Pepsi, Where's My Jet?

Summary

Podcast Summary: True Crime Obsessed – "Pepsi, Where's My Jet?"

Episode Overview Released on February 13, 2025, the episode titled "Pepsi, Where's My Jet?" delves into the infamous Pepsi points campaign of the 1990s. Hosted by Patrick Hines and Cindy Crawford, the episode combines true crime elements with humor and nostalgia, exploring the legal battle between a hopeful Pepsi enthusiast and the corporate giant PepsiCo. This detailed summary captures the essence of their engaging discussion, highlighting key moments, insights, and memorable quotes from the transcript.

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1. Introduction to the Pepsi Points Campaign

Patrick Hines kicks off the episode by introducing the central story:

“[00:15] ... Pepsico’s ‘Where’s My Jet?’ was a little McMillions vibes. It’s this kid who won all these Pepsi points…”

Cindy Crawford adds context, comparing the campaign to other well-known promotions:

“[00:15] ... And it’s all about how he got the points. And it’s like, it’s so wild.”

The hosts set the stage for a David vs. Goliath narrative, where an individual challenges a massive corporation.

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2. The 90s Advertising Boom

The duo reminisces about the vibrant advertising landscape of the 1990s, emphasizing Pepsi's strategy to position itself as young, cool, and fun.

Cindy Crawford nostalgically recalls iconic ads:

“[05:53] Somebody says the 90s have some of the best commercials in the history of advertising, and that’s really true.”

Patrick Hines agrees, mentioning memorable campaigns:

“[06:02] The 90s, it was such a moment for commercials. Like, you know, the Macho Man, Slim Jim, the Budweiser commercials with the frogs.”

They discuss Pepsi's use of celebrities like Britney Spears and Madonna to captivate audiences, contrasting it with Coca-Cola's more straightforward approach.

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3. The Infamous "Where's My Jet?" Commercial

The hosts dissect the controversial Pepsi commercial that promised a Harrier jet for seven million Pepsi points—a seemingly impossible offer that sparked legal intrigue.

Patrick Hines describes the commercial’s premise:

“[07:47] But someone says Pepsi was the underdog. I’m like, yeah, the multibillion dollar company was the real underdog.”

Cindy Crawford highlights the lack of fine print:

“[12:29] ... there was nothing here. And it was like, the same font as, like, the leather jacket or the sunglasses. Like, there was no wink. There was no...”

The absence of fine print led to confusion and legal disputes, with one man, John Leonard, taking Pepsi to court over the unfulfilled promise.

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4. John Leonard’s Legal Battle

John Leonard, a 20-year-old community college student, became the face of the legal challenge against PepsiCo. The episode narrates his journey from a hopeful consumer to a litigant.

Patrick Hines introduces John Leonard:

“[13:20] ... one guy who says, this was a serious offer that was ridiculous. And I see it on both sides.”

Cindy Crawford expresses empathy:

“[14:05] He was so passionate about Coke. I am truly passionate.”

Leonard's unwavering belief in the legitimacy of his claim contrasts with Pepsi’s corporate defense, highlighting a clash between individual determination and corporate policies.

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5. The Reenactments and Character Insights

The episode features engaging reenactments that bring the story to life, showcasing the characters involved in the lawsuit.

Patrick Hines praises the reenactments:

“[15:11] And the reenactments are awesome. These reenactment actors are 90s to the max, man. Because they’re basically watching My So-Called Life. They’re very tubular.”

Cindy Crawford adds humor, comparing characters to pop culture figures:

“[16:14] So the episode opens with them making everyone do the Coke Pepsi challenge, which was totally a thing.”

The hosts provide vivid descriptions of the characters, including Todd Hoff, John’s business-savvy friend who initially supports the lawsuit but eventually distances himself due to the impracticality of the plan.

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6. The Legal Proceedings and Corporate Maneuvers

Delving into the courtroom drama, the hosts explain the legal strategies employed by both sides.

Todd Hoff, John’s ally, presents business plans to acquire the necessary Pepsi points but faces financial hurdles:

“[28:26] Todd has all this money to burn on this thing. Todd is good at this. He is good at business.”

Cindy Crawford humorously critiques the feasibility:

“[29:01] I’m going to stop you at the $4.2 million and the 16 million cans of Pepsi. So Todd has all this money to burn on this thing.”

PepsiCo counters by emphasizing the lack of a legitimate offer, reinforcing the company's stance that the promotional campaign was never intended to be taken literally.

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7. The Resolution and Aftermath

Despite initial hopes, John Leonard’s case faces insurmountable challenges, leading to its dismissal.

Patrick Hines summarizes the outcome:

“[31:19] And so Todd passes on the pitch. John’s devastated, whole thing together.”

The episode reflects on the futility of Leonard’s pursuit, underscoring the complexities of contractual obligations and corporate responsibility.

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8. Insights and Reflections

Throughout the episode, Patrick and Cindy offer insights into consumer behavior, corporate ethics, and the power dynamics between individuals and large corporations.

Cindy Crawford muses on advertising ethics:

“[26:53] Like you couldn’t have something doing something impossible that I could never.”

Patrick Hines draws parallels to broader marketing practices:

“[27:08] It was like if you’re going to have the Harrier jet for 7 million points, right next to the leather jacket for 1200 points. You’ve got to put that fine print there.”

These reflections provide listeners with a deeper understanding of the motivations behind such marketing strategies and their potential ramifications.

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9. Conclusion and Final Thoughts

As the episode wraps up, Patrick and Cindy reiterate the availability of additional content on their Patreon, encouraging listeners to explore more in-depth analyses and bonus episodes.

Cindy Crawford signs off with enthusiasm:

“[34:29] What a wild ride.”

Patrick Hines emphasizes the accessibility of their extended content:

“[35:00] All four episodes are available right now and ad free at the Patreon...”

The hosts leave listeners with a blend of humor, nostalgia, and a critical view of corporate marketing tactics, ensuring an engaging and thought-provoking conclusion.

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Notable Quotes with Timestamps:

• Patrick Hines [00:15]: “Pepsi? Where's my Jet? Was a little McMillions vibes.”
• Cindy Crawford [12:29]: “And it was like, the same font as, like, the leather jacket or the sunglasses. Like, there was no wink.”
• John Leonard [02:34]: “No fine print. I don’t care what anybody else says. That is a legit offer.”
• Todd Hoff [27:20]: “I presented the business plan. It was a multi-million dollar business deal to go out and acquire all of the points.”
• Cindy Crawford [31:19]: “Poor John.”
• Patrick Hines [33:37]: “He goes, this is sticking your thumb in the eye of Pepsi.”

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Final Thoughts

"Pepsi, Where's My Jet?" masterfully blends true crime storytelling with comedic elements, offering listeners an insightful and entertaining exploration of one man's quest against a corporate giant. Through vivid reenactments, candid discussions, and memorable quotes, Patrick Hines and Cindy Crawford deliver a compelling narrative that resonates with both nostalgia and critical analysis.

Transcript

[Patrick Hines]

Foreign. Hello, Patrick Hines.

[Cindy Crawford]

Oh, fam. This is what. I love this so much. We get to drop an episode from our Patreon series in the regular feed.

[Patrick Hines]

Yes.

[Cindy Crawford]

We're tell them everything about Pepsi. Where's my Jet?

[Patrick Hines]

Pepsi? Where's my Jet? Was a little McMillions vibes. It's this kid who, like, won all these Pepsi points. And on the commercial, Pepsi was like. And you get a jet if you get a million points. And the kid goes to get the million points and, like, collects all the things he's supposed to. And then Pepsi's like, we were just kidding about the jet. And then there's a lawyer involved saying, actually, girl, you didn't have enough fine print. And there's this legal battle between this Kid.

[Cindy Crawford]

Yeah.

[Patrick Hines]

And PepsiCo.

[Cindy Crawford]

But it's all about how he got the points. And it's like, it's so wild. It's like, Cap.

[Patrick Hines]

It's like a David and Goliath thing. Like, trying it, like this kid trying to take down the big corporation. And we are a Coke podcast.

[Cindy Crawford]

We absolutely are.

[Patrick Hines]

Yeah. In terms of taste, Crispy fountain Coke.

[Cindy Crawford]

Absolutely the best. Well, listen, all four episodes of this are available right now and ad free on Patreon. You can binge them all. That's where you get over 450 full ad free bonus episodes. We've covered, I mean, just about everything you can think of from Netflix, Hulu Max, Discovery.

[Patrick Hines]

Yeah, everything. Yeah, absolutely everything. And this is great because this is like a little Patreon taste for you. And it was a throwback. We did this a long time ago and it's sort of like some lighter fare.

[Cindy Crawford]

Yeah.

[Patrick Hines]

Which I know we all need right now.

[Cindy Crawford]

Truly. And when you join the Patreon, you also get our monthly drag bingo, which we do once a month. It's so much fun.

[Patrick Hines]

Let me tell you something. That's at the $5 level.

[Cindy Crawford]

It's true.

[Patrick Hines]

So you're getting all those bonus episodes and drag bingo. Like, we're not gatekeeping schwa and drag bingo. Are you kidding me?

[Cindy Crawford]

If you want to go up, you can get ad free episodes. We have a tier called the her belts here where we send you stuff in the mail. Sometimes we make special episodes just for the hero belts here.

[Patrick Hines]

We've been doing, like, fun unsolved mysteries of, like, unexplained. So we did like Loch Ness and Bigfoot and UFOs. We're doing all that stuff that we can't really cover on. The. Right.

[Cindy Crawford]

I gotta tell you, the one that we did about the Loch Ness Monster of America. Steve thinks it's one of our funniest episodes ever.

[Patrick Hines]

Champ.

[Cindy Crawford]

Yeah. Champ. Come on.

[Patrick Hines]

We're all friends. Champ. Champ's a million years old.

[Cindy Crawford]

Oh, my God. All right, well, enjoy this episode one of Pepsi. Where's my jet? We'll say a quick goodbye on the way out.

[Patrick Hines]

Yep.

[Cindy Crawford]

Have fun.

[Patrick Hines]

Okay.

[Cindy Crawford]

Mountain Dew gets no love in this episode. I don't understand. It's the Pepsi Coke war. But no Mountain Dew.

[Patrick Hines]

It's the Pepsi Coke war. Okay, Pepsi or Coke? Choose one.

[Cindy Crawford]

I'm a Coke. I'm a Coke person. Of course. What am I? A monster. Also, like the polar bear ads. Get shit talked about them. I love the polar bear ads.

[Patrick Hines]

You know why?

[Cindy Crawford]

Why?

[Patrick Hines]

I'll tell you. In the episode, I have a whole rant, okay?

[Cindy Crawford]

Now, the more Pepsi you drink, the more great stuff you're going to get.

[John Leonard]

Play that again.

[Todd Hoff]

No fine print. I don't care what anybody else says. That is a legit offer.

[Cindy Crawford]

In the 90s, Pepsi was famous for the advertising.

[Patrick Hines]

It was a cool club to be in.

[Todd Hoff]

Different world then different John. This commercial comes on. Carrier jet. Seven million Pepsi points. I really saw this as an opportunity to change my world. I'm like, I want the jet. My mind couldn't stop racing to try to figure out how to make this happen.

[Patrick Hines]

We just couldn't drink that much Pepsi.

[Todd Hoff]

I need to buy 1.4 million 12 packs. I knew there was one person that I could potentially get to bite on this.

[John Leonard]

And then he pitched this idea. It's crazy. It's insane.

[Todd Hoff]

Six warehouses somewhere in the neighborhood of 45 people. It would cost $4.3 million. But I'm reading the fine print.

[John Leonard]

We found a loophole. Here we go.

[Todd Hoff]

Bring on Pepsi.

[Patrick Hines]

Hey.

[Todd Hoff]

Somebody sent us a check for $700,000 for the Harrier jet.

[Cindy Crawford]

What?

[Patrick Hines]

Why?

[Cindy Crawford]

Seven million points. Harrier jet. You saw it.

[Todd Hoff]

It's clearly a joke.

[Cindy Crawford]

This was a money grab opportunity.

[John Leonard]

Then they changed the ad.

[Todd Hoff]

We're just kidding here.

[John Leonard]

A big corporation knows how to game the system. I'd use different language if I weren't on camera.

[Todd Hoff]

You're on Netflix, so you can use.

[Cindy Crawford]

Whatever language you want.

[John Leonard]

Fuck them.

[Todd Hoff]

Pepsi went on the offense.

[Cindy Crawford]

It was in no way an admission that we had done anything wrong.

[Patrick Hines]

It was an admission of guilt. That was above my pay grade.

[Todd Hoff]

Legal will kill any. Something right out of Tom Clancy Story.

[John Leonard]

I'm not going to prison over a damn jet.

[Todd Hoff]

We need to shake things up a little bit.

[Patrick Hines]

Plot twist.

[John Leonard]

Michael Abadani. You can read all about him. Just Google his name.

[Todd Hoff]

This is when things really started to get crazy.

[John Leonard]

They never figured that there ever would be a John Leonard.

[Todd Hoff]

What I have to lose?

[Patrick Hines]

You wanted that jet.

[Todd Hoff]

I want the jet.

[John Leonard]

Johnny wants the jet.

[Cindy Crawford]

So the episode opens with them making everyone do the Coke Pepsi challenge, which was totally a thing.

[Patrick Hines]

The blind taste test. Yeah.

[Cindy Crawford]

They would do this, like, in supermarkets.

[Patrick Hines]

But the first person is icon legend.

[Cindy Crawford]

Patrick Hines. Patrick Hines.

[Patrick Hines]

Patrick Hines.

[Cindy Crawford]

Thank you so much.

[Patrick Hines]

So Cindy Crawford and, like, she.

[Cindy Crawford]

Number one. She doesn't look a day older than she did in 1993.

[Patrick Hines]

Yeah. And it's, like, blurry at first, and then we finally get into focus, and it's like, there she is.

[Cindy Crawford]

I mean, number one. I was trying to figure out how they even got her to participate in this. Like, did they pay her? I don't know. Because she was, like. Her Pepsi commercial was, like, the most famous.

[Patrick Hines]

Right. And she still. People still dress up in that outfit for Halloween. And she knows because they always tag her on Instagram.

[Cindy Crawford]

So funny. Also, the fact that Cindy Crawford is putting a fudgeing soda in her body.

[Patrick Hines]

Yeah.

[Cindy Crawford]

In her perfect, iconic body.

[Patrick Hines]

Amazing. But so we see them handing cups of soda to everyone.

[Cindy Crawford]

Yeah.

[Patrick Hines]

A woman named Phyllis is sitting in a mansion at a big dining room table with one big sandwich platter on one side, a big dessert platter on the other. At least one painting of a do. Phil. We'll get back to her in a little bit. But this spread.

[Cindy Crawford]

I know.

[Patrick Hines]

Enormous sandwich platter for 30 people, and.

[Cindy Crawford]

She'S tanned for Jesus.

[Patrick Hines]

Yeah.

[Cindy Crawford]

It's just.

[Patrick Hines]

We'll get to her.

[Cindy Crawford]

Amazing. So we're going Back to the 90s, baby.

[Patrick Hines]

Hell, yeah.

[Cindy Crawford]

Somebody says the 90s have some of the best commercials in the history of advertising, and that's really true. I follow. There's a 90s account that I follow on Instagram, and I love it.

[Patrick Hines]

The 90s, it was such a moment for commercials. Like, you know, the Macho Man, Slim Jim, the Budweiser commercials with the frogs.

[Cindy Crawford]

Oh, my God. It was everything. I mean, it was also just like, the amount of, like, plastic we made to sell in the 90s. You know, the style of advertising in the 90s was building brands in the most intense way.

[Todd Hoff]

It was crazy.

[Cindy Crawford]

Everything is at 100. Everyone is screaming.

[Patrick Hines]

Lots of celebrities.

[Cindy Crawford]

So many. I mean, like, so many celebrities. And it was like the production value was like it was made by Scorsese. Like, the commercials were really good.

[Patrick Hines]

Well, Right. So Coke was the original. Right. Always at the front of the market, as it should be.

[Cindy Crawford]

Original cola originally Made with actual cocaine.

[Patrick Hines]

Oh, yeah.

[Cindy Crawford]

My God.

[Patrick Hines]

That Drunk History episode is amazing because it's Bill Hader. Oh, is that not being drunk but reenacting the guy who decides to put coke? And it's, I think, Jenny Slate who is telling the story.

[Cindy Crawford]

I can't believe they ended Drunk History before we got to do an episode. It breaks my heart. We would have been so great.

[Patrick Hines]

I would have done both the lip syncing and the drunk. I would have done either.

[Cindy Crawford]

Oh, my God.

[Patrick Hines]

I would have done either.

[Cindy Crawford]

No, absolutely. Lin Manuel Miranda's is pretty great.

[Patrick Hines]

It's really great.

[Cindy Crawford]

I cannot believe how drunk he gets.

[Patrick Hines]

I. He came on the Hamilcast soon after that, and I always had a cocktail. And so I made him like a special cocktail, but I was like, oh, we also have this. I offered in the bar. And he saw. Because he drank Honey Jack. And he saw it. He was like, get that Honey Jack away from me. I will never. He was like, it was the drunkest I've ever, ever been.

[Cindy Crawford]

Oh, my God.

[Patrick Hines]

So Coke was the original. It was always at the front of the market. And Pepsi tried to be like, young and cool and fun. And their commercials prove that.

[Cindy Crawford]

They've got everybody. They've got Madonna, Michael Jackson, Marlon Brando, Britney Spears, Cindy Crawford, David Bowie, Tina.

[Patrick Hines]

Turner, Mr. Cotter from welcome Back.

[Cindy Crawford]

I know, it really is like the amount of they must have spent on these commercials.

[Patrick Hines]

But someone says Pepsi was the underdog. I'm like, yeah, the multibillion dollar company was the real underdog. But I get it.

[Cindy Crawford]

You know the ad that no one talks about. It's my favorite ad from. Are we going to talk. Are you going to bring this up too?

[Patrick Hines]

The Joy of Pepsi Britney ad.

[Cindy Crawford]

No, this was. We'll get to that in a second. This was an ad where it was a guy on a deserted island and he's crawling. He's water, water. And he crawls so that he sees a bottle bobbing in the ocean. And he gets to it and he picks it up and it's a Coke and he dumps it out.

[Patrick Hines]

Good.

[Cindy Crawford]

It's so good.

[Patrick Hines]

It's a good ad.

[Cindy Crawford]

Such a good ad.

[Patrick Hines]

I am a Coke girl through and same. But I have like a weird. Here's where my pop culture knowledge comes in. I have a weird memory or just knowledge of these Pepsi commercials. So Britney was Britney Spears. Britney. Like I said Britney. And you don't know. Get out of this podcast. Turning this fucking podcast around. Don't dare. So there was like, she did so many of these ads, but she had like the Joy of Pepsi ad that was like a single. It was like a two minute video. And it was like. You don't remember it?

[Cindy Crawford]

No.

[Patrick Hines]

Oh, my God. Right? Just enjoy the ride. You don't remember any of it?

[Cindy Crawford]

No.

[Patrick Hines]

My heart won't skip a beat. I never look before I leap. And then she. It would be like a true Britney star dancing. It was exact. It was perfect. Oh, my God. Brittany.

[Cindy Crawford]

Thank you.

[Patrick Hines]

Are you here? Are you okay? I have questions. Are you all right? Are you safe?

[Cindy Crawford]

Oh, my God, those dresses.

[Patrick Hines]

Then she'd like go into the Pepsi. The Joy of Pepsi thing.

[Cindy Crawford]

The world goes round and round, but some things never change.

[Patrick Hines]

And then there was a bridge and like two break. Sounds like the song was amazing.

[Cindy Crawford]

Oh, my God.

[Patrick Hines]

Then they had another one where it was like Britney through the decades where she was like dancing like the 50s and the 60s and the 70s.

[Cindy Crawford]

Yeah, yeah.

[Patrick Hines]

But then earlier, you must remember this. The Madonna commercial.

[Cindy Crawford]

Yes.

[Patrick Hines]

Madonna did a Pepsi commercial that aired once and was banned.

[Cindy Crawford]

Why was it banned?

[Patrick Hines]

Oh, oh.

[Cindy Crawford]

So here we go.

[Patrick Hines]

Basically it was just like, Madonna, I.

[Cindy Crawford]

Can'T believe you're not in this documentary.

[Patrick Hines]

Because they don't talk about any of them. I don't know why. Like, these are the commercials everyone wants to fucking talk about. It was like 1989, like a prayer just come out. So it's basically Madonna doing what Britney's doing. Just like dancing in the street, giving people cans of Pepsi and dancing to like a prayer. Perfect. Great commercial with like the biggest superstar ever. Then the like a Prayer video came out.

[Cindy Crawford]

Oh, yeah. With like the cross and the black.

[Patrick Hines]

Jesus and the sex and religion and like, what do we do? So then after that video came out, the commercial, they got so much, like, backlash. The commercial was banned and never aired again. It was aired one.

[Cindy Crawford]

Oh, my God. Is it. Can you see it? Is it out there somewhere? Also, are we talking about the Alfonso Ribeira, Michael Jackson one? They show a clip of that. So Pepsi comes up because they're like the little sister.

[Patrick Hines]

Right? They want to put Coke on the defensive because Coke, like, just cannot be topped.

[Cindy Crawford]

So they come out with this idea about, like, the more Pepsi you buy, the more Pepsi shit you could get.

[Patrick Hines]

Drink Pepsi, get stuff. That's the thing.

[Cindy Crawford]

Every can comes or what? Every box of like a six pack or a 12 pack or whatever comes with like a certain number of like, Pepsi points.

[Patrick Hines]

Pepsi points. And then you get Pepsi merch. And I'm like, hard pass.

[Cindy Crawford]

Like Pepsi T shirts, leather jacket, just like hats, Pepsi.

[Patrick Hines]

So you know like, this was the.

[Cindy Crawford]

Era of, like, bowling alleys and, like, the tickets where, like, you get, like, that.

[Patrick Hines]

You go to the arcade for an arcade and a bowling alley, spend, like.

[Cindy Crawford]

$100 to get, like, a $2 frisbee and tickets.

[Patrick Hines]

Yeah. Like a teddy bear that smells like cigarettes. The thing is, it's just more advertising. So, like, you're paying Pepsi to let you be a walking ad for them?

[Cindy Crawford]

Totally.

[Patrick Hines]

Kind of.

[Cindy Crawford]

And then we see the ad, and so the ad, like, the kid, like, comes out of, like, he's wearing, like, the Pepsi kid, and it's like the Pepsi t shirt, 700 points leather jacket, 1200 points. And it ends like what they call a Harrier fighter jet. Yeah. And it, like, lands on his front yard, and it says, he goes to school in it. He drives better than a car.

[Patrick Hines]

Right?

[Cindy Crawford]

And he's like, the Harrier fighter jet. Seven million Pepsi points.

[Patrick Hines]

Now, all of this stuff was in a catalog that you get the jacket, the hat, the sunglasses, whatever. So they kind of do. And this is very stylized, very macmillan. So they're like, wait a second, let me see that. We go through that last shot again. He lands the jet on the front lawn of school. There is no fine print at all.

[Cindy Crawford]

And they say at some point, this is the era of fine print in every ad, right? There's always like, whatever. And then there's, like, pages of fine print, right? But there's nothing here.

[Patrick Hines]

And it was like, the same font as, like, the leather jacket or the sunglasses. Like, there was no wink. There was no. It was just like, you can get all of these things, including this Harrier jet, for 7 million points.

[Cindy Crawford]

Now, we learn eventually that 112 pack of Pepsi comes with 5 points. So it's like, pepsi, what a scam. Well, because what they're saying, we get this whole roundtable of, like, the bottom of that video was very clear. Here it is, the Harrier. Seven million points.

[Todd Hoff]

It's clearly a joke. People don't offer military hardware as prizes.

[John Leonard]

They put this shit up there on the air live, by your word, you say you do it.

[Cindy Crawford]

Hundreds of millions of people saw the ad. And there's one guy who says, this was a serious offer that was ridiculous. And I see it on both sides.

[Patrick Hines]

I do, too.

[Cindy Crawford]

Because they're kind of like, of course no one's gonna think you were gonna give you a fucking jet. That's insane. But then at the same time, like, there' no fine print. So why wouldn't you think it was a real offer, Right?

[Patrick Hines]

At one point, someone from Pepsi Is like. It's a military hardware. Okay. It's not a price. So out of the turns out that.

[Cindy Crawford]

Is and isn't true.

[Patrick Hines]

Right.

[Cindy Crawford]

You know, so out of the millions.

[Patrick Hines]

And millions of people who saw that commercial, one guy held Pepsi to their word.

[Cindy Crawford]

Yes.

[Patrick Hines]

And his name is John Leonard, and he's here with us today.

[Cindy Crawford]

Every time I see it, I see John Legend. Every. Hi, John.

[Patrick Hines]

Every single time. So we see at the very end of the series, we get, like, the results of the Pepsi challenge in the blind taste test test. But we see John's right away.

[Cindy Crawford]

Yes.

[Patrick Hines]

He chose Coke in the blind kids test.

[Cindy Crawford]

And he's like, sorry, but like, Coke is just better. I'm sorry.

[Patrick Hines]

Oh, kill me on that.

[Cindy Crawford]

You were so passionate about Coke.

[Patrick Hines]

I am truly passionate.

[Cindy Crawford]

I love.

[Patrick Hines]

If I'm at a restaurant, may have Coke. Is Pepsi okay? Absolutely not. What else do you have?

[Cindy Crawford]

I'll do lemonade. Thank you.

[Patrick Hines]

Water. Just fucking punch me in the face. Then Pepsi. And then the worst, when you, like, go over someone's house and, like, do.

[Cindy Crawford]

People actually still buy Pepsi on purpose?

[Patrick Hines]

I don't know.

[Cindy Crawford]

I can't imagine.

[Patrick Hines]

I can't imagine. But, like, the absolute worst. Was it when you went to a kid's house and like, their mom didn't allow snacks or whatever?

[Cindy Crawford]

Yeah. Well, for me it was Miracle Whip. When you'd get, like, a sandwich made by the mom at your friend's house and they use Miracle Whip instead of mayo. It was so disgusting.

[Patrick Hines]

Doesn't it taste? I don't think I've ever had Miracle Whip.

[Cindy Crawford]

It tastes so different. Completely different.

[Patrick Hines]

Oh, no, it was like. But Cool Whip. No, Cool Whip is delicious.

[Cindy Crawford]

Is like the whipped cream.

[Patrick Hines]

Yeah.

[Cindy Crawford]

We're wandering too far afield.

[Patrick Hines]

It's so fun.

[Cindy Crawford]

But this guy John, he was 20 years old. He was going to a small community college outside Seattle. Definitely not Harvard. He says, john, don't do that. But this is where we also see. We get reenactments. And the reenactments are awesome. These reenactment actors are 90s to the max, man. Because they're basically watching My so Called Life. They're very tubular.

[Patrick Hines]

Is that 90s or 80s?

[Cindy Crawford]

That's the 90s. Oh, my God. Okay.

[Patrick Hines]

God. I just did, like, a thesis.

[Cindy Crawford]

The 90s. She's wearing flannel and, like, listening to nirvana. It's the 90s.

[Patrick Hines]

Well, it is 1995 and we're in Seattle.

[Todd Hoff]

I had big dreams, big aspirations, but the things I like to do most were be out in the mountains. I had been up climbing Alaska and climbing in South America. I was trying to figure out my way to climb the highest mountains in the world, See different places, experience different cultures, but trying to match it up with my reality of no checkbook.

[Cindy Crawford]

But he was saying that, like, I couldn't afford it. Basically, he was like a poor college student.

[Patrick Hines]

Enter Linda, John's mom.

[Cindy Crawford]

She's a wreck.

[Patrick Hines]

She is very nervous to be on.

[Cindy Crawford]

Camera, which is funny because she's great.

[Patrick Hines]

On camera, but, like, she's great because she keeps be like John. She's, like, looking, and John's talking over her. But they have her list all of John's jobs. And she's, like, struggling, and he's coaching her from the side. He's like, just ad lib. She's like, I'm trying.

[Cindy Crawford]

She's like, why can't you say we learned that? You want to go through the jobs?

[Patrick Hines]

Sure, I'd love to.

[Cindy Crawford]

Paperboy, bike shop. The mom tells us he delivered teriyaki to the locals.

[Patrick Hines]

Specifically.

[Cindy Crawford]

I'm like, the locals? Like, you mean like your neighbor? What do you mean by locals?

[Patrick Hines]

Like, the good people of Seattle.

[Cindy Crawford]

He's trying to say here, Linda, window washer, glass cutter.

[Patrick Hines]

He sold magazines, which she has a question mark.

[Cindy Crawford]

Yeah. And then he was a climbing guy. To which I said, was there no fucking Dunkin Donuts in Seattle? You know what I mean? Like, I had a million jobs when I was a kid, but they were all, like, ice cream shops and coffee shops.

[Patrick Hines]

And this is where Linda goes, but he's no Harry Styles. If only. She says, if he was only Harry Styles, I'd like him even better.

[Cindy Crawford]

I'm sorry. I'm a Harry Styles fan.

[Patrick Hines]

Join the fucking club. Get on Harry Styles.

[Cindy Crawford]

Take Linda.

[Patrick Hines]

I know, right? All right. Dance.

[Cindy Crawford]

He's so hot.

[Patrick Hines]

He's a wonderful performer.

[Cindy Crawford]

So John Legend loved the ads. I'm going to. I'm going to call him John Legend.

[Patrick Hines]

So we got more Pepsi commercials. Like, supermodels, the Spice Girls.

[Cindy Crawford]

Like Shaq.

[Patrick Hines]

Shaq. Looney Tunes. Like, Pepsi had, like, everyone famous in the 90s.

[Cindy Crawford]

Dude, throw the shade. Throw it.

[Patrick Hines]

And so John, our friend, goes.

[Todd Hoff]

Their association with, like, MTV cool athletes. I mean, they had Shaq, they had Cindy Crawford. Coke. They had the polar bear. And my grandparents thought that was real cool.

[Patrick Hines]

John, the polar bears were adorable. They were Christmasy.

[Cindy Crawford]

The Christmas polar bear ads are iconic. Yes, they're as iconic as the Cindy Crawford ad.

[Patrick Hines]

Yes, I agree totally. But Coke didn't have to distract you with the bells and the whistles and the supermodels because it's a superior product.

[Cindy Crawford]

Totally. Well, I think John's just in it for the jet. I don't think he really cares about the products.

[Patrick Hines]

And now he hates Pepsi, which is great. Again, join the club. I mean it. Coke was superior. They didn't have to distract you with the Spice Girls. And am I going to look where the Spice Girls are? Yes. Have I seen them live? Absolutely. Fucking Lulu.

[Cindy Crawford]

But then every, everybody in this episode talks about Pepsi as though like everyone was drinking Pepsi. It was like the Pepsi generation.

[Patrick Hines]

But I guess at the time it was true. Like, what I was gonna say was like, the worst is when you went to a kid's house and their parents, but when they only had Pepsi.

[Cindy Crawford]

Well, then there was the whole crystal Pepsi. I was obsessed with crisp. It didn't taste any. They promised you that it was gonna taste exactly water. But it didn't taste anything like Pepsi. It tasted like Sprite.

[Patrick Hines]

And also I have to say, Pepsi is a better name because Coke leads to, you know, because of the implication, of course, you know, and also like, like, remember in Home Alone? Geez. Fuller, easy on the Pepsi. That's a funnier line than Fuller, easy on the Coke. You're like, was that kid on drugs?

[Cindy Crawford]

100%.

[Patrick Hines]

You can't really make that joke.

[Cindy Crawford]

No. So now Cindy Crawford is telling us her story of her like, iconic ad, which I kind of forgotten about it. But she says, In 92 I was 24. Which is wild because in 92 I was 12. And I remember thinking that Cindy Crawford must be in her 80s.

[Patrick Hines]

She also looks 34.

[Cindy Crawford]

That's what I'm saying. Like, she never looked like she was like in her 20s.

[Patrick Hines]

No.

[Cindy Crawford]

You know what I mean?

[Patrick Hines]

Oh my God. So it was for the Super Bowl. She basically, the way she says it so casually. So my agent called me and said, you want to be in the commercial for the Super Bowl? Yeah, super bowl commercials were like.

[Cindy Crawford]

And still are. And she describes this ad as iconic, but you can tell she's not talking about herself. I love the way she described it because she's talking about like the filming of it and the idea, the casting.

[Patrick Hines]

The music, the writing, like, everything works.

[Cindy Crawford]

She's not talking about, like, look at how hot I look.

[Patrick Hines]

Right.

[Cindy Crawford]

Cindy Crawford seems awesome.

[Patrick Hines]

She does, she does.

[Cindy Crawford]

I want to fucking hang out with Cindy Crawford.

[Patrick Hines]

But she's also admitting she's also not doing that self deprecating thing. Yes, she looked great. And she was wearing this like tight white shirt.

[Cindy Crawford]

Yeah.

[Patrick Hines]

Short, short denim cutoffs. And just like Drinking a Pepsi in her hair, blowing, like effortlessly flawless. Flawless, right. And so she's kind of like, yeah, it was a badass commercial. Like people still dress up as me and tag me on Instagram.

[Cindy Crawford]

Exactly. Oh, my God. So we learned that in spring of 1995, John is coaching Little League football.

[Patrick Hines]

Another job that Linda forgot.

[Cindy Crawford]

Oh, a Little League football. I didn't even know that was a thing.

[Patrick Hines]

I didn't know that was a thing. And he says one of my assistant coaches tells him about the points, how it's Friday night.

[Cindy Crawford]

Lights up in there. How many assistant coaches for Little League football?

[Patrick Hines]

The kids in the reenactment look like six years old.

[Cindy Crawford]

That's how old they are.

[Patrick Hines]

Like, how many assistant. Well, also, six year olds can be menaces.

[Cindy Crawford]

It's true. Yeah. Anyway, one of the assistant coaches, John, sees him like, knifing his Pepsi bottle to get the points off. And John's like, what is that? And the guy says, me and a bunch of guys are pulling our points to get that fighter jet.

[Patrick Hines]

Right. And so John hadn't seen the commercial yet.

[Cindy Crawford]

Yeah.

[Patrick Hines]

So he's like, what? All right. Ha ha. Like, he doesn't get it. He's not in on it. But he goes and does eventually see the commercial, and he notices there's no fine print on this. I think we can get that jet.

[Cindy Crawford]

And he's saying, like, this is what I like about John. He has an entreprene spirit. He wants to make money. He wants to make a mark for himself. He's willing to do the work.

[Patrick Hines]

I was going to say he wants to work.

[Cindy Crawford]

He wants to work, but he wants to be a success. And he's thinking this feels like an in. And he's like lying in bed at night, he can't stop thinking about it. He's really trying to be as logical about it as possible. And he says, I think there's a path. I think this can happen.

[Patrick Hines]

He starts doing some math.

[Todd Hoff]

I'm trying to figure out how much a Harrier jet costs. And I was able to put the price in the 30, 32 million dollar range. My immediate thought was, you could probably get 7 million Pepsi points for a whole lot less. I really saw this as an opportunity, a legitimate opportunity to change my world.

[Patrick Hines]

John is also assuming that many other people are doing this too.

[Cindy Crawford]

Right.

[Patrick Hines]

So John, there's like a ticking clock. So now John's.

[Cindy Crawford]

He wants to be the first, because.

[Patrick Hines]

Pepsi Co. John isn't the only person who thought that. He learned about this from a bunch of guys who also Thought that.

[Cindy Crawford]

Exactly.

[Patrick Hines]

So thinking, all right, I'm late to the game. I just saw this commercial. This is kind of crazy, but it's like, it's kind of doable. Other people are doing this. The race is on.

[Cindy Crawford]

Yeah. It's all so crazy. But I like believe John. I believe in him. I think he can do this, right?

[Patrick Hines]

So he wants to get it done fast and he wants to get it done cheap, right?

[Cindy Crawford]

So like he starts by thinking, like, I'm just gonna buy all the Pepsi and we'll drink it all in my house. The mom is like, we were getting truckloads of Pepsi.

[Patrick Hines]

It took them four days to realize this is impossible. Then we get on screen text that says they would have had to drink 190 Pepsis a day for 100 years. All right, scrap that, John. Plan B.

[Cindy Crawford]

So he knows he needs a lot of money, that he needs an investor. Right? It happens that John Fudgeing knows a.

[Patrick Hines]

Guy and there's one guy for the job. He rides a motorcycle. He gets the cool music. So we know he's going to be a character.

[Cindy Crawford]

I got to tell you, I instantly didn't like this guy. I changed my mind pretty fast. Yeah, but he's one of those guys that like, fucking lives off the land, man. He's like, very cool.

[Patrick Hines]

Yeah, he was the one who before this started doing that. But he was like, they both taste like shit. They're both bad for you. Let's move on. All right, let's go.

[Cindy Crawford]

And it's like, we're like, we're at this guy's house. His name is Todd Hoff. And we just get somewhere in the mountains because he's got a fudgeing pond full of trout and he's afraid if we get his address, we're all going to come and steal his fish.

[Patrick Hines]

Steal his fucking trout, Todd. Todd.

[Cindy Crawford]

He's also doing nobody wants your trout, Todd.

[Patrick Hines]

Doing pull ups in the doorway.

[Cindy Crawford]

You know what, though? The guy is like in his 60s and he looks. I would kill for that.

[Patrick Hines]

He's also been through hell and back, this guy.

[Cindy Crawford]

Yes.

[Patrick Hines]

So remember the woman who was sitting at the big dining room table with all the food around her and the dog paintings? That's Phyllis. That's Todd's mom.

[Cindy Crawford]

I mean, she is also a character.

[Patrick Hines]

She's amazing.

[Cindy Crawford]

He's a chip off the old block.

[Patrick Hines]

And she's with a live dog and a painting of a dog. We don't know any of the dog's names. It's fine.

[Cindy Crawford]

She picks coke in the challenge by.

[Patrick Hines]

The way she's very happy about it.

[John Leonard]

He was a very active baby in the crib.

[Todd Hoff]

He started shaking the slats in the.

[Cindy Crawford]

Crib and he broke out. And that was a picture of what was to come.

[Todd Hoff]

He was going to bust out and he did.

[Patrick Hines]

So this guy's a world traveler and he falls in love with Mount Everest. He's climbing all over the world. Right.

[Cindy Crawford]

This was when I was still kind of annoyed with him. He's like, I'm climbing everywhere. And then I got to Nepal and I knew this was where I was meant to be. I was like, barf, of course.

[Patrick Hines]

But it's also like.

[Cindy Crawford]

I know.

[Patrick Hines]

But in 1990, he doesn't know that.

[Cindy Crawford]

He can do that many pull ups, if I'm being honest.

[Patrick Hines]

Again, talk about effortless.

[Cindy Crawford]

I know. And he just, like, eats trout for breakfast, lunch, and dinner. Like, enough, Todd. We get it. Jesus.

[Patrick Hines]

Don't steal your trout.

[Cindy Crawford]

Nobody wants your trout. Nobody wants anybody's trout.

[Patrick Hines]

What happened? Who? Something happened one time because the way he was like, I don't want you stealing my.

[Cindy Crawford]

He woke up one day and all the trout were.

[Patrick Hines]

Who stole Todd's trout? Now you have me to deal with because I like Todd. So in 1992, Todd develops a very large brain tumor. One in 200,000 people get this too.

[Cindy Crawford]

Which I didn't realize people survived brain tumors.

[Patrick Hines]

Like, one that was so massive. Massive, right. So it was removed and he had a long recovery. He's now deaf in one ear.

[Cindy Crawford]

And he was like a guy that took his health pretty seriously.

[Patrick Hines]

Like, when you're climbing mountains all over the world, like, that must have been devastating for 100%. So his goal is. He's like, I worked really hard. I did my physical therapy every day.

[Cindy Crawford]

And it was painful. It was awful. But he's determined.

[Patrick Hines]

The goal is to climb again. And the doct doctors are like, like, are you kidding? And he's like, are you kidding?

[Cindy Crawford]

Because he says, I really hated that. So I decided I was gonna make it my goal to scale the highest mountain in North America.

[Patrick Hines]

So he climbs Mount Denali in Alaska.

[Cindy Crawford]

Yeah.

[Patrick Hines]

And that's where Todd meets John, because John is the climbing guide. Like, John's in his 20s, Todd's in his 40s.

[Cindy Crawford]

And I gotta say, I was surprised by this. I thought John, like, theoretically someday wanted to go climb mountains. No, he's fudgeing doing it.

[Patrick Hines]

And like, these are two guys who fucking do the thing. One put their mind to something and then, like, they're just like, nice and they other. And they get along really well.

[Cindy Crawford]

And they tell us like, they're on the mountain and they had to like, weather a lot of storms. So they're like seven days at a stretch in a tent, just the two of them, shoulder to shoulder. Like you get to know somebody really well. Like that.

[Patrick Hines]

Yeah. When you go through something like that. Absolutely. So they make a plan to climb the highest mountain in each continent. And they do it.

[Cindy Crawford]

And they do it. It's funny because we meet John's mom, but we don't meet his dad. And the mom makes the comment at one point that she's like, over the.

[Patrick Hines]

Years, Todd and John developed a wonderful front friendship. And I did kind of turn over my son to Todd and he did a great job. He did a good job of raising him.

[Cindy Crawford]

So, like, this guy Todd is definitely like a father figure to John. And like, this is where we also learn Todd's got some money because he's had a lot of, like, business. He's like, good at anything he tries.

[Patrick Hines]

He's got a ton of money. It's very vague how he has.

[Cindy Crawford]

Well, he said he had been in the car business, the restaurant business, publishing, real estate. He's like, I kind of succeeded at all of them.

[Patrick Hines]

The point is he's got money to burn to get these Pepsi points.

[Cindy Crawford]

And that's the thing. So when John cooks up this idea and he's serious about it, he's like, there person I know that would have the money to actually invest in something crazy like that.

[Patrick Hines]

And he likes and believes in John. Like he'll listen to a pitch. So John plays the commercial for Todd and Todd right away jumps all over the fact that there wasn't any fine print at the 7 million point thing.

[Cindy Crawford]

Yes. And he says it. He's like, I know, I watched it 80 times. But Todd is the one who tells us this was the era of fine print in every app. And it's weird that this ad doesn't have fine print.

[Patrick Hines]

And usually again, I learned this from Mad Men. But back in the, like, legally you have to do that.

[Cindy Crawford]

Right. Or it's a real offer.

[Patrick Hines]

Right.

[Cindy Crawford]

You know what I mean?

[Patrick Hines]

Like with cigarette ads, you couldn't have. Like when they started cracking down on cigarette ads like back in the 60s, you couldn't have like someone look superhuman or bigger or stronger than they were.

[Cindy Crawford]

Yeah.

[Patrick Hines]

Like you couldn't have something doing something impossible that I could never. Oh, all of it. So it's like if you're going to have the Harrier jet for 7 million points.

[Cindy Crawford]

Right.

[Patrick Hines]

Right next to the leather jacket for 1200 points. You got to put that fine print there.

[Cindy Crawford]

And so Todd is saying he in no world thinks that this is a real offer, but he knows found a loophole, right? So he says to John, all right, if you're serious about this, put together a business plan and come down and pitch me.

[Patrick Hines]

Dazzle me.

[Cindy Crawford]

Yeah.

[Todd Hoff]

I presented the business plan. It was a multi million dollar business deal to go out and acquire all of the points. And to acquire the points, it spelled out labor costs, transportation costs, storage costs, and at the time it would cost cost $4.3 million.

[Patrick Hines]

So much work. Yeah, so much work.

[Cindy Crawford]

Well, number one, it's $4.3 million.

[Patrick Hines]

That's how much they need.

[Cindy Crawford]

And this is when we learn that each 12 pack has 5 points.

[Patrick Hines]

Come on.

[Cindy Crawford]

And you gotta get 7 million fucking points.

[Patrick Hines]

But you also need like 1500 for.

[Cindy Crawford]

To get the leather jacket.

[Patrick Hines]

Exactly.

[Cindy Crawford]

You just paid like $900 for a leather jacket.

[Patrick Hines]

Such a scam. I mean, it's a business move, but it's a scam, right?

[Cindy Crawford]

Of course.

[Patrick Hines]

Unless it's not a scam. Don't sue me.

[Cindy Crawford]

Well, listen, it's like the way to make it not a scam. What they learn is that it's gonn $1.4 million to get enough Pepsi points to get the jet that is worth $32 million.

[Patrick Hines]

Right?

[Cindy Crawford]

Not a scam that way.

[Patrick Hines]

No, no, no.

[Cindy Crawford]

It's a reverse scam, right?

[Patrick Hines]

But like, they need 1.4 million to buy all of. They need 16 million cans of Pepsi.

[Cindy Crawford]

So here's the thing they're talking about. Like, where are we going to put 16? Like, they buy them and store the cans. My thing is dump it out and return it. You know what you would get if each one is worth five cents? $800,000.

[Patrick Hines]

All right, we're on our way.

[Cindy Crawford]

No one did that math. Like, were they not redeeming cans in 1990? They were. They abso. They would have gotten 800 grand back just in redemption. Dump it out.

[Patrick Hines]

Wasteful. But like, who's drinking all of the Pepsi, right?

[Cindy Crawford]

Just dump it out.

[Patrick Hines]

And John wants to start, like, renting out warehouses around the country to have these 60 million cans. He wants to hire 45 people on the payroll to do this. John, there's got to be a better way.

[Cindy Crawford]

But I will tell you, it's impressive that John figured out how to do it even. Even if they're not going to. The fact that he figured out how is pretty impressive.

[Patrick Hines]

Numbers game, right?

[Cindy Crawford]

So Todd's got a bunch of questions.

[Patrick Hines]

I'M going to stop you at the $4.2 million and the 16 million cans of Pepsi. So Todd has all this money to burn on this thing. Todd is good at this. He's good at business. He's got to be, or else he wouldn't have these millions of dollars to burn on the Pepsi Point challenge.

[Cindy Crawford]

Exactly.

[Todd Hoff]

But Todd was able to point out a lot of the. A lot of the pitfalls, and he poked a lot of holes in it. He had hard questions, a legitimate question. If somebody could not buy a Harriet jet, then I, on the face of the offer, it was not legitimate. 1995. No Wikipedia. Right. It was still going into literally encyclopedias and looking some of this stuff up. And that's when I started trying to reach out to folks in the Pentagon.

[Cindy Crawford]

If it's a device of the military, are we even allowed to own it?

[Patrick Hines]

John goes, good question.

[Cindy Crawford]

Would they find out, though? They call the Pentagon again and they're like, technically you can own it as long as you don't have any of the missiles.

[Patrick Hines]

Right? So, yeah, as long as the jet is the jet and you don't put any weapons on it.

[Cindy Crawford]

Yeah.

[Patrick Hines]

But then, like, the other thing is that you can't buy one of them.

[Cindy Crawford]

Right.

[Patrick Hines]

You have to buy them in bulk. Right.

[Cindy Crawford]

6.

[Patrick Hines]

So Todd's like, but that's not our problem. We're going to win it from the catalog.

[Cindy Crawford]

Exactly.

[Patrick Hines]

So the first pitfall is out of the way.

[Cindy Crawford]

Right.

[Patrick Hines]

Which is, can we even have it? Number two, what the hell do we do with this jet now that we have it?

[Cindy Crawford]

Todd is concerned that if they turn around and just sell it right away, it's going to look bad to Pepsi. I don't know why that's a concern.

[Patrick Hines]

Yeah.

[Cindy Crawford]

But they're like, we'll give rides in it. Well, you can't do that because there's only one seat.

[Patrick Hines]

Right.

[Cindy Crawford]

But they're like, we'll rent it out for movies and we'll whatever shows and all this stuff. That's a fine answer to Todd.

[Patrick Hines]

And so now John has to prove that Todd will recoup the investment.

[Cindy Crawford]

Yes.

[Patrick Hines]

And that they can also make money on this.

[Cindy Crawford]

Right. But the other question is, like, what if we spend 4 million of the 4.1 million or whatever it is and, like, they stop making the Pepsi point the day before we get the last one that we need.

[Patrick Hines]

And John is also like, what if someone else beats us to it? Like, John, you're the. Oh, I promise you, you're the only person doing this.

[Cindy Crawford]

But they also don't know like, how long they're running this. Like, Pepsi could end it any day.

[Patrick Hines]

Right.

[Cindy Crawford]

They get to like 6,999,000.

[Patrick Hines]

Right.

[Cindy Crawford]

They don't have the last one. There's no more. And they lose.

[Patrick Hines]

And because there's no fine print, usually in that fine print, it'll say, offer valid until next date. And now they don't have that. Todd says no. Todd passes on the pitch.

[Cindy Crawford]

Poor John.

[Patrick Hines]

John's devastated, whole thing together.

[Cindy Crawford]

And he flew all the way down to wherever the hell Todd lives.

[Patrick Hines]

He, like, someone else was kind of excited about it. He's just like, this was going to be his big break. And Todd said no.

[Cindy Crawford]

And it's like a big disappointment when you're like a young kid and it's like the first thing he really put his, like, heart and soul into.

[Patrick Hines]

He's like, had a passion for it, like, drive. So he goes back to his life. He's washing windows, stumbles on a Pepsi.

[Cindy Crawford]

Delivering teriyaki to the locals.

[Patrick Hines]

Linda, is that racist?

[Cindy Crawford]

I don't know.

[Patrick Hines]

He's washing windows and he stumbles on a Pepsi display about the Pepsi points.

[Cindy Crawford]

Yeah.

[Patrick Hines]

And he starts looking through the catalog, which he'd never actually done before.

[Cindy Crawford]

Yeah. Again, the fact that they printed a catalog, this would never happen.

[Patrick Hines]

I know. And John's like, oh, reminiscing about what could have been, except it's all hats and cheap sunglasses. John, that just sat in the catalog. Even though I'm on, you know, I'm not rooting for the evil corporation, obviously.

[Cindy Crawford]

Right.

[Todd Hoff]

I get to the end of it and I just, I'm reading the fine print and at the, like, the very bottom of the fine print, it says something about being able to buy pepsi points for 10 cents a piece. And so long as you submitted a minimum of 15 points, you could buy the balance of the Pepsi points.

[Patrick Hines]

He stumbles on some fine print that actually works in his favor.

[Cindy Crawford]

Yeah. He learned that you can actually buy pepsi points at 10 cents a point.

[Patrick Hines]

Right.

[Cindy Crawford]

Like, you can just like send in money and they'll send you points, and.

[Patrick Hines]

That means that they only need $700,000.

[Cindy Crawford]

Exactly.

[Patrick Hines]

So if Todd was entertaining this at four and a half million.

[Cindy Crawford]

Right.

[Patrick Hines]

Also, who has $700,000 to burn on laying around? Oh, my God.

[Cindy Crawford]

Because this may or may not work. And if it doesn't work, do you get your 700 grand back? Probably not. But John, you get a shit ton of crappy leather jacket.

[Patrick Hines]

It's a cheapo sunglasses. But John calls Todd. He's like, we're Back in business, baby. I got good news. It's only going to be 700. You know what?

[Cindy Crawford]

Todd is like, I was very interested, but I'm a check for $700,000 and send it to Pepsico. And like, that's going to put me on their radar. And I'm a guy that likes to fly under the radar. Then he's like, you know what? Screw that.

[Patrick Hines]

He goes, this is sticking your thumb in the eye of Pepsi. And he said, todd wants to take down the man. And I'm into that.

[Cindy Crawford]

Yeah. He says, to hell with them. I would say it differently if I weren't on camera. He's like, I say fuck him.

[Patrick Hines]

Fuck him.

[Cindy Crawford]

I say fuck him.

[Patrick Hines]

Say whatever he wants. It's Netflix. Also, I love that. I always kind of flew under the radar. Todd, how'd you make that money? It's none of my business.

[Cindy Crawford]

How'd you get that lake full of trout? Todd, why don't you want anyone to.

[Patrick Hines]

Know where you live? It's none of my business. Stay safe. I'm on Team Todd right now.

[Cindy Crawford]

Yep, yep. But then of course, it cuts to this guy, Brian Sweet. Is that how you say it?

[Patrick Hines]

Sure.

[Cindy Crawford]

Brian Sweet. Brian, sweetie. The former chief marketing officer of Pepsi. So this episode has been so fun. Right?

[Patrick Hines]

Right.

[Cindy Crawford]

We cut to this fucking guy and I said, that guy is like the dad from Elf before he found Christmas cheer.

[Patrick Hines]

Oh, right.

[Cindy Crawford]

How do we remind him?

[Todd Hoff]

It was weird when something comes up like this legal, you know, will kill anything.

[Patrick Hines]

Yeah. The big evil corporations here. And now we're going to war with Pepsi about a military.

[Cindy Crawford]

There we go.

[Patrick Hines]

The commercial that backfired. The 90s commercial that backfired.

[Cindy Crawford]

Oh, my God. Oh, fam. Thank you for checking out episode one of Pepsi Wears My Jacket.

[Patrick Hines]

What a wild ride.

[Cindy Crawford]

So wild. All four episodes are available right now and ad free at the the Patreon. I'm on the kids side, I gotta tell you.

[Patrick Hines]

Yeah. And let me say Also check out McMillions if you're on the Patreon. Very similar vibes, very stylized. And I think we were just coming off of like, don't f with cats or tiger cake. We needed like a light, fun break. And McMillions is definitely off the rail. So if you liked this one, there's so much more on the Patreon for you.

[Cindy Crawford]

Well, and while we're doing that, if you're new to the page, check out the Jinx. Season one, season two. It's like our classic coverage.

[Patrick Hines]

Years and years apart, but still so good, so fun.

[Cindy Crawford]

People are always asking where to start? Start. Start there.

[Patrick Hines]

Start of the jinx.

[Cindy Crawford]

Yeah, for sure. All right, we love you. Once again, all of these episodes are available at free on Patreon. It's patreon.com true crime obsessed. Or just look in the show notes and we'll have a link to it there.

[Patrick Hines]

Perfect.

[Cindy Crawford]

Yeah.

[Patrick Hines]

All right, enjoy. I hope you enjoyed this and keep enjoying.

[Cindy Crawford]

Happy Thursday.

[Patrick Hines]

Yeah. Happy, happy, happy day.

[Cindy Crawford]

Whatever day you're happy, happy in. 2929.

[Patrick Hines]

You know what?

[Cindy Crawford]

Sure.

[Patrick Hines]

Love you by.