In this episode, we sit down with Remkus de Vries – founder of Scanfully, creator of Within WordPress, and long-time WordPress operator – to break down how he’s building an ecosystem of products, content, and services that actually reinforce each other.

Remkus has spent over 20 years in the WordPress ecosystem across agencies, hosting, consultancy, and now SaaS and education. Instead of “picking one thing,” he’s intentionally building multiple bets that compound.

We cover:

From agency to SaaS and education
Building multiple products that connect
The origin and vision behind Scanfully
Site health vs performance (and why it matters)
Courses, content, and audience building
Product decisions and roadmap thinking
Bootstrapping vs raising capital
What “focus” actually means in practice

If you’re building SaaS, working across multiple projects, or thinking about how to turn expertise into products, this is a practical look at how it actually plays out.

About Remkus

Remkus de Vries is a WordPress performance expert, product builder, and educator with over two decades of experience. He operates across SaaS, consultancy, and education – helping companies build faster, more scalable WordPress products.

Links & Resources

Personal → https://remkusdevries.com
Within WordPress → https://withinwp.com
Scanfully → https://scanfully.com
Truer Than North → https://truerthannorth.com

About the Podcast

True Operators is a podcast about building world-class companies. Hosted by Alex Panagis, each episode explores how operators think, make decisions, and execute at a high level.

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Why focus isn’t about doing less: building products, community, and courses | Remkus de Vries