Transcript
A (0:06)
As a chef, I know flavor doesn't begin in the kitchen, it begins on the land. And West Home's Nature Led Australian Wagyu is a story written in the landscape of Northern Australia. Cooking is storytelling and West Home Wagyu carries a story of Northern Australia itself. Raw, powerful and deeply authentic. It's a testament to the passion and care raised in the rhythm of Northern Australia. I'm chef Meilin from 88 Club in Los Angeles and I invite you to visit WestHome.comMaitland to learn more and taste a story only West Home Nature Led Australian Wagyu can tell. That's W e s T H o l m e.comm e I L I
B (0:48)
n you're listening to the Travis Makes
C (0:51)
Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com Travis Is networking dead? That is one of the questions that we received recently and what we're going to be talking about on this episode of the show. Welcome back. Thanks for tuning in to the podcast.
B (1:13)
This episode is just me, you and
C (1:14)
the mic talking about some of the things that I've learned recently over the years. This episode is about one of the things that I've spent a lot of time thinking about, which is networking. For those who don't know, the Travis Makes Money podcast used to be called Build your Network and basically the entire purpose of the show was try to help people network build better. We eventually ended up rebranding and then moving it to a different feed and that show now exists as Travis makes Friends. Because what I realized was that most people are quote unquote networking incorrectly and the people who I found were doing it the best were people who were actually just making friends. Just happening just happens to be in more of a professional context or a business environment. So we rebranded Travis Makes Friends is because the word networking started feeling slimy. It starts feels real. It's the, it's like the same, it's the same idea that you get when you think about the used car salesman. It just feels gross. And for good reason because if you ever ran into somebody who does networking incorrectly, it might be the reason why you gave up on networking as a whole concept in general because it's such a massive turnoff. In fact, when I first started the show back in the day, I wrote this, I guess like an ebook. It was sort of like just a long form article on why networking feels like that and I labeled this guy as networking Ned and basically was just like, this is the caricature of the person who everybody tries to avoid at the cocktail mixer. And what it looks like is sort of that 1980s vibe of networking. And they treat networking as if it is an in person, cold calling opportunity rather than an opportunity to build relationships with great quality people. So when they go to these events, they, in their mind, they're like, okay, more hands you shake, the more money you make. They treat it like they're knocking doors and trying to sell their product or service. So they basically they, they put on their name tag, they have their, you know, fitted suit, and then they make sure that they have a thousand hot off the press business cards in their back pocket. They obsess over memorizing this 30 to 60 second elevator pitch about what they're doing and how people can work with them. And then they go to as many people as they possibly during this cocktail mixer or chamber meeting or whatever it looks like, and see how many times they can regurgitate the same dumb pitch over and over again as though that's what is required in that context. So they go up to this group, they talk the whole time. They cannibalize the conversation there as what Brian Regan would lovingly refer to as the me monster, where they say something and then somebody else says something else. And then immediately that person cuts back in and turns the conversation back around to them. They out the elevator pitch. And then as soon as they realize that there's no utility in this connection for them, at least immediately, then they, they do the whole eye thing where they're like scanning, they're. They're talking to you, but they don't ever look you in the eyes because they're just scanning the room and trying to find another conversation that would be more important for them to go get into so that they can leave the, the meeting with some form of we're going to do business tomorrow. And it is the grossest thing. It makes you feel slimy when you leave. You got to go take a shower just to get all the networking nasty off of you. And then that's why people just decide that they're not going to do that. Because, like, man, I just don't want to be that person, so I'm just gonna not do it at all. And that's what I found, was that basically there was the two groups of people on opposite sides of the spectrum where you have this person who's doing it wildly incorrect and turning off everybody that they meet. Or contact. And then there's the person who sees that and it disgusts them so much. They just go that doesn't work. Therefore I will not spend any time focused on building new good quality relationships. And both of them are incorrect. So my the message that I've sort of been preaching is more like the person that you are when you're showing up to the bar with your friends