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For a while, the artificial intelligence trade was almost comically simple: just buy Nvidia. But as the buildout of massive data centers accelerates, and the AI models running on them get more complex, some long-overlooked parts of the semiconductor world are suddenly back in view. One of the most important: memory. Dominated by a small group of global giants—SK Hynix, Samsung and Micron among them—it’s a corner of the market that’s been hard for investors to access in a targeted way. Until now.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg Intelligence semiconductor analyst Jake Silverman to unpack the explosive debut of the Roundhill Memory ETF (DRAM), which pulled in $1 billion in just 10 days. They break down why this fund could become one of the most successful thematic exchange-traded funds ever, what actually makes memory different from other chips, and why—despite its critical role in AI—it still trades a lot like a commodity.

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