Confidence is something that all of us can use more of in our lives. As a marketer, confidence could be the key to building trust and brand loyalty—learn how from Leta Greene, Confidence Expert as she talks about being confident, public speaking, and becoming an author.

Image

Be comfortable in your own skin
People make a first impression in Nano-seconds
Humans make decisions about people upon meeting them
Professional women: don’t show up in date night clothing-professional instead
Dress for the job you want
See what image is saying

Write a Book

What is your end goal?
Write a good book that people will read
Whenever you say an amazing thought-write it down. Gather thoughts
What makes you excited? What gets you talking and thinking?
Take written down thoughts, and expound for book
Gathering deep thoughts

Public Speaking

Until your good at speaking…no one will pay you
Get yourself out there
You can gett paid to speak or sell content through speaking.
Selling content or selling product?
Trust-gets you places
Sell your Idea. You’re not important… the idea is important
What is the value to the listeners?
You sell way more if you SERVE first
The product is a means to an end

Serve others

Knowledge is what allows them to purchase from you and trust you
The product is the means to get paid—but their is service involved in that
When you commit to work with someone…be invested.
Go the extra mile
Connect with people on a personal level
Value yourself enough—point people to free content if they aren’t willing/able to pay
Do not talk about politics, religion, etc. on social media— this will cause clients to loose trust in you.

3 Ways to sell people

Hype-get you excited
FOMO-fear of missing out
Service & education-intellectually work with someone <—gains trust

Vulnerability and Humility

Be honest—be vulnerable. If you don’t know the answer to something, say you don’t know
Deliver concepts with care and concern
Don’t be egotistic
Don’t put yourself above other people
Be humble

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Confidence, Public Speaking, and Becoming an Author with Leta Greene