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- [00:01]
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- [00:30]
Travis Chappell
You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis
- [00:45]
what's going on, everybody? Welcome back to the show. On this episode, it is just me, you, and the mic. And today we are talking about how to make more money this year. How to make more money this year. This is everything that the show is about because I found way too many personal finance people just yelling at people for spending too much money on Starbucks. And in my mind, the reality of the situation is if you are still worried about spending the $83 a month that you spend on Starbucks, then you're probably just not making enough money to begin with. You should be able to make enough money to be able to afford that fancy drink that you want so bad at Starbucks. So what can you do to make more money this year? First of all, it starts with this one fundamental understanding about the way that money works. And especially the way that you can decide how much your earning potential is. You cannot think about like, okay, let me say it this way. If you want to make more money, you have to stop thinking about the money side of it for you. You have to stop thinking about what's in it for you, and you have to start thinking about what's the value that you can provide to other people. It's not about the money that you make, it's about the value you can provide. If you have more value to provide, then you get paid more money. That's it's a simple value equation. More value equals more money, less value equals less money. And so the very first thing that you want to do in order to be able to be able to make more money is focus on your skills. If you're not making enough money, it means that you're not skilled enough to be able to make the money, if you're not living the ideal version of life that you want, it means that there's a skill that you do not yet have. By the way, this is good news, okay? This is very good news. This is not bad news. Because the good news is almost everything is teachable and you can learn almost everything. So if there's something that you want to do, then you just go learn to do that thing and you learn to do it better than most people. And then you will get paid better than most people to do that thing as long as that thing is also something that's in demand. So this is why. This is why manual labor, like mowing a lawn doesn't get paid that much money for the hours that are put into it. Why? Because I learned how to do that when I was like nine years old. If you can teach a nine year old how to do it in an afternoon, then it's probably not that monetizable of a skill. Now, you can make a lot of money in the lawn mowing business if you learn the skills of building a business. But then you have to learn how do I build a tight route to save costs on travel expenses and to save the total amount of time that it takes for somebody to complete this route. You gotta learn how do I sell more people on this service? You gotta learn how do I hire employees and train them properly and make sure that there's some sort of a threshold of quality that exists across all of the accounts that we're gaining. You have to learn accounting to some degree. You have to learn management of teams. You have to learn firing employees and what meet. Like at what point do I fire somebody? It requires a bunch of these other skills in order to be able to build a business that could then turn into something massive. My buddy Brian, Brian Clayton has a company called Green Green Pal. My Green Pal. But he basically built a landscaping business from nothing, sold it for eight figures, and then launched this. It's basically like Uber for, for landscaping projects where they have tens of thousands of people on there that are just that are. They sign up as saying, like, I can mow somebody's yard. And then somebody as a customer goes in and goes, I need somebody to mow my yard. And it connects them and then that person gets paid. And so it's created this almost like micro economy inside of this thing. And now he's got a successful technology startup after started this landscaping company that he started from nothing. But in order to be able to get there, his only skill was not how Do I mow this lawn better? That was not the skill that allowed him to be able to build the life that he's been able to build, but it started with that skill. So that's, that's, that's the good news here, is that you can learn anything. You just have to be willing to go learn that thing. And if it's necessary, you have to be willing to invest money to go learn that thing. And this is probably what keeps most people stuck, is when they get to this point and then they just go, I, you know, I have some money saved up, but that's for this car that I really want, or that's to, you know, buy this thing that I don't really need and, or it's to get a new computer. And I don't want to spend that money on education because what if it doesn't work out and what if this coach is a scam artist? And what if this course doesn't have everything that I need it to have in it? It's just like, look, if you want the skill, then you have to be willing to also invest money to go acquire the skill. If it were me, I would always just look for who is the person that's doing this in the space the best or who is somebody who I would like to emulate their results and I would go see if I could pay them directly for one on one coaching and teaching me how to do the skill. That's the best way that I learn. I think it's the best way to learn in general. So you could read a dozen books about it, or you could get one person to just hold your hand and walk you through the process for a few weeks and you're probably going to be leg, have a leg up on the competition. So build a high leverage skill. Build a skill that allows you to be able to go demand more money from the marketplace. Whether that means getting a raise at your job or taking a transfer internally at your company to do a different type of job that allows you to have more earning power or potential, or that means you're taking it to the market, you're taking the skill to the market and trying to build some business or a side hustle out of it, or become a freelancer or solopreneur out of it. You, you can build that skill and then go take it to the market. But it needs to be a highly leveraged skill. It needs to be something that people will find value in. And if you want my personal take on it, my personal take is if you can work with business owners and get them more customers. You'll always have something to do that's a skill that always going to be valuable, whether that's marketing or sales. Like any sort of, like the customer acquisition side will always be extremely valuable to businesses. So if you can get good at marketing or sales or something like that, that's a very high leverage skill. And there's a, those are very broad categories by the way. Marketing and sales, like there's a lot of sub. This episode of the show is brought
- [06:53]
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- [09:10]
Disney/Zootopia Promoter
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- [09:13]
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- [09:18]
New habitats.
- [09:19]
Zootopia has a secret reptile population.
- [09:22]
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- [09:38]
Travis Chappell
Categories that would exist like marketing for example. It's like well, we have conversion rate optimization and we have media buying, like actually running ads and we have copywriting and we have website creation and building and we have SEO and now we have, we have basically AI version of SEO, whatever people are going to be calling that soon. You know, there's all these other types of, of subcategories within those contexts, but any one of those skills in particular, if you get good at it, somebody is going to be willing to pay you a good amount of money for that thing because it's a monetizable skill and not everybody can do it. But again, mowing a lawn, everybody can do that. Flipping a burger, everybody can do that. With a day of training, people can do that. So you got to think about it more from the perspective of like, well, what would take me like three to six months to really dive deep into and gain some sort of depth of knowledge about. And the beautiful thing is you don't have to put 10,000 hours in in order to be able to start charging for it at some point. Okay, you just have to better than the person who's paying you. That's it. It's not, it's not a high threshold. It's not like you have to again be the world's greatest expert on this particular thing. You just gotta be better than most people, which is not it. It's just not that difficult because most people are not willing to do the thing that I just talked about. Which is, which is learn a new skill. And secondarily especially they're not willing to invest money to go learn a new skill. And frankly, it blows my mind because everybody's so bought into college. It's like you'll go spend 40 grand useless college degree from your junior college in your community and then once you get out, you're going to balk at hiring a coach for five grand who can teach you how to run ads that will pay you $10,000 a month on a single retainer. Like it doesn't, I don't know. Blows my mind. Anyway, build a high leverage skill and invest if it's necessary. Next, build higher quality relationships. Once you have a skill now you need to marry that skill with an opportunity. And opportunities come through relationships. Opportunity, you know, the relationship is the vehicle through which opportunity shows up at your front door. Now if you have a monetizable skill at that point and then you marry it with good opportunities now you get to be able to make more money. The problem is that people want the opportunity to come before they build the skill. And then when that happens, they're not ready to pounce on the opportunity, so the opportunity passes them by. And then what does that teach them? That teaches them that there's no opportunity. You know, we, the economy is terrible and the job market's horrible and there's nobody's hiring for anything and I can't make money right now and there's no opportunity out there. And it's just, it's the biggest lie ever. But because you haven't actually worked on anything in the meantime, in order to allow you to take advantage of the opportunities, you perceive it as though there are no opportunities. Which is just complete bullshit. And it's a lie that you've told yourself to make yourself feel better about the situation that you're in. And it's like, would you rather be right or would you rather be successful? And you're, you're looking for reasons to be right. There's no opportunity. Rather than looking for reasons to find that you're incorrect. And then once you accept the position of being incorrect, then the good news about being incorrect is that now all I have to do is change something about my behavior or my actions and I can find the correct path now. So build a high leverage skill. So, and then, and then build higher quality relationships so that when something comes around, you can actually take advantage of the opportunity. That's why, that's why I always say luck is nothing but preparation, meeting, opportunity. That's, that's what we're talking about here is preparing by investing and learning a new skill set. And then once you get an opportunity, then it gets paired well with that and that opportunity gets paired well with that skill set. Now you, from the outsiders looking in, they just look at you and go like, oh, well, he's so lucky. She's so lucky. I can't believe they found that opportunity. That's so lucky for them. It's like, is it luck or is it just engineered serendipity? You know what I mean? Like, like if you put yourself in this position time and time and time and time and time and time and time and time again, then eventually you're going to get lucky, which is, is, which is that really luck at the end of the day? It's like, I don't know, there's a lot of debate about that. So build a high leverage skill, build higher quality relationships. And then lastly, this is probably the more obvious one of these, but I think it's still necessary to touch on build financial discipline. If you want to make more money, you got to build financial discipline. If you, if you, this is assuming you don't already have some. Now this show is mainly built for people who do have a little bit of financial discipline because that's sort of the, the whole premise cycle talked about at the beginning is like, you know, if you're spending too much time saving money by not drinking a coffee at Starbucks, then you need to make more money type of a thing. But it's like, also, you can't just be somebody who doesn't have that financial discipline from the beginning because what happens is once you start making, once you build a high leverage skill and then you get high quality relationships and you have more opportunities coming in and your income starts increasing. If you don't have this financial discipline, your lifestyle creep is just gonna start going up with your income. There's gonna be like a three month lag. You know, like at first you feel rich. It's like you go from making 6 grand a month to making 12 grand a month and you're like, look at all this extra money. And then within four months you're right back in the same position of a cash flow cycle because you're just spending the delta that you just created in your life. So once you start increasing that income, then you have to have the financial discipline to remain living at the same level that you were living on during the time where you were making less money that you were making before. So live below your means just getting used to and, and be grateful for the version of the life that you get to live at that time. Because we all have amazing things to be grateful for. I remember when I, when I started doing the podcast full time, it wasn't necessarily the podcast full time, it was basically just like I figured out how to monetize the podcast and was building businesses off the back end of the podcast. When I switched to doing that, I took a massive cut in pay because in door to door at the time I was, you know, I could easily go out and make ten to twenty thousand dollars a month without too much trouble. Like two to three weeks of work, I clock in fifteen grand of commissions. And then when I stopped doing door to door to do, you know, this online business thing that I just started, my income was like 3500 bucks a month or something like that. It was, it was much less than what I was used to making on doors. But what happened was I broke the lease on this beautiful home that we had here in Vegas and I got out of paying any cancellation fees on the lease by the way, because I found somebody else to lease the house. So I did their work for them and said, hey, if I find somebody else to lease this, take over our lease, then will you charge me to break it? And they said no. And I was like, great, I'm going to save some money, I'll find somebody. I found a renter, they came in, they leased the house, we moved in with my brother in law and we shared at 800 square foot apartment with two bedrooms in it. So it was me and my wife, my two big dogs at a 150 pound Great Pyrenees and a 80 pound German Shepherd. So it was the four of us with my brother in law in an 800 square foot apartment. Like we had to take our, like there was a big drainage basin like 5, 10 minutes from that house. At the time we had an electric Fiat again to save money because the Fiat when we bought it, basically we, our lease payment on that was like $89 a month on that, on that Fiat. It was a fully, because it was a fully electric vehicle. And so when we bought it we got all these tax credits and we put all the tax credits immediately down on the vehicle. So like literally our monthly payment was 80, 90 bucks a month. It was crazy cheap, but it was a teeny tiny electric car and we had to drag the plug in charger from like inside the house, through the sliding glass door on the side of the house into the parking space where we parked it for the apartment. And then we had to put our two massive dogs in the back of the Fiat, drive them the drainage basin for like an hour and a half, two hours a day so they could run around and get some exercise and things like that. And there's a lot of things about it that were, that were inconvenient. But also I look back on that time with very positive memories. I don't really remember thinking like this sucks or like, man, because we just moved from a 3,600 square foot home in a beautiful part of town with a pool, great neighborhood, and we moved from that to this little apartment while I was working on this thing. But I was just stoked to be able to be doing something with my time that I actually really enjoyed doing and that I wanted to see a future in. So I didn't, I don't, I don't look back on that at all with like any sort of like, you know, man, what a shitty time that was. Glad we're on the other end of that. Like we all get to live the most beautiful lives imaginable compared so good, so good, so good.
- [18:01]
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- [18:11]
Disney/Zootopia Promoter
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- [18:13]
Travis Chappell
Cause there's always something new.
- [18:14]
Nordstrom Rack Advertiser
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- [18:28]
Disney/Zootopia Promoter
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- [18:54]
Travis Chappell
To 99.999999% of human beings that have ever been born on this planet. That's cool. Even the most stripped down version of life in the US is even better than life is for middle class in a bunch of let alone if you go a hundred years ago or a thousand years ago or 2000, like it's just there. We have so much to be grateful for. So live below your means and learn how to be grateful for the things that you have when you're living below your means. And if you can learn that skill, then when you start to increase your income and you can still remain living below your means, this is when you start to have excess delta. You have that delta of money every single month that allows you to be able to reinvest into a side hustle or a business, or start this other thing or, or pay another coach to learn the skill faster so you can make more. Like, you can start investing it into your ability to go earn more income rather than taking that money spending it on two new car payments and then immediately upgrading your home and then getting a new TV and a new sound system and a new couch, and then we got a new house, now we got to redo the kitchen. You know, like, you just, you get sucked into these, these traps of money spending. So live below your means. Invest the rest. Whether it's investing into the markets or it's investing into yourself, I prefer, I would prefer you be investing into yourself at least until you hit like maybe a quarter million dollars a year type of a thing. If you' making 80 grand a year, probably the best investment is still to put it into yourself because you just, you need to be able to increase the delta. So if you don't invest in yourself, then you're just leaving it up to chance to make more money. And then you might, you might get your little raise at the end of the year, your inflation raise, and now you go from 80,000 to 84,000 and then next year from 84,000 to 91,000. It's like, but if you invest into a monetizable skill, then within 12 months or within 24 months, you might be able to go from making 84,000 to making 300,000. And then once you hit 300,000, then it's like, okay, well now I can it pull. Put ten grand a month into the stock market and retire in 10 years. So live below your means, invest the rest. And then this is just sort of an aside when we're talking about all of this. Volume is the answer. Violent volume is typically the answer. So if you want to build a skill, then attack it with violent volume. Do as many reps as you possibly can in as short of a period of time as you can possibly do them in. You want higher quality relationships, Go to as many events as possible. If you, if you can afford it at all, if you can, if you can justify the expense, get on a plane and go to that event that you're looking at, or go to the local meetup or spend an hour on meetup.com tonight and find all the different business events that are going on in your area or the Facebook ads events that are going on in your area, or the sales events or the real estate investing events or whatever it is that you're trying to do. Like just go out, go meet people and focus actively on building those better quality relationships that can bring those opportunities to your door. And do it in high volume in a short period of time. So build a high leverage skill, build higher quality relationships and build financial discipline. That is the blueprint on how to make more money. Because remember like we talked about the beginning of this remember, you will get paid for the value that you bring to the marketplace. Bar none. Full stop. That's it. Period. You will get paid for the value that you bring to the marketplace. So how do you make yourself more valuable? That's it. That's the game. That's the game that allows you to make more money. So that's it for this episode of the show, how to make more Money this year. Please reach out Travis Chappell on instagram or travis travischappell.com, shoot me an email. Happy to hear whatever you got. Whatever questions you guys have, we can tackle em on the show. Thanks for tuning in. We'll catch you guys in the the next episode. Peace.
- [22:22]
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