“Put your customers first. Set your personal preferences aside for the branding and marketing process.”

Difference Between Good Brands & Bad Brands

How much thought and effort you put into it

What makes a good brand?

Good brands know who they serve and how to serve them
Brand Values
i.e. Honesty, Integrity, How you conduct business
Mission / Vision
Why are you in business?
How do you hope to serve your customers?
Brand Characteristics: Personality of your brand
i.e. Bold, Friendly, Laid Back
Whatever you are doing, whether that be writing an email or answering the phone, be these things.
Think about how the person you are serving will feel

Tips for Putting Yourself In Customer’s Shoes

Get as many details as possible about the customer you are serving
What do they do on the weekends?
How many kids do they have?
Where do they live?
Figure out how to to serve them in ways your competitors aren’t
Ask for continuous feedback
Get laser focused - Define your ideal customer
Design your brand, values, characteristics, marketing materials, etc. with your ideal customer in mind
Do your research
Pick colors to evoke certain emotions
Make different versions of the product, take it back to them, and ask for feedback
When asking for general feedback, ask your target market, not the general public
Manage expectations

How to Create a Trusting Relationship with Clients

Transparency
Collaborative process with client
Projected Timelines
Welcome & Entertain Questions
Touchpoints - Let clients see the progress
Effective & Regular Communication

Connect with Katie Dooley

LinkedIn @katiedooley

Learn More About Paperline Creative

Paperlime.ca

Instagram @paperlimecreative

Facebook @paperlimecreative

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What Makes a Truly Good Brand? with Katie Dooley