. I mean, we can, we can drop names forever, you know, like, we just finished up with Chris Williamson, we're working with Matt McCusker, Shane Gillis, Washington Post right now. So, so, you know, everybody calls us because they see the value in us being what I call solutions engineers. So you, you want a studio. You don't really, a lot of times people don't know how to articulate what they're looking for.

[C]

That's right.

[D]

And a lot of times it's kind of the same. You know, most people just want to get rapid content out with minimal barrier to entry and get it done quickly. And that's what we educate our clients on is like, look, let's not do this, swim against the grain BS and posturing and I'm, I'm important, blah, blah, blah. At the end of the day, you need a system that works. I'm going to come in, we're going to get it done, respect our time, we respect what you're trying to accomplish and that's it. It's really simple. And we've taken that into our business economics as a company to say this doesn't have to be hard, it can be very streamlined because that's what we're providing. So let's, let's provide you the solution that's streamlined and let's make this process streamlined too, because you know, it is an industry that's constantly evolving and changing and the value of getting that content out is what we've led forward with. And you said something earlier regarding competition. I don't see it. Like, I really don't, man. Like, if you look at our client list, not to be arrogant, but like Rogan, Dana White, you know, like I said, Chris Williamson, I mean, we're just talking with McConaughey's the other day. You know, we just got back from Dubai with another big client out there. You know, like we, we're a global company now and it's not because we've pigeonholed ourselves into building studios that's at the forefront of what people think of us as. But you know, we, we build, you know, wellness spaces and gyms now too. So, you know, we did a multimillion dollar gym for Rogan. We work with Collective Correct on it. We've built saunas for Dana White, saunas for the Memphis Grizzlies. So the evolution of this company has been one of how do we continue to serve our clients in a way that doesn't really even touch the studios because we're constantly doing things that look cool.

[F]

Zootopia 2 has come home to Disney. Let's go get ready for a new case.

[E]

We're the greatest partners of all time.

[D]

New friends, Gary the snake and your last name, the snake Dream team. New habitats.

[E]

Zootopia has a secret reptile population so

[F]

you can watch the record breaking phenomenon at home. Zootopia 2 now available on Disney Plus. Rated PG. And right now you can get Disney plus and Hulu for just $4.99 a month for three months with a special limited time offer. Ends March 24th. After three months, plan auto renews and $12.99 a month, terms apply.

[G]

As a chef, I know flavor doesn't begin in the kitchen. It begins on the land. And West Home's Nature Led Australian Wagyu is a story written in the landscape of Northern Australia. Cooking is storytelling and West Home Wagyu carries a story of Northern Australia itself. Raw, powerful and deeply authentic. It's a testament to the passion and care raised in the rhythm of Northern Australia. I'm Chef Meilin from ADA Club in Los Angeles and I invite you to visit westhome.com maitland to learn more and taste a story only West Home Nature led Australian Wagyu can tell. That's W E S T H o l m e.comm e I L I

[D]

N well, they feel cool, they feel conducive to their lifestyle. And then they see that we can deliver it at a high level, so they just ask us to do whatever, whenever, and we just say yes, you know, so. So yeah, of course we have our contractors and yeah.

[C]

So it's really turned into like a full blown boutique construction company for unique spaces. Not even just studios. Studios is kind of like the leading, you know, front facing thing because it also happens to be a great marketing channel for your services. Right. It's like people, people like Tom Segura or Shane Gillis or Chris Williamson, some of these people have some of the biggest audiences in the online space. And so it also is like you got eyes on your work all the time, which is a great lead in product, but now you're building gyms and basically anything where it's like, if you want to build something cool, unique, and you want it to be done really well, we can do that for you.

[D]

Absolutely. Yeah. And that's pretty much the one liner there is, you know, and it, and it qualifies itself. That's the beauty of, of how we have operated is, you know, it's a lot of organic growth. It has been since day one.

[B]

Yeah.

[D]

You know, we've had to evolve as times have maybe slowed or maybe, you know, all influences at the same time. They're not trying to build a studio. But, you know, when you have anybody walk into Rogan Studio and they're moving to Austin, first thing they're going to say is like, hey, who built this for you? Like, this place is great.

[C]

That's right.

[D]

Same thing with Chris Williamson. You know, he's at such a high level of cinematography. You know, you see any of the productions he does, it's. It's just leading class. Like, I don't think I have another client. And that's not to cannibalize the work we do. Who has been as methodical and creative and like, visionary as Chris. So he like pushed us to the limit of what we can do with a podcast production studio. So we'll be releasing images of that. I'm sure he'll be recording in that studio soon. But that's setting like our benchmark continues to go higher for ourselves because our clients are literally showing people what we're capable of in real time. And then that client saying, well, I want better than this. So that's what we keep running into. Every single project is, you know, it's an evolution based on proxy and saying, yeah, these guys did this, but what if I pushed them to do this too? And so, you know, it's, it's really been a cool thing where I think anybody who's following us, you know, maybe they're more innovative, maybe, maybe they have bigger vision, maybe they even have more resources. But we're just so far ahead of the curve that like our name's kind of synonymous or ubiquitous with like this industry.

[C]

Yeah.

[D]

And, and I'm super like humbled and blessed that at every turn we're getting that phone call and I get to do this until I can't. So yeah, it's been fun.

[C]

From a client perspective on the studio side specifically, how do I say this without insulting people? How smart do you have to be to operate the final product? Are you going to need to bring in a full time sound engineer or IT person to make sure everything's running smoothly? Is it sort of like click this button, click this button and you're good? You know what I mean? Doesn't require any technical expertise, I guess from the client facing perspective, how simple is it once it's, everything's built out and ready to go?

[D]

Yeah, it's, it's as automated as it needs to be for anybody to use as a one person production. Right. Alex from Ozzy was awesome in giving me that aha moment because Alex is a high rate of content, you know, putting it out. And he told me, he's like, look, man, you just got to figure out a way to make this a one button solution. And so we did, you know, like taking the background in home automation. It's the same concept for a studio. Right. Like, why can't you just walk into your studio and tell Alexa or Google to turn it on? Well, we're just like, it's not that hard to figure out. We just were the first ones to do it for some reason. So for a lot of our clients, you know, we ask them how far they want to go because the system and the design we do is very like turnkey and it is kind of a basis of design we use. So like they could have a production team in there who wants to take it to a higher level internally and they can use the tools we provide in a much more scalable manner or that those same tools, technology, whatever, can just be that one button, set it, forget it. You know, like, here's a template, never touch it, and as long as you feel comfortable hitting this one thing, you're good to go. So that's the way we've kind of built it out for our clients because most of our clients really just want to get in there when they're you know, inspired and start doing their content. They don't want to be fumbling through SD cards and hitting record on all this stuff. And where am I going to, you know, put these on my computer, yada,

[C]

yada, yada, live switching and thinking about that camera versus that camera. And maybe this one's not. You know, the lighting is messed up on this one or the. This, this autofocus is, like, focused on the background and not my face. And like, there's. There's a lot of, like, technical issues that come into. Come into play. So it's, it's. It's almost. It's almost necessary or crucial to have a company like yours that is able to come in and be like, look, here's the easy button for you. You know, we are going to work through all the complexity of this behind the scenes, but when we give you the keys at the end of this, like, press this button, say this thing, and then you're good to go. And then call us and, you know, if there's ever an issue. But there probably won't be, you know, which is, again, sticking to the quality of your service. And then the growth of the company. The explosion of the growth of company has. I mean, it's fully attributed to the fact that you guys are actually just very good at what you do. You know, there's a lot of people in that space who are just sort of like, okay, let's put two cameras in a room and then we're good. You know what I mean? But then when you guys come in, it's a wildly different project. So congrats to you, man, on all the. On all the success. I've always appreciated, like, you know, how humble of a guy you are and that you're just like. I can tell that you're somebody who's just like, man, I'm just grateful to be in this position. And I. I'm. I'm super happy to be doing what I'm doing. And that shows in the work that you do and the quality of the output that you have, man. So congrats on all the success, and I wish you nothing but the best. Can't wait to hang out again next time in Austin. And I don't know if I told you this, but we're actually thinking about moving to Austin next year. So maybe, really that might be. Might be hitting you up for a studio once we get out there as well. So, you know, never know.

[D]

Yeah.

[C]

Where can people go to get more from you? And, you know, if they, if they want services or if they want to just follow some of the stuff that you're working on, where can they go more?

[D]

Yeah, easiest place is always on Instagram. Instagram, Sound Shed Studios. And then, you know, we have the website soundshed. Av.com really active on the social media. So I'm always there answering. I usually call within two minutes. So yeah, just check out all the work. We always keep it updated there and we're excited to start releasing some of the, the, the new projects. And yeah, just check it out at

[C]

Sound Shed Studios over on Instagram. They post a lot of great stuff over there and Matt is very, very active over there on that channel. So reach out to him if you got questions. Matt, you for coming on the show, taking the time. I know you're really busy guy, so don't take that for granted. Everybody else listening. Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time. Peace.

[H]

And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means sitting front row at. At a comedy show.

[B]

Hey, everyone. Check out this guy and his bird. What is this, your first date?

[H]

Oh, no. We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird.

[C]

Yeah, the bird looks out of your league anyways.

[H]

Only pay for what you [e-mail].

[D]

liberty. Liberty.

[B]

Liberty.

[D]

Liberty.