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You're listening to the Travis Makes Money podcast presented by gohighlevel. Com. For a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com Travis what's up everybody? Welcome back to the podcast. Today it is me, you and the mic. Also, we have two other episodes dropping today because we're crazies and we're doing three episodes a day right now. One of them's a solo show with just me and you and the mic. The other one is a co host with me and my producer Eric, a little bit more fun, light hearted. And then we have another another one that's going to be an interview with an inspiring entrepreneur. So you get a little dose of inspiration, a little dose of motivation, little dose of practicality. And today's practical content is the credibility code. Top 5 Ways to Build credibility in your brand if you know anything about me, I've been talking about credibility for quite some time because I noticed this very, very early stages of my online business journey was that the people who got the most business were not necess always the best at what they did. They were just the ones who were well known for doing it. And the credibility piece came in huge when it came to the celebrity effect that we're going to talk to or talk about in just a second here. So five ways to build credibility in your brand. And this goes for personal brand as well. In fact I might even say this might even be more for personal brands. So number one, and this is I'm starting here because the lowest hanging fruit, this is the thing that everybody's known for a really long period of time and it's pr, it's publications. Why? Because they there it's a credible source of information that is lending its credibility to you as the creator or as the independent, the personal brand and they are basically giving you their stamp of approval. So getting featured in some sort of publication, whatever it is for your industry. So for my industry when I was first starting it was Entrepreneur, it was Forbes, it was inc. Those types of things And I made it a goal of mine at the very beginning to go ahead, let's go ahead and like try to start knocking these off one by one. And so I, I would inter publicists, I would interview journalists on my show. I'd built some good relationships, some people, we got some pretty good press out of that. And ultimately I leave it as the number one thing just because it's so obvious. But also in today's day and age, I find that it matters a little bit less than some of the other things that we're going to talk about just because it's easier to get in all of these things. Like you have a little bit of a budget and a decent PR rep, you can get your name and company featured in several publications and periodicals or whatever fairly quickly and the benefit pretty much stops there. Like, what I've noticed from those is once you have the logos, that's really all you need because you can just then go put them on your website and say, featured in these particular articles. And if you go to my website, you'll find all of those things, all the different places we've been featured in, like TechCrunch and Forbes. And when people come to the site and they see those, they go, oh, okay, well, I know that I'm at least talking to somebody with some sort of brand credibility out there, but that doesn't really do much for you in terms of traffic. It's not gonna un. Unless we're talking like massive. You know, you do a spot on the Today show or something like that that still gains millions of viewers across the country, then it's probably not going to do much for your business in terms of sales volume or anything like that. But it will do a good amount in terms of credibility. So PR is the first one. Number two is results. Results bring a massive amount of credibility. This is, if we're looking at Robert Cialdini's framework, this is the social proof part of building an influential brand. This is basically other people are telling other what you do is good and that it's probably a good use of their money and, or time or investment. So social proof results, people who've worked with you that have gotten great results with you, this is another great form of credibility. Do not undervalue this one. I spent a long time undervaluing this one. It was like, oh, let's throw on a testimonial or two and we'll be good to go. And it was like, ah, the, the people, the, the people who I've seen especially in the marketing space do this really well. They'll have like a library of these things. Like they, they, to gain testimonials from the people that they've helped because they know that this is one of the number one things people are going to be looking for. Because especially like each avatar almost has a different angle, a different story, different case study that they're looking for to liken it to their situation. And once they find that it's something that's likened to something that the situation they're coming up against, they're much more likely to take action. So if they're, if you, you know, help people with their sales, let's say you're, you're a sales trainer and you're gonna, you're gonna, you're trying to get more clients to hire you to teach or coach them, build and train their sales team. Great. Well, if you have one or two or three testimonials on your site and they're all fairly similar avatar, you're going to have people question whether or not this is going to work for them unless you can have a testimonial that matches their exact situation. That's why I say, like, it's better to do a volume play here and just go as many testimonials as you can get. Because you might have like, in your mind, you're thinking, yeah, of course we help pest control companies do this. Yeah, of course we help business consulting companies do this. Of course we help golf companies do this. Of course we help all these different, you know, types of businesses. That's what we do. We train sales teams. Doesn't matter if you're doing this or doing that, but if somebody logs on and they see these three testimonials and two of them in the business consulting space and one of them's in the real estate space and they're in solar, then they're going to look at that and go, maybe, maybe they only do that. Maybe it doesn't really apply to solar. So you want to give as much social proof and as many testimonies as you possibly can to increase your overall credibility in that particular prospect's mind. So that when they look at it, they can see an example of how you help somebody that's very, very similar to the situation that they're in. That is effective social proof. That's results. So PR number two. Results, number three is content. This is, this is not just other people saying it now. This is sort of you saying you're showing the, you're showing your credibility through the content you create, which is why you can't avoid creating content. And not to mention the content itself can act as its own credibility factor based on the production value that you might have in the content that you're creating. Or maybe you're an effective communicator. Maybe this is an area that you shine in. Like the content itself can bring its own air of credibility, but then also putting it out there once it's consumed, that's another step in the credibility ladder, is to have the content out there working for you where you're showcasing your expertise in a way so you have pr, which is other credible people saying this, you have results, which is other people, other other former prospects saying that you're good at what you do. Then you have content, which is you showcasing your ability to do what you do well. And then you have volume, which is number four. That is, that is evidence that suggests that you do know what you're doing. And I would add to this in, in the idea that volume, volume of other people's content is probably better than volume of your own content to some degree when it comes to credibility, or at least percept credibility, is that you can post a thousand times in your social. But if somebody Googles your name, are they going to find anybody else that they already know like and trust saying good things about you? And this is one reason why I love doing guest spots on other podcasts. Because even if that podcast doesn't get a ton of traction on its own, right? Like, like, it's not like it's, it's not like I'm going on, you know, Tim Ferriss's podcast or whatever. Even if it doesn't get that if you search my name, enough of these are going to pop up because I've done so many of them that it becomes overwhelming case for credibility. That's like, it's like, can you show. We heard you nine years of bring back the snack wrap and you've won. But maybe you should have asked for more. Say hello to the hot honey snack wrap. Now you've really won. Go to McDonald's and get it while you can. Well, the holidays have come and gone once again. But if you've forgotten to get that special someone in your life a gift, well, Mint Mobile is extending their holiday offer of half off unlimited wireless. So here's the idea. You get it now, you call it an early present for next year. What do you have to lose? Give it a try@mintmobile.com switch limited time.