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- [00:01]
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- [00:30]
Travis Chapel
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis hey everyone. So normally on these solo shows I try to keep them relatively short, sweet, to the point. But sometimes I get going and I can't stop. So this, if you're listening to this message, then right now means that you are listening to part two of an episode. So if you are tuning into this one, you have not heard part one of this episode, then be sure to go back to the most recent solo show that we dropped and you'll find part one there. But for now, go ahead, enjoy part two of this episode. Number two. Train your brain to consume long form attention on purpose. I don't think the answer is no more short form. Okay? It's. It's too prolific. It is quite literally everywhere and it's and it's where the world is moving toward. Hopefully at some point we'll move back in the other direction. I don't know that that's the case. And I'm not just going to sit here and pretend like it's possible for everybod just to cut out all short form media from their life because that is the world that we live in. But it's more just about balancing your mental consumption. Diet like think about it like your actual diet diet like what you eat. You can't just eat lucky char. Like only eating. Only watching short form content is basically like eating your favorite sugary snack all day every day and never getting any actual whole foods in your diet. So it's not to say that it's wrong and that you should never consume short form. Like you should never eat a bowl of Lucky Charms. Like I'm not in that camp. Okay? But it does mean that you should balance the diet a little bit. So the challenge is for me to you guys pick at least one long form thing that you will do a daily basis. Preferably but at least a weekly basis. So one two hour podcast episode or 90 minute podcast episode that you listen to all the way through. Put your phone on do not disturb. Like do your best to, to stay focused on watching this one piece of content. This by the way, could also be a movie. Like discipline yourself. Hey, we're putting a movie on for the family. My phone goes on airplane mode. It sounds silly because it's just a movie. Who cares? But it's not just a movie. And who cares? It's you deciding that over the next 20 years, if content continues to be short format of context and continues to be pushed in that direction, it's you deciding that you are not going to allow short form content to hijack your hippocampus. You're, you're, you're deciding to, to just engage in this long form thing. So you know, read one chapter of a book without stopping. Read one long article that you actually sit with. You're doing reps for holding a narrative over a long period of time, letting arguments build based on available context and timelines and additional information that can bring some color to the situation. Doing reps for not needing to be constantly stimulated with a new hit of dopamine directly counteract the context switching habits that wreck your working memory and your focus. So, so think of it like, like what I, what I kind of said earlier. Clips are like candy. Your long form content is like protein. Your, your clips are like bull lucky charms. But if you don't have a steak and you don't or some chicken or some, you know, vegetable protein if you're a vegetarian, whatever it is, if you don't have actual good food in your diet, then you are going to be unhealthy. And it's the same thing with your brain. If you don't have long form content in your in diet, then your brain is going to just automatically default to some of the traps that short form content is, is, is throwing out there for you. So train yourself to do like I said, one a day would be best, but at least one a week where you are sitting down and engaging in something that is a long form consumption activity. To retrain your brain around that and then number three, ask the three context questions. So before you decide how you feel about a clip.
- [04:39]
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- [05:14]
Disney Plus Narrator
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- [05:18]
Travis Chapel
I wanted to give something to the fans that they didn't expect. The only thing left is to close
- [05:23]
Disney Plus Narrator
the book the end of an era and don't miss Taylor Swift. The Eras Tour, the final show featuring for the first time the tortured Poets department. Now streaming only on Disney plus.
- [05:39]
Travis Chapel
And definitely before you repost the clip or comment something nasty on it, ask yourself what's missing here? It's the first question. What's missing here? Is there. Is there something that came before this? Is there something that came after this? Is there data behind this? Is there a clear source? What's. What's missing from this piece of information that I'm consuming here? Number two, who benefits? Me. Who. Who benefits from me seeing this in this way? Who benefits from this? Are they. Are they selling something? Most of the time they're selling something. They're selling either outrage, they're selling advertising, they're selling an ideology, they're selling a product or a service. A lot of times they're selling something. So who benefits from me looking at this thing in this light, in this context, with this perspective, who benefits from this? And then number three, what would I need to see or read to understand this better? Is there a full interview that I can check out? Is there additional documentation from a court system that I could read? Is there an original study that this data is being pulled from? Is there a different perspective that can bring some light into this, into this conversation a little bit more? What would I need to see or read to understand this better? So just pausing long enough to ask those questions shifts you out of reflex and reaction and moves you into reason and starts building the muscle of critical thinking again. So what's missing here? Who benefits from me seeing this this way? And what would I need to see or read to understand this better? Number four, Curate context first. Sources. So craft an environment that allows you to consume more content inside of the context that it was actually intended to be consumed in? So make a short list of sources and creators whose business model is context, not just clicks. People who show long form conversations like yours truly, you're welco who link to primary sources that give you the ability to read or study more beyond just the anecdotal opinion or belief that they're presenting to you as fact. People who are willing to say, here's the full clip. Watch it for yourself. Like, people who are genuinely engaging in trying to tell the truth in some fashion. Balance that against all the meme accounts and the reaction channels and things like that. And again, I'm not saying to delete all of that stuff if you like it, if it makes you laugh or there's something that you gain from it that keeps you engaged in the group chat with your buddies from high school, whatever. Like, I'm not saying I'm. I'm never one of those people that's just like, never do this again. This is always terrible for you. And if you're doing this, you're a loser. Like, I'm. I just am not that type of a person. But you should have some sort of balance here so that you are constantly engaging in the thought process of having to figure out what the context is and not just being. And not taking the lazy way out and letting your brain fill in all the context by making a bunch of assumptions about the thing that you just read. So number. Or lastly, so how do. How do we use. How do we use context as your competitive advantage here? Most people are sprinting faster and faster on the hamster wheel of clips, right? React, share, get upset, get angry, and then forget about the reason that you're upset. Just think that you're upset and then allow it to form your worldview that the world is on fire and that it's never been a worse time to be alive. And then repeat that process. That's the process most people are engaged in. We're on a cruise cruise recently, me and my wife, and it was like a comedy cruise. There's a bunch of people there who followed the show Workaholics. And it was all the Workaholics crew. So it was Adam Devine and Ders and Blake and. And then they brought in a bunch of their comedian friends. There's a bunch of really cool comedy shows and funny people there. And we went to one of the live podcast recordings, and they opened it up to Q and A to the audience. And one of the. One of the guys that was on the podcast had mentioned that he. That his wife was pregnant. And so one of the questions from the audience was, how do you think about, you know, bringing a baby into this world the way that it is? Or something like that. And I just looked at them, and I was like, we're literally sitting on a cruise liner in the Middle of the ocean. Taking us to like, I think we went to Cancun. Taking us to Cancun filled with a bunch of like celebrity comics. We're all here having a great time. Like how the, the, the just the, the way that they asked that, asked that question was, it was so, since it was so unfortunately sincere from their point of view that like the world is on fire, how could you possibly be bringing a baby into this world? And was like, yeah, but like, of course there's things that I would change about the way the world is. Of course there's some stuff that's happening that I don't understand and that, and that and that irritate me or piss me off. But for all intents and purposes, especially if you're lucky enough to be in the usa, we have so much to be grateful for. There's so many amazing things about the world today that didn't exist even just a few decades ago. Even stuff like stuff that we take for granted. Like, like a hot shower. Like that didn't, that wasn't a thing up until like very recent human history. I don't know exactly, but probably 50, 100 years maybe. You know, like something that we take for granted. We just, every day we do that. Like I do it at my gym, I do it at my house. Like there's multiple opposite. I can rent a hotel room. Like there's, I can get a hot shower anywhere that I want to. I had the founder of Charity Water on my show recently. They have raised, in the last 20 years, they've raised over a billion dollars and they have brought clean, sustainable water sources to like 21 point something million people. And he was talking about how there's still to this day over 700 million people around the planet who do not have access to clean drinking water. And it's not just don't have access to clean drinking water, it's that they, they have. And he said it's 100 of the time from what he's seen. And he's been over 55, 55 different countries now or I think no, he's been to Africa 55 times and then been over to like 100 and something. 140. 150 different countries. And every time it affects the women and the girls in their communities. But they're literally hiking for miles to go fill up these, you know, 40 gallon buckets of water to bring back to their community and then they're doing all this work and I'm talking like seven, eight, nine hours a day. Every single day they don't get the weekends off, they got to get water. So every single day they're putting 40, 50 hours a week of work into just hiking somewhere, getting water and bringing it back. And water that they're bringing back is, is actively poisoning the whole community. The, the, the level of disease is rampant. The, the obviously cleanliness is rampant. They don't have the ability to tackle even the smallest of medical problems. They're living in like the dark ages medically when, when like he saw, he talked about people who had like an abscess or a growth or something on their face. And these are people that were ostracized by their, by their village, by their tribe, their community because they, they literally thought that they were just cursed, that they, they were cursed by the gods. So that's why they have this growth on their face. And so they were excommunicated from the local community. Then they go get this free surgery from these doctors that are, that are traveling to taking their vacation time to give surgery, to give surgeries for free to people who need it in countries like that. And it's a 15 minute surgery. And they just, they just made their life livable again. They, they just allowed them to be accepted back into their community. They've, or they freed up 40 hours or 50 hours a week of work of getting water to their village just by having access to clean water. When was the last time you had to think about that? Answer is never. If you, if you're, if you're watching this, there's a good chance you're not in some random tribe in Africa that doesn't have access to clean water. If you're watching this. Yet we have, we have engaged so much in this clip culture, this contextless clip culture, that the people on this cruise, which again to me was even a more wild place to be saying this like a cruise that has unlimited clean drinking water, that has unlimited.
- [14:09]
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- [14:24]
Travis Chapel
Food like you could go to the buffet line and see all of the waste, the, the epic volume of waste when people are literally dying of starvation and dying of thirst and you have the guts to sit on this cruise and talk about how, I can't believe we're bringing a baby into this world. This is to me a huge reason why this is happening. It's that, it's that, it's that all of us are living in this, this clip contextless culture and it's, and it's causing, it's causing us to, to think all of our problems are bigger than they actually are. So most, this is what most people look like. They're spinning faster and faster on the hamster wheel of clips. They react, they share, they forget, they repeat. So the opportunity for you is to become the person in your circle who can slow down, gather more context and think clearly when everyone else just being triggered. So it looks like, you know, not falling for hot take money advice and shiny object syndrome and putting all your money in this crypto coin because you saw this clip on Facebook go viral about it or because you actually read the details around the thing and realized that this probably isn't something to put all my money into. It looks like understanding the full pros and cons of an opportunity before you jump into it. Building reputation is someone whose opinions are, are, are grounded, not just loud. And this is something Naval talks about all the time. That ultimately if you can, if you can proper use the four forms of leverage that he talks about in business and in life, then the main thing that you end up getting paid for is simply your judgment, your ability to make a judgment call, to make a decision that affects a large group of people. So if you, if, if most people are being, are being essentially a victim of the clip culture because they don't even realize that it's happening, they're just like, hey, TikTok's out, let me look at Tick Tock. It's not even something that's in their awareness to fix. So if you can have this as an awareness and build context into your life, then you can increase your ability to make better judgment calls, which you can get paid a disproportionate amount of money to be able to do. In the context of relationships, it looks like giving people the benefit of what's the full story before you immediately move to canceling them, before you immediately move to unfollowing them. It's the benefit of the doubt to say like, okay, but what happened here? What is causing this person to say this thing? Does it mean that everybody's a good person and nobody's a piece of shit? No, of course not. There's still pieces of shit out there for sure, but at least it will, it will, will decrease the volume of people that you're immediately moving to that conclusion with. If you just ask the question, what's the full story here, what actually happened to prompt this. And the difficult part of this is to do it even with people that you don't like. That's the hard part. It might be simple for you to see somebody who you really like and admire and follow all the time closely, and you agree with a lot of their opinions. And then they say something that's out of context and you go like, that doesn't really sound like so. And so I wonder what they. The full context is. Let me go gather some more information to see what was actually being said here. That might be a more common reaction. It's much more difficult to do that with somebody that you hate. Like somebody who you're just like, every time I see that person talk, I just want them to shut up. I, I don't want to hear them. Why are they in my feed? And you hear somebody like that say something completely taken out of context and you go like, yeah, obviously of course this is what this person says. But then you don't give them the benefit of the doubt. You don't, you're not willing to go, okay, but what was actually being said here? And is this really the intention of, is this really their, like the intent? Am I pulling the meaning that they were trying to get across here? Or am I jumping to a bunch of conclusions, filling in a ton of the context gaps here with my preconceived biases and then, and then forming a conclusion, hating that person and then saying basically everything that they say is wrong and bad and stupid and they're just a moron. So give people the benefit of the doubt of what's the full story that's happening, happening here, and then protecting your own reputation by being careful about what you say yes to and how your words can be clipped. So here's my challenge for you this week. All right? Pick one area of your life, you know, money, business, politics, health, religion, whatever, where you will refuse to form a strong opinion based on clips alone. When you feel that spike of emotion that, that, that triggering of an emotional reaction from a, from a short video that you watched or, or a screenshot or a picture or a quote card or a quote in an article, make that your cue. Do not allow yourself to be sucked into the vortex of hate. Have that be your cue to say, okay, if I'm going to allow this clip to make me viscerally upset and to cause me to form a strong conclusion about the person that is in this clip or about the story that was being talked about or whatever, if you feel that happening, then let that be your cue to say, okay, I owe this topic some context before I decide what I think. Do not allow yourself to form these strong opinions and beliefs. Like, if you don't want to do all the additional research, then fine, just scroll past and move past it. But if you're going to allow that thing to form a strong opinion or to make you in a bad mood for the rest of the day, if you're going to give that clip that much power over you, then you owe it to yourself and to the people around you and to the person in the clip to do a little bit more research and say, I'm, you know what? I'm going to do a little bit more digging around this before I form this conclusion here. If you do that consistently, then you're going to already be in the top 1% of thinkers on the Internet. So this episode helped you zoom out, see the game a little bit more clearly. Send this to a friend, but the whole episode, okay, so if you're listening to this on the Travis Makes Money podcast, you probably heard that. Heard this in a bunch of different parts. Send them. Send them the link to the full episode and say, you know, hey, check this out and let me know what you think. And maybe it's good to send to the friend group to be like, hey, let's work on this together. Let's have some accountability here so that we're not all just feeding into the frenzy of nonsense that's being. That's being pushed out by the clip culture that we're all in. Because, again, if we don't control context, somebody else is controlling our conclusions. And I never want to be in a situation again. Since I grew up in sort of a cult environment, I never want to be in a position again where somebody else is controlling the conclusions that I come to. I want to gather as much information as I can, and I want to make those conclusions myself. And I'm much more okay with that. So, anyway, that's. That's. That's it for this episode of the show. I. I do feel like I want to start writing about this more, talking about this more, because I think this is helpful for the purpose of bringing people together. The purpose of increasing empathy, the purpose of building stronger friendships and relationships, the purpose of finding solutions that are more amicable for a wide variety of belief systems and viewpoints, because that's the beauty of America, is that we do have religious freedom and we do have freedom of speech, and we do have all these freedoms that we very much Enjoy. Yet we are sort of almost, almost being a victim of our own freedom at this point because we're allowing other people to form our conclusions for us and then telling us what we should think. So fight back against that as much as you can. Try to draw as much context as you can before you come to these conclusions. And let me know if, if there's anything on this topic that you think that we should talk about in the future. My email inbox is always open. It's just travisravischapel.com or you can find me on Instagram. Shoot me a DM Ravischapel to talk about this a little bit more. I'd love to hear from you guys on on situations where you've found this to be helpful or useful. A question that you asked yourself one time that pulled you out of making this direct conclusion over something that you think required a little bit more context. Did this help repair relationship in your life? What do you think this could do for your immediate community, the people that are around you, or your family members at Thanksgiving? What do you think that it would do if we would all just start asking questions more around the context of a clip that we're watching rather than just allowing ourselves to be sucked into this vortex of hatred that is being proliferated among the Internet so often? So that's it for this episode of the show. Thank you guys so much for tuning in again, travis travischapel.com or shoot me a DM on Instagram Travis Chapel so we can keep the conversation going over there. In the meantime, I appreciate you all for tuning in. We'll catch you guys on the next episode. Peace out.
- [22:40]
Geico Advertiser
I'm here on the job site with Dale, who's a framing contractor.
- [22:44]
Travis Chapel
Hey, good morning.
- [22:44]
Geico Advertiser
Dale traded up to Geico Commercial Auto Insurance for all his business vehicles. We're here where he needs us most.
- [22:50]
Travis Chapel
Yep, they sure are.
- [22:51]
Geico Advertiser
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- [22:59]
Travis Chapel
It's all right.
- [23:00]
Geico Advertiser
We're so far up here.
- [23:02]
Travis Chapel
Look at me. Take a deep breath.
- [23:03]
Geico Advertiser
I'm good. So good.
- [23:05]
Travis Chapel
Get a commercial auto insurance quote today@geico.com and see how much you could save. It feels good to Geico.