Unlock the full potential of your B2B marketing efforts with the transformative power of podcasting! Shaun Raines, from Hired Guns Agency, joins Trigger Points, sharing his wealth of knowledge on how podcasts can elevate your brand. Imagine turning each podcast episode into a dynamic "content engine" that not only entertains but also introduces your brand to an audience not yet in purchase mode. Learn how to leverage both audio and video channels to build relationships, create loyal audiences, and open doors to networking and partnerships.

Discover the endless possibilities that come from treating your podcast as a "content wellspring." Shaun shares the strategic advantages of repurposing a single episode into multiple formats, including blog posts, social media updates, and white papers. This stream of valuable content can greatly benefit your sales team, providing them with bingeable, trust-building information to showcase your expertise. We'll also discuss how podcasting can give you a competitive edge, using real-world examples from Hired Guns' clients who differentiated themselves through unique educational content.

In this episode, we explore the value of podcasting for customer retention and targeting future markets. Learn about the 95-5 rule and how engaging content can keep your brand top of mind, even for those not currently in buying mode. Shaun shares actionable strategies for building relationships with future clients, emphasizing the importance of consistent content creation. Don’t miss the inspiring anecdote about a loyal follower who turned into a customer, highlighting the long-term benefits of engaging with your audience. Tune in and learn about the power of podcasting to drive revenue, enhance customer relationships, and build a compelling brand personality.

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Podcast Directed and Produced by Hired Guns Agency, of course: https://www.hiredgunsagency.com