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- [00:00]
Whatnot Advertiser
I was recently on whatnot the other day, just shopping around, looking frankly, because I was just blown away that this is something that people are doing with their time. And so I was like, I got
- [00:09]
Travis
to go see if this thing is
- [00:10]
Whatnot Advertiser
real before I talk about it on the show. And so I'm browsing whatnot, looking around, finding things, and it's crazy to see the volume of people that are just
- [00:19]
Upwork Advertiser
having fun in the chat.
- [00:21]
Whatnot Advertiser
They're watching people do live shopping. It's like, it's like, you know, QVC directly on your phone. It's something you need to try, I'm telling you. Not just buying, but the selling piece too, where these people are just starting up pop up shops and businesses, selling whatever product, finding their people, building community, getting repeat customers that come back to see your face as the seller. Not just a logo or a brand, anyone can sell. Whether your business is big, small, or yet to exist, people selling on whatnot sell 10 times more than on any other major marketplaces. And that's because you're not just listing products, you're building real connections with buyers across whatnot. The number of sellers making over $1 million a year has now doubled. The consistency pays off for those sellers. It's not just side hustle, it's a real path to building something that lasts. Because whatnot buyers spend more than an hour a day in the app, they're not just browsing around, they're engaged, they're buying, they're coming back. You go live, show off your products in real time and turn what you love into real income. So search whatnot whnot in the app store, download it today and get started selling right away.
- [01:29]
Travis
You're listening to the Travis makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the show. On this episode, it's just me, you and Mike and we are continuing on our series of going through some of the past insights that we've had here from guests on the show. I have now, I mean, I think almost 2,000 episodes. So 2,000 episode mark is coming up very quickly and I figured it'd be kind of fun to go through some of the amazing guests that I've had here. Sometimes I forget, honestly, I have to like look back for the roster and get reminded of all the amazing people we've had here on the show and it feels Like a one and done type thing. Like I'm not properly leveraging all of the amazing people that I've had on here. So yeah, recently I was just like, hey, Perplexity, why don't you go through these, like 150 episode transcripts, pour through them, Tell me, what are the top, like core takeaways? The things that, the common themes, the commonalities, the things that kept coming up over and over and over again with all the successful people that I've talked to and we've already done a couple of them. Today's episode is all about the long road, about playing the long game. What I like to say is that if you're not in the long game, you're in the wrong game. And nearly every guest who built something durable, something long lasting, did it on a timeline that was much longer than they expected, longer than their peers expected, longer than social media suggested was normal. The ones who survived stopped comparing their pace to someone else's work. And a few of the guests that this pulled from when it was sort of compiling this was Drew Dunn, comedian Joe Gatto, practical joker David Nurse, he's a NBA player. Coach Brendan Schaub, who's a UFC fighter and podcaster. Artist Gilmore is a professional basketball player. Tim Brown, NFL player Whitney Miller, singer in Nashville, Nikki Howard, sketch comedian, YouTuber. And so it's funny to see the wide variety of folks that it's pulling from because they're across multiple different industries. And these ones in particular, none of them are in business specifically. All of them of course, have sort of like business dealings and business ventures. But it's funny because it didn't really, it didn't pull from any of the entrepreneurs and those are the people I most often have the long game conversation with. So it's cool to me to see that this is a principle that does not just translate to building a business and making money, but it's also to generic success. Whatever you want to do, it's just going to take a lot longer than you think. And the only way to really see success in that thing is just to stay in the game long enough in order to be able to see that success. So here's something direct quote from Joe Gatto. He said, we're an 18 year overnight success. You have to outlast the nose. You have to just keep going against the nose. And impractical jokers. It was one of my favorite shows growing up, especially like high school, college. Timeframe is right around, I think, when it came out. And now Joe's Kind of turned into a good friend of mine. And we've had this conversation multiple times now, but he was talking about 18 year overnight success because him and Murr and Q and Sal, the regular impractical jokers cast, they were doing improv groups and stuff like that in college. They started an improv group I think in college. And then they would go over to each other's houses, like in the basement and basically try improv scenes and practice improv together. And they were trying to make it in the, in the, you know, Hollywood storytelling production world. And it just wasn't going the way that they thought it was going to go. And all of them were. Ended up doing different things. So they were just kind of working normal jobs except for Murr. He was working for a production company and he was basically kind of the pitch man for a production company and was developing shows all the time and pitching new show ideas and getting shows put on the air and things like that. And then they had this idea for impractical jokers and put it together, pitched it to the network. And then the network actually came back and said the, the, A couple of the networks that they, that they wanted to go with came back and I think it was MTV that, that came back and they were like, yeah, we'll do it, but you guys can't be
- [05:47]
Whatnot Advertiser
a part of it.
- [05:48]
Travis
Like, we're gonna need to re. We're gonna recast the, the, the, the show and. But they were going to order several, several episodes, I want to say like dozens of episodes, a couple seasons worth. Like they were going to make a big purchase which would have benefited all of the. To that pilot originally anyway. Like they would have just licensed the show from them. And if the show went on to be successful, they all would have made money being sort of producers on the show. But they ended up saying no. They went with TruTV who bought a much, much smaller package of episodes and paid the guys virtually nothing. And this was sort of uncovered in my conversation with Murr when I had him on the podcast that he was talking about that when you account for all total hours for the very first season of the show, they got paid less money total than the production assistants on the show to be producers on screen. Talent writers. Like they were involved in every aspect of the production and they got paid less than the production assistants did. Now obviously they have more than made up for that now at this point, but the point is, is that they were willing to say no to this immediate short term gain of selling the show to mtv, even though it meant that they weren't going to be a part of it. Because even if, because the crazy thing is like they could have put in that effort into making the first season with TruTV like they did. And if the show didn't do well, if it didn't perform well, then that would have been it and they all would have been back to their day jobs. Like they would have made the almost zero money that they made to do the show the first season and then they all would have went back to their day jobs and nothing would have come from it. So they could have taken this other path that seemed maybe more worthy of their attention because it would probably would have paid them more money immediately. But they stuck in it, made the decision for the long term based on, based on the fact that all of them wanted to do this and this is what they were trying to do for a long time before they ended up going into the regular job world. And then they came back into this world and then, you know, sort of the rest is history now I think, and Joe in particular hasn't been a part of it for a few seasons now, but I think now they're on season like 13 or something of that show. It has done very, very well for them. It's launched all of their careers in other regards as well. Like I'm pretty sure all of them are doing some sort of like standup comedy or show tour. Murr's written several thriller books, he just turned one of those into a movie. He's just released a horror film and you know, Joe's got his, his children's book and he's doing tours and things like that now. So you know, they, they, they stuck in it and they were willing to make these short term sacrifices in order to fulfill the long term goals.
- [08:21]
Upwork Advertiser
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- [08:30]
Travis
to the next level.
- [08:31]
Upwork Advertiser
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- [09:29]
Travis
I get so many headaches every month.
- [09:31]
Botox Advertiser
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- [09:36]
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- [10:21]
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- [10:29]
Travis
They add and this next quote comes from Drew Dunn. He said it is the longest possible road you can have in a career. Every opportunity I've gotten, I've gotten it two years after I thought I should have had it. I'm building a skyscraper. You can get a lot higher than me if you're building with popsicle sticks and Elmer's Glue. But I'm just going to keep laying bricks saying that you if you're not building this good foundation, it's going to fall over anyway. And Drew's a stand up comic and he talks about a lot that there's so many distractions in that field like, you know, can we get into acting or sketch comedy or should we start a podcast or do this animated thing or write this script and sell this over there? And so he's tried to really narrow his focus and keep his attention fully on standup comedy in General, because that is the thing that he wants to be the best at. And so instead of saying yes to these myriad of other opportunities that are potentially at his doorstep, he says no to a lot of those. So he can maintain singular focus and just continue to write jokes, tell jokes, work out the punchlines, and repeat that process over and over and over and over and over again. And now, you know, he's. He is one of my favorite working comedians at the moment. The dude is just really funny. He can, he can. He. He's. He's pulls on the Brian Regan sort of mentality, which we kind of talked about in our episode because he was. Brian Regan was both of our favorite comedians growing up. And so he pulls on that and he can cross over to this type of comedy and then this type of comedy. And he's just really good at it because he's said no. He's thought about the long term and he's continued just to build this career brick by brick by brick. And I personally believe that he's going to be one of the biggest comedians on the planet in the next decade or so, as long as he continues doing what he's really good at. So what does the research say about this? The trait that carries people across a long timeline has a name in literature, and it's called grit. The Original studies across six samples found that grittier individuals earned higher GPAs, were less likely to drop out of a school like West Point and advanced further in the national spelling bee. And this was a more like the. The grittier individuals, the grittiness was more important than IQ. And so a meta analysis of 127 studies clarified the mechan passion is a necessary partner to perseverance. Grinding without genuine interest doesn't produce grit's benefits. The caveat is once conscientiousness is controlled, grit's unique effect is modest. So the message is about pace and passion, not just stubbornness. And it. And this is, this is advice that's given ad nauseam online, which is, you know, follow your passion. And in terms of making money, I'm not sure that's the greatest thing, but in terms of working on something that's meaningful and important to you over a long period of time, you almost have to have some version of passion behind the thing that you're pursuing, whether it's. Whether it's in the thing or in something within the thing. Right. So I had somebody on the show recently. I forget exactly who it was or what they did, but it was sort of a boring business. It Wasn't anything super exciting, just one of these sort of traditional old businesses been around for a long time. This person made a lot of money doing that. But they brought up a point that they said, I wasn't passionate about the thing that I was doing, but I was really passionate about optimizing systems. I was really passionate about looking for efficiencies and spotting gaps in systems and processes and fixing those things. So they weren't necessarily passionate about the thing that they were doing, but they were passionate about the thing that they were doing within that thing, if that makes sense. But that's sort of my point is that that vehicle allowed them to flesh out their passion for fixing systems and that made them a lot of money. And now they're doing other things that are more, more in line with the quote unquote passion. But they're doing it because they have a bunch of money from this thing that was boring because they passion within the thing. So I do think passion is really important because I think passion precedes perseverance in some sense. It's whatever path you take if you're wanting to do something extraordinary, there's going to be obstacles, there's going to be problems, there's going to be mess ups and you are only going to be able to stick in that thing during those crappy times if you have some sort of passion or desire to see it through. And that is what enables you to use, use the, this grit as an advantage. So classic example of this would be Henry Ford. Henry Ford failed twice in the automobile business. The Detroit automobile Company went bankrupt about 18 months in and his next venture completely collapsed before he incorporated the Ford Motor Company in 1903. So each failure sharpened his insight into what consumers actually wanted. And then the Model T eventually came out and was the success that it was. And it existed because he refused to let the timeline define him. He could have easily, you know, had these couple of mess ups in the automobile industry and been like, ah, well, I don't know what I'm doing and then just went back to doing what he was doing before. But instead he just took the learnings from those things, applied them to the next thing and then it eventually became Ford Motor Company, which I think has done a pretty good job in the last hundred years or so. 120 years, I mean, which is crazy. 1903 to 2026. Yeah, it's pretty crazy. So here's, here's the, the underlying truth in this. Most people will overestimate what they can do in one year and underestimate what they can do in 10 years. So, and I see this all the time, especially in the podcasting space. The last stat that I read about this was over 90% of podcasters failed to make it past episode 10. So. Which rings true in the data that I've seen. Also in the total conglomerate of podcasts, like there's close to 5 million total index podcasts now. Last time I checked, there's about a half a million actively releasing episodes. So, yeah, it's about 10% of people who've ever started a podcast are actually continuing to still release episodes to this day. And the only thing that kept me in it during the 2, 3, 4 years where it felt like I was just grinding my head against a wall, not really sure why I was doing it. It took several years of getting through that phase, but I stuck in it because I knew that the long term benefit was going to be better than the short term relief that I would experience from giving up on this venture. And now it's what I get to do full time. And I was not able to get to this point quickly. This has been nine years in the making to be able to get here. But is it worth the effort that I put in? Yeah, absolutely. Because now I get the podcast from my spare bedroom with my family downstairs and I get to travel around, I get to make the money I make and do something that I actually really enjoy doing. So if you are, if you are finding yourself in a situation where you want to give up and you, you do wanna stop doing this thing, just ask yourself a couple questions like, how important is this to me? What's the best case scenario? What's the worst case scenario? Am I going to regret spending my time doing this thing? And if the answer is no to that question, then you should probably continue doing that thing. And this goes into this bleeds into every aspect of your life because it's not just about the decisions that you're making regarding the activity that you're doing, but it's also thinking about the way that you treat people. How do you value your relationships? Are you looking at your relationships with a long term view? Are you taking the long term perspective when it comes to business relationship or somebody you met at a conference, or even the way that you go about building those relationships to begin with? We talked about this in previous episodes about networking and how people do that incorrectly. And they're only thinking about what's in it for them and they're not thinking about what's in it for the other person, and they. They get stuck in this hamster wheel of continuing to shake hands and meet more people because they don't treat people the way they should be treated. So they're burning and turning through relationships. And then in 10 years from now, if you've burned and turned relationships for the last 10 years, you're essentially starting from scratch every single day because all you're doing is building a network full of takers. And. And there's no. There's no exit. There's no escape from that. So whatever you can do to put yourself in a position to care more about the long term, that's what you need to do, because the long term is really where it's at. So not to beat a dead horse with this one, but go check out the full episodes that I did here with with Drew Dunn, with Joe Gatto, with Nikki Howard, Whitney Miller, David Nurse, Brendan Schaub, Artis Gilmore, Tim Brown. Some of these people who've had a year on the show that talked about this a lot on our episodes. A lot of really good value in there. But that's it for this episode of the show. Thanks so much for tuning in. Catch you guys next time. Peace.