I’m joined by Larry Long, CEO of General Trucking Inc., to discuss what it takes to build a thriving trucking business with 100+ trucks in today’s competitive market. With decades of experience, Larry shares how his company has grown its fleet, maintained exceptional safety scores and fostered a culture of driver loyalty.

Key Takeaways:

(01:07) Expanding a fleet to 100+ trucks with cross-border services.

(06:34) Mentorship and hands-on experience shaped industry expertise.

(08:31) Strong safety scores and lane density attract new customers.

(09:12) Two Bosnian immigrants built General Trucking into a success.

(11:34) 2024 was tough across LTL, Truckload and Flatbed.

(12:50) Success built on nimble operations, consistent service and team dedication.

(14:47) Smaller carriers thrive by solving problems mega carriers can’t address.

(16:10) Growth driven by understanding employees’ needs and fostering team resilience.

(18:22) Top 5% safety scores and proactive driver support ensure success.

(22:27) Strong customer relationships require persistence and consistent performance over time.

(26:08) Preparing for market recovery and regulatory changes in coming years.

Resources Mentioned:

Larry Long -

https://www.linkedin.com/in/larry-long-643349136/

General Trucking Inc. | LinkedIn -

https://www.linkedin.com/company/general-trucking-inc-/

General Trucking Inc. | Website -

https://www.generaltrucking.net/

Cox Automotive Inc. -

https://www.coxautoinc.com/

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