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Race the rudder. Race the sails. Race the sails. Captain, an unidentified ship is approaching. Over. Roger, wait. Is that an enterprise sales solution? Reach sales professionals, not professional sailors. With LinkedIn ads, you can target the right people by industry, job title, and more. Start converting your B2B audience today. Spend $250 on your first campaign and get a free $250 credit for the next one. Get started today@LinkedIn.com campaign terms and conditions apply. You're listening to the Travis makes money podcast presented by GoHighLevel.com for a free 30 day trial of the best all
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in one digital marketing software tool on the planet, just go to gohighlevel.com travis.
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What's going on, everybody? Welcome back to the show. Today we're talking about how to make your first $10,000 online this year. So I have talked to obviously a massive variety of entrepreneurs on the show. People in the physical building space to real estate investing, to brick and mortar restaurants, to landscaping, to recycling. There's no limit to the types of people that I've talked to on the show about how to make more money. And so there's plenty of examples to go listen to if you want to figure out how to do something that's not online. However, this episode is about online business because this is the world that I've operated in for the last few years. Now, having started a brick and mortar, I'm back into buying into the online business world, to be honest with you guys, because, like, for a while I just felt I, I always wanted like to operate a real business, quote, unquote, real business. And I always, and this is just something that I do and something that I'm really actively trying to work on, but I tend to discount the things that I'm doing basically all the time. So when I had my first iteration of build your network, which was what this podcast used to be called, and we started masterminds and stuff like that, I was, I was just like, oh, yeah, but this is just a mastermind business, you know what I mean? Like, it's not that big of a deal and it's not crazy scalable for me. And it's a personal brand thing and I really would rather do the podcast. And then, then we started and it was like, it was fairly nominal income, like, meaning, meaning it was meaningful income because it was allowed me to, you know, go online full time, but it was, you know, three to eight grand a month somewhere in there to, to run these things. And so I was like, man, I'm not You know, not doing what I feel like I could be doing. And I took on some podcast coaching clients and stuff. Then we started doing courses, and it was like, okay, well, let's, let's start selling this course in webinar. We started doing webinars and scale it up to, we got up to like over $50,000 a month in ad spend. And we were making about that on the webinar sales. And even at that point, I was still like, yeah, but you know, it's top line. We're not really making any profit. And you know, this, this, this is, and we're just selling courses. It's really not like a real business. And I, with that. And then I sold this other travel mastermind was like, if we throw in travel retreats, that makes it more legit. And so let's, let's, let's throw this event and we'll sell the mastermind there. And we did a quarter million dollars almost that weekend in like two days. And I was like, this is awesome. It worked. And then I immediately went back into telling myself that what's not a real business doesn't count. You know what I mean? Like, I, I, I feel like I should be building something real. Then I have a software company and I build that for a few years. And even that felt like I'm cheating the system a little bit. This isn't like, you know, this is just a innovative idea that I trying to turn into a business, and there's, it's so much more difficult and it's not that, you know, and so I, then I started glorifying brick and mortars, and then I got a brick and mortar, and now I'm back into, I've just done this, like, whole first full circle thing to basically bring me back to the idea and the realization that, like, you know what, the initial thing that I started was actually not that bad of a business. It was like, there's no, there's nothing that says that it has to be something that you can sell to a private equity firm in order to be, quote, unquote, real. Like, the income is real and the impact is real and the customers and the team are real. Then it's all real. So I'm back, I'm back now into the boat of online business. Just having now run a couple of different types of businesses. I'm back into the online business world. So this is sort of, this is what I wish somebody would have told me when I started. And then also this is what I ended up learning through years of research and then doing my own stuff. And so I hope this is helpful for those of you out there who want to have the additional freedom that running an online business gives you rather than having to be stuck to a certain location all the time. So how to make your first 10k online? First off, choose a market. Choose a market. I'm going to try to put these in order of importance, at least in my opinion. The very first thing that is the most important thing to figure out is who are you going to help? Who is the person you're going to help? And when I look at the. When I look at choosing a market, I am not just. I'm not picking like a broad category. I want to. I want to get as specific as I possibly can. It's the aim small.
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This episode of the show is brought to you by Mars Men. So look, guys, I don't know if everybody listening knows this, but a couple years ago I was diagnosed with cancer. And around that time I also noticed that my testosterone levels were dropping like crazy. And I know that some of it was due to the fact that my body was sort of in disarray. But then I also learned through this experience that most men start losing testosterone levels around the age of 30. And then it starts just getting worse and worse after that, about 1% every year after that. So what I learned during this is that basically your body makes testosterone, but a lot of it gets locked up and can't be used. So there's this protein called SHBG that basically handcuffs your testosterone. So even if your body's making testosterone, S H G S H B G locks it up so you can't access it. It's like having money in the bank. But your debit card doesn't work. So Mars Men is designed to help free locked testosterone so your body can actually use it. No synthetics, no needles, just real ingredients that help optimize energy, focus and strength. And since I've started taking stuff like this, I noticed increased physical performance, especially recovery in the gym, which as I am getting older, I'm starting to realize is a real thing. I. I have to like, stretch a lot more. I have to like, take breaks more, I have to have rest days and things like that. And, and Marsman has helped me to be able to recover a little bit faster. Plus more consistent natural energy. It's different than having a cup of coffee or an energy drink or something. It's a steadier sense of drive throughout the entire day. It supports healthy T levels, energy and stamina. With eight natural clinically dosed ingredients made USA and third party tested. Plus it's got a 30 day money back guarantee so there is absolutely no risk to you. The worst case, you don't absolutely love it and you get your money back. But over 91 of users report higher energy levels. Thousands and thousands of guys are feeling incredible results from this. So just check out the reviews on the website to see for yourself. For a limited time our listeners get 50 off. That's 5, 050 off for life plus free shipping and three free gifts at Men Go to Mars. That's mengotomars.com for 50% off and three free gifts. When you check out after you purchase, they'll ask you where you heard about them. Just please support our show and tell them that we sent you. That's mengotomars.com
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to realize the future America needs. We understand what's needed from us to face each threat head on. We've earned our place in the fight for our nation's future. We are Marines. We were made for this small idea which I got from the movie the Patriot where in one of those, open one of those first scenes, Mel Gibson, the redcoats visit Mel Gibson's farm and then they end up capturing a couple of his sons or something and they start taking him away because he did something in some war, in some battle somewhere else and he's a prisoner now. And then Mel Gibson takes a couple of his younger sons and they run and hide in the forest and they wait for the redcoats to come around so they can free his sons. And basically he tells, he looks at his younger sons and says, remember what I told you, Aim small, miss small. And then while they're aiming at the people, they're saying to themselves, aim small, miss small. Aim small, miss small. And they look, and all that, all that really means is aim for a tiny thing. And you'll miss by a little bit, but you'll still hit the target. So if you aim, if you're just aiming your weapon at the guy in general and you miss by an inch, you're just gonna miss him completely and it's gonna hit the tree behind him. But if you aim for a button on the guy's jacket and you miss by an inch, you're still going to hit the guy. So that's how I look at picking a market for your space, is that you want to get as specific as possible. So not just like, oh, we're going to work with, you know, 30 to 50 year old men and Women who speak English and, you know, want to lose weight, it's like, okay, well, yeah, you and everybody else. So how do we get more specific here? Well, I like the idea of coming up with an actual avatar, and I coach my clients on actually writing out an avatar essay. So write out an entire essay of what. What is. What is this person's name? What is their daily activities? What is their spouse's name? If they have one? Do they have kids? Are they. Are they educated? Did they. They have a doctorate or do they. Did. Are they a college dropout? What do they do for a living? What. Where do they live? Or they live in the city? Do they live in the country? They live in the suburbs? Do they live in a house, an apartment? What activities are they doing on a daily basis? What are their hobbies? Like, I want to basically script out a, like, dossier profile on the person who I believe to be my most ideal customer. Once I get that idea of who I want to talk to, then I want to ask myself a couple of questions. First off, will I enjoy working with this person? Just because you can help somebody does not mean you're going to enjoy working with them, okay? It's an important question to ask. Secondly, do they have the money to work with me? And then. And then lastly, is this market growing or is it shrinking? Or is this avatar something that. Is someone that is. That can be served continually? Or is this something that is. Is constantly shrinking? So, you know, like, starting a newspaper, probably not a great idea in 2026, right? Starting a magazine, probably not a great idea in 2026, because the market's just continuing to shrink. So even if you have a strong business in that market, you're going to shrink over time. Probably not a great move. So. So is the market expanding? Can they afford to work with me? Because that's. That's another big question that you gotta ask yourself. Like, again, just because you can help somebody does not mean that they can afford to pay you to help them. So you want to go maybe build a business that actually helps people who have money, because theoretically they have money to pay you, which will make your life a little bit easier and make your pricing a little bit easier, frankly. So. And then will I enjoy working with them? Will enjoy working with them? Can they afford to work with me? And is this market continuing to grow or not? The market is probably the most important thing, because if you have a starving market, everything else is easier. If you're. If your market is starving for a solution to their problem, they're experiencing, then everything becomes easier. So choose your market first, then create an offer. Now you have the market, you have a good idea of what that market's problems are. The things like the part of the Avatar essay that I, that I try to focus on the most is basically, what are their dreams and what are their struggles? When their head hits the pillow, you're either dreaming. They're either dreaming about some desire tired future state or they're anxious about some or fearful about their some issue with their current state. So get as familiar as you can with the problems that they're experiencing and as familiar as you can with the dreams that they have. And then the product or service or offer that you create needs to fit into those buckets or categories and really focus in on the pain piece. Because human beings by nature, we are more motivated by avoiding pain than we are to seek pleasure. So really spend time thinking about the pain. I think, I think it was Dan. It was either Dan. So I never get it right. It's either Dan Sullivan or Dan Kennedy, one of the two. Both of them prolific business authors, and Dan Kennedy more on the marketing side. But one of them said, if you can articulate a customer's problems better than they can, then they'll automatically assume that you have the solution. So get really good at trying to figure out what is this person experiencing? What is this pain causing them? What are the lagging effects of this pain in their life? Not just like, oh, they're anxious. No, no, no. Like, why are they anxious? Well, they're anxious because they, you know, want to send their kids to this type of school and they can't afford to do that yet. Okay, well, why, why is that important to them? Well, because when they were growing up, they wished they could have gone to a school like that, but their parents couldn't afford it either. Or when they were growing up, their parents told them to turn off the lights because it, you know, money doesn't grow on trees and we have to watch out for our electricity bill. And so they were taught this thing and that. So that's what I mean, that you want to get as deep and granular, granular as you possibly can when you're thinking through this. Because all of this is going to inform what the offer is that you're going to create. So amazing market makes everything easier. Amazing offer also makes everything easier from that point. Right? So like, market is number one, offer is number two. The, the better your market is, the easier it is to create a good offer. And then the better offer you have, the easier it is to market and sell that offer. The best marketers selling a shitty offer is still going to struggle. An okay marketer selling an amazing offer is not going to struggle. So have choose a market, create an offer and without going too much into the offer here because there's a lot of great trainings on this just I know we talk about all the time on the show, maybe you're just sick of hearing me say it, but just go, just go buy a hundred million dollar offers from Alex Mosey. He has a company and course online that's completely for, completely free. You can get, I think he'll even ship you the book for free if you. Or he'll, he'll give you the book for free, you pay for shipping or something like that. So it's super cheap. Just go study a hundred million dollar offers. It's the best offer train I've ever seen. There's not really any reason for me to go de to how to create an irresistible offer here because that training is just so great. So. And it's very, very deep. Like when I was, when we created our first million dollar offer, the first time that we did a million dollars in a year, we did like 1.3, 1.4 million. The year started by me reading that book And I didn't just read it. I listened to the audio and then I read it and then I listened to the audio again and then I took the course and then I had the book open like a, like a notebook while I was taking the course. I treat it like a textbook because it is that rich with information. So choose a good market, create an irresistible offer. And then once you have the people that you're trying to serve and you have an offer to help those people, now you just got to reach out to people. You might be. This is, this is probably the part that overwhelms people because once they have some, like a lot of people have ideas, you know, they're like, oh, I have, you know, this, I came across this struggle recently and this problem recently and I have this idea for a solution and this is what it is. And they get excited talking about like the product that they're going to build or the service they offer, whatever, what it's going to be. And then when they finish building all that stuff out, they just go, all right, well that was fun. But that's it. There's no next step because the idea of figuring out how to get their first customer is so overwhelming to them. It's like, don't overcomplicate it. Write out a simple sales pitch and then reach out to as many people as you can every single day for the next 90 days and watch business come in through the door at their. At first be willing to. Be willing to do it for significantly cheaper than you're going to do it for later. I'm not a big fan of doing it for free. Like, I sort, I guess it sort of depends on the type of client that you're reaching out to or something. Because I have some people offer me free work, and a lot of times that is the way that they get their foot in the door with me. Like a lot of, like these podcast clippers, right? I get DMS from people all the time. Like, I can clip your podcast, I can clip your podcast and clip your podcast. It's like you and like a hundred other people that reached out to me this month. So the people that I end up getting, giving a chance to are people who, like, send me a clip that they've already cut and they say, hey, I made a clip from your podcast. Can you look at this and see if this would be, that this would work for you? And like, I'm more likely to work with those people because they already did a little bit of work for me for free, and I can actually see the quality of the work that they're proposing to continue doing with me. But that's like, that's more like giving out a sample. That's not like doing the thing for free, I suppose, if that makes sense. So that, that, that might be applicable to your situation. But my point is to say that, like, if you, if you believe that this offer that you've created is worth $5,000 in value to this ideal person, then if you're struggling getting sales in the door at first, just be willing to do it for a thousand at first, or 500 or 2000. I think some money is important because when you pay, you pay attention. And so if you want to get like, the most important thing when you're first getting your couple clients at the door is not necessarily how much money you're getting paid. It's getting the client the result that you promised them. That's the most important thing. Because you want to prove to both the client and to your, that you are capable of achieving this outcome. Because the more you believe it, the easier it is to start convincing other people to believe it. And now you have a, a case study. You have, you have social proof that this is something that I say I can do and now look at these people. They've also agreed that this is something that I can do and that it was money well spent on their end. So reach out to 50 people a day. This can be text messages. And by the way, it does not have to be pitchy. So if you're, if you're reaching out to a bunch of people that are like friends of yours, you don't want to just go in and ask them for a sale necessarily. The, the best, the best SC for me in these types of contexts is to ask for advice about this thing that you're doing. Like, hey, building whatever. I'm building this, this marketing service for contractors. I know you're a contractor. Can't. Would you be willing to give me feedback on this offer that I've created? Do you think this would be valuable for somebody in your position? And if you it's like ask for feedback or the world moves fast, your workday even faster. Pitching products, drafting reports, analyzing data.
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Microsoft 365 Copilot is your AI assistant for work built into Word, Excel, PowerPoint and other Microsoft 365 apps you use, helping you quickly write, analyze, create and summarize so you can cut through clutter and clear a path to your best work. Learn more@Microsoft.com M365 copilot pilot.
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As a chef, I know flavor doesn't begin in the kitchen. It begins on the land. And West Home's nature led Australian Wagyu is a story written in the landscape of northern Australia. Cooking is storytelling. And West Home Wagyu carries a story of northern Australia itself. Raw, powerful and deeply authentic. It's a testament to the passion and care raised in the rhythm of northern Australia. I'm Chef Meilin from Ada Club in Los Angeles and I invite you to visit westhome.com Maelyn to learn more and taste a story. Only West Home Nature led Australian Wagyu can tell that's W-E-S-T-H-O-L-M-E.com M E-I L
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I n ask for referrals like and you know, I'm not necessarily asking for you, but if you know somebody in your space who's looking for this to solve XYZ problem, then, you know, shoot them over to me and I'll give you a kickback or something like that. Inevitably, what's going to happen is if again, we're talking about volume here, you're not just going to send three text messages a day, okay? It's going to Be work. You got to send 50 minimum 50 reach outs a day. Texting people from your past, texting people that you've met recently. DMing randos on social media. Like just reach out to 50 people a day. Do that for 90 days and tell me that that does not bring any business into the door. It just, it just is impossible. It will absolutely work. Now once you reach out to those people, get em on a sales call and sell the product or the service. Now I will go deeper into how to sell better. If you're just starting from scratch, don't have a ton of, a ton of sales experience on another episode. Cause I don't have time to do that right now. But this is the formula, right? Choose the market, create an offer, reach out to people, get them on a sales call and sell them. Collect the money on the call. Don't wait for it later. Just have you know, create an account on Stripe. It doesn't, it's not that difficult. Ask Chat GPT or ask Google how to do this. Create an account on Stripe or PayPal or Square. Like it's fairly simple to set those things up, collect the payment on the call and then now you have a client. Now you can start working through the onboarding and the customer service and the, and the customer experience part of things. Okay, but you can't do any of those things if you don't get somebody in the door and then the, the delivery. Think about it from this perspective. Try to find products or services, things that you can deliver using low cost VAs and or AI tools. Some of these AI tools are getting ridiculous with how good they are. Like a simple example would be 30 years ago. Well let's call it, let's call it 20 years ago. 20 years ago it was very expensive to hire a good web designer and get a website built. And companies got used to spending tens of thousands of dollars on building a website for their business. It's like basically their online storefront. So they spent, they spared no expense when it came to developing a website. Well companies will still spend a good amount of money by having you build them a website or having you build them a landing page. The difference is you don't have to learn how to code anymore. You don't have to learn how to use a drag and drop software like go high level or clickfunnels or something like that. You don't even have to use those. You can then you can now just no code it by telling Claude code what you want it to build. But there's so Many people who do not want to engage in any part of that process, so they're still willing to pay somebody like you money to go do it for them. But you can have AI do a lot of the heavy lifting and take on multiple clients and still charge a good amount and then keep all the delta there that you would normally would have had to go pay some sort of web developer overseas to be able to do for you. So think about services offers that will allow you to, to deliver the end result using a low cost VA or an AI tool or something like that so you don't get in the weeds of building out like crazy technical operations when you're trying to scale this, this offer up. And again we're talking about 10k here. We're not talking about how to scale this thing to 3 million. Okay, that might be, that might look wildly different. Okay, but 10,000 bucks a month? Yeah, you only need a couple clients. You only need like three to five good clients paying you to do their SEO or paying you to build their landing pages for them, or paying you to run their email services and write their emails them or something similar to that. So choose a market, create an offer, reach out to 50 people per day for 90 days, sell and then deliver using low cost VAS and or AI tools. There is no version of this that does not lead to some sort of income at the end of it. And I, and my gut says that you can make 10k a month doing this like relatively quickly. I like starting with done for you services because the, the discrepancy in the payment that you're asking for or the, the, the price that you're charging will be easy to back out of when you don't have a ton of experience to say that it's worth doing, worth paying you more for something else. So in, in simple terms, when you're first getting started and let's say, let's say this is top of mind for me. Cause I just talked to a friend of mine who's doing this or, or who I told to do this. Anyway, we'll see what he actually does. But, but he's been a podcaster for a few years. Sports podcast, nothing to do with business, cannot figure out how to make money on it. And day job is, he's a wedding photographer. And so he was coming to me asking me about like how do I monetize the podcast, I want to do it full time and blah blah, blah. And I was just like. And my original advice was like how much do you get paid to shoot a wedding. And he was telling me stuff about wedding photography. I was like, bro, just do more of that. Like, do the thing that makes you a bunch of money and then invest the money that you're making into growing the show and building the audience. And then he came, he came to me a couple weeks ago and was like, hey man, remember that advice you gave me like a year ago? I was like, yeah. He's like, I didn't do it and now I'm running out of money. And I was like, okay, well what do we do now? What do we do from here moving forward? You know? So we started talking for a little bit and I was just like, bro, why don't you just start a podcast production business? Like you, you're, you've been producing your own podcast. You're a photographer by trade. You do videography. Like you're editing and producing and cutting clips and posting and running your own socials. Like you've been doing that for the last couple of years. Go find a business owner who wants all that done for them and do everything for them. Give them the knowledge and the expertise and all that stuff because of the bank of knowledge you built, but do the service for them. And my point in saying that is that like when you're first getting started, it's much easier to convince somebody to pay you $3,000 a month for a done for you service than it is to convince them to pay you $3,000 a month just to have access to your knowledge or expertise. Now once you've done it for a really long period of time, you might be able to sell the knowledge a little bit more effectively. But then at the, but at the very beginning, you're going to start by doing it for them. And because the justification of the price point becomes much easier and you can get to these numbers like 10k is not that much. If you a couple podcast productions, that's what I told them. I was like, bro, you don' need a hundred clients, you need five, a half dozen, call it podcast production clients. And use some good AI tools to do the majority of the editing and the show notes and some of the back end production. Maybe hire a VA or two overseas and like you can run six clients and you can make 10, 15k a month doing that relatively simply. So don't over complicate it. Choose a market, create an offer, reach out to people, sell the service and then deliver using low cost AI tools or VAs. And then you can adjust along the way. And if you want to convert Continue scaling it then. Continue scaling it. Sure, you might, maybe you can build a seven figure business out of, out of doing it. I know I have several friends who have seven figure podcast production businesses and you can continue to scale it if you want to. In this particular scenario, I just told him like you, you, you just want, you, you, you're. What you're going to want to do is basically create a life that allows you to be able to be in this field full time. So even right. So like right now you might have a big enough audience in the sports podcast that you run in order to be able to do that full time. But if you keep working on that podcast because you're in this, you're in this adjacent field of producing podcasts for other people now you get all the data on the back end of what other people are doing on their podcast and you cut this clip for this client and it took off. And maybe we can do something similar on my podcast. You that for, you know, you do that enough to make some extra income and dump the additional funds that you have into running your show, making your show better and then pitching sponsors and getting some brand deals coming through the door. Door. Then within a three to five year period of time, you could be doing the sports podcast full time. And for him that's like a dream come true. It's like if that's a dream come true, then do the work that's required in the meantime to set you up to be able to live that version of life. So yeah, it's, it's really, it's not that complicated. But it, but it is, you know, still hard work. So choose a market, create an offer, reach out 50 people a day for 90 days, sell it and deliver using low cost VAs and or AI tools. And this is how to make your first $10,000 online. As always, reach out to me at Travis Chapel or shoot me an email. Travis travis chapel.com Love to hear from you guys. Love to hear. What other Answer whatever questions you might have about this process so I can answer them in a future episode. Thanks for tuning in. We'll catch you guys on the next one.
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Peace.