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SOLO | Make Money Through Relationships, Resilience, and Consistent Action - Lessons from my David Nurse interview
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You're listening to the Travis Makes Money podcast presented by gohighlevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis what is going on, everybody? Welcome back to another episode of the show. On this episode, it's just me, you and the mic and we are continuing along our journey of going through some of the past guests that I've had here on the show, sharing some of my key insights, lessons, takeaways, things like that. And on this episode, I don't know why I just thought about this, but I think I'm gonna start just going through a little bit about how I connected with these people because I think that's, you know, that's probably something, probably the number one thing I get asked about the most is who's your favorite guest and how'd you connect with all these people and stuff. So if I remember, I'm gonna start adding that into the beginning of these conversations somewhere. But today's episode is about David Nurse. David is a skills trainer for NBA athletes, a shooting trainer for a lot of NBA teams, and was one of those guys who figured out a career path in basketball beyond playing professional basketball. And something that I've talked about a bunch of times in the sports world is like that's, it's, it's not easy to do. It's, it's a rare thing for somebody to be able to figure out a path forward in that world if they didn't make the league. And Dave was able to figure this thing out. And so we talked a lot about his journey from having no connections, starting with no clients, no ability to land any teams to pay him for training, shooting. And then really interesting journey from, from, you know, essentially in his words and his version of this failure, which is not being able to play basketball professionally and get paid enough to continue doing it. So take that from failure all the way through to now, having an incredible speaking career. He's a multiple time bestselling author and has worked with some of the top players in the league. He's just that type of guy. I believe I connected with David on Instagram. I think it was just through Instagram DMs, which you'd be surprised how many of the people that I've had on my show came from just reaching out and saying what's up on. On Instagram, because most people just aren't willing to shoot their shot. No pun intended. But yeah. So this episode with David Nurse was a lot of fun. Did that at his place out in la, had a good time. And so let's jump into some of my lessons here. Number one, consistency over time is the most boring yet the most powerful formula in existence. David said it straight when we were chatting this time, said, pick a lane that you're talented and passionate about, study the people at the top of that field, reach out to those people with something to offer, something to give, not an ask, right? Something to give to them with value in hand and then rep it out for five to ten years. That's it. Like, that's the million dollar formula. That's how you get to the position that you want to be in, get into that new world and then study the people at the top of that world, try to connect to those people as much as you can, learn from those people and then put in the consistent effort for a long period of time. And that's just. No. Because here's the thing. Are there other ways to win? Yes. Can it happen sooner? Yes. Is there a chance that you might get lucky or might get a massive opportunity that nobody else is getting? Yes. All of that stuff can happen. But if you do what I just said, consistency over time, if you just do that, there's no way that you lose. There's no way you walk away with nothing to show for it. Even if it's just the knowledge that you don't want to do that thing and now you have a skill that you can apply in a different thing, or maybe a connection that you made during that time put you onto a different path that you didn't know was potentially available to you at that time. So consistency over time is the most boring and most powerful formula in existence. And I would say most guaranteed, if I've thrown a third one too, the most guaranteed formula, because it's just going to work and most people won't do that volume of effort for that long consistently. So to live a life like nobody else can live, you've got to be willing to do things that nobody else is willing to do number two. When one door closes, stop waiting for the next door to open. So, so David's mom said this while she was doing dishes in Kansas City when he was crashed on the recliner, feeling sorry for himself after getting cut from the semi pro basketball team that he was playing for in Spain. And she said when one door, when one door closes, four other doors open. And he kept coming back to that. Every time something went sideways, he cut from the nets back to square one. And each time that he built something, he built something better than the, that he had lost. The new thing became better than the thing that he was really going for. And that mindset of abundance in the midst of a setback is what sort of allowed him to separate his path from everybody else who got cut and just went home and then did who knows what, you know, maybe just became a PE teacher or high school basketball coach. Not to say that anything's wrong with those things, but obviously David wanted something more for his life. And I think a lot of those people do, they just, they don't know what's next. Like, they look at it as like, this was the only door available to me and now that that door is close, there's nothing else. What am I going to do with my life? And you know, you can see how it could easily, you know, lead to, or spiral into depression. When you've dedicated your whole life to a game like that and you've worked really hard to put yourself in a position to succeed and then it's just the evidence is not there. It's just you're not quite good enough, not quite talented enough to be in this like, elite select few group of people who make it to that level. And so what a great reframe to have when you're in the middle of that rejection to say when one door closes, four more doors open. Not just one more door opens, four more doors open. That means that there's, there's plenty of other options available. You just gotta be willing to pick yourself up and get out and start taking action again, which is hard to do. Granted, it's difficult to do. But that's why I'm a big believer in the momentum of small action. Especially when you're in a situation like this, you don't, you don't have to go out the next day and put in 12 hours, you know, doing something that you are not sure that you want to even be doing. Like, it's not necessarily taking like, like, like picking yourself up and doing something that seems so far out of Reach that. It just makes you want to sit back down on the couch. That's not what I mean. What I mean is like take a small action. Do something. Like start doing something. Just get up the next morning and still go to the gym. Get up the next morning and read a book or journal or write about your feelings. Write about how your what your sit or write some goals and think about the future. Like do something. Because though nobody's going to be able to force you to walk through any of those doors even if they're open to you. Number three, you got to do something first before anyone will pay to hear you talk about it. So David's first speaking gig, his paid speaking gig. First paid speaking gig was for Nestle which is obviously a massive corporate stage. And he got it not because he'd given a thousand talks but because he had proof. He'd taken the Brooklyn nets from 28th in three point percentage to second. He'd trained all star NBA players. The talk was built.
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of actual work like the work that he had done. He wasn't just trying to get speaking gigs for the sake of being a speaker so that he could speak. It was this, that he had built something that people wanted to learn from. And it's a lot easier to get paid to talk about the thing that you've done when you've actually done something. You know his, his G he gave a good, a good warning to about this because he was talking about the coaching industry. And you know there's a lot of grifters in that world and there's a lot of great coaches too. But there are, there, there are a lot of grifters as well. So you're saying that a 25 year old life coach with zero life experience or, or you know, somebody who wants to be a speaker but hasn't done anything that they want to speak about. Nobody's going to be listening to you and probably rightfully so you got to go do something, do the thing first. The speaking gigs will follow and obviously that he's talking about this in the light of speaking specifically like Having a professional speaking career, which he's done really well with. But this also translates to a lot of the things like what he was saying with about the 25 year old life coach with zero life experience. It's like you, like you're, if you're going to jump into a space like that and decide that that's what you, how you want to make money, but you haven't done anything not to say that you can't make it work, it's just going to be ten times more difficult because people want to pay people who've done the thing that they've actually, they actually want to do. And a 25 year old life coach hasn't even lived any life. How could you teach a 43 year old who's gone through, you know, a divorce and has three kids and a, and a spouse and like, it's just do things that you like if you, if you want to be in this informational space, like public speaking, podcasting, writing, books, coaching, consulting, whatever, if you want to be in that world, you have to have already done something and at least, or at least be honest about the version of yourself that you're showing up as. So like when I started my show, I, I wasn't the networking guy, I wasn't the networking expert. I started a show on networking because I wanted to learn more about it. So I didn't really know much about it, but I was very honest about that from the get go. It was always like this position of hey, I am, I am not at the destination calling you as listeners to where I am, I'm just the captain of the ship and we're headed toward a destination of learning this thing together. I'm just going to kind of guide it and I'm going to direct it and I'm going to be the one to go out there and find really great guests and ask them the questions that we all have in our mind so that we can all learn this thing together. So if you're going to take a position like that, do it with the self awareness that, okay, I may not have done this thing yet, but I, but if, if that's the case, how can I continue? How can I make sure that I'm still offering the same amount of value that somebody who's already been there, done that would be able to offer to the people that I'm talking to? But yeah, in terms of speaking specifically, it's much easier to become a professional speaker once people actually want to hear what you have to say. Number four, almost Everything you get in life will come through relationships, not resumes. Obviously you guys can imagine how much I loved at this point, because that is exactly what I've talked about for a really long time at this point. David never had a traditional job interview. He got the job with the Brooklyn Nets from five years of sleeping in his car and on strangers couches doing basketball camps. And then someone noticed. He got a three book deal because his friend John Gordon sat next to him at a Miami Heat game and then called his publisher. For David the next day, everything flowed from the relationships that he built. The opportunity with the Nets came from a relationship when he was doing basketball camps for free for five years or not getting paid much due to them sleeping on strangers couches. His book deals came from a relationship with John Gordon, who's been on the show a couple of times, who's prolific author with like 35 different leadership books and stuff like that he's put out there. And then he made a con, made a connection to his publisher for him. And then he talked about a stat that's fairly widely known, something that I talk about a lot as well, that roughly 78% of jobs are gotten through connections. So he said the, the real. He. He thinks the real number's probably higher. I tend to agree with that. And even, even in my own anecdotal experience, that's always how it's been. That's always how it's worked out for me. Which is why when, when people are like job hunting, it blows my mind that they're not just going out to mixers and going out and meeting people. It's like you'll spend 10 hours a day filling out applications and sending in video things. Indeed. But you won't take two hours in the evening to like, go to an event and meet people who have opportunities to flow to you. Like, you can have all the knowledge and competence and experience in the world, but, but relate. The opportunities come from the relationships. Opportunities are given by people. And so you got to go meet more people, shake more hands, and then the. The thing that you're wanting will come from the people that you know and the people who know you and believe that you will perform well if given the opportunity to do so. Number five, preparation is the key to confidence, not a substitute for it. Before his first ever speaking engagement, which was a paid professional keynote, David rehearsed the talk 163 times. 163 times he rehearsed that talk, got on stage super nervous, but because he had rehearsed it so Many times his reflexes took over and it went really well. And so he said discipline and preparation feel like constraints, but they're actually what creates freedom. And, and you know, when you, when you've rehearsed that many times, you know where to go. If you stumble, you, you get to be present instead of just surviving on the stage. And I would argue even, and especially in a professional speaking context, I've seen this happen more than once where somebody is overly reliant on their pitch deck or their, their slide deck, and then there's inevitably some sort of tech issue or some tech problem, and then they just have to stand on the stage and awkwardly stare at the audience until some tech guy in the back can fix the issue with the, with the, the, the, the screens. And then it's just like a bad experience for everybody. Like it's bad for them. And, and it's interesting to me as somebody in the audience who's watching this happen because the speaker kind of is like blaming it on the tech and they're blaming it on the it and be like, oh, you know, technology, right? Hahaha. And it's like, okay, I understand some of that stuff happens sometimes, but also, if you were as prepared as someone like David was for this talk, it wouldn't matter. Like, you would just keep going. You'd just be like, all right, well if they fix the slides, they fix the slides or they don't fix the slides, whatever. I know where I'm going with this. So if you're not going to rehearse 163 times, at least rehearse enough to where you have an idea of where you're going. And if your slide presentation craps out on you in the middle of your speech that you're not going to be sitting duck. And then you're not going to be like missing the main beats of the, of the talk. For me, it's like, even if you want to do this, like just bring a little three by five card and make sure your main points are like bulleted out in front of you on a 3 by 5 car. Like it's not, it's not rocky. You don't have to memorize the entire speech. That's not exactly what I mean by this. I just mean be a professional and be prepared for stuff like that that inevitably goes wrong when you're in a con. When you're in a situation like that, if the, if the mic goes out, then be prepared to walk through the audience and project a little bit more like, don't be overly reliant on technology when you make speeches. This is all just an aside. By the way, I know this has nothing to do with what we learned from the conversation with David, but talking about this just prompted me to bring this up because I've seen too many people who claim to be speakers not be professional when it comes to putting together a talk. So anyway, great conversation with David. He's got a couple of really great books as well. So go check out some of the stuff that he has been putting out recently. And thanks for tuning in into this recap of my episode with David Nurse. We'll catch you guys on the next episode. Peace.
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