← Travis Makes Money
Travis Makes Money
INTERVIEW | Make Money by Building a Loyal Audience and Starting Before You're Ready with Chris Sain
00:23:08
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- [00:02]
Commercial Announcer
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- [00:26]
Chris Sane
Foreign.
- [00:27]
Travis
You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis yo, what's going everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make some more money. Today on the show, I have a new friend of mine, Chris Sane. It's an influencer, author and entrepreneur and uses his knowledge, experience and platform to help his followers strategically plan, plan their way to financial freedom. With over a million followers on social, Chris has built a digital empire generating over $10 million, allowing him to retire both himself and his wife before 40. And this guy has been all over the Internet talking about finance and money and you know, that's sometimes a little bit about what we talk about here on the show. Almost like it's the exact topic that we talk about all the time. So I'm super excited to have him on. Chris, what's up, dude? Welcome to the show, Travis.
- [01:29]
Chris Sane
Thanks for having me, buddy, man.
- [01:30]
Travis
So let's go back in time, dude. First off, tell me how, tell me the first time that you ever made a dollar where you, like just couldn't believe it. Like you, you were, you were blown away. You were super excited that somebody actually paid you money to do this thing.
- [01:46]
Chris Sane
That was when I wrote my. I got two bestselling books and I wrote the first one in 2014 and the, and the second one in 2016. Travis. I got paid to speak. I was always speaking, but at first it was paid in chicken wings, Twinkies, stuff like that. But one day, Trav, man, they paid your boy, I think $250. And that was one of the first times that I seen like somebody will pay for your expertise or pay for something that you actually accomplish and wants to kind of glean from your wisdom. And then the other one would have been my books. I was a self published author and so before the YouTube era, I was big on Facebook. But this was before video. This is before that kind of became the Main thing, this was just like when caption posts was a thing for me. And I remember selling tens of thousands of copies of both of my books and just being blown away. Like, man, I'm. I'm selling more than published authors who went the traditional route. And I always felt good maintaining that creative control. Yeah. So that was one of the first things, Travis, that showed me I had a loyal following, slash occult like, following, because their willingness to spend. Some people have a big audience, but they can't sell out a venue, they can't sell out a show, they can't sell out an event. I was shown early on that I have this type of audience that will buy what it is, like a book or like this upcoming event I have. They sold the tickets out before I can even announce the speakers. And so I guess that's a good problem to have. But those are the first two things that showed me somebody was willing to pay.
- [03:35]
Travis
And when you, when you got paid to do the speaking thing, was this about like personal finance, investing, business, what exactly was it?
- [03:41]
Chris Sane
It was more my story at that time. So, like instance, I'm from the trenches, Travis. I was supposed to be dead or in jail by 25, so I had a master's degree by 24. So back then it was like, you're one of the ones that made it. How did you do it? How did you avoid all the traps in the inner city? So I was getting paid to kind of go around the country and tell that story. Plus I had a book, so then it gave me something to sell at the end of all of my talks.
- [04:11]
Travis
Got it. Okay. And the way that you were building an audience at the time was just like written content on Facebook.
- [04:17]
Chris Sane
Yup. Written content on Facebook. Viral content on Facebook. So, like, it was around money and relationships. So I might tie in. Like, I might say something like this. Try one of my viral posts to this day. Don't argue. Don't. What? What? What did I say? Don't. I said don't. Don't marry. Don't play around with the woman if you refuse to marry her. It was something slick like that. And another, another. Another quote was like, don't compete with your significant other. She's not your competition, she's your teammate. But just talking in that way. But those posts back in 2014 was going viral, so it, it created a community. It created like minded individuals who was on that type of time as well.
- [05:06]
Travis
Yeah. So now you are doing a lot of financial education. Correct. Can you tell me a little bit about what that Business looks like what, you know, what your guys core products or offerings would be inside of that business.
- [05:19]
Chris Sane
Yeah, it's rooted in education, everything from the culture telling me that this was something they had no idea love coming from the communities they come from. So I took it all the way to the basics, man. And I educated them from everything starting with opening up your savings account, to maxing out your Roth ira, to matching whatever that your company gives you at your job of your 401k to opening a brokerage account and opening just ain't enough. You gotta put some money in it and then buy your first index fund etf. And it was just Travis, really. I'm talking about when I say I walk alongside my tribe, really walking alongside them in that kind of manner. And it helped build and establish their financial foundation so they had the right monetary vehicles in place such as a savings account, a high yield savings account, a money market account, a cd teaching them about treasuries and bonds. And so it, it's an educational hub and it's a learning community. And as you get more advanced, you get introduced to individual stocks or you might get introduced to crypto, or you might get introduced to some of the more, more complex things you can partake in before going into trading options and learning about credit, debit spreads and covered calls and, and iron condors and butterflies and all that kind of stuff.
- [06:56]
Travis
Okay, so essentially online education platform and community for people that are trying to become financially literate.
- [07:04]
Chris Sane
Well said.
- [07:05]
Travis
Yeah. Yeah.
- [07:06]
Commercial Announcer
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- [07:33]
Commercial Voice
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- [08:04]
Travis
Is like we talk, obviously we talk a lot about money on this show as well. It's basically the entire Topic of the show. It's just crazy how little education that we get on how money works. Unless. Unless you're willing to actually dedicate time to go figure it out. It's almost just like, you're never going to learn it. You never get taught it in school. You never. Like, there's no. There's no class in. In high school that teaches you about it. And even if there were, it would be taught by some high school teacher who probably doesn't really know exactly how all of it works anyway. You know, it's just like a weird. It's like one of the most important things in our lives that determines the outcome, the quality of life, the ability we have to have our future kids and grandkids, you know, make something of themselves, yet we don't know anything about it. So I. I appreciate you for. For being willing to jump into that. Into that space and. And help bring that education, that knowledge to the masses, because it's something that I think is absolutely under. It's an underserved topic. And even though it's wildly important, what have you found if you. If you're, like, working with somebody, what have you found to be, like, the. The advice that you give more often than not? Right. So, like, you know this, I know this. There. You can make any form of. Of investing or making money work to some degree, like whether you're starting a business or you're investing in crypto versus the stock market versus individual stocks versus real estate. Like, you can make money a lot of different ways, but is there sort of like a blanket advice that you give to most people to say that, like, hey, if you're going to invest in something, then I would suggest, like, highly recommend to just focus on this thing rather than getting distracted by all these other things.
- [09:49]
Chris Sane
Yeah. But I'll take it a step further, Trav. One is still too taboo in my culture, in my community. Like, we don't like talking about money enough for my liking. Like, it's how me and you about to get in our bag and talk about money, or I show my money. Not in a braggadocious way, but I'm talking about if I tell you I made a hundred K in a day, I can show you how I did it, what option I took, where did I get in. But the thing for me is I tell everybody get started, too oftentimes we think we need this absorbing amount of money. Yeah, no, you don't. I started with $250, but you can start with much less than that nowadays with these Robo advisors with fractional shares. And so for me, it's get started, build your financial discipline. Like, build good habits. Like put $50 into VTI or index fund every two weeks when you get paid. Just do something that's a small habit, that builds character, that builds consistency over time. So too oftentimes that's what I see is like, I ain't got no money or I got enough money or them thinking, Travis, that it's for only reserved for people with a lot of wealth and then their couple dollars isn't good enough to get started. That's, that's my common message.
- [11:07]
Travis
Yeah, that's always the misconception, isn't it? Regardless of what you want to do in life or whether you're talking about money, where you're talking about giving back to people, philanthropic ventures, it's. There's always like, you can always just punt it to a further, like a date in the future just to be like, oh, well, I'll worry about that when I get more money. I'll worry about, you know, helping people, giving back to my community when I have a bunch of money. I'll worry about investing after I make some money and worry. You know what I mean? Like, you always just punt pun it in the future and then just shove the responsibility on everybody else in the meantime, where it's just like, okay, well, until I get there, then it's up to that person to pay me more money to do the same job so that I can make more money because I didn't take the time to get educated about how money works. You know what I mean? So, and it's like you're, it's just, it's the chicken or the egg thing, you know, it's like you're never going to get to where you want to go because you have to adopt a different mindset in order to be able to get. And you think that you have to get there in order to have that mindset. So you're just never going to get there. We got to do something. You got it. We got to take the first step here. So when you were coming into this business, man, tell me about, tell me about the first, like, few, you know, customers that you brought into this. Were you, were you surprised at all that this is something that people wanted to buy from you? Did you try, did you. Did. Were you just like, hey, we're going to do this thing for free for a while. We're going to do this for a super low ticket? Or tell me a little bit about like the. I had a initiation of the business.
- [12:29]
Chris Sane
Yeah. I had a two pronged approach. One was I'm a person that has done it. And so the good thing about doing it, you can speak from experience. I'm not talking from a book, I'm not talking from what somebody said or a podcast I listened to. I've done it. So when I show up, I think the viewer and listener can hear the confidence, the assuredness of, oh, you ain't just retiring at 35 like I did. If you haven't done these things, you're not becoming a multi, multi millionaire 10 times over without doing the work. So when I speak, when I talk, when I put out a video, not only was I willing to be transparent and show you and walk you through it, I also helped the individual that was walking alongside get the same result. The number might have been different. You might have made a hundred dollars, I might have made a thousand. But you still saw the practice of what he's putting down every day. It garnered real results. And so for me, it was people seeing somebody especially. I'm just speaking to the fact that my culture, I think, is the hardest culture to penetrate. So you have to, they want to see proof. You got to show and prove. You have to do all the extra stuff. But for me, I'm a guy that's standing that high character, high integrity, and I can show you better than I can tell you. So for me tribe, it was showing up every day. So for example, on YouTube, I post seven days a week. Up until recently, my father passed away. So he messed up my, that situation, messed up my, my, my momentum. But I'm a guy that show up seven days a week. So they seen consistency whether the market is up or down. I'm with all the smoke, we ain't ducking no down day. So they see like, oh, he, he's not only here when the market is good. He talks to us, he walks alongside us. Even on the day it crashes, even when it's out of our control or it might be his fault he's here. So that also built trust. But then what nobody can deny is I'm a technical analysis expert. So we not guessing or gambling when you rock with me. So because I have a high iq, I was a high IQ athlete, it was a transferable skill that I brought to the stock market. So when I see charts, I see X's and O's and I see patterns and I have a high level of pattern recognition. So for example, in my community, we bought palantir at $8 and 49 cents. And this is millions of people that did this. So you think about the millions of lives that was changed. About what I'm about to tell you next. We took that from $8.49 to $30. 16 was already a double up. 30. They're feeling good about themselves. The play went on to go from $30 to $230. Yeah, lives were changed. But everybody that rocks with coach seen me call the play, make the video, buy the stock, buy the option. How much money I put in. And guess what? When you have a cult like following, they often emulate you. So even though they might not have put as much as I did, I might have bought a thousand shares. They bought a hundred.
- [15:41]
Travis
Yeah, right.
- [15:41]
Chris Sane
Still 100 shares on something that's $8. That's now $230 when we exited. Is life changing? Yeah. Or you paid off a debt, you paid off a bill. You paid off your tuition. You did something. You got off the corporate plantation. So for me that was the thing that I believe helps me hook the people. Because he's a trusted voice, he's a consistent guy and he delivers on what he says. He don't over promise that he will deliver the result well.
- [16:12]
Travis
And you practice what you preach, right? People, People will always take more from watching you than they will by listening to you. And if you are not willing to lead from the front, then they're not going to be willing to follow you. And frankly they shouldn't. You know what I'm saying? Like you're going to tell a bunch of people to take a bunch of risk that you're not willing to take. Then you know there's no reason for them to listen to you over the long term anyway. So dude, you've been doing so much stuff. Obviously you've written some books, you do a lot of speaking. You do. You're putting on an event. You have own community. What is it that gets you fired up the most? What's the thing that makes you like really excited about the things that you do?
- [16:48]
Chris Sane
Seeing other people win this game has taught me. Travis. Enough for Zootopia 2 has come home to Disney.
- [16:57]
Commercial Voice
Let's go get ready for a new case.
- [16:59]
Commercial Announcer
We're gonna crack this case and prove we're victorious. Partners of all time.
- [17:03]
Chris Sane
New friends.
- [17:04]
Commercial Announcer
You are Gary Destiny and your last name.
- [17:07]
Chris Sane
The Snake Dream Team. Habitats Zootopia has a secret reptile population.
- [17:14]
Commercial Voice
You can watch the record breaking phenomenon at home.
- [17:17]
Travis
You're clearly barking at Zootopia 2.
- [17:21]
Commercial Voice
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- [17:54]
Chris Sane
All of us to go around. It's enough light, it's enough shine, it's enough money, it's enough notoriety, it's enough visibility, it's enough. And I love to see other people win. I probably get more excited about your win, Travis, than my own. Especially if you came and you, you started out from the beginning, you started from the bottom and you got it out the mud. I love to see the person that didn't know nothing about investing or building wealth in the stock market, but buy their first share, then get their first 10 shares and then sell for a profit. Yeah. And see what the see, see how the process go and then begin to rinse and repeat that process. I just love the journey that the people allow me to go along with them. That's, that's what do it for me more than anything.
- [18:46]
Travis
How do you handle, how do you handle disappointment or failure? Obviously, when you've been doing, when you've been doing business as long as you have. As long as I have, there's inevitably going to be failures, there's going to be obstacles, there's, there's going to be bad times, just like there's going to be good times. What do you do to mitigate risk or, or, or emotional outbursts during the, during the bad times when things aren't.
- [19:09]
Chris Sane
Yeah, listen to this track, man. I was told you I was an elite athlete, high IQ at that. I played defensive back at Michigan State. Our coach used to tell us, if you get beat deep, shake it off and get on to the next play, move on to the next play. I brought that same mindset to wins and losses in business. I take plenty losses. I had my share. You take losses in stock market. Some stuff is out of your control, but you have to have a short term memory and shake it off. We call it brushing our shoulders off. You have to shake it off. And that's what I have not only instilled in my tribe to do. Call it. We don't run in the victim Olympics. If you rock with me. We ain't fussing, we ain't complaining. You can't even call me with that foolishness. We take accountability, we don't blame, we don't point fingers. And it's the same for me. I set the standard. Cause I'm the head and so I don't complain. You're never gonna hear me running the victim Olympics. And so I have a short term memory, meaning I'm not dwelling on the loss. I take it on the chin like, damn, I got caught chasing right there. You know what? My entry was off that. Ain't nobody fault but mine. All right. Be better next time. Let me write that down. Quick note. Boom. Okay. Whatever the case may be, business wise, oh, man, I might have overpaid for that. Next time I need to do a little more due diligence before I'm just so quick to give, so quick to bless people, make sure I do a little more due diligence. I'm going to charge that loss to the game, but I won't make that mistake again. It's just about moving like that. But in all facets of life.
- [20:47]
Travis
Yeah, yeah, the, there's no, there's no gold medal at the victim Olympics. You know what I'm saying? Like, it's, there's just not a game that you can win. The only, like there's, the only reason to do it is just because it makes you feel better. Short term, that's the only reason to do it. There's no long term gain. There's no, it doesn't change your situation. You don't, you don't get a medal for being like the biggest victim because there's always a bigger victim that's out stuff that's out there that's had it worse than you, that had something worse happen, that had a bigger failure, that had life circumstances that were 10 times what you've ever gone through. Like, there's always somebody who had it way worse. So we got to be able to. And I know it's really difficult in the situation if you're going through something that's really tough, especially if it's something that's a direct result of an action that you took, it can be really difficult to sit in that consequence and take full responsibility, be grateful for what you learned, and then be willing to not whine, complain, make excuses, but just get up and, and, and keep going again. But yeah, I appreciate you for, for being willing to share that as well. Dude, Chris, you've been, you've been a pleasure to talk to you. I'm happy we're able to connect here and to to to get you on the show. Where can people go to get more from you and what you're working on?
- [21:59]
Chris Sane
Everything Travis for me is at my name Chris Sane. So Chris Sane on all social media that's my handle. Chris Underscore sane or chris sane.com Chris Sane on YouTube we say real name, no gimmicks and so across the board type in Chris Sane. Search Chris Sane and that's how and
- [22:21]
Travis
the best way to connect chrissane.com that's S A I N chrissane.com go check out some stuff that Chris is working on. Dude, I appreciate you for taking the time appreciate you for the work that you want in the world. Do not take that for granted. Everybody else that's tuning in, remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time. Peace.
- [22:47]
Chris Sane
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