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- [00:00]
A
I was recently on whatnot the other day, just shopping around, looking frankly, because I was just blown away that this is something that people are doing with their time. And so I was like, I got to go see if this thing is real before I talk about it on the show. And so I'm browsing whatnot, looking around, finding things, and it's crazy to see the volume of people that are just having fun in the chat. They're watching people do live shopping. It's like, it's like you know, QVC directly on your phone. It's something you need to try, I'm telling you. Not just buying, but the selling piece too. Where these people are just starting up pop up shops and businesses, selling whatever product, finding their people, building community, getting repeat customers that come back to see your face as the seller. Not just a logo or a brand, anyone can sell. Whether your business is big, small, or yet to exist, people selling on whatnot sell 10 times more than on any other major marketplaces. And that's because you're not just listing products, you're building real connections with buyers across whatnot. The number of sellers making over $1 million a year has now doubled. The consistency pays off for those sellers. It's not just side hustle, it's a real path to building something that lasts. Because whatnot buyers spend more than an hour a day in the app, they're not just browsing around, they're engaged, they're buying, they're coming back. You go live, show off your products in real time and turn what you love into real income. So search whatnot whnot in the app store, download it today and get started selling right away.
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You're listening to the Travis Makes Money podcast. What's going on everybody? Welcome back to the show. On this episode we are talking about consistency beats intensity. This is another episode in our series going through some of the past guests that I've had on my multiple podcasts over the years. Now been about a thousand people that I've interviewed over the course of the years, which is pretty crazy. So we had AI Tool go through a bunch of transcripts that I uploaded and basically it found all of these recurring themes, all of these commonalities, things that kept coming up in multiple conversations regardless if I was talking to a comedian or a best selling author or an athlete or an entrepreneur or a billionaire, whatever. And this theme is all about consistency beating intensity. That showing up daily beats grinding episodically or periodically. Multiple guests reject the hustle culture model of extreme effort. Sprints Followed by collapse. The ones with the longest, most durable careers describe a different engine daily, undramatic, showing up, repeated for years. That is the actual source of their results. Probably the best example that I could give of this is this famous story from Jerry Seinfeld, who needs no introduction, really. He was telling somebody about his joke writing routine and that he basically had a calendar, a physical analog calendar, Remember those? And every day that he wrote a joke, one joke, just one joke, he would put an X, a big X on that day on the calendar. And so the next day he didn't want to break the streak of the X's on the calendar, so he wrote one more joke and put an X on the calendar. And then once you've, once he did that for, you know, a month, two months, three months, it became this like psychological game that was like, I don't want to see this streak break. So I'm going to continue to write at least one joke per day. And of course, that doesn't mean that he only wrote one joke joke per day. I'm sure there were several days where he wrote a dozen or two dozen jokes or tried out a bunch of different things. But the idea is that he showed up every single day to do at least this one little tiny practice. But if you multiply that over a decade long career, we're talking about thousands of jokes that he wrote and was able to perform and test out and try out, which is why he's Jerry Seinfeld. He's one of the goats of standup comedy and comedy in general, because his show Seinfeld is one of the most successful sick sitcoms in history. It might even be the most successful sitcom in history. So consistency beats random spouts of intensity. This one, this quote came from my conversation with Brian Callan, who's also a standup comedian and actor, podcaster, things like that. He said, I believe in inspiration. I believe in associating pleasure with whatever you're trying to do. Consistency is more important than hard work. Showing up every day is really the secret, and it's not the secret that anybody wants to hear is that's the problem with this. It's not the secret that anybody wants to hear because it's the obvious one. They want to hear what's the secret Sauce, you know, what's, what's the, what's the real secret, though? It's like, what's the secret? And they go consistency. And they go like, okay, sure, but like, what's the actual secret? You know, like people, like, people don't even believe that it's this simple, but it just is. And I realized this one time because there was a speaker friend of mine who was just a really good public speaker. And he told me it might have been on a podcast episode, might have just been over dinner or drinks or something, but he told me that for six months, eight months, every single talk that he gave, which was quite a few, he would issue a challenge from stage and say, everybody in this audience, if you shoot me a DM every day for the next 30 days, I will do this thing. It was some sort of prize, some sort of something, a free call or coaching or, I don't know, something like that. And then he said, guess how many people over the last six months have actually completed the full 30 days? And I was like, I don't know. A dozen, two dozen. I could tell he was, you know, getting to a point here. So I knew it was going to be a low number. And then he just holds up a big old goose egg and he was like, zero, zero people have ever stuck with it for 30 days in a row. And sent me a DM every single day for 30 days straight. That's why this works. It's that most people are just not willing to put in that simple amount of effort. And I say simple because it's not super easy to put in effort every single day toward a goal, but it is very, very simple. And oftentimes the simple solution is the best solution. The most obvious solution is the best solution. And the data backs that up. And the anecdotal data that I've gotten from having a thousand plus successful people on my show also backs that up, is that it's almost never this, like, oh my gosh, you discovered this new thing or you invented this new crazy technology, or you, you know what I mean? It's just that they were willing to put in consistent work all the time. So that came from Brian Cowan. This next one comes from a buddy of mine, Dan Fleishman. He said, I do three, four or five things every day. That's a thousand times a year. I've been doing this for 20 years. So what's a thousand times 20, 20,000 things? It all compounds. And he was talking about he does three, four things a day. He was guesst about what this was, but he was taught that he texts three to five people every single day and just says something like, what can I do to serve? How can I help? What are you working on? Something like that just to re engage people from his network that he'd met over the years. And he's like, I do that every single day and I've done that for 20 years. So you think about the volume of times he's done this, which is why he's one of the most well connected people that I know, is that he's stuck doing this consistency for so long and he maintains those relationships and friendships like it's his job, which in a lot of ways it has become his job to just know the right people for the right situations and put these two people together and introduce this founder to this investor and introduce that event host to this speaker and introduce this podcast and this podcast guest. And he sort of like built his career on doing these things every single day for 20 years. Then this next quote comes from Dan Martell, who's an online entrepreneur he got well known for because he, he sold a couple of SaaS companies, started a SaaS coaching business and started a business coaching business. And now his personal brand's blown up, along with his book Buy Back youk Time. He said the most common thing in the world today is somebody's that's is somebody that's consistent and has no results. One year of experience, 20 years in a row. So this is the caveat to the consistency. Our argument, because I've seen this happen now that I've been podcasting for nine years, I've known people who've been podcasting longer than I have and have a FR of the results that I have. It's not, it is like consistency is the barrier to entry. It's the ticket into the park. It's the thing that you have to do in order to be able to compete with all the people who are, who are also doing that thing.
- [08:31]
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This episode of the show is brought to you by AG1. I don't know about you, but I feel like I've been traveling quite a bit this summer and I'm leaving again next week. But you know, one thing that has made it into my bag every single time is a little bit of ag1. Summer vacation means different bets, different schedule, healthy habits put on pause waiting for the fall. Except for the 30 seconds that it takes to mix AG1. One scoop plus 8 ounces of water every morning. AG1 helps maintain energy, support gut health and support immune health. And it's clinically shown to support gut health and fill in common nutrient gaps. It's a daily health drink with multivitamin, pre and probiotic superfoods and antioxidants. So one scoop, 8 ounces of water that's all you need even though summers your license to chill with all the late nights, long Weekends Spontaneous Plans AG1 helps you keep at least one thing consistent. High quality nutritional support every single day no matter where you start your morning. I use this and you should too. Visit drink ag1.comTMM to get a free ag1 travel case with seven free ag1 travel packs in your welcome kit with your first ag1 subscription order while supplies last. That's drink ag1.comTMM scaling a business takes the right expertise at the right time and upwork helps growing teams quickly. Bring in specialized freelancers so that you can move faster and take the business to the next level. Upwork is a one stop platform to find, hire and pay expert freelancers across web and software development, data and analytics, marketing, business operations and more. Plus with Business plus you can access the top 1% of talent on Upwork and with AI powered shortlisting you'll get matched to the right freelance in under six hours. It's free to sign up and posting a job is super, super simple guys. I have probably I don't know how much money I've spent on upwork over the years, but it's not a small number because they are very very efficient quick. They get you to the right talent, the people that you need with no long term commitment. You can try things out. You can get individual projects done. I highly, highly recommend posting a job over on Upwork. It's completely free to sign up. Visit Upwork.com right now and post your job for free. That's Upwork.com to connect with top talent ready to help your business grow. That's up w o r k.com upwork.com
- [10:58]
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but the secret inconsistency is that it's consistency plus improvement over time. It's consistency and improvement together. It's consistently working on that thing with or data rich or feedback rich environment so that consistency actually makes you better at the thing. So his point was saying that like you can't romanticize just consistency so much that you forget about the more important part of consistency which is the is, is the, the, the, the feedback rich environment that you're doing it in. Which is sort of the argument against Malcolm Gladwell's 10,000 hour theory is that it's 10,000 hours. Sure that's like a good number, like an amount of time to, to, to signify whether or not you have ma. But it was also like more studies have come out since then that basically said it's not just the volume of hours. It's the volume of hours plus a feedback rich environment, which means that some people might accomplish mastery at 3,000 hours and some people, it might take 25,000 hours and some people. So it's a little bit more, the data is a little bit more distributed across the graph than just simply saying 10,000 hours. That's the threshold, that's what it takes to master something. It's also the continued dedication and commitment to the improvement along the way that, that helps to transform the result over time. So what the research says here, consistency works because it converts effort into, into something that's automatic. The classic study found habits took 18 to 254 days to form with a median of about 66 days, debunking the popular 21 days claim and showing that durability comes from repetition, not short bursts. So just doing something for 21 days is not enough to make it form a habit. A Meta analysis of 20 studies confirmed that habits habit formation interventions significantly improve automaticity across health behaviors. So Martel's qualifier is the one that is the important caveat here. Consistency must be aimed at a target or it produces one year of experience 20 years in a row. So it does have to be pointed somewhere. You do have to have a feedback rich environment. But if you have those things, then the consistency is really what separates the, the, the good from the great. And that's why I say consistency is the barrier to entry. It's not the end all, be all. Because there's caveats to what consistency, what type of consistency will actually produce results over a long enough period of time. But it is the ticket into the park. It is this thing that like you, you just kind of have to do it. I don't know, there's no, you know, if, ands or buts. There's no way around it. And Jason Whitten, who's my, my, one of my favorite cowboys of all time, he's a Dallas Cowboy, not, you know, wrangler rope cowboy, but and one of the best tight ends in NFL history. He said, you can't cheat the muse. It's like you can talk a big game, you can look good in front of reporters, you can be, you can negotiate a better contract, but at the end of the day, if you haven't put in the work and consistently showed up over a long period of time, you're not going to be able to play the way that I play. So he was like, you can't cheat the muse. You have to engage. It's, you gotta, it is the thing that is required of you in order order to be able to figure out who you are, in order to be able to achieve the results that you really want to achieve. John D. Rockefeller's edge at Standard Oil was the relentless compression of tiny costs. Discovering that oil cans sealed with 40 drops of solder worked just as well with 39 drops. Then applying that discipline across millions of cans for decades. One drop compounded with consistency built the largest fortune of its area. Just saving. And now it doesn't sound like a lot, but imagine back then what the cost of something like that was. It was, we're talking about a large margin increase for him. Just this one little thing multiplied across millions of cans of oil for decades. You compound those little actions with consistency. And that's where expertise comes from. That's where mastery comes from. That's where grit comes from. That's where perseverance comes from. And it is the required action that every single person that is successful over a long period of time has in their resume. And sometimes it sucks. I know. I'm telling you. There was several periods of time during my podcasting days where I was like, I just need to hang it up. It's not working the way that I want it to work. I'm not getting the results that I want. It's taking a lot of time and effort and consistency, and I just don't think it's worth it. And I made a decision to just keep doing it, to keep showing up every single day, to keep showing up and do the work and interview the guests and do the booking and do the, the prep work and do the solo shows and go to this event, and go to that event and meet this person who introduced me to this person who introduced me to that person, where I got that person. And it's that, it's that consistent work over a long period of time. That's. And that's ultimately going to be the difference between being really successful and being kind of a little successful. So first validate the consistency, then challenge it with Dan Martell's line and think about the quality of the feedback that you're gaining in that consistency. So audit whether your daily habit is actually pointed at a goal or merely habitual motion that you've mistaken for progress. And then if it is, again, set this like 30 day challenge for yourself to just do one thing consistently, consistently, so you can feel what it is, what it, what it, what it takes so you can feel what it feels like to mark off that calendar. Get yourself an analog calendar. I Mean, hang it up on the wall and do the Jerry Seinfeld check out, you know, a big X over the day. When you accomplish this one thing that you said you were going to do and do that for 30 days straight, I promise you this one action will do more for your overall confidence than shouting a million affirmations in the mirror. Just committing to do something for 30 days in a row every single day. Don't skip Saturdays and Sundays. Don't skip this day. It was your son's birthday or whatever. 30 days in a row, every single day, you're gonna do this one thing, commit to doing it, write it down, and then take the action to actually see it through. And you'll notice that it starts becoming a little bit easier. And if it does take 66 days, then do it for 66 days in order for it, if you want it to become a habit, Right? But then what you'll notice is that it gets a little bit easier the next time that you wanna do something, because you'll look back at that and go, like, I didn't think I could do that for 66 days in a row, for 30 days in a row, but I did that. So what else am I telling myself that I can't do and maybe I can do? If you want to change, to rapidly change the level of confidence that you have in your ability to figure things out and achieve a goal, then I'm telling you, this is the secret sauce. It's the willingness to show up for yourself so you can learn to trust yourself even more. And if you trust yourself more, you'll have more confidence. And then your trust in yourself will bleed into your relationships with other people, and more people will trust you faster because they'll gain this sense that you believe in the thing that you're doing, that you have full trust in your ability to figure it out. So that's it for this episode of the show. Thanks so much for tuning in. Catch you guys on the next one. Peace.