In this episode of Trust Your Voice, host Sylvie Légère engages in a conversation with crisis communication expert Lissa Druss. As the CEO of Strategia Consulting and a highly decorated television journalist, Lissa shares her expertise in steering through crises, a valuable skill for leaders in politics, business, and community organizations. They explore the art of crisis management and provide essential insights into identifying, addressing, and mitigating challenges that could impact one's reputation.

Lissa Druss offers an in-depth exploration of the dynamics of crisis management, beginning with the fundamental question of what constitutes a crisis and how to recognize one. She emphasizes the importance of distinguishing between rumors and genuine issues by relying on gut feelings and informed decision-making. Furthermore, Lissa provides a roadmap for preparing for a crisis, stressing the need to maintain a positive public image through consistent communication and building a network of support. Her advice extends to strategies for responding effectively to media inquiries and managing the narrative to prevent others from defining one's story.

Tune in to the full episode to learn more about practical wisdom on handling crises with confidence and poise.

Links and Resources:

Strategia Consulting - Lissa Druss's firm specializing in crisis communication.

The Policy Circle - Organization co-founded by Sylvie Légère focused on engaging women in public policy dialogues.

About Lissa Druss:

For more than 35 years, Lissa has established a powerful reputation– across the country – as a highly seasoned public affairs strategist, crisis management leader, nine-time Emmy award-winning television journalist, media consultant, guest lecturer, and tireless client advisor. In addition to leading the Strategia team, she counsels clients on issues at the intersection of government affairs and lobbying, crisis communications, municipal relations, media relations/training, corporate communications, internal/external communications strategy, and social media. Lissa is also the national government relations director for Riot Hospitality Group, a national hospitality management company based in Scottsdale, AZ.