INTERVIEW | Make Money by Building Authority Through Content, feat. Diana Romanov

Summary

Podcast Summary: Travis Makes Money – INTERVIEW | Make Money by Building Authority Through Content, feat. Diana Romanoff

Host: Travis Chappell
Guest: Diana Romanoff
Date: March 19, 2026

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Episode Overview

In this engaging episode, Travis Chappell interviews Diana Romanoff, a San Francisco-based family law attorney renowned for her expertise in divorce and prenups, her multicultural background, and her remarkable journey from Germany to the United States. The conversation zeroes in on Diana's bold career moves, the art of starting over, and, most importantly, how she grew her law practice – and made more money – by building authority through relentless and authentic content creation, particularly on YouTube.

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Key Discussion Points & Insights

Diana’s Career Journey and the Power of Starting Over

• Immigration & Education in Law:

  • Diana describes her initial move from Germany to California amidst the 2009 financial crash, emphasizing the difficulty and risk of starting a practice in a new country ([01:31]-[04:04]).

  • She details the rigorous German legal system and her decision to leave Germany shortly after passing its notoriously difficult bar exam.

    “Five days later, I was like, ciao, Germany. Thank you very much.” – Diana ([04:04])

• The Draw of San Francisco:

  • Diana shares her motivation for moving, inspired by the diversity at her San Francisco university, which contrasted heavily with her experience in Germany ([04:26]-[05:02]).

    “I just loved the fact that when I was at the university in San Francisco, I saw black professors, female professors, gay professors, all types... And in Germany... I haven't seen a black person. I haven't seen a female professor...” – Diana ([04:26])

Overcoming Fear and the Sunk Cost Fallacy

• Mindset Shifts:

  • Travis highlights how many people are held back by their reluctance to “start over,” stuck in past investments rather than pursuing true passion ([09:13]-[10:41]).

    "They're deep into that sunk cost fallacy... It's not going to become the thing that you want to do later on. You’re only ever going to wish you’d taken the step sooner.” – Travis ([09:13])

• Mentorship & Regret:

  • Diana credits mentor Bernie Siegel for advice that changed her life: risk regret over inaction, and if things don’t work out, at least you have a story ([10:41]-[11:28]).

  • An anecdote about an older German administrator’s regret for not going to San Francisco powerfully reinforces the theme ([12:34]-[13:03]).

    “If I didn’t go to San Francisco, I would be someone 20 years later tearing up...” – Diana ([11:22])

Building her Law Practice from Scratch

• Early Stages of the Firm:

  • Diana began by volunteering and helping low-income clients in difficult divorce situations, building experience before transitioning to paying clients ([13:21]-[14:20]).

  • She now specializes in divorce and prenups, preferring to refine her expertise rather than dilute it across many areas ([14:24]-[14:51]).

    “I focus 100% on these two areas... It's like a surgeon. I'm focusing only on the brain, not on everything else.” – Diana ([14:28])

Lessons in Relationships from Divorce Law

• Learning from Others’ Mistakes:

  • Early in her career, she struggled to not internalize clients’ emotional baggage ([15:15]-[15:55]).

  • Diana identifies common divorce triggers: marrying before truly knowing one another, lack of upfront agreements, and financial incompatibility ([15:55]-[18:10]).

  • She stresses the importance of discussing deal-breakers and finances before marriage.

    “If someone is a spender and another person is a saver... it's going to be a recipe for divorce.” – Diana ([18:11])

Authority & Client Acquisition Through Content

• The YouTube Advantage:

  • Diana reveals that YouTube is now her primary marketing channel ([20:32]-[20:34]). Most new clients come from searching for her name after seeing her videos, not generic legal searches ([20:34]-[21:13]).

  • She has posted weekly for five years, stressing the crucial role of consistency even when results (subscribers and engagement) were initially slow ([21:13]-[22:23]).

    “Consistency is the key... And slowly it started growing and people are noticing...” – Diana ([21:15])

• Building Trust at Scale:

  • Travis describes this as “relationships at scale,” explaining how content accelerates trust compared to traditional, one-on-one networking ([23:06]-[24:46]).

  • Diana points out that content creation means clients who reach out are already pre-sold on her approach, minimizing the need for further persuasion ([21:59]).

    “Once they see how I articulate myself over the years... if they relate, they're already my fans.” – Diana ([21:59])

Practical Advice for Lawyers on Content Creation

• Embracing the Learning Curve:

  • Diana’s initial videos had poor lighting and no special equipment; she didn’t even plan to post the first ones ([25:32]-[25:48]).

  • She recommends simply starting – and improving over time with feedback and persistence ([25:32]-[26:09]).

    “It was Apple computer and it was dark room. It was just for myself... and then I went around and showed friends...” – Diana ([25:32])

• Patience & Promotion:

  • Her subscriber growth was slow for years, but consistent posting paid off. Only after several years did she start promoting her best videos for additional reach ([26:24]-[28:27]).

  • This patience allowed her to hone her message and build an authentic, trusted brand.

    “For the first four years, it was... 18 subscribers, and then four years later, 4,000 subscribers. And it felt that I was just grinding... but then once you pour that gasoline on the fire, then it's like... people start coming in...” – Travis ([26:24]-[28:27])

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Notable Quotes & Memorable Moments

• On Life Choices & Regret:

  “If it doesn’t work out, at least you will have a good story.” – Mentor Bernie Siegel via Diana ([11:28])

• On Career Courage:

  “Congrats to you for being willing to be like, I know I’ve just worked the last seven years of my life to get this thing done. But five days later, you know what? I’m just gonna go to San Francisco.” – Travis ([09:13])

• On Specialization:

  “I'm focusing only on the brain, not on everything else.” – Diana ([14:28])

• On Content Consistency:

  “I decided to post, even if I'm sick, one video a week.” – Diana ([21:13])

• On Building Trust with Clients:

  “I like to have clients who already did their research and know they would like to work with me than where I have to keep marketing myself.” – Diana ([21:59])

• On Early Content:

  “It was Apple computer and it was dark room. It was just for myself.” – Diana ([25:32])

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Key Timestamps

• [01:31]-[05:02]: Diana’s move from Germany to the US; cultural & professional motivations
• [09:13]-[10:41]: Sunk cost fallacy & the value of starting over
• [11:28]-[13:03]: Mentorship, regret, and the decisive choice to move
• [13:30]-[14:20]: Launching a practice; volunteering before profit
• [14:24]-[14:51]: Niche specialization (divorce & prenups)
• [15:55]-[18:11]: Relationship lessons learned from divorce clients
• [20:32]-[22:23]: YouTube as law firm’s main growth engine; consistency in content
• [23:06]-[24:46]: The “relationships at scale” effect of online content
• [25:32]-[25:48]: The humbling beginnings of content creation
• [26:24]-[28:27]: Breakthroughs from patience, persistence, and strategic promotion

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Resources & Where to Find Diana

• YouTube: Divorce Like a Boss
• Instagram: @divorcelikeaboss
• Amazon Book: Divorce Like a Boss

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Final Takeaway

This episode underscores that making more money and building authority today hinge less on credentials and more on consistency, authenticity, and sharing value at scale. Diana’s journey from low-income volunteer work to a thriving practice with over 300k YouTube subscribers demonstrates the compounding power of content and the courage to reinvent yourself—even after years of investment in another path. The message is clear: Start before you’re ready, specialize, and use content to turn strangers into clients, and clients into fans.

Transcript

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[Travis (Host)]

What's going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. Today on the show, I have a new friend of mine, Diana Romanoff, who's a San Francisco based family law attorney licensed in California and Germany and a certified family law specialist. She's fluent in English, Russian and German and she provides culturally attuned counsel, representation and mediation. Formerly a prosecutor at the Regional Superior court of Berlin, Diana practiced at Biden, Burgard and Wagner and then a couple other, a couple other different law firms that she made her career at. And then now she's here doing stuff here for some reason. Diana, I've been all over the place you from different parts of the world to different parts of the law. What, what, what's the best way that you ever made a dollar?

[Diana Romanoff]

Best way that I ever made a dollar was to open up my own firm. Hanging the shingle, having the trust that it will work out. When I came to California first from Germany, it was 2009, 2009 crash. And I passed the bar and was applying to I think 500 places. And then I saw this Dalai Lama saying, if the door doesn't open, build another door. Here we go. So I had some capital from my first divorce that allowed me to not earn any money for five years. So that was not as scary as some people have might, might experience. Open their own firm and not earning money they need to survive, have student loans which I didn't have because I German education was free and very elite.

[Travis (Host)]

So you were educated in Germany, but then you came to the US to take the bar or you were already an attorney in Germany and then you had to retake the bar when you

[Diana Romanoff]

came to the US So both. It's a little tricky. So first, the German bar exam is in two steps. One step is after four years taking the bar exam six days, oral and written. First written, then oral.

[Travis (Host)]

Wow.

[Diana Romanoff]

Then two years of working with prosecutors, judges, lawyers, and then taking the second bar where we have to write bar exam from different perspective, judge perspective, judges perspective, prosecutor perspective, attorney's perspective, administrative perspective. So basically, when we graduate in Germany, then we would be able to work in. In different branches of. And. And then oral exam is taken by judges. So it's. And then in between, there was one year where I went to do LLM Masters in California, and that's where I fell in love with San Francisco, or San Francisco fell in love with me, because I felt so drawn. And I think the city welcomed me after I passed the bar in Germany. Five days later, I was like, ciao, Germany. Thank you very much.

[Travis (Host)]

Five days.

[Diana Romanoff]

Five days.

[Travis (Host)]

Oh, no.

[Diana Romanoff]

July 17, 2009. I remember that day. Five days. It was such a big achievement. You know, 70% don't pass in Germany. And only after how many years? Seven years, Right?

[Travis (Host)]

Yeah. Wild.

[Diana Romanoff]

And so that was.

[Travis (Host)]

You just felt an inner calling and urge to get out to San Francisco that much.

[Diana Romanoff]

You know, I just loved the fact that when I was at the university in San Francisco, I saw black professors, female professors, gay professors, all types of professors and students. And in Germany, I was at the Free University, which means Freedom University in Berlin. And I haven't seen a black person. I haven't seen a female professor. And when I saw it in San Francisco, I was like, wow, this is so international. That's me. That's where I want to be.

[Travis (Host)]

The beauty of the melting pot.

[Diana Romanoff]

Maybe it changed, you know, since I have been there, since how long? 20 years ago. But at that time, I. I was sick and tired of. Of that restrictive thinking. And I spoke to other people who also immigrated female, and they said, yeah, they felt the same.

[Travis (Host)]

Wow, okay, so you came to the U.S. how long did it take you to B. To pass the. Like, would you say that because you passed the bar in Germany and it was all the hoops that made you jump? This episode of the show is brought

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[Travis (Host)]

Through doing that that it was easier to pass the bar here or did you have to go back through schooling? Was it different? How was that process?

[Diana Romanoff]

It's the type of question, how do I look in this dress? If you say good so it doesn't mean that you look good in that address. I don't want to be cocky about how easy it was to take the bar in California compared to Germany, because I know California bar exam is the hardest, and I'm not going to sit here and pretend it was easy. I studied day and night for six months, literally day and night.

[Travis (Host)]

Wow.

[Diana Romanoff]

I didn't have a job, so everything I did was to study, and I passed. So I can't say it was easy because I didn't speak English very well and it was new material. So it was more about remembering, memorizing. It was hard, but not as hard as German bar exam.

[Travis (Host)]

Yeah. Yeah. Well, I mean, it's just. Just the volume of hoops they made you jump through. It sounds crazy. And then to leave as soon as you got it. But you know what I respect, I respect that, Dan. I think that there's one. If there's one thing that prevents innovation and prevents people from going after their dreams, it is the willingness to start over. I think that that is something that prevents a lot of people from doing cool things, is that they. They're. They're deep into that sunk cost fallacy. Right? They let the tail wag the dog too much. So it's like, well, I put so much work into this thing, and I've spent the last 10 years like, driving toward this one thing, and. And then like, what am I going to like, Yeah, I found out that I don't really like doing it or that I'd rather be over here or that I'd rather be climbing that mountain. But what I'm going start over. And it's like, the answer is yeah, because you like. Like, if you play it out to, you know, play both pads out, it's like, if you know that you don't want to do this thing and the only reason that you're doing it is because you said you were going to do it 10 years ago and you've worked toward it for 10 years, it's not going to become the thing that you want to do later on. You know what I mean? Like, you're only ever going to wish that you would have taken the step sooner than you did. You know what I mean? Like, it just. It doesn't actually play out. So congrats to you for being willing to be like, I know I've just Worked the last seven years of my life to get this thing done. But five days later, you know what? I'm gonna. I'm just gonna go to San Francisco. Cause that's where I feel like I need to go.

[Diana Romanoff]

And, you know, I also would like to give credit for my move to someone very dear to me, Bernie Siegel. He passed away. But he gave me two sentences that carried me throughout this process. He said, you know, a lot of people regret things that they haven't done. So he said it differently. But I don't remember the saying. I remember that if I didn't do what. If I didn't go to San Francisco, I would be someone 20 years later tearing up and saying, you know, I'm sitting here. I have.

[Travis (Host)]

Right.

[Diana Romanoff]

And then another thing he said is, if it doesn't work out, at least you will have a good story.

[Travis (Host)]

Yeah, that's fair. But that's sort of like the playful, you know, flow of living a good life to me is that. Is that it could have easily not worked out, but you definitely would have had a good story from it. And it's like, what are we doing here if we're not trying to collect experiences, collect stories, collect memories? You know what I mean? That's sort of part of what makes a life well lived. And I think what your mentor was talking about was there's a study on the regression regrets of the dying that was done by a hospice care nurse, I think, a while back, and she wrote a book about it. And it was found that you. That. That. That people on their deathbed are much more likely to regret things that they did not do rather than regret things that they did do. And that's probably the. The study that he was referring to in that. In that scenario, because that. That's the truth. And there's nothing. Because the problem is when you're in that point of your life, there's nothing you can do about it. You know what I mean? You're just left to sit there and stew on the fact that, like, man, I wonder what would have happened if. And that to me, those are, like, some of the most detrimental words that you could say to yourself. Because I just don't want to leave anything up to chance, you know?

[Diana Romanoff]

Yeah. And I remember sitting in the office across from an older gentleman who was sitting in administrative office with a good pension and safe job. And when I mentioned the word San Francisco, he started to tear up. And he said, I. My dad used to live there, and he invited me, and I didn't want to Go. Because I was so secure in Germany and I regret it. I was like, bingo, that's where I'm going.

[Travis (Host)]

San Francisco was this, it was the same place too. Huh. That's crazy.

[Diana Romanoff]

Yeah, yeah. That was the universal sign. Just sort of.

[Travis (Host)]

Yeah, no kidding. No kidding. And now it's been almost two decades and I assume you feel like you've made a pretty good decision, right?

[Diana Romanoff]

Yeah, yeah. The second good decision I made is to build another door.

[Travis (Host)]

Yeah. To start your own law firm.

[Diana Romanoff]

Yeah.

[Travis (Host)]

Yeah. So tell me about that. What was the first, let's call it first six months to 18 months, like this startup phase. How was that for you?

[Diana Romanoff]

I started working for low income people to gather experience because I, they, you know, either they would do it themselves and make mistakes or I would do it with them and hopefully make less mistakes. And so for the first two years I was part of volunteering program helping people to get divorced when they couldn't find the other spouse. They had three kids living off paycheck to paycheck or food stamps and they would bring me oils and food or gifts as a thank you. And so for the first two years, that has been my work product. So I just gathered experience and then slowly, slowly people started paying for my service and now here I am having people working for me.

[Travis (Host)]

What areas does your firm touch now?

[Diana Romanoff]

Divorce and prenups.

[Travis (Host)]

Okay, so Those are the two main areas.

[Diana Romanoff]

Two main areas. I focus 100% on these two areas. I personally think that I, if I watered down my areas, I would be not as good in one area. It's like a surgeon. I'm focusing only on the brain, not on everything else.

[Travis (Host)]

And I'm good at, so I can

[Diana Romanoff]

fine tune my practice.

[Travis (Host)]

Have you sort of accidentally learned tips and practices and things like that to make a relationship work through being a divorce attorney? Or does it sort of like turn you off to the idea of marriage? Because you're viewing people in their, like worst, you know, light of their marriage.

[Diana Romanoff]

At the beginning of my career, I noticed that I would apply all the bad stuff that I learned from marriages divorce on myself. I would come home and tell my at that time boyfriend, hey, would you do this and would you do that? And it didn't feel healthy. So now I can distance myself so I don't faint when I see. I remember first client who came to my office and told her story. I was offline for the rest of the day because it was so emotionally draining, I'm sure. But now I feel like I'm surgeon. I can do eight surgeries a day and still not apply their personal traumatic experience to myself. But what I did learn from people that going through divorce, there are so many signs where they marry blindly so they don't know each other. Let's say they know each other for a couple months and they fall in love. And in that phase between two months and one year when they get married, before knowing each other, before fighting, before having the first fight, before knowing their financial situation, they start learning things when they're already married and have a child. And that's the first five years of having a child where I noticed a lot of people going through divorce because they, they don't really know each other. They don't, you know, some, some couples have couple kids and then they learn that, let's say she doesn't know how to delegate and get in the game

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[Diana Romanoff]

Does it all herself and the marriage falls apart because they have no time for each other anymore. Yeah, Having these agreements up front, agreeing to certain things that are deal breakers and not getting married potentially or having a prenup and talk about finances.

[Travis (Host)]

Yeah.

[Diana Romanoff]

If someone is a spender and another person is a saver and they don't sort of compromise, then it's going to be a recipe for divorce.

[Travis (Host)]

Yeah. No kidding. Yeah. Financial infidelity is one of the top reasons, right? Yeah, yeah, yeah. I feel like whenever I hear these stories I feel extremely blessed just because my wife and I have just been able to get on the same page a lot. And I credit her for a lot of Those things just because she tends to support my crazy ideas and just get on board for random stuff that I want to do. But. But I also recognize that there's a lot of situations where that's not the case. And so when it comes to prenups, is this something that you. Do you feel any of the backlash online from prenups? Like, I feel like there's. I feel like there's almost. This is warring. These factions that have developed over time where people are like, anti prenup, and if you ask them to sign a prenup, then it's like, oh, well, you don't actually love me type of a thing. And then there's people who are like, no, of course you have to have a prenup.

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Where.

[Travis (Host)]

Where have you found yourself in that conversation over the years?

[Diana Romanoff]

Usually people, when they hire me, they are already at the stage where the wedding date is set and the pre prenup conversation already happened.

[Travis (Host)]

Okay.

[Diana Romanoff]

Rarely I get where they don't have a date set. And they have been together for 10 years and a couple kids later, she says, I would like to have a prenup because everything you earn and I sit with the children is not community at all. And those cases are rarely becoming a prenup. Guess the longer someone accepts a situation they don't like, the less likely it's going to change. So whoever's listening, if you would like to be supported and you would like to stay with the children, make sure that either you have a prenup or getting married soon.

[Travis (Host)]

Yeah. When it comes to the law practice, Diana, what have you found to be some of the ways that have best grown the practice? Like, how are you. How are you marketing? How are you getting customers and clients to walk in the front door?

[Diana Romanoff]

YouTube.

[Travis (Host)]

Really? YouTube.

[Diana Romanoff]

Really? I had. I hired marketing person SEO, and it turned out that most of my clients are searching for my name in Google. So when he did search, how people find me, they don't search for family law attorney. When they land on my page, they search for Diana Romanoff.

[Travis (Host)]

Wow.

[Diana Romanoff]

And then land on my page. So the only way they would do it if they already know. And I started asking people, how. How did you find me? And they watched my videos. I started five years ago, and I decided to post, even if I'm sick, one video a week.

[Travis (Host)]

I hear you. Yeah.

[Diana Romanoff]

Because consistency is the key. And. Yeah. And slowly it started growing and people are noticing that they don't need to hire an attorney to find out about the spousal support topic. They save half an Hour of my time. If they watch half an hour of my videos about spousal support.

[Travis (Host)]

Yeah, yeah. And then when they're ready to actually do something, then they just go hire the person that helped them for free.

[Diana Romanoff]

Yes.

[Travis (Host)]

Yeah. What we're talking about is bare bones content marketing. Exactly.

[Diana Romanoff]

Is yes.

[Travis (Host)]

People high trust field. You know you're going to trust somebody to handle your divorce. You want to make sure that it's somebody who's reputable and who's actually going to take care of you. And who better than the person who helped you for free for the past six months?

[Diana Romanoff]

And someone who they relate to. Once they see how I articulate myself over the years, how I grow, how I talk, they, they relate or they don't relate. And if they relate, they're already my fans. And I like to have clients who already did their research and know they would like to work with me than where I have to keep marketing myself.

[Travis (Host)]

What's your advice to attorneys who have not yet begun to create content online? Maybe they're doing, they're going like traditional old school type stuff. They're doing like billboards, maybe like radio ads or something like that. What would be your advice to them about creating content?

[Diana Romanoff]

My advice would be try everything possible and see what works for you. I have done billboards, I have done bus ads. I have done business network international. I have done different network groups. It didn't work as well. As I'm an introvert, I don't personally like to go out and network. It just drains me so much. It takes three hours of my time. I rather use that three hour time creating five videos.

[Travis (Host)]

Yeah, yeah, well and that's broader audience. To be fair. We, we call that relationships at scale. That's what we call it internally because it, it's b, it's kind of the same activity. Like it's basically networking. It's just networking with a bunch of people who you're not shaking their hands. You know what I mean? Like you're not meeting them but you're still communicating to people in volume which increases, increases the things that are required to build a relationship which to me we, we call it the ACT method which is attention credibility. You know, it's like we need attention first we gotta make people aware that we even exist. And then credibility to say that like I'm good at what I do and then trust to say that like I'm now ready to hire you to do this thing for me. It's like that can happen in an in person conversation pretty quickly. But it can only happen one at a time, right? So you go to a BNI group and funny you mentioned that because we just had Dr. Ivan Misner, the founder of BNI, on the show a couple days ago. And it's a. And it can be a great resource for a lot of people. But you, you're only meeting one person at a time, right? Whereas you create a content on a YouTube video and you set it out there, it could be seen by, you know, even if you're, even if we're on the low end, even if we're just getting started, it's like 73 views is 73 views. It's still 73 people who didn't know about you before and now watch something of yours and that level of trust has increased a little bit. And then every once in a while one pops and gets to 10,000 views and it's like, well, that you imagine how, you know how many. Imagine sitting 10,000 people into a stadium and talking to them and getting your message across. It is still one of the most underpriced, undervalued marketing tools at businesses disposals, I think anyway. And it seems like you're proving this out on a day to day basis.

[Diana Romanoff]

Diana and I have been talking to different lawyers, my friend, lawyers in family law. And I asked them, why don't you do YouTube? People would relate. There is so much potential people relate to your message, the way you speak, the way you deliver. And I noticed a lot of hesitation for lawyers is not wanting to deal with editing, not not wanting to deal with content creation. Afraid to be in front of the camera. So the usual stuff?

[Travis (Host)]

Yeah, yeah, the usual fear. So what, what, what was your first iteration of a video like? Did you edit it? Did you film it? You know, did you have a microphone or a camera or anything going on? Or were you just like, all right, throw my phone up, let's see what happens.

[Diana Romanoff]

Yeah, no microphone, just not even my phone. It was Apple computer and it was dark room. It was just for myself. And so I filmed it and I promised myself not, not going to publish it. It's just to see. And then I went around and showed friends who I knew gonna support me even if it's shitty. And sure enough, they supported me even when I know now it was not so good. And so that's how I got out of my comfort zone. And then what about microphone and everything else?

[Travis (Host)]

Well, now you're sitting at 305000 subscribers, divorced, like a boss. With Diana over on YouTube, where did things start to take off. How many videos in did you start realizing, like, oh, we're actually building some sort of a community here. People actually care about what we're talking about on the. The show.

[Diana Romanoff]

It was about a year ago, maybe two years ago, when I experienced a true breakthrough. For the first four. Four years, it was. I remember 20, 19, 18 subscribers, and then four years later, 4,000 subscribers. And it felt that I was just grinding, just posting videos. And a couple people from Palestino were saying hi to me. I was like, wait a second, this is California targeted audience. So I started promoting in. I started paying for my. For my videos to promote some of them that I liked. Some naturally took off.

[Travis (Host)]

Like, you. You promoted them on YouTube or you promoted them elsewhere on YouTube. Okay, so like YouTube internal boost feature type of a thing. Like, how do we get more eyeballs on this?

[Diana Romanoff]

Click promote. Just click promoting.

[Travis (Host)]

Yeah, awesome. This is what I love about this is what I love about content, is that. Here's the thing, if you started at the very beginning and then you immediately had no patience and just hit the promote button, you wouldn't have gotten enough data to know, like, what was going on, what makes a good video. You know, how. How can I improve the quality of these. Of these videos, improve the quality of my content? But then you work on for four years with. With minimal results up to that point. But then what happens is you build a great brand to then make more people aware of at that point. So the growth comes in that period where you've already built the skill set. You're now better at communicating on camera. You're better at showing up on camera. You have a little bit of a mini set. You know, you got some lighting, you got a great microphone, you got some video stuff going on. You have an editor. You know what I mean? Like, you have. You have all these ducks in a row, and then once you turn that, you know, once you pour that gasoline on the fire, then it's like, well, people start coming in, are aware of what you do, and they're like, oh, this is actually really good stuff. Like, why have I not followed this for, you know, the last four years? And then you go from year four at 4,000 subscribers to year five and six, now at 350,000 subscribers. But now it's the number one source of new clientele for your business, which is awesome.

[Diana Romanoff]

Thanks for explaining it. Reversed. Reversed analogy. Yes. I did it intuitively.

[Travis (Host)]

Yeah.

[Diana Romanoff]

So I'm glad I did it after four years, not right away.

[Travis (Host)]

Yeah, yeah, exactly. Diana, I appreciate you so much for coming on. This has been fascinating. Congrats to you on all your success and the big risks that you've taken. That panned out. I appreciate you for taking the time to come on the show. Where can people go to get more from you?

[Diana Romanoff]

Just type in and google Divorce Like a Boss and you will find me on Instagram.

[Travis (Host)]

Is it also on Instagram Divorce Like a Boss?

[Diana Romanoff]

Yes, I have a book called Divorce Like a Boss. It's on Amazon and I also have YouTube channel called Divorce Like a Boss and then in every video there is

[Travis (Host)]

a link how to find me Divorce Like a Boss. Go check out some of the stuff that Diana is putting out there. Diana, thank you for taking the time. I do not take that for granted. Everybody else listening. Remember, money only solves your money problems. But it's easier to solve the rest of your problems with money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time.

[Diana Romanoff]

Thanks.

[Travis (Host)]

Peace.

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