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Travis
You're listening to the Travis Makes Money podcast. What is going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. On this episode of the show, I have a new friend, Prince Singh. Prince is a strategic brand builder, automation architect and serial entrepreneur. As a, as the founder of True Creatives, he builds AI powered digital marketing agencies and software platforms that help multi location brands solutions scale seamlessly with intentional Systems. Over his 8 plus year career, Prince has generated more than 10 million in revenue across his portfolio, personally managed over 500000 in ad spend at a 3x average ROAS and famously engineered a turnaround from 80k in debt to a highly profitable network of businesses. Prince, what's up dude? Welcome to the show.
Prince Singh
What is up? What is up? Thank you, thank you for the amazing intro. Appreciate that. Travis.
Travis
Yes, sir, of course. Where are you tuning in from, man? Where are you at in the world?
Prince Singh
Jersey. New Jersey. Today I'm from New Jersey. Yes.
Travis
Today you're from New Jersey.
Prince Singh
I'm born and raised in Jersey, but I'll be going back and forth between New York and New Jersey. Yeah.
Travis
Okay. Nice man. Well, I appreciate you taking the time, bro. Let's go back in time. Tell me how this all got started. What was the first time you ever made a dollar? That was like shocking, surprising, exciting.
Prince Singh
Yeah, I mean multiple things. I grew up in a family. We had a family business. My family owned an Indian restaurant for 25 years. So some, some of the first money I made was kind of actually selling Yu Gi oh cards. You know, when I was growing up, yeah, I, I actually kind of picked up some skills, you know, being around my, my dad who was a business owner running businesses and I was like, you know what, like I could probably do something like this. So I probably made my first few bucks. I was probably like 12, 13 years old. Trading Yu Gi oh cards, selling Yu Gi oh cards. Use that money to get, you know, the brand new EB games, video games. You feel me? When the new Madden dropped or the new 2K dropped. Or the new Call of Duty dropped.
Travis
Wait, who's.
Prince Singh
Who's your.
Travis
What was. What was your favorite Yu Gi oh card?
Prince Singh
Oh, man. Definitely, like, blue eyes, white dragon, I think was one. Obviously there was another collector piece. I don't remember the name, but it was like the head, the shoulders, the leg. It was like the big. It's like one of the gods. It was like one of the gods. It was like three gods. It was him. There was like a red dragon, and then there was like another one. But I did end up used to be awesome. I did end up having two of them. And then I did a crazy trade for my boy. I got a Game Boy SP for my birthday. Like, Costco used to have these, like, bundle packs. You can get, like, you get the Game Boy, you would get some games with it.
Travis
Yeah.
Prince Singh
And I had. I had told my friend about it, and, you know, he was like, yo, I'll give you a trash bag full of Yu Gi oh cards for it. And I was like, you know what, like, what do you mean by trash bag? What kind of trash bag are we talking about? Yeah, he. He came in with a heavy duty black trash bag, you know, the ones they use at restaurants. And it was filled to the brim. And I was like, damn, this is actually a hard choice. I was like, yo, let me actually, like, play with the Game Boy for like, two weeks and then we can, like, complete the trade after that. So, yeah, man. So definitely hustling and busting. When I was younger, what did your parents do? My parents. So basically my dad was. He operated the business, right? He operated the family business, a restaurant, one of the biggest ones in, like, our. In our city in Matawan.
Travis
Okay.
Prince Singh
My mom was really at home. She was like a stay at home. She did get interest in, like, skin care. So my dad always, like, allowed her like, yo, you should go do it. You should go do it. Yeah, so she did have, like, a little bit of, like, a job. She would work at a spa. She was like a skin care esthetician.
Travis
Okay.
Prince Singh
Yeah. So, so, so.
Travis
So you kind of grew up in an entrepreneur household a little bit.
Prince Singh
Very much, very much so.
Travis
Yeah.
Prince Singh
You know, they still had, like, the typical, like, Indian parent point of views of like, oh, you got to be an engineer, you have to go to college and stuff like that.
Travis
Yeah.
Prince Singh
But, you know, I was. I was very much so into, like, video games and sports and things that kids are typically interested in and not, like, really thinking about all that stuff until later on, but so did you
Travis
go to college then?
Prince Singh
I did, I did. I went to njit. Shout out. Njit. Amazing college, amazing experience. Not something that I really thought I was going to enjoy because it wasn't like a party school. It wasn't anything that was like super special. It wasn't like Rutgers University here in New Jersey where everyone goes. But I met some amazing, amazing people out there. You know, some of them are my best friends now. Some are my business partners now. Some are like just people I hang out with. Met some great professors and you know, it was, it was a great time in my life where I started my first business doing the website stuff.
Sponsor Voice
What were you going to school for?
Prince Singh
So I changed my majors a few times, but what I ended up graduating with was at web and app development.
Travis
Oh, okay, nice.
Prince Singh
So it's web and information systems.
Travis
Yeah, so. So during college you were like, let me start this business on the side. Just like building websites for people. That's what I'm doing anyway. Type of thing.
Prince Singh
Yeah.
Sponsor Voice
The fastest growing businesses aren't doing more, they're delegating smarter. Upwork helps you bring in expert freelance help fast so you can delegate and keep on moving. Upwork is a one stop platform to find, hire and pay expert freelancers across web and software development, data and analytics, marketing, business operations and more. It helps grow your business by giving you fast access to specialized talent across over 125 different categories so you can fill skill gaps, launch projects faster and scale support up or down without committing to full time headcount. You can browse profiles, review past work and get help scoping the role so you can hire with confidence and get started quickly with business. Plus, you can access the top 1% of talent on Upwork. And with AI powered shortlisting, you'll get matched to the right freelancer in under six hours, no endless searching required. Upwork also cuts down operational hassle by handling things like contracts and payments in one place so you can spend more time running the business. Thousands of growing businesses already trust upwork to hire flexible, high quality freelance talent for everything from one off projects to ongoing support, including my own. We've used upwork I don't even know how many times in the last almost, I don't know, decade that we've been in business. We use upwork constantly to help fill in gaps and hire contractors and get projects done. It's completely free to sign up and posting a job is easy. Visit Upwork.com right now and post your job for free. That is Upwork.com to connect with top talent ready to help your business grow. That's up W o r k Upwork.com this episode of show is brought to you by whatnot. So I was scrolling on whatnot because I really, I just wanted to see what it was about. And I started experiencing what I can only describe as like a social media shopping channel. But it's live shopping. You gotta go try it out. Okay. Because it's not just for the buyers. It's also for the sellers. Whatnot is the largest dedicated live shopping platform. Whether it's beauty, collectibles, electronics, luxury, fashion, even cookies, sellers are building real, thriving businesses. Anybody can sell. Whether your business is big, small, or yet to exist, people selling on whatnot sell 10 times more than on other major marketplaces. 10 times more. That's because you're not just listing products. You're building real connections with actual buyers. Across whatnot, the number of sellers making over $1 million a year has doubled. Consistency pays off. It's not just a side hustle. It's a real path to building something that lasts what not. Buyers spend more than an hour a day in the app, which is crazy. They're not just browsing and searching for content. They're engaged. They're buying, and they're coming back. You go live, show off products in real time, and then turn what you love into real income. I went on there the other day just shopping around, looking for some stuff tuned into a live stream. Ended up with a couple of shirts, and I love them. And you get this sort of live demonstration, and you get to ask questions about the product and how does it feel and what's the fit and all those types of things. You can get answered live. So you can make sure that you're making a better decision even as a buyer. So search whatnot, wh in the app store, download it, and you can start selling right away.
Prince Singh
What happened was. So my sophomore year, there was an email out. NJIT sent it out to all the students. Hey, there's an alumni. They're looking to get a website done for their business. They're willing to pay $100, right?
Travis
And you said yes?
Prince Singh
I was like, yeah, you know, I mean, like, it's experience. I'll get a hundred dollars. I can get a good dinner from that. You know, let me just see where this kind of ends up going. And so, again, one of the first websites I ever made for money. So I was like, all right, made the website. The owner absolutely loved it. You know, I was using, like, the. The Latest in tech, WordPress and the latest website templates, all that good stuff. And then after he actually reached out to me, he's like, yo, Prince, I'd like to get a blog added to my website. I think, you know, help me with my credibility and stuff like that. I was like, absolutely. And he's like, yo, how much would it be? And I was like, you know what? Like, let me just throw a number out there. Yo, it's 300, right? And if you know WordPress, all you have to do is, like, turn the button on, right? And so I ended up giving. Making his blog in 10 minutes. I was like, yo, it's 300. And I remember him paying me 300. And in my head, just like, whoa. Like, yeah, I just paid 300 in 10 minutes. Right? Like, when you first.
Travis
When you first start charging for stuff, bro, like, that's funny how it becomes like that to you when you, like, in your mind, you're like, I'm shooting for the stars on this one. You know, we'll see if he's $300,
Sponsor Voice
throw that out there.
Travis
See what he says. You know what I mean? But for like, for a busy business person, like, no matter how simple the process is for them, they're like, oh, 300 bucks. And I don't have to even open my computer. Yeah, here's 300 bucks. Like, they just. They don't care, you know, it's not like you're stiffing somebody or you're getting over on somebody or you're scamming somebody or something. It's like they don't know anything about it. They don't want to know anything about it. And they're more than happy to depart with some of their money to have somebody who does know something about it. Just go do it for them, you know, And.
Prince Singh
Yeah.
Travis
And overthink those things sometimes, you know?
Prince Singh
Yeah. And I think it comes back to, like, valuing yourself. Right. I think that's kind of the. The journey of life itself. Yeah. As we get older, to truly understand the value we're able to give. Especially if you're a giver. Right. Like, you know, I feel like I'm definitely one of those people where I give. I'm always thinking with my heart. I'm always, like, really being intentional and open when people are speaking to me. So I feel them. Right. Yeah. And so, you know, when you're, You're. When you're that type of person, it's even more important to understand what is the value you're delivering and how you can do that is by looking at data, looking at the results you're getting them, looking at how much time you're saving them. Right. And so these things are going to help you eventually get you to like, you know, charging the right amount or even more or whatever it is. But you know, that was like one of the first plays. I was, I was very happy with that. Fuck it, like $400 website blog. Cool. I'm cool with that, you know, but yeah, those are kind of like the stepping stones that like kind of pushed everything that I do today.
Travis
So. So after college, did you ever go like traditional job route or.
Prince Singh
Yeah.
Travis
Okay.
Prince Singh
So I worked for Boeing. They're like a plane company. Oh, no kidding? Yeah, I got into their IT rotational program after my master's pro degree was finished. Super cool. I went to like one live event. So I was never like a person to apply to a hundred jobs, like thousands of jobs. I didn't do that one. It just seemed so terrible, like all my friends were doing it. All of them hated their lives. Maybe it was confidence, maybe it was being conceited. Whatever it was, I was like, nah, I'm just going to get my job. I'm going to get my internship my junior year and I'm going to get my job after I graduate. And that's, that's, that's literally what I'm going to do. Right. And luckily like my junior year I was able to like reach out to one of my fraternity brothers, get a super sick internship at like the World Trade Center. I worked there for like six months. And then that helped me kind of, that gave me the leverage to get the job with Boeing because I went to one of their like big conventions. So you actually have to pay money to go to these things. So I was like 500 or 700 bucks. I took a bus to Detroit from NJIT and there was like a three day basically event, right?
Travis
Yeah.
Prince Singh
And basically you go around table, you start talking about, you know, what you do, they start asking you some questions and if they like you, they'll invite you to an interview. And so I had, you know, had a conversation with someone at Boeing. They checked out my resume. They were like, oh, this kid's, you know, he runs his business, he has side projects. Da da da, da da. Like we would like for you to come in for an interview. So I did the interview and then basically, you know, within that same day this, they told me I got a job and they told me I was going to be a part of the IT rotational program. They were going to move me out to Seattle. They're going to pay for everything. Da, da, da. So I was like, oh, yeah, I'm down for it. Obviously it was a big thing for my parents as well. Like, hey, you did this college degree thing. Like, you should at least give it a shot.
Travis
Sure.
Prince Singh
Before you start going like all in on entrepreneurship. Even though that's what I wanted to do. Yeah.
Travis
Yeah. So how long, how long were you sort of doing like the corporate hustle before you started?
Prince Singh
A year and a half. Year and a half. And then there was a. Actually pandemic hit. One of my businesses started making a good amount of money, not as much as Boeing was paying me, but like a good amount of money for me to be comfortable, to be like, all right, like, I think I can leave. Yeah. And then right at that, around that same time, there's Boeing started doing voluntary layoffs. And so there was some benefits if I had just done the voluntary layoff besides, you know, leaving. So I was like, all right, sign me up. And then, you know, me and my. Actually my boy Tino, who we started our first business, he quit his job two months before too. Because we started seeing money coming in from the side hustle at that point and we're like, all right, cool. Like, so we were selling masks during COVID We were drop shipping. Yeah, we were drop shipping masks to China first. Okay. Because we were like, oh, let's just sell mass right back to China. Ended up being profitable. Then we scaled it over to us when Covid came here. So it started doing really well. And basically it was a, it was a learning point because we weren't really investing in the business. First of all. It was like we got lucky because we started making money within like two days of starting this thing. We made the website, we started running ads, we did kind of the typical e commerce thing. Yeah, we started making money like day three and by day four or five, like we're making like thousands of dollars. We're like, holy shit, like, what's going on?
Travis
And.
Prince Singh
But not. Young entrepreneurs never really built a real, real business that big at that point.
Travis
Sure.
Prince Singh
We're not investing a lot of money into the business. We were not investing money into customer support. We were not investing money into long term nurturing. We were not doing none of that. Yeah. So well.
Travis
And it was a very, you know, cyclical, you know, black swan, demand driven business.
Prince Singh
You know what I mean?
Travis
It wasn't probably not built to scale and have long term success, but you can make cash, you Know, exactly.
Prince Singh
I think we, we went about it the right way. Like, we weren't price gouging. Like a lot of these other people were like, we're selling masks for 10 bucks. Where a lot, a lot of these other companies were selling masks for like 50 to 80 bucks.
Travis
Yeah.
Prince Singh
But because of the effect of the, the space itself, Facebook, Google, all these other platforms. Say it. No, we can't do any like ads on masks. Right. So from there we had to convert to like a wholesale thing, which was again, it was getting increasingly harder because now everyone knew the play. Everyone knew the play. Right. We got in early so we were able to get like the benefit of the early wave of it. But by the time like the ads got banned, everyone was in the play, everyone was trying to reach out to like do wholesale mass sales to the next business, whatever it was. So we actually had to get back to the drawing board, you know, and that's where like the 80k debt comes into play. Because we started testing, you know, like probably 1012 products. We tested 1012 products. Break even lost money. Break even, lost money. Thought it up. Next thing you know, we're accruing debt and then we end up finding, you know, Denali Canning, which is one of my other brands right now, which, you know, we've been able to do four years pretty solid right now. We're growing as a company, so super excited to keep that going. But yeah, we had to climb out of that 80k debt, build the company up. Now everything we did, like when there's times we don't pay ourselves, when we feel like there's a bigger play to maximize a return on the business or give a customer a better experience. Like, we will do that without a second thought because we're seeing that longevity play now versus where that first business was like, hey, like, whoa, we know, oh, this, this is what entrepreneurship is about. Like, yeah, we, we about it, you
Travis
know, and that's that, that's the evolution of entreprene right there though, man is like, you get in, you know, bright eyed, bushy tailed, young person just trying to make, make some cash. And then yeah, you start realizing really quickly, like, oh, if I want to be doing this for a long time, it's not about the cash I make today, it's about the cash I make in three years from today. Because that's going to be a lot.
Prince Singh
And what you're building people the right way and, and the asset you're building. Right. So that's another thing. We can sell our company.
Travis
Yeah.
Prince Singh
And we could probably make a good amount of money right now.
Travis
Right.
Prince Singh
But that's not the point. But it's also something you should always keep in mind. Like a lot of people, right? They're like, I'm gonna start a business, I'm gonna get paid on Thursday. No, that's not how it works, man. It takes time. Like that first business was a very lucky business. Obviously we got paid a lot quicker. The second business, Denali, I didn't, we didn't pay ourselves until like eight, ten months into that thing, you know what I mean? Yeah. And even at, at that point, we're only paying ourselves maybe like a few hundred, maybe like a thousand, $2,000, like a month. Like it wasn't like, you know, we were like living off of it yet.
Travis
Right.
Prince Singh
And so it's like, you know, whenever you start something, you got to keep that in mind because hey, if you can keep that in mind, then you're gonna have a lot of money coming in the future. You're gonna have the abundance of everything you want. But you have to put in your time.
Sponsor Voice
The fastest growing businesses aren't doing more, they're delegating smarter. Upwork helps you bring in expert freelance help fast so you can delegate and keep on moving. Upwork is a one stop platform to find, hire and pay expert freelancers across web and software development, data and analytics, marketing, business operations and more. It helps grow your business by giving you fast access to specialized talent across over 125 different categories so you can fill skill gaps, launch projects faster and scale support up or down without committing to full time headcount. You can browse profiles, review past work and get help scoping the role so you can hire with confidence and get started quickly with business. Plus, you can access the top 1% of talent on Upwork. And with AI powered shortlisting, you'll get matched to the right freelancer in under six hours. No endless searching required. Upwork also cuts down operational hassle by handling things like contracts and payments in one place so you can spend more time running the business. Thousands of growing businesses already trust upwork to hire flexible, high quality freelance talent for everything from one off projects to ongoing support, including my own. We've used upwork I don't even know how many times in the last almost, I don't know, decade that we've been in business. We use upwork constantly to help fill in gaps and hire contractors and get projects done. It's completely free to sign up and posting a job is easy. Visit Upwork.com right now and post your job for free. That is Upwork.com to connect with top talent ready to help your business grow. That's up w o r k.com upwork.com this episode of show is brought to you by Whatnot. So I was scrolling on Whatnot because I really, I just wanted to see what it was about. And I started experiencing what I can only describe as like a social media shopping channel. But it's live shopping. You got to go try it out. Okay. Because it's not just for the buyers. It's also for the sellers. Whatnot is the largest dedicated live shopping platform. Whether it's beauty, collectibles, electronics, luxury, fashion, even cookies, sellers are building real thriving businesses. Anybody can sell. Whether your business is big, small, or yet to exist, people selling on whatnot sell 10 times more than on other major marketplaces. 10 times more. That's because you're not just listing products. You're building real connections with actual buyers. Across whatnot, the number of sellers making over $1 million a year has doubled. Consistency pays off. It's not just a side hustle. It's a real path to building something that lasts. Whatnot. Buyers spend more than than an hour a day in the app, which is crazy. They're not just browsing and searching for content. They're engaged, they're buying, and they're coming back. You go live, show off products in real time, and then turn what you love into real income. I went on there the other day just shopping around, looking for some stuff tuned into a live stream. Ended up with a couple of shirts, and I love them. And you get this sort of live demonstration and you get to ask questions about the product and how does it feel and what's the fit and all those types of things that you can get answered live so you can make sure that you're making a better decision even as a buyer. So search Whatnot W H a t N o t in the app store, download it, and you can start selling right away.
Prince Singh
Time to do that.
Travis
Yeah.
Prince Singh
So.
Travis
So give me, give me the breakdown now of the businesses that you're running.
Prince Singh
Yeah, so absolutely. So I'll start with Denali because it's a lot simpler. So Denali Canning e commerce brand, we do pressure canners. We have a learning community in there. We're working with influencers. So a lot of the work I do there now is not as intensive as when we were starting it up, building it up for the last four years. So we're pretty much on like a Rinse and repeat cycle of inventory. Right. We just finished our preorder batch not too long ago. We sold out of it. Then we had it like live on our website for like maybe a week. We sold out of it again. So now we're back to pre orders. So essentially what we're doing is like waiting for our manufacturers to send our stuff to our warehouse so we can ship it out to our customers. And while we're doing that, we're starting to build our like influencer network bigger and bigger. We're starting to build like a heavier side of learning on how to food preserve because that's kind of like the biggest initiative for us is like people in the city, people not in the middle of America with farmlands, should learn how to preserve, should learn to at least garden. Because there's just something special about making your own food. It's a lot healthier. It gives you a little bit more control of your life as well. And you know, with just like the food, overall food picture in America is just so bad compared to every other country in the world. So if we can play a role into helping like any regular person start gardening and getting their own cucumbers and tomatoes, like, we're going to continue to do that.
Travis
Right.
Prince Singh
On the flip side, True Creatives, you know, our biggest mission for True Creatives is to help 100,000 people turn their passion into profit and, you know, help them build their six figure profitable brand. Like, that's the big mission. You know, we're probably at like 200 right now. Okay. Right. So we got a long way to go. But you know, scaling is a thing and when that time comes, is going to be awesome. But basically for that, you know, I'm, I'm spending my time being the strategist for a lot of our client work. I have a team of 10. So, you know, I have a social media specialist, I have an email, SMS outreach person, I have a executive assistant, I have a video editor, I have a SEO person. So basically the basically agency type of thing. But I like to really just like come in and do quarterly game plans for my clients, figure out where the biggest bottlenecks are. And then, you know, sometimes I'll go in the field and like still help with website updates or if we need to go finish something quickly, like, I'll come step in. But I'm really starting like this year and towards the end of last year, really trying to get myself out of the picture just because I want to be more outside, I want to be more in the Creative bag of like making the content, showing people the power of building businesses. Like that mission to help people start a business and turn their passion and profit. Right. And one of those things is being on podcasts, speaking to more people like you, you know, you obviously. I think you're the first person I met that has been doing it as long as you have like 2,000 fricking episodes. That's freaking amazing, dude.
Travis
I appreciate that, man. Yeah, it's been a little while.
Prince Singh
Yeah. So yeah, that's, that's what I do for, for the most part, like I'm coming in as a strategist for True Creatives. Denali. I'm basically helping out with the influencer. I'm more of like an exterior person. So I'm dealing with all relationships and talking to customers and stuff like that.
Travis
So true creatives, you're basically helping these people build their own AI powered digital marketing agencies or software platforms essentially. Right.
Prince Singh
So yeah, so we give them. So we have plug and play system. Right. So for example, I use GoHighLevel. Have you heard of GoHighLevel? Yeah, right.
Travis
They were a big sponsor actually for a while.
Prince Singh
Beautiful. So go high level gives you the ability to create snapshots. Right. So those are like just plug and play systems. So we have plug and play systems ready to go for certain like niches already. Like if you're a personal brand, you know, we have automations ready to go. We'll help you build out your, your website or your one pager, depending on what you want to do. We'll help you build out your digital products. Right. And then we also integrate AI into that whole package. Like, all right, we're going to help you with, you know, we'll help them integrate things like ManyChat, the conversational AI for responding back to like anybody reaching out voice AI for people calling into the business. And then if they're a local business, we help them optimize their Google listing and all that stuff.
Travis
Yeah, okay, got it.
Prince Singh
So but the goal is really like to create a system where all they have to do is look at the app. You know, they're getting their inquiries through paid ads and paid media and their job is to show up for their call or to continue to release content. Like it's, it's like one or two things like that.
Travis
Yeah, yeah. So basically trying to simplify what it means to start your own digital marketing agency or build your own software platform.
Prince Singh
Yeah, yeah, yeah. So I. Not we. So we don't help people build agencies. We help People build their brands, essentially.
Travis
I see. Okay, got it, got it, got it.
Sponsor Voice
So where can people go to get
Travis
more from true creatives and everything that you're working on, man?
Prince Singh
Yeah, on our website, we, we basically just redid that probably like almost a month ago. Very, very happy with it, very excited about it. Like, we've streamlined everything we do offer from personal branding, artists, sports coaches, to local businesses. And then if you don't know where you want to go, we have a free course. It's called a limitless challenge. It's like a. It's not really a five day course. I just broke it down into like five day, 30 minute sessions on internal reflection, finding your identity, finding your passion or purpose, and then creating a 90 day game plan for yourself on how you can start taking action. And then if you do complete that, you do get like access to our community, our platform, for like 90 days for free. Because you've taken action to really, you know, learn about yourself and want to do something about it. Which is the most important part. Taking action.
Travis
Love it, dude.
Sponsor Voice
I appreciate you taking the time, Prince,
Travis
to come on and share a little bit more. I don't take your time for granted. I love the, the stories of, of people just getting out there, figuring it out and putting in the work, reinvesting in the business, learning some of these lessons on the fly while you're building it. Really, really cool stuff. Everybody else listening. Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's start there here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time.
Prince Singh
Peace, sir, Peace.
Episode: INTERVIEW | Make Money by Building Systems That Scale with Prince Singh
Host: Travis Chappell
Guest: Prince Singh
Date: August 3, 2026
In this engaging episode, Travis Chappell interviews Prince Singh—a strategic brand builder, automation architect, and founder of True Creatives. The conversation centers on Prince's entrepreneurial journey, lessons learned from early hustles to significant business pivots, and how building scalable systems (rather than just side hustles) is the key to making more and growing sustainably. With a focus on actionable systems, value creation, and mindset shifts, Prince shares insights valuable for anyone seeking to transition from employee to owner or scale their business to the next level.
“I probably made my first few bucks… trading Yu Gi oh cards, selling Yu Gi oh cards. Used that money to get, you know, the brand new EB Games video games.” — Prince [01:45]
“I ended up giving… making his blog in 10 minutes… it’s 300. And I remember him paying me 300. And in my head, just like, whoa. Like, yeah, I just paid 300 in 10 minutes.” — Prince [09:21]
“It comes back to valuing yourself… the journey of life itself… to truly understand the value we’re able to give.” — Prince [10:19]
“If I want to be doing this for a long time, it’s not about the cash I make today. It’s about the cash I make in three years from today.” — Travis [16:48]
“We didn’t pay ourselves until like eight, ten months into that thing… we will do that without a second thought because we’re seeing that longevity play now.” — Prince [15:08]
“People in the city… should learn how to preserve, should learn to at least garden… If we can play a role into helping any regular person start gardening and getting their own cucumbers and tomatoes, we’re going to continue to do that.” — Prince [22:32]
Mission: Help 100,000 people turn their passion into a profitable six-figure brand.
“Our biggest mission for True Creatives is to help 100,000 people turn their passion into profit... we’re probably at like 200 right now.” — Prince [22:33]
Offers AI-powered, plug-and-play digital systems (built on GoHighLevel) for solopreneurs and small brands.
Provides automation for digital marketing, web presence, and lead capture, so owners focus on high-value actions.
“The goal is… to create a system where all they have to do is look at the app. They're getting their inquiries through paid ads and their job is to show up for their call or to continue to release content.” — Prince [25:18]
Role Evolution:
“If you do complete that, you do get… access to our community, our platform for like 90 days for free. Because you’ve taken action… which is the most important part.” — Prince [26:43]
This episode is packed with actionable wisdom for aspiring and active entrepreneurs. From building childhood hustle instincts to weathering the storm of business failures, Prince’s journey underscores the importance of resilience, strategic reinvestment, and focusing on scalable systems—not just “making more,” but building businesses that last. The conversation is lively, real, and full of practical lessons about the difference between quick hustle money and long-term financial freedom.
“Money only solves your money problems, but it’s easier to solve the rest of your problems when you got some money in the bank. So let’s start there here on the Travis Makes Money podcast.” — Travis [26:43]