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You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet. Just go to gohighlevel.com travis so now we layer in the speed at which we're consuming these types of clips. So there's fresh, fresh research now looking at TikTok style short form video, constant scrolling 5 to 15 second clips, totally unrelated topics. And they found that this rapid, what they call context switching, jumping from one random micro story to another, actually hurts your brain. It hurts things like your prospective memory, remembering what to do, remembering to do what you intended to do. This happens to me all the time and I don't know if this happens to you guys as well. Maybe I'm just getting older, but I'll pull out my phone to do something like, like the, the unfortunate, the unfortunate thing about what I do for a living is that a lot of my work is done on social media. So I don't have the ability a lot of times to completely pull out of social for a long period of time. Like people are messaging me constantly on social and things. And so I, I want to get back in, I want to message those people back. And so I'll think in my head like, oh, I need to message so and so and I'll pull out my phone, pull out Instagram and then like see a video that hooks my attention and then I'll watch it and then I watch another one, and then I watch another one and I go like, what did I put, what did I grab my phone out for? Like what, what was I supposed to be doing here? Well this is exactly, is what, what's happening. It's, it's this context switching that hurts your perspective memory. That, that causes me to forget what I was intending to do. So then I'll put my phone in my pocket and then like I'll be like, oh, that's right, I'm going to go message that person. I pull my phone out again, get distracted by another headline or something that I want to watch about the Lakers game update or something. And then four minutes later I'm down another rabbit hole going, what did I pull my phone out for again? So it's not, it's not just you that's happening to. It's not just me that it's happening to. This is actually a detriment of this style of content consumption that is destroying your brain's ability to remember to do what you were intending to do. It also hurts your focused attention, which is very clear anymore. We talk about all the time on my money show that there has never been more opportunity to make money these days, but there's also never been more distraction. And the enemy of, of success is distraction. The enemy of focus is distraction. So we've always talked about like the, the people like the. To me, it's like the word of the decade is focus. The. The rewards will. The. The. The rewards will go in, in crazy proportion in a, in a wildly skewed plot of data. The rewards will go significantly more to anybody, especially in the younger generation who can use focus as a superpower and not get distracted or engaged in this form of distraction. So messes with perspective memory, messes with your focused attention, also messes with your working memory. So the, the mental scratch pad that you use to hold details while you think messes with that too, starts, starts ruining your brain's ability to do that. So the more your brain lives in clip mode, the harder it becomes to hold a thought, follow a complex idea, or remember what you were just doing. So we've got two big forces that are sort of colliding here. Your brain needs context to interpret remember things accurately. But this context switching attention economy is stripping context away and then shoving a fire hose of fragments at you all day long. So no wonder, of course, everybody's confused and angry and further getting pulled into the vortex of the things that they already believe to be true. So out of context content is actually now being used as sort of a weapon. And I'm not going to get crazy into the, you know, doom and gloom part of this, but there are some dangers that we should be paying attention to because it goes way beyond just like, oops, I misunderstood that clip. There's a reason that misinformation experts pay so much attention to out of context content. A media analysis pointed out that out of context photos and videos are one of the most common and powerful forms of, of misinformation online. Not deep fakes, not cgi, not AI, real pict, real clips that are reused with the wrong caption and zero context. This was actually something that kind of blew my mind because this, everybody's always talking about how AI is, is the thing that's going to destroy all of this. That like, man, how are we supposed to know what's true with AI coming out and all this deep fake stuff? And like, how do I know that this is this person sitting on this park bench talking to that person and not just some random AI generated picture or video or something like that? But experts have found that at least as of now, today. And maybe this will change with the volume of AI slop that continues to get put out over the next few years. But as of right now, it's, it's actually worse that it's the most common and most powerful form of misinformation is just out of context photos and videos. So we, we kind of talked about the, your brain, the impact on your brain when shown a certain image before somebody read an article. But there's a couple examples that these, these researchers also found. So photos from a national a, a natural disaster years ago that were being recaptioned as proof of some new political failure. So something happens in current events and then there's a photo of a natural disaster that was years ago that has nothing to do with this current event that's happening now, but it gets recaptioned and then posted. And then people buy into it and believe it. There's also another example. Pictures from one country's protest being relabeled as evidence of chaos at a completely different event. So from a past protest in a completely different country, pictures were taken from that and then captioned as something that was happening at a current event that's linked to this thing. And then your brain sees the image, reads the wrong caption and stores it as I saw proof of this thing happening, even though it is a completely fabricated lie. So the, the, the image, the image can also, you know, change what you think the text said like we talked about earlier. So we put this into social media. You get a 15 second clip of a politician mid sentence stripped from a 45 minute speech. You see a podcast clip where a guest is quoting, you know, the guest is, is quoting a bad thing that somebody else said. But the quote is pulled and posted as if it's what that person is saying that they believe. So the audience sees that and then runs with it. They don't ask any other additional questions. There's no commentary involved in trying to decide whether or not this is something that this person actually said, your brain, your brain doesn't just say, you know, oh, this is likely lacking context. Let me verify that this is what this person said. It just reacts. It reacts and then it fills in all the missing pieces from your existing beliefs, your existing social circles, your existing tribe. The mood that you're in. If you just didn't get enough sleep last night, your brain just reads the information and immediately forms a conclusion based on the additional context that you're filling in on your own biases rather than context that is actually needed to figure out if this is something that you should believe or not. And then what happens, which makes it even worse is you have a lot of these clips accounts and they don't care about the truth at all. You know, there's, there's a bunch of different meme pages and clip accounts that basically just clip and post and clip and post and cut, clip, post, cut, clip, post. And they don't care about the truth at all. Their only metric of success is views or followers or shares or saves or something like that. They just care about the audience becoming triggered enough to engage, comment, share, like, do something so that they can grow their following, so that they can grow sponsorships. It's, it's like, it's like fractionalized. It's fr. It's fractured news sources. It's, it's sort of what's happened to, you know, the quote unquote news in the last couple of decades where it stopped being this trusted source of just objective information and started becoming this 247 cluster of nonsense sense that's, that's mostly opinions with a little bit of truth wrapped into those opinions. And then an entire segment of the country just starts believing in this certain thing because it's the opinion of somebody being presented as though it is actual fact or that it is truth. So we know from, from research on memory and misinformation as well, that once a false idea is in your head, it's sticky. It's difficult to get that false idea out. So there's a study on TikTok misinformation, specifically where they tested debunk videos. So when people saw the original misleading clip and then saw a correction that clearly tied back to that misleading clip, they got better at distinguishing truth from falsehood and their beliefs actually shifted. But when people saw corrections floating around the Internet without being linked to the original clip that they had already seen and, and, and, and started forming their opinion on those corrections, did almost nothing. So, so it's like, it's like telling Someone that, that, that, that thing you heard is wrong without reminding them what thing you're even talking about. So even, even when seeing a piece, even when seeing a clip that debunks something that they saw earlier, they didn't tie those two things together. That's what I mean by that. It's like a, it's like a bug. It's like a, that's why people, you know, overuse the term mind virus is that it is, it's a, it's a bug in your brain that just burrowed its way, this thought, this idea burrowed its way into your brain and has become a belief that even when you see evidence to counteract the thing earlier, if it's not directly linked to that thing, then it almost has no effect on shifting your belief system away from the belief that you already drew from the clip that you saw originally. So the lie has this, this sort of, this, this head start and the truth shows up late and completely out of context and has no ability to debunk the lie. So that is the game that we're all playing every time we open up a TikTok feed, an Instagram shorts feed, or an Instagram reels feed, or a YouTube shorts feed. And so it's actually, it's, it's, it's harming your ability to distinguish truth from fiction, but again, it's also harming your ability to think. It's, it's actually affecting your brain's ability to do what it's supposed to be doing. So it's tempting to think. So, you know, I, I might misinterpret a few clips, you know, it's not ideal, but whatever, and you just kind of write it off and, and, and go on to the next thing. But it's really, it's deeper than that. And if we zoom out, we can see that there's three really big costs here. Number one, decision making gets worse when you live on an out of context basis. When you're constantly consuming content out of context, you tend to form strong opinions based on only tiny fragments, not based on the whole picture. You can feel more certain than you should because you've had an emotional reaction to the tiny fragment that you just gathered. And then lastly, you don't take the time to gather enough information to make good calls, which is obviously a really bad combo for money decisions, career decisions, relationship decisions. A single sensational clip. And I've, I've gotten these shared with me so much because we run the money show and I have to almost, I have to almost reply back and go like, yeah, this is not true. Or, or like oh, be careful, like don't, don't pull money from your life savings to invest in this random alt crypto coin just because you saw this one creator video go viral about. And they used a bunch of fancy terminology to discuss the market cap and the total availability of the, of the coins. And they, and, and they made, they said something about its utility and so they, they use all these sort of trigger words in, in this out of context clip to tell you why this next crypto thing is the big investment that you should be putting money into. And then people actually do it. They go like, oh this is my opportunity to get rich. This is the new Bitcoin. And then they, they take money out of their stock portfolio or they even worse put it on a credit card or remove money from their emergency savings to invest in this altcoin that's inevitably not going to do anything just because they saw this sensational clip talking about it. And this happens with crypto, you know, real estate relationships that can even nudge you into doing something stupid in your, in your, in your relationship. And we're making all these decisions without seeing the full picture, without getting a glimpse of the actual context here. So your mental hardware also takes a hit. Researchers look at heavy digital and short form media use and are seeing different patterns, worse attention over time. Obviously you're more engaged in distraction and you're training your brain to, to give its attention only to things that can capture it instantly. It's impaired executive control, your ability to plan, inhibit impulses, switch tasks intentionally. It is, it is, it is impairing your executive control and then poor memory and learning performance. It makes it more difficult to learn, it makes it more difficult to remember because your brain is constantly switching with all these, these, these dopamine hits of short form content that exists completely out of context. Hey guys, Travis here. Just letting you know that sometimes on this show I go a little bit longer. I try to keep these things, these solo shows pretty short, like 10 to 15 minutes. But sometimes when I get going, I just can't stop, if you know what I mean. So this, if you're listening to this message, that means that this episode is being put into two parts and the first part is now coming to a close. So be sure to tune into the, the next solo show to hear part two of this episode. Thanks for tuning in. Catch you next time.