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Venmo User 1
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Olivia Levin
Say more.
Venmo User 2
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Olivia Levin
So order more pizza.
Venmo User 2
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Venmo User 1
Get the Venmo debit card.
Venmo User 2
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Travis (Host)
You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what is going on everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make a little bit more money. On this episode of the show, I have a new friend, Olivia Levin. Olivia is a digital entrepreneur and founder of the 630,000 thousand plus follower platform at Swifties for Eternity. What began as a Tumblr, she started age 13, evolved into one of the most influential fan driven brands in pop culture, ultimately becoming a full scale business, a global community, and now a New York Times and USA Today best selling book, the Story of Us how the Taylor Swift Fandom Changed Our Lives. Olivia, what's up? Welcome to the show.
Olivia Levin
Thanks for having me. Super excited to chat today.
Travis (Host)
So I typically start out the show by asking people what the first dollar they ever made was that made an impact on their lives, that that changed their perspective. I'm assuming it was some since you started this at 13. I assume it's something around this. But I'm going to, I'm going to, I'm going to frame the question to you anyway and you go where you want to go with it.
Olivia Levin
Okay. I would say, ooh. I remember there was a moment and I think it was 20222 that I started getting bonuses from Instagram. It was like a new thing. They were a new program they were launching. And so I started making what I called like coffee money. I was making like a hundred dollars a week or something, $100 every couple weeks. And then it slowly started to increase. But still at this point I had no idea that my account would turn into a job. So the first, like more meaningful money that I Made was probably my first brand deal that I got in the fall of 2020, 23. I think it was my first, like, 5K brand deal. So that's where I was like, oh, wow, this could be something.
Travis (Host)
Yeah, no kidding. So, so you started at age 13 with a Tumblr account?
Venmo User 1
What.
Travis (Host)
What was the intention behind that?
Olivia Levin
I think I just. I had fallen in love with music, and then I found Taylor's music, and there was no one in my real life that cared about music or let alone Taylor's music. So I just kind of went down a rabbit hole and discovered that all the Swifties were hanging out on Tumblr. Taylor was on there too. So I was like, yeah, let me. Let me check this out. So I think I just yearned for community at that point in my life, and I think we kind of all do at different points in our lives. But, yeah, I joined Tumblr and then shortly thereafter, Instagram, and it led. One thing, led to another. Taylor followed me on Tumblr, and then I was invited to her house by the time I was a senior in high school. And, yeah, just kept running that account for, you know, out of pure passion. Never in a million years did I think I would make a penny from it.
Travis (Host)
What were you thinking that you were going to make a penny from? Like, what were you.
Olivia Levin
What were.
Travis (Host)
What were you doing before this started? Making money?
Olivia Levin
Yeah. I mean, I had graduated college in 2022. I moved to Nashville. I had a remote job at a book publishing company that I hated. I hated. I was doing, like, social media marketing PR for them, and I just felt so unfulfilled. I think part of that is I'm not really meant to. To work for someone. I. I work best when I'm my own boss. So that's part of it. I didn't really know what I wanted to do, to be honest. In college, I was like, okay, let me go out in the real world. Try having a corporate job for a year. And if I really hate it and can't find my passion, then I will go back to school, get my master's, and become a therapist. That was my plan. And then, you know, fast forward a year after college, I got laid off of my job. And it was the biggest blessing in disguise. I mean, the day before it happened, I was telling my mom I wanted to quit, but I don't think I actually would have because, you know, the security of having a job and getting a paycheck, it's very hard to leave that security. So they. They did me a favor and they did it for me. And it was that summer that my account started to take off alongside Taylor's ERAS tour. And it's like the whole world became a swifty all of a sudden.
Venmo User 2
Got it.
Travis (Host)
Okay.
Olivia Levin
32,000 followers to 600 plus thousand followers.
Travis (Host)
That's crazy. So even though you've been doing this for what, 10, 10 years leading up to this? Eight. 10 years.
Olivia Levin
Over 10 years, yeah.
Travis (Host)
Yeah. You know what though? I love hearing that because it validates everything that we talk about on the show all the time, which is that most people underestimate what can be done in 10 years and overestimate what can be done in one year. Meaning they do something in hopes that, that they'll see the immediate success. And then when it doesn't happen, they just like write it off and just go, well, that didn't work. Or like back to the drawing board or like, I guess social media isn't my thing. And it's like, well, you did this for 10 years and then your following grew a hundred X in like 4 months. So sometimes it's about sticking with it.
Olivia Levin
Yeah, sticking with it. All about timing, but also it's a testament to, you know, you can pretty much turn any passion that you have into some sort of at least side hustle to make money.
Travis (Host)
Yes. Yeah, at least a side hustle. Yeah. And then the nice thing about it is that especially in the content space specifically is that the side hustle to make a little bit of money can take off to the degree that yours did. Like there's, there's audiences and communities for every niche on the planet that you can think of. And like, so, so somebody listening might be, you know, listening with a jaded perspective and hearing like, oh well, of course, because she's talking about Taylor Swift and she's the most popular, blah, blah, blah. But it's like also, that's not how it started. It started with her in relative obscurity and you being just a mega fan all the way at the very beginning and then it progressed up to this stage and then the timing factor came into play and then it all exploded in one, you know, six month to 12 month period of time. But, but even in niches or categories where you think there's not a lot of people out there who know this, it's like not a lot of people is really relative because the world is like what, 8 billion people now? So if there's 600,000 people on the face of the planet who care about this thing, that's 600,000 people still, you know, even if it is really, really small or hyper niche. What, what do you think that you did really well during that time when things were exploding? Like, did you increase content output? Were you doing more reels versus posts? Like, did you, did you have more of like a social strategy from a posting perspective?
Olivia Levin
Yeah, I guess one of the major decisions I made was, okay, well now that I have no corporate job and I have more time on my hands, I'm going to put more of myself, my face, personality into my account. Because before, like it was more so a faceless account. Like I, I didn't talk to the camera directly and report on things, but I had more time on my hands. I was like, you know, what if I want to build a loyal following and then also turn that following into people that actually care about me as a person and want to follow my personal journey on my other personal account, which I'm at like you know, 70 something thousand now, then I needed to do that. I needed to make a conscious effort. And it's, it's uncomfortable at first. You know, I was not comfortable posting myself and my face or anything about my life on there at first. And the more you do it, the more you get comfortable with it. And it's so worth it because people can't really build a relationship with someone they don't know at all.
Travis (Host)
That's.
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Olivia Levin
Action Simon Williams audition for Wonder Man.
Travis (Host)
I'm gonna need you to sign this. Assuming you don't have superpowers.
Olivia Levin
I'll never work again if anyone found out.
Travis (Host)
Monolips are sealed. Marvel Television's Wonder man all eight episodes now streaming only on Disney. Right? Yeah. What, what were the first couple videos that you put out did like, how did they. Did you, did you feel ready to hit the post button when you made the first couple ones where it's like direct to camera, you talking?
Olivia Levin
Oh no, I definitely didn't. I think I started slow. I started with stories first of me talking to the camera. And then eventually, as my confidence grew, I was like, you know what? Let's just see what happens. Let's just hard post it and see. And because of, you know, what I was taught, the nature of what I was talking about, and people were interested, the videos started to take off a lot and I started gaining, like thousands of followers a day. It was. It was a crazy time. And I just made the most of how crazy of a time it was because, you know, I'm. I still grow right now, but it's not to the caliber that it was during the ERAS tour. So you have to kind of, you know, see what people see what's trending, see what people are interested in, and capitalize it as. Capitalize on it as much as you
Travis (Host)
can from a monetization perspective. For a lot of creators out there, this is the most difficult hurdle to. To overcome. And I'm sort of, I guess, lucky being in the business space because there's. There's more, you know, direct ways of monetizing a business audience, right? But for something like Swifties or for, you know, a fan podcast for the Detroit Pistons or whatever, you know what I mean?
Venmo User 2
It's.
Travis (Host)
There might be a little bit more confusion in terms of, like, okay, things are going really well and we've cultivated a cool audience and community and we're getting great views and all these other things, but how do we actually, like, turn that into money? How have you been able to, you know, without getting too in the weeds on the numbers? Have you been able to turn that into money in your pocket?
Olivia Levin
It's interesting. For me, it happened super, super organically. I was in LA and I met this. I connected with this girl who followed my page and she was a talent agent. She was like, let me rep you and get you brand deals. And I was like, you think that's going to work on a fan account? And she was like, well, now that people know who you are, like, might as well try. And it did. And it started. The brand deal started rolling in. And I think the key is, even if you think like, okay, what brand would resonate with my audience or how can I make it relevant to my audience? There. There's always a way to make anything relevant to your audience. It's just about the way you position it and the way you talk about it in. In a real or in feed post that you have to post as part of the partnership. So, for example, I did a brand deal with Sweet Laurens, which is that this gluten Free cookie company. They're at Whole Foods, and people are like, that's so random. And I'm like, yeah, but I made it about making cookies for the Super Bowl. The Chiefs were in the super bowl and obviously Taylor was attending the Super Bowl. So I was like, okay, how can I make this relevant and interesting for my audience? I'm not going to go to Whole Foods and be like, buy these cookies. No. I'm going to make a video where I, you know, I relate to my audience and they're like, oh, my God, that's actually a good idea. Let me go buy the cookies and do the same thing so we can celebrate the super bowl and Taylor being there and Travis and all that stuff. So, yeah. And then I did a partnership with Jeff Hamilton, who makes celebrity. He's a celebrity jacket designer and makes designer jackets for all sorts of sports teams. So I'm like, okay, there we go, the Chiefs now. Now that we have the intersection of sports and Taylor Swift fans. So there's always a way to bend things in your favor. You just have to really look for it and plan it and, and go into the brand deals with intention and show the brands that, yes, you might have a more niche audience, but this is how we can make it relatable for them, and this is why they'll care and buy the product.
Travis (Host)
Are brand deals your number one source of revenue?
Olivia Levin
They were for a long time. For that first year they were. And then I got a book deal with Simon and Schuster and so that another source of my income because, like, book advances are. There's. At least mine was split into three. You get like, yeah. And then I started helping people get face value concert tickets. So I actually, I would get DMs on Instagram, like, hey, Olivia, I have extra tickets to Taylor's tour. I can't make it anymore. Can you help me get these tickets at face value into the hands of another fan? So I was doing it for free for a while, and then I got approached by a subscription platform and they were like, hey, Livia, we want you to make exclusive content on our platform. And I'm like, okay, exclusive content. I'm not going to be posting selfies or bikini pictures of myself on there. I. I'm not going to be posting Taylor Swift updates on there. So at first I was like, I don't know if this is a good fit. But then a few days later I was thinking, I was thinking on it. And I was like, I had an epiphany. And I was like, let me Start posting the concert ticket submissions that I'm getting via Instagram onto the subscription platform. And anyone who wants an opportunity at getting those face value tickets has to subscribe. And it was like, thank you and $4 a month or you can bundle and do like three months for, for $10 or whatever it was. And yeah, I got a ton, a ton of subscribers from that. It worked so well. I started taking that model and doing it for other artists who had tickets that had competitive pricing and people didn't want to spend thousands of dollars on it. So that was another big source of my income. So it was that the brand deals, the book deal, and then eventually I started working with the kid Laroi and kind of consulting and running his HQ account and cultivating his fan base the way I've cultivated a community within Taylor's fan base. So I have a bunch of different sources of income.
Travis (Host)
Oh, there's so many takeaways there. Congrats on the success. You've definitely earned it. Literally for anybody who's listening who didn't hear that, I was literally clapping when she said that monetization piece. Because that, that is what you got to do as a creator though, because be to your point earlier, it's not always the eras tour, you know, like it's not always going to be front and center, cultural zeitgeist, everybody talking about it. So as a creator who's trying to think a little bit more long term, you have to get a little bit more creative with how do we, how do we take the skills and the knowledge and the competence, everything that I've built here and start translating that over here so that I'm not platform dependent or I'm not news cycle dependent. And now we have several other income streams that don't rely on brand deals and they don't rely on the, you know, the current trends, something that exists in the background because of the value that it adds to the community. Because essentially that's what you are, is you. And that's what most of us as creators are, is you're, you're, you're a curator of people, you're, you're a community builder. And so for you to be able to foresee that and be able to build in these different monetization points into that is incredible. And congrats to you on being able to.
Olivia Levin
Yeah, I think, I think you have to think outside the box. You know, you know, the subscription platform that reached out to me, they, they didn't know about my ticketing thing or they probably would Never would have thought about it because most it's. They describe themselves as like a clean version of only fans.
Venmo User 2
Right.
Olivia Levin
But still, the creators on there are posting, like, selfies, bikini pictures and stuff. I'm like, that's not my thing.
Travis (Host)
Well, that's clean, you know.
Olivia Levin
Exactly. Exactly. So I'm like, how can I make this my thing, even though it's so not me? So.
Travis (Host)
Yeah, well, you definitely figured it out. So congrats. And then. And then now also being able to take the skill set you built and apply that for other artists as well.
Olivia Levin
Yeah, that's something I definitely want to build out because, yeah, you know, I showed that show these artists, like, this is the community I built. Built within a community.
Travis (Host)
Right.
Olivia Levin
What I can do for your community, but directly as part of the team, not just within the community. You know, it's like direct. This summer, serve up the cookout classics craft mayo and dressing. Toss green salads with delicious ranch dressing or zesty Italian. Serve smooth, craveably creamy potato salads with mayo. We all know it's not a cookout without craft.
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Travis (Host)
Do you have a personal philosophy on community building? Is there something that you do? Like. Like, is there like a, you know, hey, you take over this person's accounts and you. And you want to start building what you built for for yourself in the swifty world is like, what's kind of step one, step two, step three? Like, where do you. What do you get in and start, you know, playing with when you first start?
Olivia Levin
Yeah, I mean, I guess part of it is marketing strategy. Right. But a lot of it is just instinct based on. I know what it's like to be a fan and a super fan, and I know what the fans are craving, so I know what kind of content they want. And at the heart of it, and even outside of artists and music and all of that, if you're a content creator, the number one piece of advice I always give is be authentic. If you feel like you're forcing something or being performative in a video because you think it's going to do well. It's not. People can see right through it. Even if they don't consciously think that they're seeing through it, they subconsciously see through it. So you need to be making content that you are actually passionate about, that you feel like you're in line with. And that will translate well on social media because people will feel that passion. And I get told all the time, like, you're just. Every time you talk about music or Taylor's music or Taylor, you're just so passionate, like, it, you know, resonates off of you. And I'm like, yeah, because I am. It's not. I didn't build all of this to make money or to be performative. It truly is how I still feel today. And people can feel that.
Travis (Host)
The book deal that you got obviously didn't have a background in writing books or journalism school. How did you find that process?
Olivia Levin
I loved it.
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Olivia Levin
I actually have a bucket list in my notes of things, goals I want to accomplish in my life, and one of them was write a book. And I remember writing that down when I was in college, and I had no idea what that book would be about. I just knew I. I liked writing in school, and I knew one day in the next 30 years I wanted to write a book, so I never thought it would be about this. But I loved the entire process and I would do it again and again. I hope I write a second book one day. But, yeah, the book deal kind of came about super organically. I texted my agent. I was like, I want to write a book. She's like, that's great, Olivia, but you need to get a book agent, write a book proposal, get a book deal. And I was 23, and I was like, okay, maybe I'll revisit when I'm 30. And three days later, I'm on the phone with her. And I was like, oh, my God, you won't believe the email I just got. I got an email from a book agent in New York, and she's like, hey, Lydia, my husband and I run a literary agency, and we read about you in an article, and we have this book idea. We're big swifties in our family. We have this book idea, and we think you'd be the perfect person to write it. So I spent that spring writing the book book proposal, and then within two weeks, had a deal with Simon and Schuster.
Travis (Host)
How have you found the promotional process? The aftermath of writing a book.
Olivia Levin
The aftermath. I feel like I have a lot more time on my hands. I mean, get pre orders. Like, people don't realize how important pre orders are because it tells, you know, all the bookstores and, and the publisher how many books to print. But also, that's what gets you on the New York Times bestseller list. I was putting out content, probably three videos a week for, I don't know, eight months about pre orders. And, and rather than saying, go pre order my book, because people would be like, no, I'm good. It takes work for people to pre order something that they can't get in their hands right now. So what I did, the way I approached it, is I would make videos that were. They were all true and authentic to my story. And I basically, in. In a one minute video would put pictures from, you know, when I was 13, 14, and how I started this fan account, never thinking it would become anything. And then, you know, it's the hero arc. I made it and I made this job, and it took me to places I never could have imagined. And people, you know, they get emotionally invested in you and your story and in your product when you put videos out like that. So again, being authentic, showing people your true self, your story, and that's what gets people to go hit pre order to support you because they want to.
Travis (Host)
What would be your advice to anybody that's listening right now who is maybe on the cusp of something similar to what you were doing before it exploded? And maybe they're. Maybe they're telling themselves all the bad things about it and they're thinking about how long they've been doing this thing and it just hasn't been really working, and they're kind of up against a wall thinking about quitting. What would be your advice to them?
Olivia Levin
I would say, I mean, you know, number one, I bet everyone would say, never quit. I mean, I would say, keep posting consistently every day. I was posting multiple times a day. I know some people are always like, well, that. That's not good for the algorithm. I. I don't believe in the algorithm. It changes all the time. So I say, yeah, post as much as you can several times a day. Find within yourself the reason why you started the page in the first place and the reason why you're passionate about what you're talking about. And whenever you're feeling down or like you want to quit, go back to that place. Go back to that place of passion and find it again and just keep going and think outside the box. And, you know, if it's not making money right now, keep doing it while you make money doing something else. And then hopefully one day you get that. You hit that right timing, right place, right time and you can capitalize on it and turn it into something bigger.
Travis (Host)
Swifties for Eternity. And then her personal, her personal page at Olivia Levin. And then the book, the Story of Us, how the Taylor Swift Fandom Changed Our Lives. Go check out some of the stuff that Taylor's been posting or Taylor Olivia's been posting. Olivia, I appreciate you taking the time to come on the show. I genuinely appreciate that. I know you're a very busy person. I don't take that for granted. Where else can people go to get more from you online?
Olivia Levin
Yeah, at Swifties for Eternity or at Olivia Levin on Instagram. And yeah, you can buy the Story of Us, my book that came out in April. Wherever you buy your books. Amazon, Barnes and Noble, wherever.
Travis (Host)
Love it. Thanks so much for taking the time. Olivia. Congrats on all the success. Wish you nothing but the best. Everybody else tuning in. Remember, money only solves your money problems. But it's easier to solve the rest of your problems when you got some money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time. Peace.
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Host: Travis Chappell
Guest: Olivia Levin, Digital Entrepreneur & Author
Date: June 25, 2026
In this engaging interview, Travis Chappell sits down with Olivia Levin—founder of “Swifties for Eternity”—to unpack how she grew a teenage passion into a passionate online community of over 630,000 followers, leveraged her fandom to multiple income streams, and turned her love for Taylor Swift into a bestselling book and a multi-pronged business. Their discussion covers the realities of the creator economy, overcoming doubt, and actionable advice on authentic community building and creative monetization.
(01:23–02:25)
“I was making like a hundred dollars a week or something ... my first, like, 5K brand deal ... oh, wow, this could be something.” – Olivia Levin (02:13)
(02:30–03:33)
“I just yearned for community at that point ... kept running that account for, you know, out of pure passion. Never in a million years did I think I would make a penny from it.” – Olivia Levin (02:33–03:11)
(03:24–04:32)
“It was the biggest blessing in disguise ... the security of having a job ... it’s very hard to leave ... they did me a favor ... my account started to take off alongside Taylor’s ERAS tour.” – Olivia Levin (03:54)
(04:43–05:18)
“Most people underestimate what can be done in 10 years and overestimate what can be done in one.” – Travis Chappell (04:45)
(05:18–07:46)
“You can pretty much turn any passion that you have into some sort of ... at least side hustle.” – Olivia Levin (05:18)
(06:47–07:46)
“If I want to build a loyal following ... I needed to make a conscious effort ... The more you do it, the more you get comfortable.” – Olivia Levin (06:53–07:32)
(09:44–12:24)
“[A talent agent] was like, let me rep you and get you brand deals ... and it started. The brand deals started rolling in.” – Olivia Levin (10:27)
“There’s always a way to make anything relevant to your audience ... It’s just about the way you position it.” – Olivia Levin (11:01)
(12:24–14:23)
“How can I make this my thing, even though it’s so not me?” – Olivia Levin (15:50)
(14:23–15:57)
“You have to get a little bit more creative ... because essentially that’s what you are ... a curator of people, a community builder.” – Travis (14:52)
(17:12–18:44)
“If you feel like you’re forcing something or being performative in a video because you think it’s going to do well. It’s not. People can see right through it ... make content that you are actually passionate about.” – Olivia Levin (17:40)
(18:44–19:59)
“One of [my goals] was write a book ... I never thought it would be about this. But I loved the entire process and I would do it again and again.” – Olivia Levin (18:53)
(20:03–21:18)
“Rather than saying ‘go pre order my book’ ... I would make videos ... people get emotionally invested in you and your story and in your product when you put videos out like that.” – Olivia Levin (20:27)
On sticking with it:
“Most people underestimate what can be done in 10 years and overestimate what can be done in one.” – Travis Chappell (04:45)
On showing up authentically:
“People can’t really build a relationship with someone they don’t know at all.” – Olivia Levin (07:39)
On creative monetization:
“There’s always a way to bend things in your favor ... go into the brand deals with intention and show the brands that, yes, you might have a more niche audience, but this is how we can make it relatable.” – Olivia Levin (11:17)
On advice for aspiring creators:
“Keep posting consistently every day ... Find within yourself the reason why you started the page in the first place ... and whenever you’re feeling down ... go back to that place of passion and keep going.” – Olivia Levin (21:37)