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Travis Makes Money
SOLO | Make Money by Building Confidence, Earning Trust, and Finding Meaning - Lessons from my Tanner Chidester interview
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You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what's going on, everybody? Welcome back to another episode of the show. On this episode, it's just me, you and the mic. We're talking a little bit about some of the lessons and takeaways that I've had from previous guests here on this show and on my other podcast as well. On this episode, we are talking specifically about lessons and takeaways from my time with Tanner Chittister. Tanner is a online business coach. He's been doing Internet marketing world for probably about the last decade, I would say maybe a little bit less than that. But he started out in the fitness space. He was an athlete for his whole life and then started training people, helping them get in shape. And then that business went so well that he started a business helping other fitness coaches build businesses. And then that business went so well that he started helping other coaches that are not just in fitness build their businesses. And now fast forward, he's done 120, $130 million in sales in the last few years. So he's really, you know, figured it out to a certain degree, obviously, and I enjoyed spending some time with him. Here's a few of my lessons and my takeaways from my time with Tanner. First off, the first time you prove to yourself that effort produces results, it is life changing. Tanner was getting bullied when he was 12 years old, started waking up at 5 every morning to lift weights. And then a few months later, the same people that were bullying him were now giving him compliments. And that was it. That was like all he needed. That was the moment. It wasn't like, oh, fitness became his life, but it installed a belief system that you do the work, you see results, you do harder work, you see bigger results. And that operating system is what carried him into business, into sales, into every room he walked into after that. And so the earlier on that you can get Some, some form of validation, some proof of concept that if I put this work in, I get this result, the better off you're going to be in life. And this is something I think about with my kids a lot is like, how can I help them have these types of micro moments even at a young age that's just like, yeah, you, you know, even something silly like my son playing a video game on his switch or something, like a Mario game or something, and I see him getting frustrated and it's like, okay, buddy, I know you're frustrated about that and that you're, you're getting upset that you're not be able to figure this out. But also remember like three months ago when know how to play this other video game. Well, what happened? You played it for a while, you got better at it, you beat that video game. Right? Well, the same thing's going to happen here. Like, you, you just got to put in the work on anything that you want to be successful in and you will eventually be able to figure it out and, and get to the results that you're trying to get to. And so for, for Tanner, obviously it started with being bullied, which, you know, is a. Not a rock bottom moment, but is at least like an inception point that you can point to to say that like, okay, the reason he started working out was because of this thing. And then he was no longer a kid that could be picked on and then he didn and he actually started getting complimented. And then that took him into, you know, sports and athletics through the rest of his, you know, time in high school and stuff. But that initial validation, to be able to prove to yourself that effort produces results, like as soon the earlier on you can do that, the better, and as many times you can do that the better because it's literally how everything else in life is going to work. Number two, confidence is not something you talk yourself into. It's something that you build with evidence. Said you don't, you don't build confidence by shouting affirmations in the mirror. Right? It's a stack of undeniable, undeniable proof that you are who you say that you are. And so for him playing varsity as a sophomore and then playing D1 football, his first million dollars, first $10 million each thing that he did stacked on the last thing that he did. And so the confidence came from, hey, you know what? I, I have not been in the college version of before, but then puts in the effort, plays D1 football. Okay, I, you know, now I'm going to go into business. Never done anything in business before. I don't know what I'm doing in this business. But I did remember that one time when I was scrawny and I was getting picked on and I went and worked out and then that stopped happening. Or then I played varsity as a sophomore. Then I was able to play D1 football. Like those same exact lessons that I took into those fields. I now have the confidence to be able to say that I can figure this out. And there's like those two versions of confidence. It's like confidence because you have the evidence, confidence that you can. That you're good at what you do. But before you have that evidence, a lot of times it's confidence pulled from other adjacent endeavors that have produced a similar result. And then the confidence is not necessarily in your confidence in your skill at that time because you're not good at the new thing. It's confidence in your ability to figure it out. It's confidence in your skill of learning to be able to say, you know what, I didn't know what I was doing over there either, but I put in the work. And after a year or two, I finally got to this point. And I know this is a silly example or illustration, but this. I was watching Doctor Strange recently with my son and it obviously is one of the Marvel movies. Doctor Strange is a top tier neurosurgeon or something like that, and then loses the ability to use his hands in a terrible car accident and then basically goes to this Kamar Taj in a different country and has to learn how to become a wielder of the dark arts and the magic and whatever. And there's a scene in there where he is talking to one of the other wizards in training, whatever you want to call them, and he says something like, you know, well, how come I'm not able to like do this thing? Like they were trying to train them all, the whole group of them, like, here's how you do this. And everybody else in the class was excelling and he was having trouble. He wasn't able to. To do this like simple incantation that they were trying to teach him. And the guy looks at him and goes like, well, how did you become the, you know, whatever, the foremost neurosurgeon in all of the US You. And he was like, he goes years and years of insane practice and study or something like that was his answer. And then obviously cut to montage scene of him studying and failing and studying and learning and reading and practicing and. And then all of a sudden, obviously, he gets better and better, and then that's the whole arc of the character. Right? But that one answer is something that unlocks the, that, that unlocks the ability to be good at anything that you want to be good at. It's this. It's the boring answer that nobody wants to tell you because it's so boring and because it's so annoying. But it all. It is also just true. It's years and years of crazy hard work and study. That's what's, that's what it's going to take to be able to get good to the next thing. But if you've already done that at one thing, then it's much easier to just accept your current lot in life and say, that's the next phase of my life is dedicated to putting in the practice, the, the, the, the study, the learning. So that can become something that I'm competent at or really good at, something I can excel at, just like I did in that other area. So earn more confidence. The difference between confidence and arrogance isn't necessarily tone. It's whether the backing is real or fabricated. So have a real backing.
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Have some actual so good, so good, so good.
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Confidence number three. When you hit the goal you thought was everything, life doesn't stop. Tanner hit a million dollars in revenue at 31 years old, and that was always his goal. Hit a million dollars in revenue. And then he described this feeling of being just genuinely lost because the thing that he had organized his entire life around, he checked that box at 31 and he spent six months working through this, like, mental problem that he had, which was I the this is what people talk about when they talk about the fear of success. It's like sometimes we hold ourselves back from succeeding because we're afraid of what success looks like, not even necessarily what failure looks like. And so he didn't think about it from that perspective, but then he got the success. And then this started happening where he's like, well, what am I supposed to do now? Like, what, what, what am I even doing? And so six months of working through that, and so what replaced it was not another financial target. It was just a more honest conversation with him within himself about meaning and mattering and happiness and what he actually wanted the next chapter of his life to look like. So most people think that success solves the identity question. It doesn't. It just makes the question louder because now you don't have all the distraction of having to work to pay your bills. It's like, that's, that's why, that's why you see all the rich people go to like bur and you know, like, they're all going on ayahuasca journeys. They're all trying to find themselves because like, they, they've already taken care of basically everything that life is going to demand of them for the next, you know, 70 years. And so they're like, okay, well all of my expenses are taken care of. I never have to work again. My family's taken care of. I can buy whatever I want, do whatever I want, whenever I want with whoever I want. What do I do now? You know? And so they have this almost like, you know, existential crisis that, that, that propels them into searching for meaning and doing more, almost like inner spiritual work to figure out how to become a better person and how to contribute more and, you know, things like that. So the, the revenue metrics, your targets, your goals, they are not going to answer those questions that are on the inside. So the sooner you can start grappling with those, I think the better. Number four, trust is the scarcest resources. Scarcest resources. Trust is now the scarcest resource in business. Five, six years ago when he was running ads online, coaching space felt like a gold rush. He was there early. Scaled from a million to 10 million in a single year. So he hit a million dollars and then the year after that hit $10 million in a year. Built multiple companies. But then the market changed. Buyers were burned too many times. The hype, loaded promises that worked before just get dismissed now when it comes to advertising. So his read on where things were headed, either go broader and more accessible with your offer, so help people make an extra $400, not $40,000, or build in something tangible that perceived Risk. So the era of pure info products sold on big promises is getting more and more difficult. And trust is now the scarcest resource. And I would argue that the trust, the trust has always been a pretty scarce resource. But, but like he said, because of the volume of grifters, the volume of scammers, the volume of people trying to get over on people online, I think there's a broader sentiment that's just like it takes a little bit longer to earn the trust than it used to. And, and for a good reason because hopefully the scammers and the losers, those people are out of business because they don't have any real substance. They' just selling bullshit. And so you kind of want to see that happen. You kind of have to see the bubble pop a little bit so that you can get back to a place where it's the helpful people who are trying to do really good work that are the ones who are succeeding the most. Number five. You can't form a real opinion about someone from sound bites. This one is extremely relevant. I've been thinking about this a lot lately because we, I mean it was sort of, sort of top of mind several times over the past month or so, but there was a. Somebody on TikTok was commenting on a video of ours and said something about, well, it's, this isn't technically true because of xyz. And I was like, I actually agree with you. We talked about that in the full episode. This is like a hour and a half long conversation on the full podcast. And we put a 30 second clip on TikTok because that's what you do. And then he replies back and was just like, well, if the clip doesn't provide full context, then why share it? And it's like, what do you, what do you mean, man? Like that. That's literally what short form content is. It's all like it. We live in a world that exists outside of context. Everything that we consume virtually is without context. Like, like you have to do as a consumer a better job of deciphering what something means inside or outside of the context that it exists in. Which is why you probably shouldn't form opinions on stuff that you see that's taken out of context. That's 30 seconds on a clip. You probably shouldn't form opinions about somebody because of a quoted standup routine in an article that you saw online that is like, that's, that's like two steps removed from the context. It's like they did an hour set. So just seeing the 30 second clip of them saying this is already out of context, but then seeing it, seeing the 30 second clip in written format without the tonality and timing of a comedian. And then it's just like, we live in a world that exists outside of context. So you can't form a real opinion about somebody from just sound bites and clips. And Tanner made a point that I think anyone who's been in the public eye relates to. Being in business means being mischaracterized regularly. And once you've experienced the feeling of someone making a confident judgment about you based on anecdotal, secondhand information, information, if you stop doing that to other people, you just tend to give more people the benefit of the doubt. Like, you tend to start going like, ah, maybe that's not what they meant by that. Oh, I wonder what they wonder what the five minute, you know, five minutes of their conversation leading up to that clip looked like. You tend to, tend to give a little bit more flexibility to people, which I find to be much better in life. You just, like, give people the benefit of the doubt. You know, not everybody's out to get you. Not everybody has an agenda. Sometimes it's just something that somebody said and completely, wildly taken out of context. And if you met them in person and had a conversation, conversation with them, you probably would leave being, like, thinking that you had more in common than you didn't have in common. So. So he doesn't form firm opinions about controversial figures or anyone really, until he's had the chance to actually be in a room with them. Because the telephone game, it's just too long and it's too distorted and it's, and it's about time that we all kind of adopt a similar mentality. And I've done my best to do that as well. And it's funny because now, now that I've had the people like Shaquille o' Neals on, on the show, it's sort of one of those things. Like, I try not to talk about basically anybody because I'm just like, I could run into any of these people and I genuinely don't have a problem with them as people. But I know that if they saw a clip of me talking about them online, they'd be like, oh, that guy hates me. And it's like, no, it's not true. Like, I just don't. I, I, like most people, I find that, like I said, I find that if I talk to somebody, I can find way more things that I have in common with them on average than I, I. Then I then I find things that we disagree on. So I tend to choose to focus on the things that we do agree on and focus on the commonalities. Because like, I'm not here to change their mind and they're not going to change my mind. That's not my goal here. My goal is just to connect with people. So stop forming real opinions about people from sound bites on the Internet. But we we talked about a lot in this episode. We talked about some practical business strategies and things like that, but we also did talk a good amount about philosophy and meaning and some of the books that he had read about this, some of the books that I'd read about this so ended up being a more holistic convers conversation. So go check out my full conversation with Tanner over on the Travis Makes Friends podcast. And that's it for this episode. Thanks so much for tuning in. We'll catch you guys in the next one. Peace.
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