INTERVIEW | Make Money by Rewriting Your Story with Heather Parady

Summary

Podcast Summary: Travis Makes Money

Episode: INTERVIEW | Make Money by Rewriting Your Story with Heather Parady

Host: Travis Chappell
Guest: Heather Parady
Date: May 30, 2026

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Episode Overview

In this episode, Travis Chappell sits down with Heather Parady: former mental health therapist, creative strategist, and online entrepreneur. Heather is known for hosting multiple top-ranking podcasts, collaborating with major brands, and helping unconventional leaders amplify their voices through storytelling. The conversation centers on "rewriting your story"—specifically, overcoming religious and personal conditioning related to money—and how to build wealth, confidence, and authenticity in both business and life. The two dive deep into the psychological roots impacting financial growth, strategies for breaking through personal barriers, and the importance of optimism, hope, and real storytelling.

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Key Discussion Points & Insights

1. Early Conditioning: Religion, Childhood, and Money

• Heather's Upbringing:
  • Heather grew up "poor and religious," which came with compounded narratives about scarcity and the morality of money.

    "There's so much unlearning that I'm still at almost 40 years old going through some of those unconscious fears around wealth and guilt." – Heather Parady [02:21]

  • Religion layered guilt onto her relationship with money; she felt conflicted about prosperity when loved ones were still struggling.
• Lasting Impact:
  • Childhood beliefs became “the code that someone else has written into your brain that you have to then go debug later.” – Travis Chappell [03:48]

2. Breaking Patterns: Therapy, Healing, and Self-Sabotage

• Repeated Income Plateau:

  • Heather noticed her income stayed eerily constant despite business or skill changes, pointing to deeper psychological blockages.

    "You can bust your ass and do the same thing over and over again. But if you have not let go of your negative thoughts or energy around wealth building, that number's not gonna move." – Heather Parady [04:09]

  • Therapy was pivotal for her—“I’ll be in therapy probably the rest of my life, just working through some of that shit.” [04:09]

• Mindset over Tactics:

  • Both agree that strategies alone aren’t enough if your subconscious is sabotaging your success:

    “If you are subconsciously sabotaging your own success because you believe that it's more moral to do so, then you're working from a deficit.” – Travis Chappell [05:19]

• Cycle of Scarcity:

  • Money fears often persist, only shifting form as success grows.

    "Isn't that interesting that the fear, the scarcity did not change. It shifted form... It's never going to leave." – Heather Parady [06:44]

3. The Power of Self-Discovery Through Story and Conversation

• Interviewing Others:
  • Conducting over 1,000 interviews helped Heather see that “the through line, through it all is this fight to overcome yourself.” [09:36]
• Normalizing Imposter Syndrome:
  • Realizing that even the most "successful" people battle internal demons was liberating:

    “I’m just like them... We are all exactly the same. Some people have figured out what their demon is and overcome it, and some people haven't. But that is the game.” – Heather Parady [09:36]

4. Curiosity, Optimism, and Embracing the Messy Path

• Finding Curiosity:

  • Heather attributes her curiosity to reacting against a non-curious upbringing and surviving personal “hells” and setbacks. [10:32–12:41]

• Step Backs for Big Gains:

  • Relates her husband’s career pivot (joining the military at 30) to the principle of sometimes needing to go backwards to move forward. [11:17]

• Optimism and Hope:

  • Hope is essential, even “delusional optimism,” in facing difficulty.

    “Hope is one of my favorite words. I named one of my kids. Her middle name’s Hope.” – Heather Parady [13:48]

• Taking Action:

  • Action, even if small, is the antidote for despair:

    “In any sort of depressive state... getting up out of bed... is probably the thing that is most helpful. It's any sort of action in any sort of positive direction. And that sense of hope, that delusional optimism... is the foundation for the first step.” – Travis Chappell [15:23]

5. Linking Physical Challenges to Mental and Financial Growth

• Physical Endurance as Spiritual Growth:

  • Marathon running is a metaphor for pushing past limits and mistrust of self inherited from her upbringing.

    "It's about learning to trust yourself and learning what you're capable of... seeing the limitations in your mind and how that translates to limitations in business, work, value, confidence." – Heather Parady [16:23, 21:43]

• Travis' Running Story:

  • Travis shares doing ultramarathons to push his limits, highlighting the choice to keep going when no one else is watching. [19:14]

• Self-Agency:

  • “Learning to trust yourself and feeling agency in that... you're not bad and evil and shameful. There’s not something inherently wrong with you. Actually, you have great ideas.” – Heather Parady [21:51]

6. Deconstructing Old Conditioning for Business Success

• Quick Decision Making:
  • Religious backgrounds often delayed decision-making—waiting for permission or a sign.

    “Business, you need to make quick decisions, you need to trust your instinct... if you’re not taking the ball and throwing it forward... you’re dead.” – Heather Parady [24:48]

  • Now, everything's a green light “unless there’s some check.” [25:36]
• Experimenting Without Shame:
  • The willingness to try things and embarrass oneself is critical for growth.

    “Your is so good because you're willing to just try something, throw it out there, see what happens, and you don't get stuck in the vanity metrics.” – Travis Chappell [26:06]

7. Storytelling and Owning Your Difference

• Heather’s Social Media Philosophy:
  • Rejects the pressure to “be everywhere” or obsess over metrics; starts with authentic message and story instead. [26:50]

    “Being very clear on what your story is, but also being able to tell it without trembling in your voice... a sense of ownership for the weird, quirky little bit about you that happened that you're probably embarrassed about is the thing that's going to connect people to you.” – Heather Parady [27:44]

  • Used to be embarrassed by her Southern accent—tried to change it, now embraces it as “a differentiating factor.” [28:20]

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Notable Quotes & Memorable Moments

• "There's so much unlearning that I'm still at almost 40 years old going through some of those unconscious fears around wealth and guilt."
  – Heather Parady [02:21]
• "If you are subconsciously sabotaging your own success... then you're working from a deficit."
  – Travis Chappell [05:19]
• "Isn't that interesting that the fear, the scarcity did not change. It shifted form... It's never going to leave."
  – Heather Parady [06:44]
• "Hope is one of my favorite words. I named one of my kids. Her middle name’s Hope."
  – Heather Parady [13:48]
• "Learning to trust yourself and feeling agency in that... There's not something inherently wrong with you. Actually, you have great ideas."
  – Heather Parady [21:51]
• "Your [social content] is so good because you're willing to just try something, throw it out there, see what happens, and you don't get stuck in the vanity metrics."
  – Travis Chappell [26:06]
• "Being very clear on what your story is, but also being able to tell it without trembling in your voice...the thing you're probably embarrassed about is the thing that's going to connect people to you."
  – Heather Parady [27:44]

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Timestamps for Key Segments

• [02:21] – Heather’s religious upbringing and money narratives
• [04:09] – The impact of subconscious limits on income
• [05:19] – When mindset gets in the way of practical business strategy
• [06:44] – How fear and scarcity mindset morph as you reach new successes
• [09:36] – Lessons from 1,000+ interviews
• [10:32] – Developing curiosity from a conservative background
• [13:48] – Hope, optimism, and their importance
• [16:23, 21:43] – Physical discipline translating into business and self-trust
• [24:48] – Breaking the “waiting on God's will” cycle for business decisions
• [26:50] – Storytelling as a foundation for authentic business and social presence
• [27:44] – Turning personal quirks and embarrassments into connecting points

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Tone

The tone is honest, conversational, vulnerable, and motivational. Both Travis and Heather are open about their struggles with past conditioning, fears of inadequacy, and ongoing journeys of self-discovery. The episode balances introspection with actionable takeaways, making the content relatable and empowering.

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Final Takeaway

Heather Parady’s story illustrates that rewriting your relationship with money requires deep internal work—undoing early stories, healing wounds, and learning to trust yourself. The real metric for success isn't just in your bank account, but in the ability to own your quirks, act despite fear, and embrace the messy, hopeful, and ultimately human journey of growth.

Transcript

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[Travis (Host) Sponsor]

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[Travis (Host)]

What is going on, everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. Today on the show, I have a good friend of mine, Heather Parody. Heather is a mental health therapist turned creative strategist and online entrepreneur. She's hosted multiple top ranking podcasts, conducted over a thousand interviews, and collaborated with brands like Old Navy on impactful storytelling. She's been featured in Forbes and Popsugar. Passionate about helping unconventional leaders amplify their voices. Heather, what's up? Welcome to the show, buddy.

[Heather Parody (Guest)]

I'm super excited to be here.

[Travis (Host)]

So I was trying to think before we hit the record button of the first time we met, and I want to say it was doing a live podcast, recording a podcast movement. Was that, does that sound familiar to you?

[Heather Parody (Guest)]

Yeah, I remember, I remember that. And I hesitate with that because that was right at the beginning era of our web3nft craze that me and some friends went through. And so I, like, every time I hear that, I'm like kind of twitching a little bit. Yeah, that's when we met.

[Travis (Host)]

You know, if you don't have at least like one thing that you're embarrassed to mention in your story, then you probably haven't tried enough things. You know what I mean?

[Heather Parody (Guest)]

You are not freaking lying, dude. We, I, I, I shudder. But whatever. I got some really cool digital property if you ever want to take a look.

[Travis (Host)]

So I was gonna say I have, I have a few of them myself. I probably don't even remember the password to my MetaMask account. So that's its own problem. You know, even if they became worth something, I'd have to go try to hunt down some like, key phrase that I don't know where I put. So, yeah, good times. But anyway, that, that is one of the things that we have in common. Another one is that we both grew up super religious. Not that way anymore. And so I figured it'd be a good place to start to talk a little bit about money through the lens of religion. Tell me, tell me what your experience was growing up and what your relationship with money was coming out of it.

[Heather Parody (Guest)]

I laugh that this is like a 20, 30 minute podcast because you're like, religion and money. Let's go. You need to pull up chair, dude. Man. I'll tell you what, there's two narratives. First of all, I grew up poor and then religious at the same time. Shout out to my dad who busted his ass working a blue collar job. And we never went without, you know, but we didn't have money. And so it was really interesting looking at money through the lens of someone who didn't have it, was not around people who didn't have it. And then you put the spiritual lens on that. Where there is a evil, you know, the devil, these people are selfish. And so you just mix all of that together. There is so much unlearning that I'm still at almost 40 years old going through unlearning some of those unconscious fears around wealth and guilt. Guilt for having money. Yeah, yeah. And guilt for being in circles of people you love that maybe you're still struggling. And what does that mean? And what is our role as far as like giving versus building? And it's been a hot ass mess, man. But I mean, a lot of it's come from there's the religion especially. And you know this when your brain's still developing those thoughts or, you know, affecting you on a. On a chemical level? I mean, it's the makeup of your body. So I'll just pause there.

[Travis (Host)]

It's. It's the code that someone else has written into your brain that you have to then go like, debug bug later. What was the first time that you remember having an experience as an adult and getting into the business world a little bit where you realized that this was actually affecting you and your ability to create what you wanted to create.

[Heather Parody (Guest)]

When I was making the exact same dollar amount year over year, no matter what I did. And I'm talking about to a weird level where you do your books and it was almost identical and offers change, skill sets, change and all of that. And I was. I'm not religious anymore, but I'm spiritual af, dude. So I still believe that there's, you know, subconscious, energetic, whatever you want to call it, things affecting us that I was just talking to somebody about this earlier today that you can bust your ass and do the Same thing over and over again. But if you have not let go of your negative thoughts or energy around wealth building, that number's not gonna move. I just. I don't know what it is, man, but I remember specifically. And I started. I got in therapy. I'm still in therapy, at therapy today. I'll be in therapy probably the rest of my life, just working through some of that shit. But it was weird. It wasn't like I needed. I hesitate to say this. You always need mentorship on business and marketing and all that. Hundred.

[Travis (Host)]

Yeah.

[Heather Parody (Guest)]

But I also needed to couple that with some healing work.

[Travis (Host)]

No, I get what you're saying. Yeah. It's not all. It's not the. The. The tactical stuff isn't always the fix. It's like you might know exactly what you should be doing or you might know, oh, we need to adjust this offer. I've taken enough marketing classes to know that this headline's not going to perform. But if you are subconsciously sabotaging your own success because you believe that it's more moral to do so, then you're working from a deficit. There's no way to get around that, regardless of what you do to tweak your offer or test a new headline on your marketing campaign.

[Heather Parody (Guest)]

You know, I was just talking to a client the other day. She was really just terrified to get out her, like, flagship main course offer out there. And she just, you know, we dealt with a lot of the insecurity or whatever on that. She launches it, she freaking kills it. She way surpasses what her goals were and all of that. And it was interesting because the next conversation we had, instead of being excited about it, she said, oh, my gosh, I'm a fraud. This product sucks. What if I just ripped all these people off from their money and yada yada? And I was like, isn't that interesting that the fear, the. The scarcity did not change. It shifted form. It wasn't about launching a product. It's. It's never going to leave. You know what I mean? So she made a lot of money and was miserable because that even when

[Travis (Host)]

she had the proof that she could do it. Yeah. She found another reason why she couldn't.

[Heather Parody (Guest)]

Yep, yep.

[Travis (Host)]

Yeah, yeah.

[Travis (Host) Sponsor]

It's unfortunate that.

[Travis (Host)]

That, that, that mindset can take hold, really, in all of our lives. I'm curious if this has been something for you.

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[Travis (Host)]

you because I feel like it's been a huge, huge help to me. You've done over a thousand interviews, conducted over a thousand interviews. How helpful has that been in your ability to discover some of these, some of these limits that you've placed on yourself?

[Heather Parody (Guest)]

I would say instrumental because no matter who I've talked to and I've Talked to left brain people, right brain people, people in different industries, you know, this creative first, business first, yada, yada yada. And the through line, through it all is this fight to overcome yourself, you know what I mean? And whatever that self piece is that, that you grew up with and getting past whatever that demon is. And we all have that. And so it's really neutralized a playing field for me where, you know, going into it I'm like, oh my God, these people are so much better than me and them. They're so much more successful than me and yada yada. And I'm like, dude, I am just like them. I'm quirky, AF and I have a different personality and you know, whatever, but we are all exactly the same. Some people have figured out what their demon is and overcome it, and some people haven't. But that is the game. At the end of the day, where

[Travis (Host)]

do you think your curiosity comes from?

[Heather Parody (Guest)]

Growing up with people who weren't curious.

[Travis (Host)]

Yeah, but there's, but I feel like there's also so many people that you probably grew up with who also grew up with a bunch of people who were curious who just stayed that way, if that makes sense.

[Heather Parody (Guest)]

I know this is a money podcast, so this isn't necessarily money related, but it came from me falling flat on my face and kind of coming face to face with things I didn't like about myself through series of events. And if you ever start a spiritual weird trauma podcast, I'll tell you all about that. But it was literally falling on my face and your own personal hell. You know, even with money, I was thinking about it, you know, today with this show, anytime Brian and I have had any kind of big goal or dream or something we wanted to advance in, whether it was income or whatever, we've always had to take a big step back in some. In some way. In some way. So a tactical example of this is, you know, he's about to turn 30, we were both working minimum wage jobs, had no money, really been a one bedroom apartment. And I'm like, you know, if you had to do it all over again, what would you do? And he said, I want to, I would join the military. So I said, go for it, go do it. So he joined the military at 30, ended up working his ass off, got a top secret clearance, now works as a contractor and is in some badass rooms and has built an incredible career. And I'm so proud of him. But we always talk about how we went from making nothing to making really nothing when he Joined the military. Like, no money. None. And. But that year or so of him going through training and all of that, that big step backwards propelled his career to where now, you know, he. He's killing it. I'm so proud of him. But with anything to answer your question about curiosity, it's like I feel. I feel like you have to sometimes go straight backwards and fall in your freaking face and go through hell and face all your demons to ever overcome them. And it's a shitty answer, and it sucks, but that's my answer.

[Travis (Host)]

Yeah, well, I think it's a great answer and it sucks, but that's how everything is, though. You know what I mean? Like, yeah, anything awesome is equally not awesome. Yeah, you know what I mean? Like, whether it's pursuit of your dreams, whether it's making money, whether it's marriage, it's kids, like, all of those things are the best things and at the same time, the worst things. You know what I mean? So you then have the ability, if that is the case, you then have the decision to make of which of those two sides you are going to choose to focus on more often than the other side. And I feel that people such as yourself, being able to reinvent yourself constantly, always being willing to take two steps back in order to take five steps forward, the willingness to embarrass yourself. I feel the through line is this sort of overwhelming sense of optimism, even in the face of no evidence to be optimistic about. Have you felt that to be. Be true for yourself? Do you look at yourself as an optimist?

[Heather Parody (Guest)]

Hmm. Hope is one of my favorite words. I named one of my kids. Her middle name's Hope. And in this, you know, for all it. It's the hell that it put us through. There's a few things I really hold on to from, like a faith perspective. And I. My language has changed around it and so forth. But I have to believe that there is hope and that things can change or this is dramatic af. I would be just the most depressed, lifeless. Like it would. I've gone through depression. I don't know if you have before. It's. It's not fun. And the opposite, you know, I think I'm going to misquote this. Somebody said the opposite of depression is a sense of hope or something like that. So for man. Man, it's. It's been hard. It's been hard leaving the church and holding on to hope because there's not as much of a spiritual element or that's changed forms, but damn, that's a Deep ass question. I'm going to be sitting for that for a minute.

[Travis (Host)]

Well, I think hope is a form of optimism. It's. It's believing in something. It's believing in something better when again, there's no evidence to believe that that better scenario exists. But I've also found that the majority of. The vast majority of the most successful people that I've talked to share that sense of hope, that there's, that there's a. There's a version of the future that exists that's much better than what my present looks like currently. And I can sit in gratitude with the things that I have now. But I can also at the same time hold this deep sense of yearning for creating that potential future.

[Heather Parody (Guest)]

Yeah.

[Travis (Host)]

And I think that that's what, that's what enables you to act in spite of any, any reason to act. And that is any sort of like, depressive state that I've ever been in. It's the, it's the action that feels so overwhelming. And I'm talking about any action like getting up out of bed, getting a cup of coffee. Like, I'm not even saying like, go train for a marathon, like, I know you also do. But just the smallest actions seem insurmountable. Yet it's probably the thing that is most helpful. It's any sort of action in any sort of positive direction. And that sense of hope that, that, that delusional optimism, to believe that there's a better future, I think is sort of the foundation for being able to take that first step, whatever that first step is.

[Heather Parody (Guest)]

Yeah.

[Travis (Host)]

And I think you, you've obviously found some sort of spiritual connectivity to the physical side. And because I know you do run marathons and things like that. Has that been helpful for you? What, what has that done for you in terms of your, Your business life, your mental health, et cetera?

[Heather Parody (Guest)]

It's all interconnected. It's all interconnected because it's about learning to trust yourself and learning what you're capable of. And there's something about after mile 20, I don't know. Have you ran one? I'm sure you.

[Travis (Host)]

Yeah, not so. I have not ran like a sanctioned marathon, but I did a couple. I did a 38 miler and a 40 mile in the middle of the night. A couple friends. Yeah, but it wasn't like a, you know, a marathon. So I've actually still never ran. It sounds silly to say, but I've not ever ran.

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[Travis (Host)]

jobs 26.3 or whatever the marathon is.

[Heather Parody (Guest)]

You ran 38 miles with some friends just for fun?

[Travis (Host)]

Yeah, well, yeah, yeah, it was his. The thing is, my buddy, my Buddy Trevor, he's a, he's an insane person. He's actually going for a Guinness World record right now. He has done a half a marathon a day for over a year straight, every single day. And he's going for the record. I think it has to be like two and a half years or something like that. So for his, every year when he would turn, like when he started, when he turned 36, I think he started doing this, he would run the mileage that he was turning the starting at midnight on the day that he, on his birthday. And so for his 38th birthday, he, one of my buddies was going to run with him and I was like, okay, good for you guys, go do it. And then because I'm a hyper competitive person, it was like two days before they were going to do this thing and I walked over to my wife at the gym and I was like, so I think I'm going to run this 38 miles with them. So we're going to go to St. George in a couple of days to go run. This ended up not being a great decision, but also still the best decision because I, I completed it. Even though it was the most difficult thing I've ever done, it was, it was more difficult to do that 38 than it was to do the 40 the next, the next year. So.

[Heather Parody (Guest)]

Okay, wow. I feel like I need to up level my freaking things. I'm competitive too. That pisses me off. I'm like, damn, I need to go. It's awesome. But you know that, you know, you get this point where you're just past yourself and it's just, you know, mile 20 usually is what they say and there's something so cool about that space because you enter into this other zone and I feel like, you know, talking about taking a step back and kind of falling on your face and all of that is just for me, the honest sounds so weird. But for me when I get to those places that's like where I find the hope because I realize there's something else at work and it's not just me. And again, I have like a more spiritual mindset around that. But also too, if you think about, you know, Napoleon Hill talks about the other self. Like there's something else that kicks in and we don't know what we're capable of. So I'm the interconnected of it. For me, physical training, not only from a discipline perspective and making sure you're set for the day, but also too from a physical thing, seeing what your, the limitations in your Mind and how that translates and the limitations that I have in my business and my work and my value and what I charge and my confidence, getting on a sales call and all that stuff is so interconnected.

[Travis (Host)]

Yeah, well, it's, it's, it's the micro belief in yourself that even when shit hits the fan, you're going to be able to figure it out.

[Heather Parody (Guest)]

But back to the religion. What we were not taught not just to shit on religion. That's not my intention. It's just this is some of the stuff we deal with with within the business world is, you know, learning to trust yourself and feeling agency in that there is not a hierarchy where you need to go get permission from somebody that you can trust your own instinct and that you're not bad and evil and shameful. There's not something inherently wrong with you. But actually you have freaking great ideas and you have something to bring to the table. And as simple as that is. And my daughters know that because we tell them. And I know your kids too. We. That was altered in mine and yours brains, mine and yours that sound country, but on your brains anyway.

[Travis (Host)]

But you know, that's, that's one of the biggest things that I've had to work through for sure is that, you know, in, in some contexts and I know it's helpful for some people and like you said, we're not here to on religion or anything, but, but that was definitely one of the biggest pieces that I had to work through, which was that I am cap doing this. And it's, and it's not just because I have this belief in this other power. It's because I was the one who put in the work. Like I was the one who was training for this. I was the, like, I, I, I made a decision and that decision to work on this thing impacted my ability to do this thing. It's not because I had a closer relationship with God or I read my Bible or prayed more. It's because when everybody else was, you know, sitting on the couch eating potato chips, you were out training for a marathon. You know what I'm saying? Like, that is not anything to do with all the other stuff. It's because you took the agency to make a decision and that decision had had good consequences. And then those good consequences allowed you to be able to accomplish something that other people would not have been able to accomplish in a similar situation, which is wildly helpful when translated into the business world, especially because there's no version of success that doesn't come without a myriad obstacles that you have to work through. And something, something, there's something beautiful about that physical space because it's such a siloed opportunity to gain understanding in that. You know what I mean? Like in the business world, this could be over the course of two years where you're hitting walls in your business and Your P and Ls up and down and like this could be extended over a period of time when you're running a marathon or something like that and you're on mile 20 and all you're thinking about is like, why am I doing this? This was totally optional. Nobody made me do this. I could quit right now. Nobody was, would, nobody would say anything bad about it. In fact, everybody in my life would be like, you ran 20 miles, that's crazy. You know what I mean? But the fact that you decided to do it, you set the goal and then you were willing to push through that difficult period is such a siloed example of how it works on the other side. Where this might be a year long obstacle, it might not be in a teeny tiny siloed segment, but it's also the same exact reason to continue going in that moment as it was to continue going in the previous moment.

[Heather Parody (Guest)]

That's it. I don't know if you dealt with this at all. Brian and I talked about it all the time because he grew up, I think your wife did too. He grew up homeschooled, very religious, like, like I did. But this idea of kind of, you know, we were taught to pray and ask and see if it's God's will. Almost everything that we did, and we've noticed that in our community and even in our lives we've had to unlearn this where, you know, business, you need to make quick decisions, you need to trust your instinct, you need to change, you need to evolve, you need to constantly be doing something different. You know, even with his career, you know, it's, it's like this, if you're not taking the ball and throwing it forward and moving forward in some capacity, you're dead. But there's this hesitancy in some of our friends and family and stuff like that where it's like, you know, God's will, we need to pray, we need to ask and all of this. And for me, learning how to move quickly and adjust quickly has been really hard to figure out to do because again, that spiritual conditioning. So now it's almost like we live our life where this, everything's a green light unless there's like some check with me or him, you know, you know, he's getting his doctor now, you know, and it wasn't like a big thing where we're like, sitting there like, oh, my God, should he have a doctorate? You know, we need to pray and meditate about it. It's like, is this going to grow you? Is this going to be hard? Then it's a yes.

[Travis (Host) Sponsor]

Yeah.

[Heather Parody (Guest)]

You know what I mean?

[Travis (Host)]

Yeah, absolutely. And you've seen me seemingly been able to apply that even in your own business career and things like that. It's been cool to watch even your socials and stuff. Like, your is so good because you're willing to just try something, throw it out there and see what happens. And you don't get stuck in the. That creator syndrome that. That a lot of people do, which is really involved in the vanity metrics of like, well, but I gotta maintain this amount of views or I gotta maintain this amount of likes or this amount of comments or this amount of shares. You've grown your socials very organically from this position of like, all right, well, let's try it, see if it works. But then your. Your main through line has been storytelling. So. So tell me a little your. Your transformation on social media over the last couple years.

[Heather Parody (Guest)]

Lord Jesus, I need another hour, man. You're just bringing up, like, trauma and religion now. Storytelling. Good Lord. I am so passionate about this. Right before this call, I was on a discovery call with a lady, and, you know, she immediately starts in on my marketing's really bad. And I know I need to be on social media and I've got to be it on Instagram and I gotta do all this. And I was like, whoa, whoa, whoa, whoa. First of all, no, you don't. That's scarcity right there. Instead of starting with a tool, instead of starting with a platform, let's start with your story and your message and really nailing that down and then figuring out what tool and what platform makes sense. But what we've been taught, I don't know where it comes from, but it's just like, if you're not killing it on Instagram, then you're not marketing well or you don't have a business. I don't know about you, but I've seen the backend of a lot of businesses, and you'd be shocked which ones are doing really well and which ones aren't doing well based off social media. So I love social, but for me, it's like, it's so deceptive. And really what matters is the story element. Not only Being very clear on what your story is, but also being able to tell it without trembling in your voice. And I'm not talking about being extroverted. I'm talking about a sense of ownership for the weird, quirky little bit about you that happened that you're probably embarrassed about is the thing that's going to connect people to you. I at once took bought a Southern reduction course because I was so embarrassed about the way that I talk. And I've gotten better. But I used to be real like this when I started talking and everybody's like, I can't understand what that girl's saying. And I'm like, I'm sorry. I, you know, freaking grew up in Arkansas. So I was like, oh, man. Somebody told me, like, you'll never be a good communicator with that accent. And so I bought this course and I got through 15 minutes of it and I just said that. Yeah, you know what I mean? Like, some people are gonna hate me and call me annoying and tell me whatever. Some people love that. Yeah. It's a differentiating factor.

[Travis (Host)]

Yeah. It connects you to the people who you need to be connected with and that everybody else is. Like, if you're really not going to do business with me because of my accent, like, we probably shouldn't do business together anyway. Yeah. Yeah. Heather, I do wish we had a lot more time and we still need to do an in person at some point. So whenever I'm out in Atlanta, you're out in Vegas, you let me know, we'll sit down. Let's do a long form in person at some time. But where can people go to get more from you in the meantime?

[Heather Parody (Guest)]

You can search Heather parody. I'm pretty much everywhere, but I just want to thank you for the work that you're doing. I've been listening to some of your episodes and I didn't grow up learning about money. I had to learn it myself. And we're still learning about investing in all the different options and, you know, changing our mindset to a wealth consciousness. And the work you're doing, so important. So thank you for allowing me to be part.

[Travis (Host)]

Always happy. Always happy to have a conversation with you, Heather. Go check out Heather's stuff wherever you're on Social. I promise you, you will gain a lot of value from her stuff. It's parody. P A R A D Y Heather parody over on Socials. Huge fan of her Instagram or really like any of her short form content. If you want to become a better storyteller, you are missing out if you're not following Heather, so go give her a quick follow and tell her you heard about her here on the show. Heather again, appreciate your time. I know you're busy, so don't take that for granted. Everybody else tuning in. Remember, money only solves your money problems, but it's easier to solve the rest of your problems when you got some money in the bank. So let's solve that one first here on the Travis Makes Money podcast. Thanks for tuning in. Catch you guys next time. Peace.

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