Travis (Main Speaker/Host) (13:03)
sound social? No it does not. But I do think that it's relevant. It's, it's just, it's so pervasive in society and again, it's such a big trust factor, especially with the younger demographic, that you gotta just be doing something with it. So here's a few things that I think are helpful in terms of formats for your content. Number one is document. Don't create this is widely popularized by Gary Vaynerchuk because that's exactly what he did. He just basically he was the first kind of entrepreneur to just to pay this dude drock to follow him around with a video camera and just video all the stuff that he was doing. And all of that turned into vlog content, which turned into social content, which turned into LinkedIn posts and tweets and blog articles and newsletters and podcast episodes. So he just had somebody follow him around to document the process by which he was building businesses. So you can document. You don't have to sit down and create an entire spreadsheet about these topics and then write outlines and then script them and then look direct directly to a camera camera and read a teleprompter and then get it edited and produced and added B roll and captions and all this other stuff. You don't have to go through all of that. You can just document what you're doing on a daily basis and post stuff from that documentation. So document, don't just create. Next is direct to camera videos. My buddy Michael Smoke has done extremely well doing this one format. All he does is pull up his camera and talk directly to it for 30 to 60 seconds at a time. And that has amassed millions of followers for him across multiple platforms. Allowed him to quit his job and online business full time. I think he has a coaching group now on communication, if I am not mistaken, because it's something that ended up doing really, really well for him. And then he issued this, the high, the Higher up, Higher up speaking challenge, Higher up wellness challenge, I don't know, something like that. But basically he was just saying, hey, if you want to work on your communication skills, pull up your camera, talk directly to the camera for 30 to 60 seconds uninterrupted and do that every single day for the next 30 days. I think it is. And now I believe over a hundred thousand people have, have taken that challenge because it's something that he issued as a challenge for. And a lot of people experienced massive social media growth during that time. So do not undervalue the underproduced content. Do not think that you have to be again, writing out all of your thoughts into a document and reading it word for word off of a teleprompter. It's probably going to sound a little bit less natural, it's probably going to sound a little bit more produced. And that is probably not going to connect with the audience as much as it's going to be if you just set the camera up and talk to it directly about the thing that you've been thinking about most recently. The key here is if you're going to do these direct to camera videos, you have to just do them whenever the inspiration strikes. Do not schedule this into your account. I mean, you should schedule it if it means that it's going to get done and it was not going to get done regardless. But the, the, the power to me comes from just the natural flow of thought. So if you, if you're thinking about something and you're like that's valuable or that's interesting or this is something I've been thinking about recently, then while you're having the thought, while you're having the experience, walk away from the rest of. If you're in a group of people, whatever, walk away from the group for 30 seconds, pull out your phone, film a quick video and then just post it. The beautiful thing with all the different tools though is just like you don't have to send it to a post production person to caption the video before you post it. You can just hit record and then whatever platform you're using to record it, you can just upload it and have it caption it for you so you don't have to do a ton of time in editing. This is, that's probably, that's one reason why I love this type of format is that it does not require you to have a full production team or a creative director or somebody who's helping you come up with topics and split test hooks and things like that. You just talk into the camera and post it. And then the more you do that, the more comfortable you get with it, the better you get at communicating these difficult concepts in simple terms that people can understand and want to share and interact with. So that will continue to climb over time. So I really like that one. Next thing is trending audio. I, I don't, I don't personally do a lot of these. I know a lot of people have gained a tremendous success in following doing it like this. I, I tend to find that it seems to me that anyway that it works better like entertainment side people who are doing more like comedy sketches or just trying to make you laugh. It's not really necessarily the best growth strategy that I've seen for people who are in business or have something serious to talk about, like education type creators. Again you can mix and match and you can try all of these and see what works best for you. I personally have not found much success doing these and frankly I just feel weird doing them and it doesn't feel quote unquote, authentic to me. So I just, I don't really do those a lot, but they can be really helpful for media growth because there's a reason that the thing is trending so it might be helpful for you. Next thing is podcast clips. Now this is basically like 90% of what we post on our social media accounts. And it's just because we do such a high volume of content output on the podcasts that it makes it super easy to fill up a social content calendar because we have so much banked content that my producer can pour through and pull clips from. So we're, we're always posting a bunch of podcast clips clips. The cool thing about it to me is that it allows for natural collaboration with other creators who may or may not be bigger than you, but it doesn't really matter. It just, it just allows for more cross contamination if you will, of other people's audiences. Because if you have a great conversation with another creator or somebody who has a following online, then when you're posting clips from that, as long as they think that clip makes them look good and puts them in a positive light and they think it's good content, then a lot of times they'll accept that collab. And a lot of the, a lot of the ways that we got out of, of bad engagement jail when we had a bunch of bot followers was doing a lot of collaborations with people who had, who had audience already. So podcast clips are my favorite thing for this because we're already going to create the long form content. So the clips are just easy to just pull from and then post on social and I don't have to think about it very much. I don't have to pull up my camera and do a bunch of other talking head videos. I don't have to script and spend time time outlining and, and, and thinking about this thing and uploading it to a teleprompter and then reading the script. I don't have to do all of that. We just cut clip post from the podcast itself. Then the last thing I'm going to say on this, there's, there's some other formats as well you can do. A lot of carousels are performing well. Just photos, even photos that are set as like a 2 second video with the trending audio. So my point is, is like just try all of these different formats and methods and see what feels best and most natural to you. Because my last point unique and, and I'm spelling unique Y O U Nick because the, we just, just had this big content format thing with Alex Hormozi. He was talking to me, talking to me about how you just have to be uniquely you. Because I asked him specifically about how all these people are doing these quote unquote Hermosi style clips and things like that. And, and basically just saying, like, that is not the thing that's going to get the job done. Like making your captions yellow instead of white is not going to be the magical thing that you need to be able to finally get traction on your videos. It's more just like, like that was his version of doing it, but it was uniquely him in that moment. It was also an explosion of the fact that he just had public news about his exit, his gym launch exit. And then he also wrote a really good book around. It was just kind of this explosion that happened at the same time, this alchemistic mixture where the platform started promoting his content more because people were looking for his content more because they gained value from a book recommendation that somebody had made to them. And so it just kind of snowballed from there. But it just was, it was, it was uniquely him and it worked well because it was uniquely him. So my overall take on this is, don't get too bogged down following all of these creators who keep telling you what you should be doing with how you talk to the camera or, you know, like, I see all these creators are just like, your hook sucks. And they, and they go through
