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You're listening to the Travis Makes Money podcast presented by GoHighLevel.com for a free 30 day trial of the best all in one digital marketing software tool on the planet, just go to gohighlevel.com travis. What's going on, everybody? Welcome back to the show where it's just me, you and the mic. We had two other episodes got today. One's a co hosted show with my producer Eric. Those ones are a little bit more fun. We're a little bit all over the place, frankly. I just like doing them. They're, they're fun to me. And we talk about like money, news, things that are in the news, things like Chipotle AA raising their prices or how much money Californians spent on OnlyFans last year, stuff like that. So we talk about a little bit more fun things related to money on that show. And then we have an interview that went out today with a successful entrepreneur. But this one is just me, you and the mic. This is basically things that I've learned over the years. I have countless notes. In fact, since I've been doing these solo shows, I've been going back through my notes on my phone and finding hidden notes that I totally forgot about from like seven years ago that are rife with things that I was learning at that time. And it's been kind of cool for me to sort of re engage with different versions of myself in my past and see exactly what I was interested in at that particular time. And so this, today's episode actually comes from, from one of these. And we're talking a little bit about fear. This is sort of top of mind for me because I recently had a conversation on the podcast with somebody about this exact thing and we were talking about human evolution, biology and the, the fact that we are sort of hardwired to be fearful. That's, that's how we got here. And it's been something that is, has been. You know, our, our genes have continued to suc to this point probably because our ancestors had a healthy level of fear. They, they weren't the ones that were the bold ones trying the new mushroom that they found under the tree. Those people that didn't experience that fear, they died and their boldness died along with them. And they did not have new gene expressions to continue their line after that. So it stands to reason that because of that, a lot of the people that exist in the world today are descendants of people who had a healthy relationship with fear. When they heard something rustling in the bushes, they didn't go try to see what it is. They probably just turned around and ran the other way because that thing might eat them. Or they thought they might try this new food, but they saw the other guy die and maybe they didn't want to try that new food. Let's stick with the old food that we had. So in the history of human beings, depending on which source you look at, there's evidence that suggests that we've been around for about 100,000 years, but 99% of that time we were hunter gatherers. It is very, very recent in human civilization that we've become a civilization with, with, you know, buildings and, and communication between tribes of people and things like that. And so it, it's helpful sometimes to frame the world that we currently live in in terms of what would it, what would it have looked like for somebody a couple of thousand, you know, years ago? Because it is wildly different. So with the, the, the world that we have now, it's not built the same way that it was. There aren't threats around every single corner. You know, we're not, we're not starving the majority of the world anyway. We're not, we're not starving. We, we have access to clean water. We've solved a lot of these problems that cause us to be fearful for a long time. But because we're basically fear machines, we find more things to fear. And this is where anxiety comes from. This is where worry comes from. You know, worry is simply faith that something bad is going to happen rather than, and hope is faith that something good is going to, even when you have no evidence to suggest either one. And so the punchline is basically, we cannot, we can't override the reptilian brain that exists because it's been hardwired for hundreds or for tens of thousands of years into our biology to exist this way. But what we can do is we can be aware that these processes are happening in our subconscious mind. Our subconscious mind is crazy. It's a supercomputer, man. Your conscious mind can only focus on one thing at a time. Your subconscious mind can focus on up to 50,000 things at any given time. And this could be, you know, genetic memory. Could also be your current memory, the thing that happened to you when you were a kid. That's, that's why, that's why following your gut or your intuition a lot of times is, is the correct answer. Because there's probably something that your subconscious mind is remembering and assigning meaning or value to that your conscious mind can't Directly focus or place. And so you just have this, this feeling, this gut feeling and that's your intuition coming in, coming into effect. So you can recognize that these patterns exist and recognize the reptilian brain is just part of how we function as human beings and how we've gotten to where we are. Frankly. You know, all of human innovation basically stems from the fear that something's going wrong or for the desire to be happier. That's what, that's what keeps moving human civilization forward. So they're good things. It's just that if you don't recognize them, then you can't use them to their advantage. You'll, you'll fall pre to how they exist normally in your mind, which is what most people do, meaning that they allow fear to prevent them from being able to, you know, build the life that they want to live. Because that fear is ultimately what's in control of their decision making center. So what we're trying to do here is basically accept that we have fear built into our psyche. And you can either you, you can, you can let fear rule you, or you can tell your mind what to fear. And again, this is not an exact science. You can be, you know, all over the one day you can feel great, you can feel optimistic, not fearful, and the next day you wake up, maybe just didn't get enough sleep, maybe you're feeling a little bit under the weather, you know, whatever it is. And the next day you do give in to fear a little bit. But the bottom line is everybody gives into fear. Whether it's the fear of failing at making your dreams come true or the fear of never making your dreams come true. The one you give into will determine how you live your life. Meaning that you're not going to be able to avoid it. But if I'm going to choose one, I think I'm going to choose the latter. I think I'm going to choose. I think I'm more fearful of living a life that's subpar of living a life that is less than what it could be. I'm more fearful of that than I am at risking failure or embarrassment, which is evidenced by my multiple, my multiple failures in my life. Just a stack of failures to prove that I'm not afraid of failing. But I think ultimately it's also, you know, what's led to the small number of successes that I've had. The beautiful thing about it is that you literally only need it to work once. You only need it, you only need to be successful one time. And it can be the thing that allows you to live the rest of your life however you want to live it. Uh, even if that's like, you know, not the, the dollar amount that you were thinking even has nothing to do with that. It's more just that you've built proof that given enough times at bat that you eventually knock one out of the park. And the first time that you actually connect and, and get on base after you've struck out a hundred times, that's when you're like, okay, I think I'm, I think I'm getting the hang of this thing.
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And I heard this quote from Jocko Willink recently where he said, he said every. Let me make sure I'm saying it right. Every failure that is not, that does not lead to death is psychological meaning like you failed, but did you die? And if the answer is no, I didn't die, then what do you have to lose to stand up at bat and take another swing? Answer is nothing. You have nothing to lose. So why do we allow that to prevent us from going after things that we want to go after. Why do we allow that to make us think smaller and to shrink our dreams. Because when we tried last time, it just didn't work out. So now we're afraid to step outside of the comfort zone. Because I tried it one time and like the time I tried it, man, I just didn't, you know, didn't pan out. I was riddled with anxiety and you know, the, the, I just couldn't quite figure it out. And so therefore I'm going to just stay small forever. It's like you are wildly over, over overestimating the downside while underestimating the upside, meaning that the upside is so much greater when you fulfill your dreams than the downside is when you fail at fulfilling your dreams. So let yourself go to the worst case scenario. Let, let the fear create an environment where you just engage with it. If you try to avoid it all the time, that's when you're going to find that it just becomes the big scary shadow in the closet that's always behind you because you're never willing to turn around and look it in the eyes and see it for what it is. So when I come to a big decision and I understand there's a lot of risk associated it, that's the bottom. That's what I ask myself. I'm taking a big risk right now and you guys will see what I'm talking about. We're putting together this big filming project. It's like a whole production. We have a full production crew that's coming out for it. We are spending a good amount of money on making sure everything goes well with it. We have some really epic talent that's coming in to film this production with us. And it is a good amount of money for me. And I felt fear multiple times before finally committing to do it. And the exercise that I did at that time was basically, okay, what is the absolute worst case scenario? The absolute worst case scenario is I lose all of the money that I put into this project. That's the worst case scenario. But the day after that happens, if I happen to lose all that money and it means that I have to adjust something in my business or I have to create a new offer or I have to get back into sales or something like that in order to make sure that I can pay the bills afterwards. And like there, there's plenty of options that will, that will be presented to me at that time if the worst case scenario actually happens. But the worst case scenario is not death. So it doesn't really mean anything. You know what I'm saying? So we're allowing this fear of potential loss to keep us from attacking the things that will make our wildest dreams come true. And it's like you only really need it to work one time. So why allow yourself to continue to be chained by the fear of it not working out when the worst case scenario really, ultimately it's just not that bad. So remember that your thoughts are things and their scope of operation is the world itself. So you have the ability to create the life that you want in your mind. And if you can create the life that you want in your mind and then you can align that with your identity and then take the action necessary to achieve it, then you can theoretically achieve whatever it is that you're setting out to achieve. Now, it might look a little bit different. You might venture down that path and then realize that there's a split off somewhere where it actually took you down this other path. But you wouldn't be able to find that split off on that path to fulfillment if you didn't actually start walking the path to begin with. And if you're allowing that fear of failure or the, the risk of embarrassment to prevent you from, from going down that path, then you're never going to find that split off of the other path that was potentially even more fulfilling than thing you set out to achieve to begin with. Not allow yourself to give in to the wrong type of fear, Allow yourself to give in to the other type of fear, which is the fear of not making your dreams come true, the fear of living a mediocre life, the fear of not doing things that you will not ever be able to change. You know, and especially as it relates to money, because money is by definition renewable asset. It's a renewable thing. So even like I said when I was coming up against this thing, it's like for the. Ever since I sold my last company, which was not a success story by the way we sold it and, you know, nothing happened in my life, it was basically like, well, back to the drawing board is what happened. So since that point, I've been working to build up my bank account along the way with this, with, with the podcast and what, everything that we're working on right now. And then we got it to a point where it's like, okay, we have a really healthy bank account now. What are we going to do? You know, what's the next thing? And it's funny because I know that if I, I know that if I took this other path that is currently an option for me, which is to like build an offer and start building an online business again, which I've done in the past. I know with the money that I have now, the skills that I have now, the people that I know now, I know that I could see success doing that thing, But I also know that I feel much more aligned and called to do this other thing that's a wildly bigger risk that I don't know is going to pan out. But I also feel that if it does pan out, that it would be the coolest thing that I've ever done. So what allows me to be able to do that is the recognition that money's renewable and time is not. So I could keep postponing this and keep. And putting it off to another day where it's like I could keep postponing it to the degree where I will only do it when it's no longer that big of a financial risk for me. But it's like, I don't know exactly when that's going to come. I don't know if that could be in three months or in six months or in a year or in two years. I don't know exactly when that's going to come. So if you continually postpone and wait for the right time, you're probably never going to find it. Because the right time typically is a myth. It doesn't really exist. It exists only in your mind because you're too afraid to make the decision now. So this is one of those scenarios for me where I've had to dig into a lot of this stuff that I've written down in the past and remind myself, like, look, we lose this money, that would suck. I'm not going to pretend like it wouldn't hurt. It's not like I'd enjoy losing a bunch of money. However, I do know that the next day after that failed, you know, like, there'd be plenty of things for me to do to be able to go back, re engage, make that money back and get it back in my bank account within, let's call it a year. It took me a year to get to it, to get to where it is now. So basically just like, hey, setting myself back another year. However, I also know that regardless of if it works out or doesn't work work out, I'll still be super proud of the project because I know that it's going to be a great use of my time regardless. So it's sort of like even if we do lose, we know we're going to win, at least to a certain extent. And then, and then I know that I can go back to the drawing board and get my ass in gear and fill up the bank account again. Even if it means I got to do a bunch of stuff that I don't really want to do. I know that it's a possibility. So it allows me to be able to be like, all right, yeah, this is, this makes me scared. Yeah, this is a big risk. But also, what's the alternative? To allow fear to drive the rest of my decisions for the rest of my life? Because a couple big risks that I've taken in the past haven't panned out. That's not a great. That's not a great plan moving forward either. So
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this episode of the show is brought to you by Shopify. Starting something new isn't just hard, it's terrifying. So much work goes into this thing
- [18:26]
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that you're not entirely sure it'll work
- [18:28]
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out, and it can be hard to make that leap of faith. Trust me, I know this. When I started my podcast, I wasn't even sure what I was doing, to be honest with you. What if nobody listens? What if I make a fool of myself? What if I'm embarrassed? You know, what if nobody buys stuff that I put out there? Now I know that I was right in believing myself in launching this podcast and subsequent businesses that have come along with it, despite all the fears and hesitations. It also helps when you have a partner like Shopify on your side to help. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US from household names like Magic Spoon to brands just getting started, you can get started with your own design studio. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that matches your brand's style, accelerate your efficiency. Whether you're uploading new products or trying to improve existing products, Shopify is packed with helpful AI tools that write product descriptions, page headlines, and even enhance your product photography. There's really no excuses anymore people, because Shopify literally does all of this stuff for you. And did I mention that the iconic Purple Shop pay button that's used by millions of businesses around the world? It's from Shopify. It's why Shopify has the best converting checkout on the planet. It also helps boost conversions, meaning less carts going abandoned and more sales for you. It's time to turn those what ifs into with Shopify today. Sign up for your $1 per month trial today at shopify.com TMM go to shopify.com TMM that's Shopify.
- [20:02]
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This episode of the show is brought to you by Chime. Chime is changing the way people bank. It's fee free and smarter banking built just for you. Not like old school banks that charge you overdraft fees and monthly fees and the like. It's built for you, not the 1%. Chime is not just another banking app. They unlock smarter banking for everyday people. With products like MyPay giving you access to up to $500 of your paycheck anytime and getting paid up to two days early with direct deposit. Some old Banks still don't do this. So forget overdraft fees, minimum balance fees, monthly fees, all that stuff. Chime turns everyday spending into real rewards and progress. Plus they have the new CHIME card, the new way to build credit history with your own money and get rewarded every single day. So what that means is it is a credit card that is backed by your own money and not only. And it helps you build credit, which is something that's been around for a while, but you also get to earn rewards on that, which has not been something that has happened. And now Chime is here to bring that to you. And with qualifying direct deposits, you get 1.5% cash back on eligible CHIME card purchases. I know my younger self would have benefited from a banking option like this just because it's so much more nimble and much, much easier. Chime is not just smarter banking. It is the most rewarding way to bank. Join the millions who are already banking fee free today. It just takes a few minutes to get signed up. So head over chime.com travis that's chime.com
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travis Chime is a financial technology company, not a bank. Banking services a secured Chime Visa credit card and my pay line of credit provided by the Bancor Bank NA or Stride Bank NA. MyPay eligibility requirements apply and credit limit ranges 20 to $500. Optional services and products may have fees or charges. See chime.com feesinfo advertised annual percentage yield with Chime+status only. Otherwise 1.00% APY applies. No min balance required. ChimeCard on time payment history may have a positive impact on your credit score. Results may vary. Seechime.com for details and applicable terms.
- [21:47]
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And I understand that some of this is situational and contextual because I have the advantage of being in my 30s versus I was, you know, looking at spending all the money in my bank account when I'm, you know, 75. That might be a little bit different because that means maybe I wouldn't have the energy to go make it back as quickly as I could do that now. And maybe it would be a better move for me to, you know, put it off or something. I don't know. It's situational, I understand, somewhat contextual. But also at the same time, what I like to measure it against is the fear of regret versus the fear of failure. I like to measure it against the rocking chair test. You're sitting in a rocking chair, you're 98 years old, you're looking back on your life. You know, you're entering the final few months or a couple of years and you can't do anything to go back into the past and change any things that you did. I fear that state of regret so much more than I fear risking embarrassment now because. And then it not only does it, it allows you to, it allows you to properly put in context what you're worried about. Because like, like we're looking at spending six figures on this thing and that's a lot of money for me. For somebody else, six figures might not even be doable, but for somebody else, six figures is dropp the bucket, they wouldn't even care. But whatever that means for you, whether it's a thousand bucks, ten thousand bucks, a hundred thousand bucks, a million bucks, whatever that big risk is, if you can look at it in the light of your later stage in life, then you can properly measure whether or not it's something that you're going to regret not having figured out. And when you're at that point like that, that was the question that I really asked myself, was like, if I get down to that point in my life, will I have regretted using this renewable source of money to build this really cool project that I'm super proud of spending time with heroes of mine legend that that are. That. That we're going to be able to do this with. Am I going to regret doing that? And I just don't think the answer is, is yes. I think, I think I would definitely regret not doing it. I genuinely believe that. So I would, I would rather do that thing now when I have the ability to regenerate the income or regenerate the money in my account rather than giving into fear. And then, you know, looking back on my life and being like, man, I wonder what would have happened if I would have taken that action. I wonder what would have happened if. I wonder what would have happened if. That is not a phrase that I want to be repeating to myself when I'm sitting in my rocking chair on my porch when I'm coming up to the final years of my life. So everybody gives into fear. It's just whether or not you're going to use it to your advantage and decide which fear you're going to allow to rule your decisions. I know it's easier said than done. You know, like I said, this, this stuff exists. It's embedded into our psychology like a, like a line of code in a computer. I know it's difficult to overcome, but I'm also. That you can do it if you put your mind to it. So, and also it makes it easier like the first time that you do it, and then something actually pans out at some point. That's when it's sort of game over. That's when it's like. That's one of the things that again is, is allowing me to do what I'm doing now is that I can look back into my. Into the past seven, eight years, and I can see that almost every time I took a really big risk, there was a huge period of growth afterwards. Regardless of whether or not the thing that I took the risk on actually panned out, out to the degree that I was hoping it would pan out. So even. Even if this big risk that I took didn't work out, I still experienced a big period of growth afterwards because it forced me into this period of hyper growth and problem solving. I had to get really lean. I had to figure something out really quickly, and it kind of put my back against the wall. And I did a lot of my best work in those scenarios. And then, and then the times where it did work out, obviously that was a good idea. It worked out. I made that money back or I doubled it or tripled it or whatever it was. So once you, once you see that it actually happened and it worked and it panned out one time, that's when you can look back on and go, like, okay, well, you know, I know I'm fearing this thing now, but I remember when I was fearing that thing then, and I did that, and then this result happened, you know, eight months later or 18 months later or three weeks later, and everything ended up being okay. And then even the ones that didn't work out, out, everything ended up being okay. We figured it out. We figured out a path forward. So allow yourself the pleasure of figuring out a path forward when things don't work out. And then so some point you're gonna take a big risk and you're gonna work really hard at it, and then it's going to pan out. And then from that point forward, it's just like, man, well, why am I not doing this more often? That's the delta. That's, that's the advantage. That's the, the blue ocean that you want to play in. So everybody gives into fear. Just decide which one you're going to allow govern your life because it matters for the long term and for the short term. So that's it for today's episode. Thanks so much for tuning in. We'll catch you guys on the next one. Peace.