Transcript
Travis Chaplin (0:00)
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis.
Travis Chaplin (0:13)
What's going everybody? Welcome back to another episode of the show Today. This is our solo show. Just me, you and the mic. We're talking about something that is really important to me, something that I. It took me maybe a little bit too long to learn, but I am lucky that I was in the right rooms at the right age to learn this sooner than. And maybe a lot of people learn this in life. And that is why time is the most valuable asset that we have. And ultimately why time is more important than money. The first context I remember hearing this concept was obviously in a sales pitch.
Travis Chaplin (0:50)
Because that's what I do and that's.
Travis Chaplin (0:51)
Where I'm from, is sales, sales, sales. And it was the first time I was, I was in a room where something was being pitched like live from stage. It was a one to many pitching thing. And they talked about this, this idea of time being greater than money. And I started thinking about that in terms of my own personal values. And at its face value, I think most people would agree like that most people are like, yeah, time is money and you know, time is really important. But then you look at the actions that they take and their actions would scream at you that money is actually more important to them than. And that's probably the way that a lot of people are living right now. And especially if you're listening to this, you know, I, I might have said time is more important than morning, the money. And you go, oh yeah, totally. And then you might just move on to the next episode and not listen to this one. But I would encourage you to listen to this because there's a couple of things we're gonna talk about that maybe you haven't thought about yet in this episode as to why time actually is more important than money and how you can sort of measure whether or not you actually agree with that from your actions. And the first time that I really internalize this was the first time that I made a significant investment into myself. This was the reframe that I needed to convince myself that investing into me was probably the number one thing that I could do. And to this day, it's the most boring advice. But it is also the advice that rings true, which is that if you don't have a lot of money to invest, then probably the best thing that you can invest in is yourself. It's the only investment that always has a return. And there's absolutely no cap to that return. Every time you invest into yourself, it's a bet on you that you're going to be able to figure it out. Every time you invest into yourself, you learn more. Every time you invest yourself, you gain more access, more relationships. So the first time I did this, there was a coaching group. Not really a group, actually. It was a one on one coach. And it was when I was starting my podcast. And the time basically was just like completely green to everything online. Never made a dollar online before. And I was taking this free podcasting course, and in that course, the guy putting it on was like, yeah, you know, when I first started my show, I hired a coach. And I was like, hired a coach for what? Why? You know, and then started realizing all the opportunities that this person gained from having that coach, all the answers that they, that they got that they didn't have to go through themselves to figure out. The coach just allowed them to shortcut the line to be able to figure out these things faster and save them a ton of time. And at the time, I had never spent more than, you know, 15 bucks in education, meaning like I would buy a book or an audiobook, and that was the most I'd ever done. And then all of a sudden, now I'm looking at spending money for this podcast coach. I think it was like four or five grand for two, three months of podcast coaching or something, which is pretty cheap, much cheaper than my coaching is now. But at the time, it was very expensive for me. Cause I'd never put any money into something like that before. And I immediately had this scarcity mindset around it. Like, man, I feel like I could probably just figure this out on my own. I'm taking this free podcasting course, there's videos online, I'm good. But I ultimately ended up deciding to hire the coach. And it was sort of a gateway drug for me into figuring out that, wow, all of these things that I never thought of, how much time would it have taken me to figure these things out? And it enabled me to make money on my podcast much faster than I would have been able to do had I just tried to figure it out by myself. And there's one thing in particular I remember this coach telling me. It was back when Stitcher was the thing. I don't know if you guys remember Stitcher, but that was one of the best podcasting apps outside of Apple podcasts, which at the time was just itunes and Stitcher had come out because it was like, well, we need to get podcasts to Android users. And my coach had reached out to the team at Stitcher and basically said, I'm watching this new podcast, blah, blah, blah. And because he had taken the time to make it actually a good podcast, Stitcher featured him on their front page of discovery for podcasting. And he soared up to 10, 15,000 downloads an episode, immediately was able to start sponsor, getting sponsors and podcast advertising coming through. And within a year he was able to do full time podcasting and he did podcast coaching as well. So there were some other parts to his business, but ultimately he was a full time podcaster, which is what I wanted to do. And I remember doing that at the very beginning. There was this company called Castbox and it was sort of another alternative player. And I reached out to them and did something in exchange. I think I. I think I basically just said, hey, if you feature me on your top charts or whatever, or feature me on your, you know, featured section on the front page of your app, I will give you a bunch of free advertising space on my show. So I basically was just like, I'm doing any advertisers, have any sponsors, don't have a big enough audience right now, but I will basically just give you, you know, in the intro of all my episodes, I'll tell everybody to listen to my show on Castbox. And that one relationship was probably responsible for more growth in my show than any other single thing that I had done up to that point, because they featured me on the, on the front page. But I also got a relationship with the people who bought ads at that company, and I've been able to spend good money with them to put me in front of more users. And I would not have known, I would not have thought of that as a potential path forward had I not had a coach, had I not had somebody that was like, this is what I did, and this was really helpful for me. And that allowed me to shortcut the line significantly. So then I jumped into this mastermind group and it was this. Now, instead of four grand for three months, this was 6,500 bucks for two days. And it was in Puerto Rico, so I had to fly all the way. So, like, the whole weekend probably cost me 8,000, 8,500 bucks with flights and everything and stay and all that. And then plus the 6,500 bucks for this actual training. But then the person who's putting on that training had a bunch of inbound leads for podcast coaching. And I worked out a deal with him to where it was like, hey, I know you send referrals out to different podcast coaches cause you don't do the one on one coaching anymore. Can you send some of them to me? And so that was actually how I was able to go full time with the podcast sooner rather than later was cause I was able to get some coaching clients that were direct referrals from this person who I was able to build a strong relationship with because I went to his house and got training from him in two days and paid him 6,500 bucks for it. And that ultimately led me to be able to stop being a door to door sales guy, go full time online. Now I wasn't making crazy money. It was like, you know, three, four thousand bucks a month or something. I downsized my life wildly. We moved out of this big house that we were in, split an apartment with my brother in law. Our total rent and utilities was 550 bucks a month. So it enabled me to basically step out of door to door where I was making six figures and move into this new world of online business where I could put my full focus onto this thing. And again, I would not have been able to have that relationship had I not been willing to invest into myself to be able to shortcut the the time that it takes to learn some of these things and shortcut the time that it takes to build some of these relationships. Because this particular, you know, mentor of mine was somebody who was sought after especially at that time, somebody who everybody wanted some of this person's time. And so the easiest way to make sure that you get somebody's time whose values, their time at a really high level is to just pay for it and then you can get in front of that person. Now it doesn't mean that that relationship will always be the way that it worked out for me because sometimes you just don't get along with people. So you don't get 100% hit rate on the on the this episode of.
