Content marketing is the secret sauce to create trust and authority with your target audience. In this episode of Trust Cast, learn Actionable Content Marketing Strategies to bring your business to the next level.

Tony’s Story

Tony started out as a real estate agent at a young age.
He was young, and it was hard for people to trust him as an agent.
Tony stated posting regularly on social media, and slowly built a brand and trust within the real estate space.

Content Marketing

In the digital era, content marketing is the way to go.
You really need to buy into it.
Use social media as a business tool.
The biggest mistake people make is getting excited and doing something, but not being consistent.
You need to commit to content marketing.
Find what’s going to work for you and stick to it.
Every platform requires time and unique content. Don’t try to do everything at once.

Let’s Learn about the platforms:

Facebook

While it may not seem like it, Facebook is the biggest platform.
They also have a very good ad platform.
Videos between 3-6 minutes work well on Facebook.

YouTube

It’s hard to go viral on Youtube unless you have another platform to drive viewers to YouTube.
YouTube is great for longer videos.

Instagram

Instagram is great for images and stories.
It’s not a great platform for video though.
Instagram is incredibly interactive, and good for engagement.

LinkedIn has what a lot of other platforms don’t: reach.
LinkedIn is incredibly professional.
Articles do well.

How much should you sell vs. giving away value?

If you provide value consistently, your network will know what you do and come to you when they need you.
If you’re constantly selling, they’ll stop following you because nobody wants to be sold.

Once you’ve created the content, how do you get people to engage?

Collaborate with other people. This will get you new people following the content.
Buy ads! Set aside a small budget and consistently purchase ads.
Start small. Invest what you can.

How can you measure the ROI of a piece of content.

Keep track of your leads and where they are coming from.
Ask them where they heard of you and why they reached out.
If you invest $100 in your content, then measure and see if you made more than $100 extra that month.

How do you feel about podcasts as a tool for content marketing?

Podcasting is incredible!
It’s a passive medium. If you watch a video, you have to actually watch it, but you can listen to a podcast while you do other things.
Podcasting is a great networking tool.
It’s great for building trust and authority.

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