Sports radio simply works and works hard for those that are passionate about sports. It’s not just the “big” games, it’s every game. It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast.

Let’s talk about that passion for a moment. Sports is the ultimate in escapism. Think about it. There really is not much else that can take a person away from all the negativity in the world, other than tuning in to a game for two to three hours. Sports connects in a highly emotionally charged way with a community of individuals that share the passion. Can you think of another time when grown men jump to squeeze each other (perfect strangers, mind you) in a moment of pure joy? The truth is, heroic triumphs aren’t part of our everyday lives, but sports allow us to capture that feeling of glory.What you may not know is that audio listeners are more passionate about sports than those who watch sports on television.

True North Radio, the radio network providing coverage that includes audio play-by-plays and 24/7 sports content and country music to thousands of passionate sports fans, shares data that proves that highly engaged sports fans across the board are more likely to listen to sports on audio than watch on television. For example, those that have participated in a fantasy sports league are 86% more likely to listen to sports radio than watch sports on television.

That’s pretty powerful and it cuts across all sports – football, basketball, hockey, and everything in between. Pro, collegiate and even local high schools.Sports fans crave stats, pictures, trivia and more trivia – they can’t get enough of the inside scoop and they pride themselves on being the most knowledgeable about their teams, players, competitors and more. In that spirit – fun facts to inform decisions, share with colleagues and add to your database of sports knowledge!