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You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what's going on, everybody? Welcome back to the show. On this episode, it is just me, you and the mic and we are continuing on our series of what I've learned from some of the past guests that I've had on the show. This question comes up all the time. So I figured why not just turn it into a series where I go back and, you know, re engage with some of the content we put out before and share some of my core lessons and takeaways from some of the amazing guests that I've had. So today's episode is about Randy Couture. If you don't know Randy Couture, he is a UFC heavyweight champion and he's also an actor. He's been in all of the expendable movies. He's also been in a bunch of other TV shows and projects and built himself an incredible career even when the UFC wasn't as big as it is today. Now it, when you, when you hear about it now, it makes a lot more sense because these people sort of become influencers and social media exists at the same time. The UFC is in its prime and so when you hear of like a UFC star now, it makes a lot of sense. Back in the day, that wasn't the case. This was, this was very much the wild west of the mixed martial arts world that Randy entered into. So for him to be able to create the stardom that that he did after his career was done, even in the ufc, I think was was really unique and powerful. So few core takeaways from my time with Randy Couture. Number one, set the goal, draw the map and go get it. Randy described going into his senior year of high school with one clear objective win the state wrestling championship. So he sat down with his mom, he laid out an actual plan. He cut work hours, added weightlifting, added extra Running and got her buy in on the plan. And then he executed the plan and he called that moment his first quote, unquote, cookie cutter. So once he could see, once he had that experience that, that he setting a goal and making a map, that that actually worked, that he reverse engineered where he wanted to go, he set a plan to achieve it. He put in the work to. To. To do the plan and then actually saw it achieved. He had a framework that he could apply to everything else that he wanted for the rest of his life. So set the goal, draw the map. Go get it. Number two. Doors open, but walking through them is the scary part. So Randy stumbled into the UFC almost by accident. A buddy of his sent in an application on his behalf. He half forgot about it and then got a call asking if he still wanted to fight. And so this is. He's 33 years old at the time. He's married. Married, 33 year old. Which again, 33 is not the time that most people get into professional fighting. Like this is where most people are taking a step back. So he was 33, married, two kids. He was a wrestling coach at Oregon State. Every major step in his career involved a terrifying decision made with incomplete information. In other words, it was a big risk. And he, he himself didn't frame it as bravery as, or. Or as courage. He framed it as. Doors are always going to open. Whether you walk through that door or not is up to you. And obviously he walked through that door even though it was scary, even though it was a big risk. And he was risking something that most people will never know what it's like to risk, including myself, which is like your physical body, like, to get into the. With people who are younger than you at that time in your life is pretty wild. And then. And then you know, when any. Any athlete knows that being competitive, being a good. Being good at something is wildly different than competing with other competitors in that space. So for him to be able to. To go from coaching wrestling to just going back into the. In the octagon and fighting professionally at 33 was a major risk. And it obviously panned out. Panned out for him. So doors open, walking through them is the SC number three. Being the underdog is a gift. Use it while you have it. There's a lot of young people who need to hear this. Randy started fighting at an age when most fighters were already talking about retirement. Nobody expected much from him, and he said that that was a fantastic position to be in. There was no target on his back, no weight of expectation. He openly said that he actually struggled more once he was a champion. So once everyone was gunning for him, once he had the target on his back, he actually struggled more. So the underdog status that everyone sees it as a disadvantage was for him a competitive Ed and I wholeheartedly agree with this. And again, this is why I think it's really important for young people, but really for anybody that is taking a hard pivot or, or making themselves uncomfortable to, to chase after something new, the being the underdog is not a bad scenario. It's actually a really good scenario because there's a lot of ways that you can win as the underdog. When you are expected to win, when you're already the champion, that's when the pressure gets a little bit more. So take advantage of the time where you're still the underdog because it's actually a really valuable time in your life. Number four, your internal voice doesn't control you. You control it.
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This one came directly from his athletic background. So one of the first things that Randy learned through sports was the in the internal dialogue, the voice that says you can't that you're not enough, that you're going to fail. It's not a fact. It's just noise. And I love this takeaway that thoughts are not facts. It's just noise. He said learning that he learning, learning that he controlled that voice rather than the voice controlling him was one of the biggest unlocks of his athletic career. And he regrets that it took so, so much longer for him to apply that to his personal life because he allowed that voice in the professional and he did not allow that voice to influence him in the professional setting, he took control of it and then in the personal setting, he did not do same thing. And so as soon as you can internalize this, the sooner that you can internalize this, the better. Thoughts are just thoughts. Thoughts are not facts. Thoughts. Thoughts are not truth. They're just thoughts. And you can decide which ones to put more stock behind and which ones to not put more, more stock behind. So you do like, you are not at the mercy of your internal voice. You are the one who controls it. Number five, perfectionism is a hustle that keeps you out of the arena. And Randy said it pretty plainly. He said, be effective. Forget perfection. There's no such thing. So effectiveness over perfection. He chased peak performance in multiple disciplines over multiple decades. And the pattern was clear. The people who wait until everything is perfect never get in the arena where excellence actually happens. Progress requires willingness to be imperfect in public. And that is the scariest part, is being imperfect in public. And again, the world of fighting is so much more intense in terms of the practical application of this lesson than probably what you are working on or what I'm working on, because it is quite literally public. You're standing in an octagon or a ring and your win or loss is very public. And there's a full, you know, crowd of people who are watching you either succeed or fail. And you will hear the noise regardless of what the outcome is. And that, that, that pursuit of perfectionism, in his words, is what keeps people out of the. And where the excellence actually happens. So don't allow perfectionism to pull you from the game to, to, to, to, to bench yourself, to get you off the court. You gotta just go play and try to block out the noise as much as you can. So Randy's one of those guys that I was thrilled to have a conversation with where his resume just almost sounds made up, right? He's a five time UFC champion, Olympic wrestling alternate, or alternate Expendables cast member. And he got into all of it sideways. No master plan. Except for, except for that. He knew that he wanted to accomplish some of these things, but how it was going to happen, man, you can make the plan, but, you know, you have no idea how it's going to work or what the results are going to be, especially when you're getting into the ring like that. So, you know, his, his buddy sent in a UFC application as a joke. A stunt guy left him a note at a hotel checkout. Sylvester Stallone adapted a character to fit him for Expendables after a meeting where someone knocked over an action figure and he made a Bridget Nielsen joke. So, like, it was just that he consistently put himself into rooms where opportunities were available, and then he took Advantage of those opportunities. But what struck me the most was how he talked about those goals. He didn't describe ambition as a feeling. He described it as a system. So you identify the destination, you draw the map of how to get there, and then you work the plan. And he figured that out at 17, trying to win a state wrestling championship with his single, you know, backing him up by paying his car insurance during that season. So that system ran through every single chapter of his life. But then there's the. The regret side as well. And I was very, very grateful that he was willing to share some of these things. He's been divorced three times, three kids who are now doing great. But he's the first one to say that he. That the. The chase of his career cost him some of that time. And he doesn't hide from that. And that honesty, for me, is worth more than the wins because it's a real accounting of what full obsession with becoming the best in the world that something actually costs. And it's not just money or time. It's presence. And the same presence that Joe Gatto talked about on the show, which we talked about in a previous episode. The same presence every high performer wrestles with. Randy was just willing to name it plainly and didn't make any excuses about it and was willing to own up to those things. And I think that that is really valuable and really helpful for those of us who are still in the middle of the journey to hear about the obstacles, to hear about the failures, and to understand that even the people that we put on this massive pedest, the heroes that we look up to, even all of those people, still struggle with all the things that we all struggle with. Sometimes it can be really helpful to hear those things. And so Randy, if you're not familiar with any of Randy's work, I mean, great place to start is just go watch the Expendables. Expendables movies, because they're just fun watches. And look out for Randy Couture in those episodes. Go check out some of the stuff that Randy's working on. Anytime I have the ability to sit down with a fighting champion, I always. I always find it to be incredible, especially a heavyweight champion. It's. It's. It's like, rare now where you. I walk into a room and shake somebody's hand and just go, like, yeah, I would have no chance here. If there's something went down, I am screwed. Because Randy is a force to be reckoned with. And in. In addition to his size, he's also extremely skilled at multiple fighting disciplines. So it was just a fun conversation. Really, really cool guy. Genuine dude. He's got extreme couture out here in Las Vegas. So if you got kids that are looking to get. He's got his own. He's got his own training. His. His gym where he can go train. So highly recommend everything from Randy. Go check out the full episode with Randy Couture on YouTube or on the Travis Makes Friends podcast. And as always, thanks so much for tuning in. Catch you guys on the next episode. Peace.
Host: Travis Chappell
Date: May 27, 2026
In this solo episode, Travis Chappell distills the most powerful lessons learned from his in-depth interview with UFC champion and actor Randy Couture. Through the lens of Couture’s unconventional journey—starting late in his fighting career and achieving stardom in both sports and Hollywood—Travis explores mindsets and tactics anyone can apply to make more money, take bold risks, and thrive as an underdog. The episode is all about leveraging underdog status, reframing perfectionism, and taking ownership of both risks and regrets for a richer, more self-directed financial (and personal) life.
[01:21] Travis:
“He [Randy] drew the map, cut work hours, added weightlifting, added extra running, got his mom’s buy-in... then executed.”
[02:54] Travis:
“Doors open, but walking through them is the scary part... He was risking something that most people will never know what it’s like to risk, including myself, which is like your physical body... That’s pretty wild at 33.”
[03:55] Travis:
“Being the underdog is not a bad scenario. It’s actually a really good scenario because there’s a lot of ways that you can win as the underdog.”
[06:34] Travis (Paraphrasing Randy):
“Thoughts are not facts. It’s just noise.”
[07:00] Travis:
“He said, ‘Be effective. Forget perfection. There’s no such thing.’ Effectiveness over perfection.”
[08:54] Travis:
“The chase of his career cost him some of that time. And he doesn’t hide from that. That honesty, for me, is worth more than the wins.”
Travis compellingly frames Randy Couture’s journey as a blueprint for anyone pursuing big, unconventional goals. The essence:
If you’re looking to make bigger moves—financial, professional, or personal—these lessons map onto any ambitious path, not just the world of elite sports. Travis ties it all together with humility and respect, showing that success is as much about resilience and self-awareness as it is about victory.
Recommended Listening:
Further Reading/Watching:
“So take advantage of the time where you’re still the underdog because it’s actually a really valuable time in your life.” — Travis [03:55]