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This summer, serve up the cookout classics, Oscar Mayer hot dogs and Heinz Mustard. Grill up a dog, add classic yellow mustard or loaded Chicago style. We all know it's not a cookout without Oscar Meyer and Hines.
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You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. Hey everyone. So normally on these solo shows I try to keep them relatively short, sweet, to the point, but sometimes I get going and I can't stop. So this, if you're listening to this message, then right now means that you are listening to part two of an episode. So if you are tuning into this one, you have not heard part one of this episode, then be sure to go back to the most recent solo show that we dropped and you'll find part one there. But for now, go ahead, enjoy part two of this episode. Your brain is plastic. Remember, it's there. There's this beautiful cool phenomenon called neuroplasticity. But if we're not using it to our advantage, then it could be used to our disadvantage. So if you train your brain all day to jump from thing to thing, to react emotionally to this thing, to this thing, to this thing, to, to half pay attention because you're just mindlessly scrolling like this, you'll see this all the time, even inside of families. And, and we've tried to do a better job at this ourselves because we noticed it where it's like everybody's, everybody's watching the thing that they want to watch and it's, it's again a brand new problem because 20, even, even when I was growing up, we just didn't have that many options. You know, we, we had satellite TV for a portion of my childhood, but there was also a big portion of my childhood where all we had was Antenna. So we had channels 2, 4, 5, 7, 9, 11, and I think 13, I think were the channels that we had. And then we just had a bunch of VHS, bunch of, bunch of movies on VHS or, and then DVDs were Blu Ray eventually. So what would happen is when everybody, when, when the family sat down at night, it was like, well, there's only one or two options here. We're either going to watch a movie together as a family or we're going to watch this show. We're going to watch whatever impractical jokers on true tv and it's, everybody sits down, we're all watching the same thing. And now it's like, well, there's so many different preferences that are being filled. And then everybody has a screen in their hand so we can put something on tv and then you look around and then there's, you know, four or five people that are watching this thing on tv, but everybody's on their phones consuming short form stuff while they're consuming the thing on the tv and not being together, not having any sense of community by watching that. And then you're, you're half paying attention to, to both of them. You're, you're sort of like kind of watching this and kind of watching that and kind of thinking about this. And so you're, if you're, if you are training your brain to jump from thing to thing, to react emotionally to everything that you see and to half pay attention, then it just gets worse at doing the opposite of those things. Your ability just to sit with one thought until you can reach some sort of a solution, your ability to think and form your own opinions, to think critically and to gather information becomes worse. Your ability to hold 10 to 20 pieces of information in your mind long enough to understand something complex like those, those, those functions of your brain become worse. They tend to atrophy because we're quite literally strengthening the opposite of that inside of our mind. So context requires cognitive horsepower. It requires you to hold multiple facts, you know, timelines, perspectives, all at once. And if that muscle atrophies, then you literally become more dependent on, on other people's edits. Which is why, which is why I say like if you don't control context, then somebody else controls your conclusions, which is not a good place to be. Lastly, relationships and reputation can become fragile. So we're now in a world where someone can clip eight seconds of you from a two hour conversation and then destroy your reputation with people who never watch the full thing. I saw this happen recently with a friend who, I won't say who it is or what the exact clip was because I don't want to further proliferate, proliferate the idea that they're like this. But they said something completely taken out of context on like a three hour podcast conversation. And then it just made rounds or around the Internet and a lot of people basically defaming this person's character saying how terrible they are of a person because they, how dare they say this thing. It was literally like an eight second clip that's taken out of the context of a three hour conversation that had that, that, that if you Just watch the three or four minutes leading up to it. You go like, okay, yeah, that makes sense. But if you only see the clip, you go, oh, that didn't sound very good. Why would he say that? So your, your, you know, it destroys reputation with people who don't know you and never watch the full thing. You can do thing to other people, sometimes unintentionally, just by sharing the spicy clip without checking. So you can actually, when you start sharing around the thing without gaining full context yourself, then you're proliferating the idea that this thing was said, even though nobody that you're sharing it with or yourself understands the full context of the conversation. All of those things start to erode trust. It punishes nuance. It rewards people who speak in extreme polarized sound bites and punishes people who basically try to think out loud in public. And I've seen this happen, happen for sure, especially with my content. And my producer Eric and I have talked a bunch about this because especially on my show, Travis makes Friends. We, we, we haven't niched down a ton. I don't share any of my polarizing opinions over there. And I know that it is affecting our ability to reach more people with the podcast. But I also am just, I, I'm just, I'm okay with it. I'm cool with it. Because I don't, I don't want to be one of these people who just gets rewarded for saying the most extreme, crazy things. And why, this is why, you know, Louis, Louis Theroux did this documentary called Inside the Manosphere recently. Because this is what's pulling a lot of America, I would say just America, but a lot of the world's male youth into these red pill societies is that, is that these people will, will say the most extreme, polarizing things to get sound bites and to quote, unquote, clip farm and to get people to tune into their lives so they can sell some BS product on the back end. And then those are the people who get the attention. Which is why, that's why I always say, like, the polarizing opinions are the loudest. You know, the majority of us are probably somewhere in the middle and, and yet it seems like it seems like everybody. There's a line drawn down the middle and you're either on this side or you're on this side. And in reality, in my experience, anyway, it's much, it's much, much more like, hey, this 10% over here is saying this crazy thing. The 10% over here is saying this Crazy Thing. The 80% of us are sort of in the middle and and digesting information from multiple but because these two polarizing sides, this 20% on either side here is so loud and they get disproportionate attention because of the craziness of their ideas. We tend to think that that's how everybody is. And it's just not how everybody is. It erodes trust. It punishes you for having empathy for the other side. It punishes people who try to think out loud in public, which is basically what I do. I just am more just like trying to think through stuff with people. I try to ask good questions. I try to work out my own thoughts and my own opin while I'm talking on my shows and stuff like that. I've done like 16, 1700 episodes, whatever it's been in the last nine years now. I'm sure that there's no shortage of things that if somebody poured through my last 1600 episodes, I'm sure there's no shortage of things that that they could pull and clip that I would personally look at and go, I no longer agree with that.
- [08:01]
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anymore, but somebody could see that and go like, yeah, but you said this and was like, yeah, that was eight years ago. Like I'm a completely different person. I've gained so much more life experience, I've learned so much more, I've talk to so many more people and now I feel like I've actually on this side of the equation. And so I'm constantly trying to play this game without, without venturing into these polarizing territories because I Just don't, I don't want to be adding to the problem here. So the, the little habit of living on clips, it just, it's not neutral. Over time it will reshape your thinking, affect your choices, your ability to make decisions. And, and then it even bleeds into the kind of conversations that you even to begin with. And it just makes you more overall not even, not skeptical. Skeptical is not the right word. Cynical. It makes you more cynical, makes you trust, trust much fewer people and makes you believe that most people are out to get you or are bad. And in reality that's probably just not true. So enough doom and gloom, okay? You've heard some of the stats, some of the problems, some of the issues that we're facing here, but let's talk about how to win in this environment. Okay? So I want to give you a couple of practical takeaways here that you can take into your own ability to make decisions and your own ability to live in a world that does not provide a ton of context. So number one, the full clip rule. So if you find that there's a clip that you saw that triggered you, do not engage with that clip. Do not share it with anybody. Do not comment on it, do not engage with that clip until you have seen more context. So that might mean finding the full YouTube interview. It might mean watching at least three to five minute minutes before and after that moment that's going viral. Reading the original article instead of just a screenshot of the headline. You'll be shocked how often the full context completely changes the takeaway, especially on articles to me anyway, like anything written is, is automatically somewhat worse to me because you can't even, you can't even make decisions on the, on the context in terms of again the tonality of the person or the, the setting in which that person said that thing or, or the does for a living ultimately will change the final takeaway completely if you have additional context. So is if something triggers you, if you see a clip that is a 30 second clip and, and, and that clip is triggering you, it's, it's making you react emotionally, then use it as an opportunity to find full context and then discipline your own ability to overcome the negative emotional reaction that you're feeling yourself experiencing viscerally in that moment. And then what is, especially if it's something that I don't care to see more. Like if, even if something I agree with, right? But like if it's super political or it's hyper polarizing and I find myself like having this sort of negative, visceral reaction to it. And I think that's detrimental for the rest of my day. Then I'll just like go to little three dots up at the top of the post and just say hide this or see fewer posts like this. Because I just don't want that to be something that's constantly fed into my algorithm. So just discipline yourself. What if you, what you notice that you're getting upset about this thing? Then before you allow yourself to fully engage in the rhetoric or share the thing with somebody to your, you know, social group on your group chat or, or comment something mean or comment something cutting about the thing that's being said, watch at least three to five minutes before and three to five minutes after and, and teach yourself to gain a little bit of context. So massive amount of low tech misinformation would just die on the vine if more people would follow rule. Hey guys, Travis here. Just letting you know that sometimes on the show I go a little bit longer. I try to keep these things, these solo shows pretty short, like 10 to 15 minutes. But sometimes when I get going, I just can't stop, if you know what I mean. So this, if you're listening to this message, that means that this episode is being put into two parts and the first part is now coming to a close. So be sure to tune into the next solo show to hear part two of this episode. Thanks for tuning in. Catch you next time.