← Travis Makes Money
Travis Makes Money
INTERVIEW | Make Money with AI Automation and Digital Leverage with Tal Navarro
00:21:33
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- [00:00]
A
Study and play come together on a Windows 11 PC. And for a limited time, college students get the best of both worlds. Get the unreal college deal. Everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 Premium and a year of Xbox game Pass ultimate with a custom color Xbox wireless controller. Learn more@windows.com studentoffer while supplies last ends June 30th terms at aka mscollegepc. You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what is going on everybody? Welcome back to the Travis Makes Money podcast where it's our mission to help you make more money. Today on the show, I have a new friend, Tal Navarro. Tal's Forbes 40 under 40 honoree, AI strategist and CEO of Social Lady. For over 20 years, she's helped hundreds of businesses scale revenue using AI, AI automation and digital growth systems. She also founded Israel's first social media college, Win3 or WinWeb3IO, which is also a nonprofit that she started empowering women through tech. She's an International speaker on AI Web3 monetization and she uses practical trend driven strategies for entrepreneurs, creators and side hustlers ready to make money with digital leverage. So pretty much exactly the stuff that we talk about here on the show. So I'm excited to jump into a couple of things. Tal, thank you so much for taking the time to join me.
- [01:33]
B
Thanks for having me here.
- [01:35]
A
So for 20 years, AI automation, digital growth systems, you've been helping people make money in with, using, using digital media, using, using digital leverage. What was the first dollar that you ever made online? What was that? Tell me that story.
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B
Wow. First dollar I made online. So basically I built my first company, my online first company. First company I built was a constructions company when I was 20 almost. But my second company was kitesurfing equipment dealership company that I built in a Caribbean island on 2006.
- [02:07]
A
Okay, wait, you built a kite surfing equipment company?
- [02:13]
B
Yes, dealership. We were a dealership in north Caribbean. I used to live in a Caribbean island because I met someone on MySpace and we fell for each other and he became my ex husband and, and we lived in a Caribbean island where I was passionate about kite surfing. But there, there are no people on the island. It's a tiny island. It's like 15,000 people over there. All like no one is kiting. So I wanted to sell abroad and I understood the power of social media by starting to create those elements online and putting my products online before there was online, but like, online was something no one even talked about because there was no Facebook. Facebook just started. There was no anything. YouTube was there. Just the beginning of it.
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A
Yeah, barely.
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B
Twitter. There was Twitter and there was MySpace. These are the tools that I used to use. And I built the website from coding myself because I didn't know code. I was learning from Google. You know, Google just started as well. And so that's when I started to make money from the online world before anyone even knew what it is. Online world. I already made a lot of money with this kite surfing company that I had online.
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A
Were you always an entrepreneur? Where did that come from? Were your parents entrepreneurs? What did. Like, how did this get started?
- [03:32]
B
I started to. I worked since I'm 6 years old, not because I have to, but because I wanted to. I was a babysitter when I was six years old. Then I was collecting my mother's stuff and selling it in the street. And don't even ask. My parents were not entrepreneurs. They just didn't know how to deal with me being an entrepreneur since a very young age. My parents were actually not entrepreneurs and that's why I was so passionate about becoming one, because I saw how they're working 9 to 5, 9 to 9 for a basic salary, and I said, I am going to build my freedom from a very young age. And that's what I did.
- [04:05]
A
Yeah, no kidding. Sounds like you did.
- [04:07]
B
Yes. I've been always an entrepreneur except like two points in my life where I worked for someone else. And today I am. I have only two buses, which are my kids.
- [04:18]
A
Yeah, exactly. What were the times that you worked for somebody else?
- [04:22]
B
2001, while I was. We gather here tonight to bring women back to their rightful place. The Testaments, a new Hulu original series from the executive producers of the Handmaid's Tale. It's easier to accept a story than believe that the people around you are monsters. The battle isn't over. There comes a time when you have to take action, when you have to choose your own destiny. Watch the new Hulu original series the Testaments streaming on Hulu and Hulu on Disney plus for bundle subscribers Terms apply. I was building my first company. I was 21 years old in New York. I had no clue what I was doing, but I built this constructions company and I was working in a travel agency for two years where I Don't I think I bust the bus around. I mean it was a good experience and for me it was. I needed this experience in order to build my entrepreneurial ship because I understood what is it corporate and how to how what I want to do, what I don't want to do. But at the same time while I was working there, I built my business. And the second time it was when I came back to Israel after many years abroad. I worked at Adelhomsky, which is the second largest advertising agency in Israel and I was establishing the digital section of it, which wasn't exist then. It's 2010.
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A
Gotcha. Okay. Of all the skills that you've acquired over the last couple decades of doing this type of work, what do you view as the most valuable or monetizable skill?
- [05:56]
B
Community building. I think that when you understand how important it is community building, how important it is to connect with people and to actually leverage your network. And it's not only about network, it's about, not just about knowing people, but it's about really understanding them and connecting them beyond just saying hello to someone. So today I have my women club, we have social lady club which is women in business club. So we, we are have a big community of women that are meeting, meeting together, supporting each other and et cetera. But I started building communities since again 2006 when I built a community for Kaiser, first on the Caribbean, I lived in a Caribbean, but it was online everything. So when you know how to reach people and how to communicate and you understand the power of really listen to someone else, not just see them as viewers, but see them as humans and it's online for example. But it's someone that really matters to you. Then you understand what type of value to give them and how you can get value from them and how to like have a symbiotic collaboration together.
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A
Yeah. Social media is a two way street. It's not just a way for you to preach at people.
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B
For Tango. Yes. Yeah.
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A
You also have to engage and do the social aspect of the media platform that you're trying to grow.
- [07:19]
B
No, no other way. There's no like shortcuts. You have to build it. And, and I think that a lot of people are asking, I don't have the product yet, should I start to work online? Etc. Yes, start build a community before you have anything. Community. It's basics for every platform, for every brand, for every person. Community. It's what people need. Now with the AI era, I feel like we're going to need that more because the more AI becomes into place and the more the digital world is, become stronger, then more we are separated and lonely and you know, how do you say, I forgot the word but isolated. Isolated. I have a blackout, so. Yeah. And it's very, very important to build communities on every aspect.
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A
Yeah, no kidding. And it can be, like you said, like the, a great jumping point for the starting of a business.
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B
Yeah.
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A
Like, I think sometimes people get in their heads and they go like, well, I can't build a quote unquote community because I don't have an audience, I don't have distribution. So you know, if I started something, there'd be like three people in it or whatever. And it's like, well, that is a community. Like it starts with something. It starts with whoever you can get to, to, to care about this certain thing. And like you said, you don't have to have a product, you don't have to have a service, you don't have to have an offer already built before you start building that. You just have to have something that you care about. You just have to have a specific person in mind who has a specific problem that you think you could help solve. And if you can build a community of those people and get to know them, they'll tell you what their problems are, they'll tell you what the obstacles that are that are blocking their path are going to be. And then at that point it just becomes the simple process of listening to them, hearing what they're saying, genuinely hearing what they're saying. Not just, you know, listening for the sake of listening, but actively listening. And then building a product or service that actually helps tackle the problems that they told you that they're experiencing. And then if you build the solution to the problems and they told you to do it, who else are they going to trust to solve that problem for them? Other than the person who's been helping them do it for free for the past like three months.
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B
Exactly. Bring in value. It's basics. And I think that a lot of people are misjudging the fact that they think they're giving away something for free. But when you bring value, someone, and you build trust, that's when you can really sell anything you want.
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A
Yeah, yeah, exactly, exactly. Tell me a little bit about your experience using AI. Now, obviously you've been, you've been on the forefront of the digital landscape for a couple decades now. What were you most excited about when you first started hearing the rumblings about some of these AI tools a couple years back?
- [09:54]
B
Wow. Everything is Exciting about AI, it's like a daily, every day, ask me something else will come out and I'll tell you this is exciting. You know, AI has made a big shift on every industry, on every aspect and to every human and those who are, even those who are against it already using it, they don't even know some of them. But at the end of the day, AI is really making a huge shift in marketing, which is my industry that I've been working with for so many years. It's making changes again in every industry, but I am focused on marketing. And when you see how you can be personalized and how you can be very specific and how you can short your time spent and your budgets and really improve and enhance your work and your daily tasks, your daily timing and energies and everything, then it's incredible. And since AI came, it's changed the way I work, changed my company, it changed the way I behave, it even change the way that we are using the platforms and using social media and using everything that is already out. It's all different. The way even, even humanity is different because of AI. I mean, people changing industry, it's because of AI a lot of times and it's just affecting everything and it's very exciting to see where it's going.
- [11:14]
A
What use cases do you think people are often overlooking?
- [11:18]
B
In what? There's so many. I mean in what area, in what industry, in what, what do you mean use cases of what?
- [11:24]
A
I, I mean like it seems to me anyway that the majority of people are using AI essentially as a alternative to Google search and then basically nothing else. So what are some of the things that you're looking at that you're like, wait, you're not using this to, to help you do this thing? Like this is crazy. You have to use it for more than just that.
- [11:45]
B
So I'll give you an example. We are work. We have been creating newsletter blasts for years, for really two decades almost. And for once a month, once a week you have a newsletter with updates about digital marketing, about AI and even about women empowerment events and stuff like that. But since AI came to the world, we have shifted everything to be automated. And so when you are now you're able to create articles and online you can automate processes. When you automate a process, you are taking off the burden of creating that content of working with so many people, of you know, you are cutting on costs, saving time and people are missed again. They're using it like it's their friend or something. But today with, you know, with cloud code with NH10, with make, with so many other platforms, you are able to build systems that can generate leads, that can generate content, that can create for you anything that you want. If it's apps, if it's articles, if it's websites, if it's landing pages, if it's weekly stuff, daily stuff. You can summarize your emails, you can get a chatbot that talks behalf of you, listens to things, summarizing things. You have agents, you have so many things that can automate your processes. So AI is not there just to leverage your communication with a robot, but it's there to actually give you results and cut your costs and save you time and save you burden and repetitive tasks and so many things that you don't even imagine if you work in with it correctly.
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A
What tools do you find yourself using more often now?
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B
Wow. I use a lot of amazing tools. Cloud code, obviously cloud code is the best right now to everything. Yeah. I love using it for automating processes for, you know, it's connected, it's connected to your computer, so you can literally change your files, names or reorder your stuff on your computer while you're away. It's incredible things that you can do. But it's not only cloud code. There's. I love perplexity. I love working with a lot of video editors. Like Higgs Field is crazy. I don't know if you're familiar with Higgs Field, but I've not heard of that one, no. Wow. Higgs Field is one of the most incredible tools really out there for video creations. I'm working with hey Jen. I'm working with hey, you know, hey Jen, hey Jen creates your avatars. So we work a lot with hey Jen to create some of my content is my avatars. It's not even me. And I always say that it's, it's the best way to really perform when you have no time to record stuff. So it's a mix. And I'm working with cling. I'm working with Ideogram. Amazing tools. Really. There's so many out there.
- [14:23]
A
If you were getting started today, or let's say somebody's listening to this and they're going, they're. They're trying to think through, like, how do I take advantage of this opportunity, this AI revolution? How do I create a business from this? Maybe they've not started one before. They have a 9 to 5. They're thinking about how do I get involved in this world? What would you do? Like step one, step two, step Three type of a thing to monetize your knowledge of AI and build a business off of the back of that. From scratch.
- [14:50]
B
Yeah. First of all, I'll jump into the water. Don't be afraid to touch the water and jump in. So I would pick one tool. You don't need to know 10,000 tools. Every day there's a new tool, but you need to, you need to be familiar with the main ones that can actually leverage your work. And it could be ChatGPT or Gemini or Grok or cloud code or whatever you call set GPT or whatever you're comfortable to work with. And I will start mastering it. It means that the more you are using a specific tool, the better it gets to know you. So the more you are using, let's say you're using ChatGPT, the more you're using it, the better it gets to know you. You, you give it prompts, you give it directions, you give it instructions and it gets it's learn, it's learning about you. So the next step, you don't need to give it again those instructions. It will know what to answer you and what will get to know you better. So when you are mastering a tool, master it till the end. Also, make sure you follow the right podcasts, make sure you, you follow the right YouTube channels, and learn, learn and learn. Because there's so much to learn and so much to dive into that it's, it's mind blowing, really. Yeah.
- [15:56]
A
So let's say you've taken call it three months, four months, and in your spare time you've just gotten really familiar with Claude code or something like this. What would you do? Like, would you, would you look at like an AI agency? Are you are, have you seen people start up things like that? What, what would be like the business you'd recommend?
- [16:16]
B
It really depends what you want to build. Some businesses are more complicated to build. You need a dashboard or a platform that you need to build from scratch. And that's one story. If you can automate your processes, if you're a content creator or you're an expert or consultant or someone like that that has an expertise and wants to bring it out, you're able to build your business by yourself. You know, lovable and cursor. You can build your own website. You have to really build down, you have to break down the process. What do you need in order to build your brand? You need to build a strategy, understand who is your audience, what they want to learn, what they want to know. You need to understand all the, the pluses and minuses in your industry, in your area, you need to understand what your competition is doing and when you are familiar with all of that, when you have the strategy in place and you understand what type of content you want to create and what type of steps you need to take in order to build your business. I mean, building a business, it's a process, it's not just a landing page, right? So you have to take all the components together and build from it. When you are building, when you are building the strategy, you need to really understand what tools you can use. You implement them inside. So if you need to build a website, again, use Cursor or use Lovable. If you need to build a landing page, there's a different, there are different tools. If you want to do a newsletter blast, how do you automate this? If you want to do a chatbot, are you, do you need a call center? So building a business, it's not something of a one day thing, but it's a process that can be much easier to build rather than before. Because today you can literally do things with AI agents or with AI tools. And if you learn them and you understand them, and again, it's a process, it's not happening in one day. You need to sit and learn each and every tool and understand what it does for you and for your business. Now, there are a lot of experts on this. There are a lot of people who are agencies and experts. For example, my company, we know how to build from A to Z AI solution for someone, he needs a dashboard, he needs automation, he needs an agent, he needs a, a chatbot. Whatever it is, we know how to build it in. Either you do it and you learn it because there's a lot to learn here. But if you want someone else to do it, you can give it to an agent, agency, or I don't know if an agency or someone who knows how to, to build it for you, you can do that too and learn from there. But I really recommend to learn yourself because AI is coming right into our lives. It doesn't matter if you want to know or not. You will have to at some point know a lot of things that you are denying, maybe or don't want to know.
- [18:45]
A
Yeah, yeah, it's just like websites in the early 2000s or social media in the 2010s. It's like regardless of whether or not you want to engage with it, it's still here and it's still going to disrupt a lot of things and you're doing yourself a disservice by not getting familiar with how it works.
- [19:00]
B
Exactly.
- [19:02]
A
Tal, thank you so much for taking the time to share with us a little bit on the show. Where can people go to get more from you?
- [19:07]
B
They can go to social-lady.com that's our website. Or my Instagram Talnavaro. And I'm everywhere. LinkedIn, Instagram, X thread, shorts, YouTube, TikTok. Just name it, I'm there. It's very easy to find me.
- [19:21]
A
Social-lady.com Head over to Tal's website. You'll be able to find everything else that she's been working on over there, including all the links to her socials. So go connect with her on whatever social platforms you like to follow people on the most. Tal, thank you so much for taking the time. I know you're very busy and I do not take that time for granted. Everybody else tuning in. Remember, money only solves your money problems, but it's easier to solve the rest of your problems with money in the bank. So let's start there. Here on the Travis Makes Money podcast. Thanks for tuning in. We'll catch you guys next time. Peace. And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means sitting front row at a comedy show.
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B
Hey, everyone. Check out this guy and his bird. What is this, your first date?
- [20:04]
A
Oh, no. We help people customize and save on car insurance with Liberty Mutual together. We're married. Me to a human, him to a bird.
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B
Yeah, the bird looks out of your league.
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A
Anyways, get a quote@libertymutual.com or with your local agent.
- [20:16]
B
Liberty. Liberty. Liberty. Liberty.