← Travis Makes Money
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- [00:00]
Schwab Representative
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- [00:30]
Travis Chappell
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what's going on, everybody? Welcome back to the show. On this episode, it's just me, you and the mic and we're talking a little bit about some of the quotes that I have held dear over the years. A few things that have meant something to me in my time as a podcaster. And I figured it'd be good just to start with some of the ones that were meaningful to me even at the beginning of this journey and that have remained true for me over time. And there have been multiple phases of my life where something has reigned true for me but then later on just didn't have the same meaning to me. Maybe it's just different phase of life. Maybe a different phase called for a different type of thinking or I just found it to not be true over time. But these are some things that I found to be really helpful to me at the very beginning and things that I think are still really relevant for those that are listening. So very first one, this was a wallpaper that I saved on my phone. Do you guys remember back in the day, I feel like people were making their own, like iPhone wallpaper bundles or packs or whatever and then like selling them. Well, this one wasn't sold. It was just one that Gary Vee had posted on his, I don't know, face Facebook, Facebook wall back before it was a timeline or whatever it's called now. And I screenshotted this one because that's what, you know, he put out a bunch of different wallpapers you could save. And so I, I saved one and I had this on my phone for probably the first, like, I don't know, year plus of starting my podcast. And it was very simple. It was a one, a greater than sign and a zero. And it was meaning one is greater than zero. And it was, I had it when I first started my podcast, because I, as a, as a creator, you can get so caught up in the metrics and the, in the views and the likes and the comments and the shares and all the vanity metrics that make you feel better about putting stuff out into the world. And I was trying not to let that happen to myself at the beginning. And so I screenshotted this because the entire concept is one is greater than zero. And it puts you into this gratitude frame rather than this lack frame, this abundance frame, instead of a scarcity frame. Because if you really, truly think about it, even you for listening to this podcast right now, I am eternally grateful for anybody that gives any of my content the time of day. Why? Because there's no shortage of things that pull on our attention anymore. As a podcaster, as a creator, you're not just competing with other podcasters in your niche. You're not just creating or competing with other creators that, that have a similar audience to the one that you have. You're not just competing with those people. You're competing with all of the other creators on all of platforms. You're also competing with people that are not even in your niche at all. You're. You're also competing with all of Netflix, you're competing with all of Hulu, all of Amazon prime, all of the creators on YouTube, all of the podcasts in existence. Anything that demands attention and holds attention, that is your competition. And so the fact that anybody would be willing to take the time to listen to what you have to say, whether it's on a podcast or a YouTube video or a 30 second TikTok short, that is something that you should be grateful for. And, and the, the core reason for this quote and something that was, that was meaningful to me at the time was that if you don't treat the audience of one as though it's the audience of a million, then you'll never gain the audience of a million either. Because that's what happens a lot of times is people will just phone it in for a while. Like, they start creating content, they start making stuff, they start putting it out there, but then they, they don't give it the attention that deserves because not enough people are listening to it. And it's like, well, well, you know, once I, once I get booked for a speaking gig in front of 10,000 people, then I will take my keynote speech seriously. But, you know, for now, I'm only speaking to, you know, this local business chapter. There's only 17 people there. It's not that big of a deal. And so they phone it in. The problem is that maybe one of those 17 people in that room, their best friend hosts an event with a thousand people. And because you didn't take that opportunity seriously and you didn't put together an amazing speech that you're super proud of, maybe they don't make that introduction to their friend who runs that event. Maybe the person that's listening to the podcast episode that you're frustrated with because it only got 23 listens, maybe they know somebody who has a big podcast and they heard something that you said and they, they, they went, you know who's really underrated? This person. And that person invites you onto their thing. You have to treat the audience as though it is the audience of a million or you'll never get to that point. And I remember actually learning this lesson fairly early on because ironically enough, it was because I grew up in this sort of mega Study and play come
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- [06:35]
Travis Chappell
jobs church in a fundamentalist group of Christianity and the pastor of that church, regardless of my disagreements with him anymore these days started started the church took it over when there's 12 people there in a garbage town where I'm where I'm from and 12 people not a great town and then turned that church into seven 8,000 members several multi million dollar building campus college and school and publication ministry and college dorms and all these just this crazy crazy place and I remember listening to him one time when I was in college and he was talking about his first few staff meetings when he first took over the church and when I'm saying staff meeting it him and his secretary. But he ran those meetings the same way that he ran staff meetings when his staff was triple the size of most churches congregations, when his staff is 300, 400 people. And he did these staff meetings and it was like a whole thing where the entire staff would show up and he'd have, you know, meeting notes and, and this whole prep process going into running a great staff meeting, he, he ran his staff meetings with, and it was just him and his secretary the same exact way of when he was running them with 400 people. That lesson stuck with me really early on because it was just like most people just would not do that. Like it's, hey, it's just me and my secretary, so we're just going to have a quick conversation here. But he was building the habit of, of, of treating this meeting the same way, regardless of it was if it was just him in one person versus him and 300 people. And this is the same exact thing when it comes to building your audience is that if you do not treat the audience, if every, every minute of a listener's time is earned, every, every second of a viewer's time is earned, and if you put out is not good enough to continue watching, then they will, next time your video comes up, they're just going to skip it, they're just going to move over. They're not going to listen to the next podcast episode because this one wasn't that good. So one is greater than zero is something that I've is the heartbeat of everything that I've done since then. And it was one of the things that was really meaningful to me when I first got started. The second one that I had from the very beginning that I still talk about to this day was a quote from Steve Martin, the comedian and filmmaker. And he said, be so good, they can't ignore you. And obviously for his purposes, that meant being really good at comedy. And obviously he built himself a pretty tremendous career out of being really funny. And this was his mantra from the beginning, is just that if I just get so good at this thing, then people will not be able to help but give me the time and attention that I think is deserved for the work that I'm putting out. And I took that into the podcasting space. It was that that was sort of the driving factor behind why I was really focused on getting the best quality guests that I could at the time, because I didn't have a ton of conf and my own ability to create content because I was 24 year old. Door to Door sales guy with. Not with. With. No. No experience creating content. So my thought at the time was like, I may not be very good at this, and I may not be able to share a bunch of wisdom that other people might want to hear, but I know that these other people have a lot of wisdom, so if I can somehow figure out a way to convince them to come on my show and just figure out how to ask better questions, then the content itself will be taken care of. And so that was the driving for. The driving force behind continually reaching out and trying to get better and better and better guests on the show so that I could provide the best information that I possibly could to my audience. It's also the reason why I turned into a reader. Like before, before I started my podcast, it was like pulling teeth to get me to read anything. It was. It was very difficult. My. My whole family, it was like a running joke, literally, in my family growing up that I was not a reader. I was probably contrasted to my sister, because my sister is a massive reader. She would. She would sit down with a 700 page and just sitting, like, barricade herself in her room and. And finish it in a day and a half. And that always amazed me because I was never who I was. And then when I started the podcast, the reason that I started reading more books and listening to more audiobooks and listening to more podcasts and learning as much as I possibly could is because I felt like I owed my audience. If anybody was going to give me any time and attention, I felt like I owed them the best version of what I could potentially put in front of them. And so I started reading, consuming the best information that I could about the topics that I was talking about, because I didn't want to appear like I didn't know what I was talking about. And I remember actually one of the first interviews that I had on the. One of the guys that I was interviewing asked me if I had read this book that was all about networking, and my show at the time was about networking. And I was like, no, I have not read that. I've never even heard of that book. And it kind of hit me like a ton of bricks because he was like, oh, it's an amazing book on networking. It's like, top five. You should absolutely read it. And in my mind, I was like, I should already know that. I should have already done this. If I'm going to be teaching this stuff and helping people come to realizations in this world, then it's probably something that I should know about that I should ingratiate myself in. And so the be so good they can't ignore you thing helped inform the, the guest strategy that I had. The, the questions that I would ask people, but also encouraged me to remain accountable to my own audience, to create the best stuff that I possibly could and forced me into my own silo of learning that enabled me to be able to give the best information that I could. And then eventually that's that. That decision's also compounded in the fact that, that I still am pushing for better and better guests. I'm still trying to put, put, put things together that just can't be ignored. They're unignorable. And there's even a production recently where we spent a lot of money that you guys will hear hear more about soon that that costs a lot of money. But it was also like this was the core driving force behind that because in my mind it was just like, I want to create a piece of content that's just so damn good that people can't help but at least check it out. Even if they're not willing to share it, even if they're not willing to promote it, even if they're not willing to hit the like button or comment something, they're not going to be able to ignore it. They're going to. It's going to be on their feed, at least to some degree. So one is greater than zero. Be so good they can't. I.
- [12:32]
Schwab Representative
You.
- [12:32]
Travis Chappell
The last one that I held, the very beginning of all of this that I still hold to now is don't take advice from people that you would not be willing to trade places with. I've sort of changed my tune at least a little bit because I've. I've kind of more come to the idea that it's like, don't take advice from people you wouldn't be willing to trade places with, at least in this one particular area that you're trying to learn. So if you want to get really good at whatever advertising, then you should go find somebody who's really good at advertising and learn from them. If you want to get really good at business, then you should go find somebody who's really good at business and learn from them. If you want to get really good at your family life, at being a good parent, of being a good spouse, if you want to get good at being a good friend, then go find people who are the best in those categories and learn from them. So if you would not be willing to trade places with that person at least in that context, then it's probably not somebody that you should be, you know, listening to completely and fully. And that's not to say that other people don't have the ability to give you good advice. But the problem is, is that we conflate somebody's care for us or love for us with their ability to guide us in a proper direction when it comes to a context that they don't fully understand. And a lot of times it's going to look like your teach your parents, your coaches, the people who are invested in your life, they love you, they want to see you do well. But their advice is but that does not make their advice correct. Just because somebody loves you does not mean that the advice that they're giving you is right. So if your parent or somebody else is telling you that, oh, this entrepreneurship thing you're doing is crazy, or this, you know, you, you dropped out of school to be a creator, that makes no sense. What are you doing? You're throwing away your future. If people like that are telling you that, but they've never had success in the field that you're trying to be successful in, then they could be right. But they also could be wrong. And the way to measure that adv place is to go get it from other people who have actually seen success in what you're trying to be successful in. And you might find that the advice lines up, but a lot of times you're probably going to find the opposite. And you have to be willing to forge your own path and listen to the people who are going to guide you in the direction that you actually want to go in. So one is greater than zero. Be so good they can't ignore you. Don't take advice from people that you would not be willing to trade places with. Those are three of the things that I took away the very beginning of of my podcasting online business journey that have remained true to this day. Hopefully something in there helped you out as well as Shoot me an email travis travischappell.com shoot me a DM on Instagram Travis Chappell to see see what we can continue talking about here on the show. Thanks so much for tuning into this episode. We'll catch you guys in the next one. Peace.
- [14:46]
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