← Travis Makes Money
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- [00:00]
Eric Corey Fried
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- [00:13]
Travis
with select Windows 11 PCs.
- [00:15]
Eric Corey Fried
Eligible students get a year of Microsoft 365 Premium and a year of Xbox game Pass ultimate with a custom color Xbox wireless controller. Learn more@windows.com studentoffer while supplies last ends June 30th terms at aka mscollegepc.
- [00:30]
Travis
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis yo, what's going on everybody? Welcome back to the Travis Makes Money podcast where it's a mission to help you make more money. Today on the show, I have a new friend, Eric Corey Fried. Eric is an award winning architect, author and global speaker. As principal and director of sustainability for Canon Design, he leads the healthcare, education and commercial teams toward low carbon, healthy regenerative buildings for over 30 million square feet every year. His new book, Frictionless Overcoming the Drags that Shut down Innovation will be released this year and provides a framework to help you get over the fear, uncertainties and obstacles that stop innovation from starting. Eric, what's up, dude? Welcome to the show.
- [01:22]
Eric Corey Fried
Thank you for having me. It's great to be here.
- [01:24]
Travis
So let's go back in time, man. Tell me the first time you ever made a dollar that you were excited by or shocked by.
- [01:34]
Eric Corey Fried
So I, well, there's the, there's the old, you know, when I got a job as a busboy at a Perkins Pancake House kind of story. I don't know if I was excited about it as much as that was a lot of work to get this little amount of money.
- [01:48]
Travis
But high school age.
- [01:49]
Eric Corey Fried
High school, Yeah. I was 15.
- [01:51]
Travis
What made you get a job? Did your parents push that or were you just wanting extra money or what?
- [01:55]
Eric Corey Fried
My parents made it clear that if I wanted to do anything extracurricular, I would have to, I'd have to kind of like go make my own money. So. Yeah, yeah, I wanted to like, you know, go on dates and buy cheese fries for girls. So that was kind of my, that was my.
- [02:10]
Travis
That's a fair motivation. That's a fair motivation for, especially for young men. Sure. Tell me, tell me what lessons you took away from that experience early on.
- [02:19]
Eric Corey Fried
That the amount of money you make is not tied to the amount of work that you do. I Saw plenty of people working very, very hard, but not making a lot of money. And then I also saw my dad kind of really bust his butt for 40, 40 plus years as a. He was a doctor, he was a surgeon, but he used to like to joke that he was the only doctor that never made any money. And it was largely true. So this was a guy who was following his passion but not making money with it. And so he instilled in me very early on. He said, there's only 168 hours in a week. He said, I could work as hard as I can, but then how sustainable is that? I can only see so many patients. I can only mentally process so much stuff. Like there's a limit to how much you make. He said, you know, again and again you have to make your money work for you.
- [03:09]
Travis
Yeah, yeah. Early lessons in the, in the thought process of leverage and what it means to be able to make money outside of just putting in more hours. Right, exactly. Tell me, tell me what the career path looked like for you. Did you know you always wanted to do this? Was there something else that was, that was, you know, a path that you took along the way? What, what brought you to where you are now?
- [03:31]
Eric Corey Fried
Well, this was the problem because on the one hand I thought, well, you know, if I really put my mind to it, I thought I could make money. On the other hand, I also had this passion, and I naively assumed that the passion alone would be, would be enough to help me make that money.
- [03:47]
Travis
Yeah, yeah.
- [03:48]
Eric Corey Fried
And there are really two very separate things and they both require attention.
- [03:54]
Travis
Yeah, absolutely.
- [03:55]
Eric Corey Fried
But I, yes, I knew I wanted to be an architect when I was 8 years old. I was drawing buildings my whole childhood, growing up, really, you know, people said, oh, you're going to be an architect, you're a great artist. Like, that's amazing. And by the way, this story is not uncommon. I have so many other architect friends that really have similar stories of this instinctual drawing shelter or drawing buildings at a young age. So the passion was there. And then I had a father who was passionate about his career path in medicine. So I kind of had a good role model there of like, what to follow if you wanted to follow your passion. What I didn't have was a good role model of what to follow if you wanted to make money. Right.
- [04:33]
Travis
And so ideally, it's a marriage of the two things. You know what I mean?
- [04:36]
Eric Corey Fried
In an ideal world, yeah, sure. But I saw him lose a lot of money. I mean, I, you know, I saw him kind of like, try these. You know, he lost a fortune in the stock market three separate times and never learned his lesson. And he was a dabbler, you know, kind of thing. Not, you know, but, but he meant well.
- [04:53]
Travis
Yeah, yeah.
- [04:54]
Eric Corey Fried
Didn't know how to click into it.
- [04:56]
Travis
Yeah. Isn't that interesting, man? Like, because that, that's the, that's the reason we have the show is like, there's, there's so much education around so many things, yet it's seemingly like with something like finances, which literally affect all of our lives in such a massive way, you're just left to figure it out on your own. Like your, your dad being a medically trained surgeon and the volume of schooling that he had to go through and then just never once along the way, somebody was just like, hey, instead of putting your money there, why don't you put your money here? You know, like, like you. My point is, like, you have to seek financial literacy in order to be able to gain it. It's not just something that is, is, is taught to us. Exactly. For, for some reason, I, I don't, I still don't really understand why. Okay, so you had this clarity pretty early on. Go to school. What, what, what does it look like afterwards? Is it, is it a pretty clear cut and dry path for you? Was there other opportunities on the table? Tell me, tell me a little bit about the journey that brought you now to, to working as the principal director of sustainability for, for Canon Design.
- [06:00]
Eric Corey Fried
So the career path was clear in terms of. I knew my passion, I knew, I knew where I had talent and where I lacked talent and needed partners. I, you know, I, I also knew, I also knew that this kind of normal life was waiting for me. And so I remember very, very clearly. I was, I grew up in Philadelphia. I went to school at Temple in Philadelphia. I wanted to get out of Philadelphia. Philadelphia, I mean, Philadelphia is a fine place, but I had enough. Yeah.
- [06:26]
Travis
Yeah. And like, I feel like there's something to that though, right? Like, as a young person, it's good to just like, you gotta go. You almost gotta choose your own adventure. Even if your adventure kind of leads you back to where you began, it almost is, it's like healthy to have that kind of breaking point. To be like, all right, let me go figure this out. Outside of the context of everything I already know. You know what I mean?
- [06:45]
Eric Corey Fried
And then I got very lucky. My girlfriend at the time was, she was an actress in New York and she was, she ended up working for a very, very famous architect. Get business done with the new American Express Graphite Business Cash unlimited card with unlimited 2% cash back on all eligible purchases, unlimited 5% cash back on flights and prepaid hotels booked through American Express Travel online and a flexible spending capacity that can grow with your business. You'll have the confidence to keep building. Apply today and earn a welcome offer of $1,500 cash back after you spend $50,000 in qualifying purchases on your new custom card within the first six months of card membership terms apply. Learn more@gomx graphite. Where is Daredevil A nightmare? Don't miss the return of Marvel Television's Daredevil Born Again.
- [07:36]
Travis
So what's next?
- [07:37]
Eric Corey Fried
I feel liberated. We're gonna take this city back over medicated in an all new season. Now streaming only on Disney plus. They're hunting us. It's time we started hunting them. I can work with them. This should be tons of fun. Marvel Television's Daredevil Born Again now streaming only on Disney, coincidentally in New York. And so I would go up on the weekends obviously to see her. And then I'd met, I met this woman, Beverly Willis, who's, who's now since passed, but struck up a friendship with Beverly. And then Beverly hired me. So I was essentially going to school all week, taking the train or the bus, going up to New York, working on the weekends. And so the day after graduation, moved to New York, following my passion. And the crazy part was at the time, my friends in Philadelphia were trying to talk me out of it. They're like, you got a great job here and you got a great apartment and why are you leaving? You're going to go work for some weirdo up in New York. You're giving all this up. And I did not see it as that. I saw it as, oh, this isn't going anywhere. Even if I fail, I could still come back and probably get the same job, the same apartment, same same everything. What am I? What do I have to lose? Right? But it's, it showed this very clear image of how you frame the opportunity and how you look at it from lens of scarcity versus the lens of abundance really changes your perception of it. For me. Yeah.
- [09:04]
Travis
That you can't allow fear to govern those decisions. That you have the ability to view this as either an opportunity or a threat and it's not objectively true one way or the other. It's only the way that you view it and then what you do with it when you get it.
- [09:19]
Eric Corey Fried
Exactly.
- [09:20]
Travis
It's also, it also speaks to the value of intentionally creating Relationships with. With people who have already achieved the things that you're hoping to achieve at some point. You know what I mean? Like, I'm. I'm a. My other show is called Travis Makes Friends. We talk a lot about relationships and networking and all this, that kind of stuff. And I get tired of the people who just suggest that you should abandon all of your friends and family. You know what I mean? Like, I grow. I grow t of that. But, like, my. My thing has always been, like, you don't have to do that. You just go intentionally create new relationships and make sure that you're spending time around some of those people, and they'll create this version of the world that you just never even knew was possible or, Or. Or something that was a potential future for you. And it was. I mean, good on you for having that type of insight as a. As a young man to be able to make that decision for yourself.
- [10:08]
Eric Corey Fried
Well, it was more. It was more that they were afraid to leave and I was afraid to stay. But in both equations, we both had fear. I was just using the fear to propel me forward. Yeah. Because the idea of staying just seems so predictable. Like, I could. All the joke at the time was, I remember saying to my boss in Philadelphia, look, I love it here, but I've had this opportunity in New York, and I'm going to leave. And I remember thinking that my whole life was laid out for me. You know, I graduated pretty high in my class. I was talented, I was smart. You know, I could picture he had already picked out a wife for me and a Volvo and a house in the suburbs. That was the thing that was so clear. It's like that's what I didn't want. And which is funny because now I actually do own a Volvo, but. But that's a different story.
- [10:57]
Travis
Yeah. That's besides the point.
- [10:58]
Eric Corey Fried
Yeah.
- [10:59]
Travis
Yeah. Well, it can almost feel suffocating. I think when you're, like the type of person who. Who craves, like, novelty and adventure is like, that. That was. That was my experience was like, I. I just. Whenever I felt like something was being overly suggested to me, I felt. I felt almost, like, claustrophobic. I felt like I was like, I gotta. I gotta get outta here, man. Like, I'm itching, you know? I mean, there's. There's something else for me out there, and I want to go try to figure out what that is. Even if it's a completely uncertain path, because, like you mentioned before, the safe path will always be available to you.
- [11:32]
Eric Corey Fried
Yeah, that was the Weird part. And, you know, Alfred. Alfred Lord Tennyson, the poet, has a great quote and Indy said, is my purpose holds to sail beyond the sunset. And I remember telling that to my friends. Now, mind you, I was a pretty cocky sob at 22 to be looking at my friends going, you know, quoting Tennyson to their face, and they're like, dude. But I knew. I knew that if I didn't take a shot that I wouldn't achieve, like, my larger career dreams. Now this, by the way, I'm not making any money at this point. Let's make that abundantly clear.
- [12:01]
Travis
Yeah.
- [12:01]
Eric Corey Fried
You know, I'm still broke.
- [12:03]
Travis
Right, Right.
- [12:05]
Eric Corey Fried
But at least this idea of, you know, I'm going to follow my dream and become a, you know, famous architect.
- [12:09]
Travis
Absolutely, man. Yeah, absolutely. But can you. Can you kind of build the bridge now from, like, the early decision to move to New York to. To the position that you hold now with this company? What. What? Tell us, like, the, the bricks that
- [12:21]
Eric Corey Fried
laid that path, the through line, was really. I see it as me being very stubborn and very impatient is how I see it. Because as opportunities came to not do things I was passionate about, I knew I didn't want to do them, so I said no. And I. And you, very. You learn very quickly, especially in, like, a consulting gig economy like this, like architecture or design or whatever, you learn very quickly that if you say yes to those things, not only are you. Are you gonna. Yeah, you'll get a little bit of money, but it'll tie you up and you won't be able to pursue other things. And I think at some point, everybody, unfortunately, learns out the hard way. Yeah, I just committed to this gig of job work, a bunch of work I didn't wanna do, and now I can't go after this other opportunity that showed up two weeks later, and you're pulling your hair out like, oh, my God, this is. This is terrible. So you learn to say no to things very quickly. At least I did because I wanted a portfolio that would keep advancing me. I. There's no point in me doing work that I'm not proud of or. Or wouldn't get me to the next level. The other thing is you start to make friends, and I'm. I'm, you know, I like people, so I was very good at making friends everywhere I went. And you meet other architects and you realize whatever work you do like attracts, like. So you start doing this work and you'll just get more of the same. If you do work you don't want to Do. Congratulations all. You've now committed yourself to getting more of that same stuff, especially if you're good at it.
- [13:42]
Travis
Right? You've handcuffed yourself.
- [13:44]
Eric Corey Fried
Exactly.
- [13:45]
Travis
Yeah, right, Right. Because every, that's the thing about saying yes is. Every yes is a no to everything else. You know what I mean? Like when you say yes, you do say no. It's just that you want to make sure that you're saying yes to the things that allow you to say no to things that you don't want to do rather than the opposite of that.
- [14:02]
Eric Corey Fried
So I, on the one hand I had, I felt very fortunate. I was working for a true mentor. I was learning a ton. I was, I was really getting to see what, how to run what I called a sole proprietary. Sole proprietary visionary practice because Bev, my boss, was doing it. I learned how to generate buzz and excitement about projects and how to work with clients and all that stuff I needed to know. I was still broke, by the way, so in the evening, I was doing whatever I could to make money. I drove a cab in New York for a while. That didn't work. I mean, that was freaky. I, I ended up like doing these usher gigs at musical theaters in Times Square.
- [14:38]
Travis
Okay.
- [14:38]
Eric Corey Fried
When the, when the blue haired old ladies could call that sick to work, I was on the like the backup list.
- [14:44]
Travis
Yeah.
- [14:45]
Eric Corey Fried
And I remember they would give you like. Yeah, as an usher and they would give you like a crisp a hundred dollars bill. This is in the, this is in the mid-90s. So that was, that was amazing to just, just do it. And you got to see the show. So it was fun. So it was like anything I could do to like make money. And then I was doing some, you know, design projects, graphic design projects, user interface, like again. But I was working harder and not seeing much return because eventually that money would be spent and I need to make more. So I was never getting to this position of really making an investment in myself. I felt I was just kind of hand to mouth.
- [15:19]
Travis
Okay, so then what was the, what was the next step after that?
- [15:24]
Eric Corey Fried
After that I got another, another mentor in, in New Mexico had offered me a job and I kind of packed up and moved out there again. Amazing, exciting thing, but still broke. And so I, I started, I tried, I got into. Oh my God, I'm almost embarrassed to say. But I, I had done, I tried a little multi level marketing because I was in my 20s and I wasn't the right, I wasn't in the right headspace or personality or anything for it. I just Moved to a new town. I did not have a lot of contacts locally. All my contacts were still in the east coast. But tried it first for like supplements.
- [15:57]
Travis
Yep, yep.
- [15:58]
Eric Corey Fried
And that bombed. And then for the, you know, the Internet was just blossoming. So then for like this like Internet box that would connect to your tv. And that was pretty cool.
- [16:07]
Travis
I remember those. Yeah.
- [16:09]
Eric Corey Fried
Web tv. And I remember, you know, I remember being very excited about it. I remember the first time I got a really big, you know, signed up a bunch of people. It was still multi level marketing stuff. So you sign up a bunch of people and they have to sign up people and so on and so forth. Right. So. But I remember the first time I got a real check from it and that was, huh, this is interesting. This is a good feeling. How do I leverage this more? And you know, that kind of instilled in me this entrepreneurship side. And then really, how many revenue streams do I have at any one time? And I'm sure this comes up on your show constantly, right?
- [16:43]
Travis
Yeah, yeah, absolutely.
- [16:45]
Eric Corey Fried
And most people have one, they have a job and if they lose that job, their sole revenue stream, it's very stressful and very freaked out. And what I had learned from people that had money, because at that point I was doing houses for very wealthy people. Oh, they have multiple revenue streams and they manage, they manage all of them, but they don't take up their time. The ideal revenue stream is one that just takes a little bit of effort. They set it and kind of maintain it.
- [17:09]
Travis
Yeah.
- [17:09]
Eric Corey Fried
I don't say, forget it. And the more revenue streams you have, the more resilient your financial income is. And so that really started. So I'm 25, 26 or so, realizing this important lesson, thinking that it's like way too late for me, that I'm way old and how could I be learning this so late in my life? But really it was kind of the perfect time to kind of set those, set those pieces in motion.
- [17:33]
Travis
Absolutely, dude. And like, that's the thing that's the beautiful part about hearing the journeys and the stories on these show, on the show is that it's always a different path for everybody. But when you have the ability to just say, to just say, like, I don't know how it's going to work out, but this feels right right now and I'm going to take the next available step that is in front of me, even if it is in something like multiple marketing. I had my stint in that when I was younger as well. And it was like now I would not ever do that again. But how, however, though, like it did it, it was the first, my first like real introduction into personal development and, and, and you know, learning how to communicate better and diving deep into, you know, Jim Rohn and Zig Ziglar and some of these other like, you know, success authors. And they still had a lot of really great things to say and I still hold to a lot of those things even to this day. And it still was like a part of a part of a journey, a part of what makes you who you are now. And you got that little stint of entrepreneurship in there. It's obviously led to now where you're working on these teams, managing over 30 million square feet of development every single year on sustainability and things. What eventually led to this book. So you have your new book now, Overcoming the Drags of Shutdown Innovation. Can you tell me a little bit more about that? What brought this about? Was this something that was completely, you driven? Did somebody else recommend that you do this? What was the reason to write the book and why not?
- [18:57]
Eric Corey Fried
So this is my 13th book.
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Travis
Okay.
- [18:59]
Eric Corey Fried
Right. And the book writing was also a bit of a journey. First of all, I think everybody listening probably has at least one book in them. Let's just say that. The second thing I should say is everyone asks me, how did you write so many 13 books? How did you do it? Did you go to a cabin in Vermont for six months and have wood burning fireplace and write the book among the squirrels or what? No, it sucks. You basically work all day and all of your free time, evenings and weekends are spent writing and you just crank it out and it's never as, you know, the first draft is terrible and then it gets better and better and better and that's the best of it. You can't wait for motivation to hit, especially when you're busy and juggling other things. You essentially write every day whether you feel like it or not. So that's number two. And then the real epiphany was I handed in at that point, I think it was my fourth or fifth book and it was on green schools and I handed it into Wiley, the publisher and they said, man, this is great. We're very excited about this. We think this will sell 5,000 copies. And I said, excuse me. And he said, yeah, 5,000 copies. This is a very niche technical book about sustainability. It's a textbook format, so it's priced at $85. So generally we don't sell a lot of these. 5,000 for us is. That's, that's a good. That's really a success. And I thought I just did all of that work to sell 5,000 copies of this book. And this was probably 2010. And it started this idea of, okay, how do I leverage the books better? Right. I was already leveraging the books to write articles and get, you know, paid speaking keynotes and then of course, get consulting. So I was already kind of, you know, I wasn't writing the books per se to make money. It was really what we call the APAM business card.
- [20:54]
Travis
Yep, yep.
- [20:54]
Eric Corey Fried
And so that part was satisfactory. But I thought it'd be great to write a book that actually sells a lot. And what, what is a lot? And if you look at the history of kind of publishing, there are books that are perennial bestsellers. What color is your parachute? Who boomed my cheese? Like really old school classics like that. How to win friends and influence people. Books that I'm sure many people listening have even read or own, Right?
- [21:15]
Travis
Yep.
- [21:16]
Eric Corey Fried
Then there are new books that come along that kind of take the world by storm. Simon Sinek. Start with why Atomic Habits.
- [21:23]
Travis
Atomic habits, yeah. Big one.
- [21:26]
Eric Corey Fried
He outsold Michelle Obama. His book was six years old and he still outsold Michelle Obama's new book in that same year.
- [21:33]
Travis
So crazy.
- [21:33]
Eric Corey Fried
It's crazy, right? And so there's a universal message here. So I started thinking, what could I possibly write that would sell 3 million copies? 3 million is kind of like the. That's where you've kind of hit this perennial bestseller. What could I write? Let's. How do you make it timeless? How do you make something that changes the conversation, captures the zeitgeist, you know, really upends a paradigm. And if you're thinking, if you think in those terms, suddenly you're not writing a book about what you like or what you're good at. I'm irrelevant in this situation. Like, I'm just writing, like solving that problem. Right. And so I started thinking, what have I really been doing over 35 years in my, in my career that would be a universal message to other people? And I started realizing what I've been, is I've been a professional pest, right. I go into rooms with C suite type people and argue with them. That's what I really. I mean, let's face it, that's what I really do. Hey, we should do this on your new building. And they go, no. And I go, yeah, but it would be really great. And they go, yeah, maybe so, but we're scared, man. And I just kept, you know, kind of encountering this where we'd be in rooms and they would agree it's a good idea, but they would still hesitate.
- [22:44]
Travis
Yeah.
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Eric Corey Fried
And that hesitation became interesting to me. So I started, for the last six years, really kind of listening to these, what I call, shutdown phrases. Well, we like the idea, but maybe you should spend six months producing a report proving the value and the efficacy of it, and maybe we should form a committee and kick the can down the road for another year. And, you know, the legal team probably won't let us do it anyway, but we want to do it, but we're probably not allowed. And these shutdown phrases just keep coming up. And by the way, everybody listening. Once you train yourself just to listen for these, you hear them everywhere.
- [23:16]
Travis
Yeah, yeah. And there's only a few.
- [23:19]
Eric Corey Fried
There's only a few. Yeah. And it's. But then I started thinking, where's that coming from? And it turns out that we have both a psychological and a neuroscientific reason to shut down innovation. And it really starts with the fear center in your brain called the amygdala, which is, like, back here. It's part of your limbic system. And it perceives innovation not as a threat, but more as like, oh, that's different. And could be a threat. Any sort of difference is, like, that might be a threat. Let's shut it down now. So they don't even know they're doing it. So I would get clients that would say, why? Heard those things cost more. It's like, no, you didn't, you little liar. Like, where are you getting that from? And so I had this. I don't know if you call it an epiphany or a nervous breakdown, but I was in. I'm in a workshop with 65 people leading this workshop, which is very normal. I do a hundred of those. Literally a hundred a year, two a week. And the CFO stands up and says, well, you know, I heard they're not as durable, or I heard they're more expensive, or I heard this. And it's like, no, how do you know that? And I just pushed back on him, gently, respectfully, but I pushed back nonetheless. And he said, well, aye, you know. And you started stammering, and I said, let me help you out. How would you know that a material that you've never researched, never. Never got samples of, never installed, never maintained, never tested? How would you know that it costs more? How would you know that it's not as durable? I mean, we're not even talking about specific materials here. You're just Condemning the entire idea, shutting it down. What if. What if we just held onto this, and I felt like I had the tiger by the tail and the tiger was fighting me, you know, and it's like this. But again, it was almost similar to that experience when I was 22 and leaving Philadelphia for New York of, like, I always know I could go back. Like, we can always shut down this idea later.
- [25:05]
Travis
Yeah, yeah.
- [25:06]
Eric Corey Fried
Let's just linger in the moment here. Let's just explore it a little deeper. And so the real breakthrough was I said, what would it take for you not to be afraid of this idea? We all agree it's a good idea. What would it take for you not to be afraid of it? And really started mapping it out. And that's where kind of the idea of the book was born. This idea of there are these frictions. They come from a genuine place. The CFO really genuinely believed he was doing his job. He's not a bad person. He thought he was being responsible. So that means that there's room to have this conversation of, well, let's not just take no for the first answer. Let's actually explore the source of this anxiety, this fear, this kind of neuroscientific part. So I've interviewed psychologists and neuroscientists in the book for it. I also interviewed about 75 different innovators in all different fields, and they kind of observed the same thing of, like, this reluctance to jump and mapped out these kind of four distinct types of frictions that are all kind of funny and interesting and then different ways to overcome them. And this becomes like a framework that anybody can use. But there are frictions that you have in your life. There are frictions that you have in your work. There are frictions you have in your relationships. But by understanding that these things cause drag, these things slow you down, that becomes the opportunity to really streamline things. And ultimately, I think that's what the whole book's about, is how you can kind of smooth over these things.
- [26:24]
Travis
I love that, dude. I love, even in the inception of the book, to think about it, like, to think about the idea from a perspective of, like, how can I actually help everybody?
- [26:33]
Eric Corey Fried
The most people?
- [26:34]
Travis
Yeah. How do I apply this to, you know, a small plumbing business in Ohio type of a thing. You know, it's like, this is. This is exactly. Exactly what needs. What needs to be. What needs to be talked about more. So I appreciate you bringing this to the forefront. I would ask about the frictions, but I don't want to talk too much about the book because I prefer people just go pick up a copy. So if you're listening right now, Frictionless Overcoming the Drags that Shut Down Innovation, you owe it to yourself to go pick up a copy of this book that Eric has slaved over for the past several years to provide you the best possible information. So, Eric, besides the book, besides picking up Frictionless, where else could people go to get more from you?
- [27:12]
Eric Corey Fried
Well, so I've got a couple TED Talks. If you're gonna kind of see me in action and see how I talk about these things. You know, the. I find that I use humor a lot. Not because, I mean, yeah, I'm funny and I, I like being funny, but I use. I use humor because it becomes a way to kind of gain the trust of the audience or the people that you're working with. Humor becomes a great way to show the absurdity of some of these things. You know, I'm an architect. I work in buildings. We fill hospitals with cancer causing chemicals. Like there's an absurdity there. And so talking about it and laughing about it is part of how we kind of like, let go of that idea. Because we only do it out of fear and momentum. Right? So that's kind of a fun bit to it. So you can, I think if you go to frictionlessframework.com, you can learn about the book. If you Google me, you can learn about it, Eric Corey Fried. And then check out my TED Talks, if you like. Oh, and then, you know, my firm's called Canon Design, if you want to learn more about that too. Thank you.
- [28:07]
Travis
So, Eric Corey Fried, go check out a couple of his TED talks, but make sure you go pick up a copy of his book Frictionless. I know you will not regret that, Eric. I appreciate you taking the time to come on and share some of these things. I know you're a busy guy. I don't take that time for granted. Everybody else tuning in, Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's solve that one first here on the Travis Makes Money podcast. Thanks for tuning in. Catch you next time. Peace.
- [28:33]
Eric Corey Fried
And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual, even if it means sitting front row at a comedy show. Hey, everyone, check out this guy and his bird. What is this your first date? Oh, no.
- [28:47]
Travis
We help people customize and save on car insurance with Liberty Mutual.
- [28:50]
Eric Corey Fried
Together we're married. Me to a human, him to a bird. Yeah, the bird looks out of your league.
- [28:55]
Travis
Anyways, get a'@libertymutual.com or with your local agent.
- [28:58]
Eric Corey Fried
Liberty, Liberty, Liberty, Liberty.