SOLO | Make Money by Mastering Real Social Media Growth

Summary

---

Podcast Summary

Travis Makes Money – SOLO | Make Money by Mastering Real Social Media Growth

Host: Travis Chappell
Date: April 11, 2026
Topic: How to Make Money by Mastering Real Social Media Growth

---

Episode Overview

In this solo episode, Travis Chappell dives deep into the art and strategy of genuine social media growth—debunking shortcuts like buying followers or engagement, and sharing tested tactics for long-term, authentic expansion. Travis draws on both personal experience and lessons from top guests, highlighting what truly works for both creators and business owners who want to leverage social for income and influence.

---

Key Discussion Points & Insights

1. You Can’t Ignore Social Media Anymore

• Social accounts as the new credibility filter:
  • People check your socials before your website, especially with younger audiences.
  • Even for podcast guest pitches, Travis says, "I look at socials before I look at website because you can do whatever you want on your website. And socials are a little bit more telling than that." (01:22)

2. Never Grow Inorganically (Don’t Buy Followers or Engagement)

• Raw truth about follower purchasing:

  • "Do not grow inorganically. Do not ever try to buy audience." (01:30)
  • Clarifies the exception for boosting posts that are organically performing—paid amplification is not the same as buying fake followers.
  • Problems with bought growth:
    • It destroys engagement, pollutes your data, and puts you on a never-ending treadmill of having to buy likes, views, and comments to maintain the facade.
    • “The problem is, is like real recognizes real. So you're not fooling anybody who's been around the game for any length of time.” (04:35)
    • Fake engagement is easy to spot, especially if comments are copy-paste or generic emoji spam.

• The “Bot” & “Bought” issue:

  • Travis describes falling for bot traffic advice in his early days, and how it hurt his account’s health.
  • “It messes up all the data. You can't make good decisions on what post is going to do well, or you can't figure out a new organic way to make this thing do well.” (07:09)

3. Healthy Social Growth = Organic, Consistent, Quality Content

• If you’re a business owner, social is a trust-builder:
  • It's not about being famous, it’s about presence and approachability.
  • "You gotta just be doing something with it." (13:03)

4. Effective Content Formats That Work Now

A. Document, Don’t Create (Gary Vee style)

• “Document, don’t create” is highlighted as a stress-free entry point for busy people.
  • “You can just document what you're doing on a daily basis and post stuff from that documentation.” (13:17)
• Inspired by Gary Vaynerchuk’s approach and the rise of “vlogs” and raw behind-the-scenes content.

B. Direct-to-Camera Videos

• Simplicity and authenticity convert:
  • Example: Michael Smoke grew millions of followers with 30–60 second unscripted, direct-to-camera shorts.
  • "Do not undervalue the underproduced content." (14:54)
• Key tip: Film these whenever inspiration strikes—don’t overproduce, don’t script.
  • “The power...comes from just the natural flow of thought.” (15:40)

C. Trending Audio & Short-Form Remixing

• Useful primarily for entertainment/comedy content rather than serious business/education.
• Travis admits he doesn’t enjoy or find personal success with this tactic, but notes many others do.

D. Podcast Clips

• Highly efficient, especially for those with an existing podcast or long-form platform.
• “It makes it super easy to fill up a social content calendar because we have so much banked content…” (17:06)
• Added benefit: collaboration and reaching other audiences when clipping with guest creators.

E. Other Formats: Carousels, Photos, Remixed “Vids”

• Try multiple formats to find what feels natural: “My point is...just try all of these different formats and methods and see what feels best and most natural to you.” (18:19)

5. The Importance of Authenticity

• Be uniquely YOU—don’t just mimic viral styles.
  • Travis quotes Alex Hormozi: “Making your captions yellow instead of white is not going to be the magical thing that you need… It's more just like, like that was his version of doing it, but it was uniquely him in that moment.” (19:40)
  • The secret is not in perfect hooks, edits, or mimicking trending creators but finding a format and voice true to yourself.

6. Consistency + Improvement = Growth

• “It has to be a combination of consistency plus improvement… consistency plus improvement over time…” (23:57)
• Your breakthrough content will come from repeated posting, learning, and iterating—every post is a lottery ticket.

7. The Valley of Despair & Why You Must Push Through

• Acknowledge the struggle:
  • “There’s going to be a period of time where it just sucks. It’s the valley of despair…” (24:25)
  • Growth takes time and grit—results compound, but you won’t see them immediately.
  • “Every post you make on Social is a lottery ticket. You never know who’s going to see it, what’s going to happen to it, how viral it might go.” (24:49)

8. Final Notes and Volume Game

• Keep increasing volume while maintaining quality.
• “The more shots on goal you take, the more odds you have of hitting it in the goal.” (25:32)

---

Notable Quotes & Memorable Moments

• On authenticity:

  • "Real recognizes real. So you're not fooling anybody who's been around the game for any length of time. You're only fooling new people. It's sort of the equivalent to renting the Lamborghini and posting a picture with it." (04:35)

• On perseverance:

  • “Every post that you make on Social is a lottery ticket. You never know who’s going to see it, what’s going to happen to it, how viral it might go.” (24:49)

• On pitfalls of shortcuts:

  • “It will prohibit you from posting with the volume that you want...because you have to spend money on every single post that you put out to make sure that it's not like a hundred thousand views, a hundred thousand views, and then this one gets 400 because you forgot to boost that one.” (07:10)

• On being ‘YOU’-nique:

  • “Don’t get too bogged down following all of these creators who keep telling you what you should be doing...It’s better to have a good hook than it is to have a not good hook...but you can get too bogged down basically just trying to copy what everybody else is doing rather than carving out your own structure.” (21:56)

---

Key Timestamps

• 00:29–03:19 — Intro & why you must avoid fake followers; how inauthentic growth hurts you
• 03:20–08:41 — Spotting fake accounts; problems with paid engagement; why perception games fail
• 11:03–13:03 — Recap: Social media is essential, not optional
• 13:03–19:40 — Winning content formats (document, direct-to-camera, trending, podcasts, etc.)
• 19:40–23:05 — Deep authenticity; why being yourself is the real shortcut; Dinner Party project teaser
• 23:05–25:40 — Volume + quality, consistency, and the lottery ticket mindset

---

Actionable Takeaways

• Never buy followers, engagement, or fake traffic—focus on organically engaging your real audience.
• Document your journey; don’t stress over highly produced content.
• Embrace direct-to-camera, unscripted posts for connection and ease.
• Use multiple formats (clips, carousels, trends, photos) to discover your natural fit.
• Stay consistent AND keep improving—results compound over time.
• Don’t let yourself get stuck copying others’ style. Find, refine, and double down on your unique voice and approach.
• Remember: every post is a potential breakout—keep showing up.

---

Closing Tone:
Practical, motivational, and candid—Travis demystifies social growth, encouraging listeners to dig in, stay real, and play the long game.

---

Transcript

[Starbucks Frappuccino Advertiser]

Morning decisions. How about a creamy mocha Frappuccino drink? Or sweet vanilla smooth caramel maybe? Or a white chocolate mocha? Whichever you choose, delicious coffee awaits. Find Starbucks Frappuccino drinks wherever you buy your groceries.

[Travis (Podcast Host)]

You're listening to the Travis Makes Money podcast, presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis.

[Travis (Main Speaker/Host)]

What's going on, everybody? Welcome back to the show. This episode is just me, you and the mic. Just talking about a couple of things that I've learned over the years. And today specifically, we're going to be focusing on social media. How do you grow social media accounts? Now, I have to say I am not the greatest at this, okay? I'm not an, I'm not, I'm not world class at this, obviously, or else my social accounts would maybe have more like a million followers instead of tens of thousands. But I have figured out a few things along the way way and I've studied it extensively and I've talked to a lot of great people on my show who have done it very well. So this is basically, here's the things that we've been testing, we've been trying recently. Also here's some things that I've been seeing shared from friends of mine who do this way better than I do. And hopefully something that said will help you with your own social media strategy.

[Travis (Podcast Host)]

Because here's the thing, you can't just

[Travis (Main Speaker/Host)]

not be on it anymore, especially if your target demographic is a younger demographic. It's almost like the new website. Like people will go check out your socials before, before they go check out your website. I know that especially when I get pitched podcast guests, I look at socials before I look at website because you can do whatever you want on your website. And socials are a little bit more telling than that. So right off the bat, do not grow inorganically. Do not ever try to buy audience. Now let me caveat that by saying if you're, if you're spending money on ads on the platform to just boost videos that are performing well and that are getting good followers and things like that, that's a little different. Okay? Boosting, boosting posts within the platforms, advertising can be helpful to some degree. However, just boosting posts by itself will not make up for crappy content. So I also see, because I also see a lot of people do that where they just put out a bunch of content. None of it does well, so in order to make it do well, they just boost the post, and that prohibits you from the learning about what makes good content. So if you're, if you are, if your only strategy is just to put out as much content as you can and then just boost all of it so that it doesn't look bad when people go check out your profile, you're not actually using social media for the powerful piece of what you're using for. Using it essentially at that point is like an online business card more than anything else. So do not, do not escape the learning part of failure with your social media content and just make up for it by boosting the video. Now, on the other side of that, there are countless people, especially inside of the business space specifically, that basically just buy a crazy amount of followers. And this happens all the time. And frankly, it blows my mind that people still fall for it because it seems to me so easy to spot.

[Travis (Podcast Host)]

So let me give you a few

[Travis (Main Speaker/Host)]

ways to be able to tell if somebody that you're talking to has purchased all of their followers and all of their traffic. So, so let's just go into, into these one by one. So if somebody has a high follower count, one way to tell whether or not it's real is to just go to their videos or their posts and see how many views, how many likes, how many shares, how many comments and things like that are inside of the actual post that they're posting. If there's a large discrepancy, say someone has 2 million followers but their average video gets 400 views, then you probably know that, that these are all purchased. They're all bot accounts, bought, meaning two things. B o u G H T bot and then B o t bot. They're not real, they're f and, and by the way, it's not always intentional. I, I fell for these a few times when I was building my socials. Like my Instagram account probably has at this point, 10 to 20% of my total following are probably still bot accounts. Because I took advice from people back in the day who I perceived as being experts and said, okay, yeah, we'll spend money on this traffic channel. And then we end up looking at it and being like, oh, this actually destroyed our engagement. It's not sending our posts out to anybody. It's overall not good for the account, so do not purchase. Now if you see somebody has, okay, they have a high follower account and you go to their views and you're like, okay, they got a good amount of views in all their videos. And then you go to their posts and you see, oh, they got a bunch of comments or likes or shares or whatever. That does not also mean that all of that is organic. A lot of that can also be paid for. There are plenty of people I get hit up, I don't even know how many times, 100, 200 times a month from people who are like, hey, Travis Chapel, we've noticed your engagement is low on your profile. Can we put you into these crazy engagement groups and things like that? The problem is, is like real recognize is real. So you're not fooling anybody who's been around the game for any length of time. You're only fooling new, new people. It's sort of the, the equivalent to renting the Lamborghini and posting a picture with it. You're not fooling anybody who actually has money. So the same thing with social. So you're not fooling anybody who's been around the game for quite some time. Because I can see, like, I get, I get podcast pitches for people want to be on my show and they'll use that as the credibility piece. Like, oh, so and so has 2 million followers. So you know you will and it's going to be great for you because you only have 60,000. And then I go to so and so's account, see the 2 million followers and look through the, and look through, you know, a couple of posts. It's like, oh, they have high views and high comments, whatever. But then I pour through the comments and it's basically all this, it's basically just a bunch of emojis or it says stuff like, just generic stuff like this is inspiring or thank you for this or so great or keep going or something like that. And it's, it's so clearly copy paste type comments from these engagement groups that just are paid to flood your comments with a bunch of people to make it look like to somebody who doesn't know about this space that you're actually getting real engagement on your videos. You can also buy views. So like all of these metrics you can purchase from these bot farms, you can purchase views, you can purchase shares, you can purchase likes, you can purchase comments, you can purchase followers. So the problem with going down this road for most people is that it means that every time you make a post, you have to spend money to boost the post. So that doesn't look weird that you have a million and a half followers and only 600 views in your post. So you go, I gotta buy a bunch of views.

[Travis (Podcast Host)]

Well then it looks weird if you

[Travis (Main Speaker/Host)]

have a hundred thousand, a hundred thousand views per video on your feed, but you have zero comments on them. So let's put a bunch of comments in here and then it's all a bunch of flower emojis. And this is so helpful. Thank you. Value is great here. Like, it's, it's, it's all fake. It's all nonsense. None of it's real. And then, then you might be able to hide your likes so people can't see your likes, but then they can look at the share count. So you can buy shares, you can buy reposts, and you can buy all this stuff just like, look, it will, it will prohibit you from posting with the volume that you want to be posting with to get real organic growth, because you have to spend money on every single post that you put out to make sure that it's not like a hundred thousand views. A hundred thousand views, and then this one gets 400 because you forgot to boost that one. So it's just this treadmill of maintaining perception online without actually having done the work of making it happen. And it, it prevents you from being able to do the work to make it happen. So again, you don't, you don't know what's real and what's not real anymore. So now you're like, okay, well, this posted 112,000 views. Was that just a little bit extra from that, or do people actually start watching this? You, it just, it messes up all the data. You can't make good decisions on what post is going to do well, or you can't figure out a new organic way to make this thing do well. So you just keep doing this thing and it never actually provides you the results that you want. So please, please, please, for the love of God, do not send fake people to your accounts. Okay? If you're going to spend money, do it the right way and just basically post, post, post, post, post, and then boost the ones that are naturally and organically performing well, because that means it could probably have a higher return when you boost those types of posts. So that's just a quick aside here at the beginning before we go into a few of these other things that I think are helpful in terms of the content that you're doing now. If you're, if you are a business owner, I do believe that you should be on social to some extent. Now, does that mean you have to become famous on social? No, it does not. Does that mean you have to take 10 hours a day to focus this

[Travis (Podcast Host)]

episode of the show is brought to you by Wayfair. It's Wayday at Wayfair from April 25th through the 27th, you can score the best deals in home, like up to 80% off. With free shipping on everything, Wayfair makes it easy to find exactly what fits your style and needs, from furniture and decor to home improvement and outdoor essentials. And it's all on sale during Wayday. Best part, everything ships fast and free during Wayday. Plus you can shop with Wayfair Verified, AKA your shortcut to the good stuff. So their team of product specialists vets everything by hand using a 10 point quality inspection so you know that you're actually getting a quality piece no matter what your budget is. Look, I we basically have redecorated our home with Wayfair in the last few months and at every time we use a site I'm always blown away by how easy it is to use the platform itself. Also to find like the craziest stuff. Like if you think for a second that there's something that's not on Wayfair that you could put inside of your home for something, just test me out on this. Go to Wayfair and search for it. I promise you you're going to find it. It's crazy whether regardless of your aesthetic, if it's mid century modern or farmhouse or contemporary or eclectic, or you're looking for outdoor furniture or home upgrades or you want to upgrade the kids room or you need a new shoe rack, whatever it is, Wayfair has it. They make it simple to narrow down to exactly what works for your style and for your budget. Plus they have great reviews, filters, visual tools to help you make sure that it's the right fit and then, you know, installation and assembly could be available depending on what you buy. It makes the process easier. Their shipping always blows my mind because you can get some like literal Our dining room table that we just got came from Wayfair and they shipped it to our house fast and completely for free. So they have thousands and thousands of five star reviews to help you shop with confidence and find things that fit perfectly into your home and lifestyle. Wayday is the sale to shop the best deals in home. We're talking up to 80% off with fast and free shipping on everything. So head to Wayfair.com April 25th through the 27th to shop Wayday. That's Wayfair.com w a y f a I r dot com Wayfair every style,

[Travis (Main Speaker/Host)]

every Home

[Travis (Podcast Host)]

this episode of the show is brought to you by Shopify. Starting something new isn't just hard, it is terrifying. So much work goes into this thing that you're just not entirely sure that's going to work out and be hard to make that leap of faith. Trust me, I know. When I started this podcast, when I've started several of my businesses, I just wasn't even sure what I was doing. Like what if nobody listens to the show? What if I make a fool of myself? What if I embarrass myself? Nobody buys my stuff. Now I know that I was right in believing in myself and launching my podcast and several of my businesses despite all the fears and hesitations. But it also helps when you have an amazing partner like Shopify on your side to help. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US is using Shopify. Like this is the place that hosts all of your favorite products and services. So if you are considering this, then Shopify is a must. Especially, especially, especially if you're going to launch some sort of an E. Comm product. So get started with your own design. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that actually matches your brand's style. But Travis, what if I get stuck? Well, Shopify is always around to share advice with their award winning 247 customer support. Which is very very important to people like me who are still some for some reason like caught in the 1980s and I want to talk to somebody when I actually have a problem and instead of just relying on an AI system. And did I mention that the iconic purple shop pay button that's used by millions of businesses around the world? That' from Shopify. It's why Shopify has the best converting checkout on the planet. Helps boost conversions, meaning less carts going abandoned and more sales for you. So it's time to turn those what ifs into with Shopify today. Sign up for your $1 per month trial today at shopify.com TMM go to shopify.com TMM that's shopify.com TMM M

[Travis (Main Speaker/Host)]

sound social? No it does not. But I do think that it's relevant. It's, it's just, it's so pervasive in society and again, it's such a big trust factor, especially with the younger demographic, that you gotta just be doing something with it. So here's a few things that I think are helpful in terms of formats for your content. Number one is document. Don't create this is widely popularized by Gary Vaynerchuk because that's exactly what he did. He just basically he was the first kind of entrepreneur to just to pay this dude drock to follow him around with a video camera and just video all the stuff that he was doing. And all of that turned into vlog content, which turned into social content, which turned into LinkedIn posts and tweets and blog articles and newsletters and podcast episodes. So he just had somebody follow him around to document the process by which he was building businesses. So you can document. You don't have to sit down and create an entire spreadsheet about these topics and then write outlines and then script them and then look direct directly to a camera camera and read a teleprompter and then get it edited and produced and added B roll and captions and all this other stuff. You don't have to go through all of that. You can just document what you're doing on a daily basis and post stuff from that documentation. So document, don't just create. Next is direct to camera videos. My buddy Michael Smoke has done extremely well doing this one format. All he does is pull up his camera and talk directly to it for 30 to 60 seconds at a time. And that has amassed millions of followers for him across multiple platforms. Allowed him to quit his job and online business full time. I think he has a coaching group now on communication, if I am not mistaken, because it's something that ended up doing really, really well for him. And then he issued this, the high, the Higher up, Higher up speaking challenge, Higher up wellness challenge, I don't know, something like that. But basically he was just saying, hey, if you want to work on your communication skills, pull up your camera, talk directly to the camera for 30 to 60 seconds uninterrupted and do that every single day for the next 30 days. I think it is. And now I believe over a hundred thousand people have, have taken that challenge because it's something that he issued as a challenge for. And a lot of people experienced massive social media growth during that time. So do not undervalue the underproduced content. Do not think that you have to be again, writing out all of your thoughts into a document and reading it word for word off of a teleprompter. It's probably going to sound a little bit less natural, it's probably going to sound a little bit more produced. And that is probably not going to connect with the audience as much as it's going to be if you just set the camera up and talk to it directly about the thing that you've been thinking about most recently. The key here is if you're going to do these direct to camera videos, you have to just do them whenever the inspiration strikes. Do not schedule this into your account. I mean, you should schedule it if it means that it's going to get done and it was not going to get done regardless. But the, the, the power to me comes from just the natural flow of thought. So if you, if you're thinking about something and you're like that's valuable or that's interesting or this is something I've been thinking about recently, then while you're having the thought, while you're having the experience, walk away from the rest of. If you're in a group of people, whatever, walk away from the group for 30 seconds, pull out your phone, film a quick video and then just post it. The beautiful thing with all the different tools though is just like you don't have to send it to a post production person to caption the video before you post it. You can just hit record and then whatever platform you're using to record it, you can just upload it and have it caption it for you so you don't have to do a ton of time in editing. This is, that's probably, that's one reason why I love this type of format is that it does not require you to have a full production team or a creative director or somebody who's helping you come up with topics and split test hooks and things like that. You just talk into the camera and post it. And then the more you do that, the more comfortable you get with it, the better you get at communicating these difficult concepts in simple terms that people can understand and want to share and interact with. So that will continue to climb over time. So I really like that one. Next thing is trending audio. I, I don't, I don't personally do a lot of these. I know a lot of people have gained a tremendous success in following doing it like this. I, I tend to find that it seems to me that anyway that it works better like entertainment side people who are doing more like comedy sketches or just trying to make you laugh. It's not really necessarily the best growth strategy that I've seen for people who are in business or have something serious to talk about, like education type creators. Again you can mix and match and you can try all of these and see what works best for you. I personally have not found much success doing these and frankly I just feel weird doing them and it doesn't feel quote unquote, authentic to me. So I just, I don't really do those a lot, but they can be really helpful for media growth because there's a reason that the thing is trending so it might be helpful for you. Next thing is podcast clips. Now this is basically like 90% of what we post on our social media accounts. And it's just because we do such a high volume of content output on the podcasts that it makes it super easy to fill up a social content calendar because we have so much banked content that my producer can pour through and pull clips from. So we're, we're always posting a bunch of podcast clips clips. The cool thing about it to me is that it allows for natural collaboration with other creators who may or may not be bigger than you, but it doesn't really matter. It just, it just allows for more cross contamination if you will, of other people's audiences. Because if you have a great conversation with another creator or somebody who has a following online, then when you're posting clips from that, as long as they think that clip makes them look good and puts them in a positive light and they think it's good content, then a lot of times they'll accept that collab. And a lot of the, a lot of the ways that we got out of, of bad engagement jail when we had a bunch of bot followers was doing a lot of collaborations with people who had, who had audience already. So podcast clips are my favorite thing for this because we're already going to create the long form content. So the clips are just easy to just pull from and then post on social and I don't have to think about it very much. I don't have to pull up my camera and do a bunch of other talking head videos. I don't have to script and spend time time outlining and, and, and thinking about this thing and uploading it to a teleprompter and then reading the script. I don't have to do all of that. We just cut clip post from the podcast itself. Then the last thing I'm going to say on this, there's, there's some other formats as well you can do. A lot of carousels are performing well. Just photos, even photos that are set as like a 2 second video with the trending audio. So my point is, is like just try all of these different formats and methods and see what feels best and most natural to you. Because my last point unique and, and I'm spelling unique Y O U Nick because the, we just, just had this big content format thing with Alex Hormozi. He was talking to me, talking to me about how you just have to be uniquely you. Because I asked him specifically about how all these people are doing these quote unquote Hermosi style clips and things like that. And, and basically just saying, like, that is not the thing that's going to get the job done. Like making your captions yellow instead of white is not going to be the magical thing that you need to be able to finally get traction on your videos. It's more just like, like that was his version of doing it, but it was uniquely him in that moment. It was also an explosion of the fact that he just had public news about his exit, his gym launch exit. And then he also wrote a really good book around. It was just kind of this explosion that happened at the same time, this alchemistic mixture where the platform started promoting his content more because people were looking for his content more because they gained value from a book recommendation that somebody had made to them. And so it just kind of snowballed from there. But it just was, it was, it was uniquely him and it worked well because it was uniquely him. So my overall take on this is, don't get too bogged down following all of these creators who keep telling you what you should be doing with how you talk to the camera or, you know, like, I see all these creators are just like, your hook sucks. And they, and they go through

[TurboTax/Credit Karma Advertiser]

not sure how to tackle your taxes. Are you sweating the small print? You may be experiencing FOMO, the fear of messing up the answer using TurboTax on Intuit credit Karma. They help you get your biggest refund and then we help you do more with it with a personalized plan designed to help you hit your money goals. It's time to take your taxes to the max. Start filing today in the Credit Karma app.

[Liberty Mutual/Daredevil Advertiser]

Where is Daredevil? I'm right here. Don't miss the return of Marvel Television's Daredevil Born Again.

[TurboTax/Credit Karma Advertiser]

So what?

[Travis (Main Speaker/Host)]

What's next?

[TurboTax/Credit Karma Advertiser]

I feel liberated. We're gonna take this city back over

[Liberty Mutual/Daredevil Advertiser]

medicated in an all new season. Now streaming only on Disney plus.

[Travis (Main Speaker/Host)]

They're hunting us.

[Starbucks Frappuccino Advertiser]

It's time we started hunting them.

[Travis (Main Speaker/Host)]

I can work with them. This should be tons of fun.

[Liberty Mutual/Daredevil Advertiser]

Marvel Television's Daredevil Born Again now streaming only on Disney Plus.

[Travis (Main Speaker/Host)]

Here's 38 different hook angles and here's a bunch of different story formats. And here's your messaging. It's like, is that stuff helpful? Yes. Of course it's helpful. It's better to have a good hook than it is to have a not good hook. Of course those things are helpful, but you can get too bogged down basically just trying to copy what everybody else is doing rather than carving out your own structure. That's going to be uniquely something that you can do and not anybody else can do. So you guys will see the final format of what we called Dinner Party. It's a show that we're launching and that's ultimately why we decided to put a bunch of work, energy and money into this project, was that it felt like something that was just uniquely me. Like it was something that not a lot of people could be, could, could pull off and do well. With the volume of episodes that I've put out over the years, the amount of hosting that I've done, but also the contacts, relationships that I've had to be able to bring in a group of high quality people together for a single episode, those were those. All those things felt like checking the box of just like this would be very difficult for anybody else to pull off even if they theoretically had a high budget or they've been doing a lot of episodes for a long time. So that was the ultimate, ultimate goal behind that.

[Travis (Podcast Host)]

And you guys will be able to

[Travis (Main Speaker/Host)]

follow along with me step by step to see if that ends up working out. Because we haven't published the episode yet, we're in post production right now. But it's like be just be uniquely you and try to think about ways to express that version of you or your business or your story or your brand, you know, whatever it is, fill in the blank. So don't buy followers, do it organically and then follow some of these content formats and just remain as consistent as you possibly can. Though the. It's always better to do more than it is to do less as long as you don't sacrifice on the quality piece. Because I also see some people who are just like, oh, let's post, post, post, post, post, but none of their videos ever get any better. So it's like, yeah, they've posted a thousand times, but they have 300 views a video still. So it has to be a combination of consistency plus improvement and then you have consistency plus improvement over time. Then in a year from now, two years from now, three years from now, then you start seeing that like, oh, this format worked better, worked, worked better. This format did not work very well. This type of video seemed to do really well for us. Or this breakdown that we did did really well. This documentation thing did really well, or people really like it when I bring my wife in to talk about these things, about our family life or whatever. So you'll be able to figure it out. You just have to keep doing it in the meantime. And there's going to be a period of time where it just sucks. It's the valley of despair, right? It's like, I don't feel like this is a good use of my time because we're not getting any results from it. And it takes a ton of time for me to be able to do this. It's like, yes, I understand that. But also, every post that you make on Social is a lottery ticket. You never know who's going to see it, what's going to happen to it, how viral it might go. It could be the thing that blows you up and puts you on the map and then makes everything about your business way easier. So do not avoid it. You just gotta. You gotta do some version of it that you can keep up with and do the version of it that you enjoy the most, because that's probably the version that you can keep up, keep up with the most. So there's a few things that we've done recently in all of our accounts that seem to have been working, at least to some degree. And again, you can follow my journey and see for yourself if you think that things are going well or not going well or whatever it is that your opinion is. But these are things that we're looking at right now. And then the last thing I would say is just volume. We've been just increasing volume all the time. And again, I'm lucky enough at this point to have a good team in place where the volume is actually able to maintain a certain level of quality without sacrificing that. But, you know, the more shots on goal you take, the more odds you have of hitting it in the goal. So step up to basically bat, take a swing and see what happens. You won't regret it. That's it for this episode of the show. Thank you guys for tuning in. We'll catch you guys in the next one. Peace.

[Liberty Mutual/Daredevil Advertiser]

And Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual, even if it means sitting front row at a comedy show.

[Travis (Main Speaker/Host)]

Hey, everyone, check out this guy and his bird. What is this, your first date?

[Liberty Mutual/Daredevil Advertiser]

Oh, no.

[Travis (Main Speaker/Host)]

We help people customize and save on car insurance with Liberty Mutual together.

[Liberty Mutual/Daredevil Advertiser]

We're married. Me to a human, him to a bird.

[Travis (Main Speaker/Host)]

Yeah, the bird looks out of your league anyways. Only pay for what you [e-mail] Liberty Liberty Liberty Liberty.