Dirty Rush: Are Coaches B*llsh*t?

Summary

Podcast Summary: "Dirty Rush: Are Coaches Bllsht?"

Podcast: Two Ts In A Pod with Teddi Mellencamp and Tamra Judge
Episode: Dirty Rush: Are Coaches Bllsht?
Date: August 23, 2025
Hosts: Teddi Mellencamp and Tamra Judge
Guests: Daisy Kent, Jennifer Fessler, and Lori (Rush Coach)

Episode Overview

This episode dives into the world of "rush coaches"—the consultants hired to help prospective sorority members navigate the complex and competitive process of Greek life recruitment, otherwise known as "rush." Hosts Daisy Kent and Jennifer Fessler, both with sorority backgrounds, bring on Lori, a self-described "rush coach" and veteran sorority advisor, to demystify what a rush coach actually does, why she started her business, and whether hiring such a coach is empowering or unnecessary. The conversation tackles everything from social media image curation to the criticisms and realities of paying someone to help gain entry into a sorority.

Key Discussion Points & Insights

1. Introduction to the 'Rush Coach' Phenomenon

• The episode opens with Daisy and Jennifer expressing surprise and some skepticism at the rise of paid rush coaching.
  • Jennifer: “I paid for both my kids for college advisors... I’m picturing my daughter coming to me and saying, ‘Mommy, I need a rush coach.’ I think my response would be, ‘out of your mind!’” (03:02)
• The hosts question what value a rush coach could bring and whether it’s just another layer of pressure and expense for prospective sorority members.

2. Meet Lori, a Self-Proclaimed Rush Coach

• Lori explains her background:
  • Kai Mega at the University of Texas, El Paso
  • Involvement as a chapter president, advisor, and in alumni associations
• She claims to be one of the first to "bring this to light" openly and drop the stigma around hiring such help. (04:00)
• Her expertise merges human resources with Greek life, aiming to provide not just tactical advice but a “positive experience” for young women stepping into college. (05:33)

3. Why and How Lori Started Her Rush Consultant Business

• Lori’s “aha” moment came from imbalance she saw during recruitment and frequent calls from friends asking for advice.
  • Notable quote: "My husband said, 'You should start a business. You're giving away free advice,' and I was like huh? I actually never thought about that." (07:06)
• She started in 2013 and now works with 30+ clients each rush season.

4. Scope and Cost of Services

• Typical services range from $1,500 to $3,000 depending on support (09:10)
• Lori has hired additional coaches for different schools and offers “on call during recruitment” add-ons.
• She starts with clients around March of their senior year in high school and coaches through the start of rush (12:51).

5. Who Gets Accepted as a Client?

• Lori is adamant that “everyone could be a sorority girl,” regardless of type or interests.
  • Lori: “If you are the girl that loves Star Wars and a biochemical engineer major... you can be in a sorority. If you’re an emo goth girl... you can be in a sorority.” (13:31)
• Rejection is based on attitude or relationship red flags, not "fit."
  • Lori: “I've seen girls be rude to their mothers on phone calls, and I'm like, no, not taking that on.” (13:31)
  • Sometimes, it's "the moms" who cause trouble behind the scenes (14:46).

6. Coaching Methods: What Do Rush Coaches Actually Do?

• Setting Expectations:
  • Lori steers clients away from fixating on one "top" house, emphasizing open-mindedness and fit over status. (16:23)
  • “I'm not here to promise you a certain sorority... I don’t believe in top or bottom sororities. It’s about your own experience.” (16:58)
• Social Media Scrubbing:
  • Lori provides direct and sometimes brutal advice on Instagram and TikTok presences.
    • “I go through everything... tagged pictures, highlights, their reposts on TikTok. I’m probably their worst nightmare when it comes to their social media.” (19:40)
  • Her goal is to show "versatility" and not just one dimension (e.g., only bikini pics); encourages clients to show family and hobbies too (21:07).

7. Criticism and Skepticism of the Rush Coaching Industry

• Jennifer is openly skeptical, wondering if hiring a rush coach is just an extension of privilege, unnecessary pressure, or even exploitative.
  • “If my daughter had said to me, ‘Mom, I need a sorority coach,’ I would have told her that she’s clearly lost her mind and she should find a second job.” (24:59)
• Lori acknowledges the criticism:
  • “Yes, there are people who are very critical thinking what I do is silly or… unnecessary. But I’m teaching them a lot of skills that they will use in college and beyond.” (25:46)
  • She shares a touching anecdote about waiving her fee for a client in need (25:46).
• If clients don’t get bids, Lori helps them regroup ("continuous open bidding," networking with sorority women throughout the year, and other tactics). (27:50)

8. Host Reflections and Wrap-Up

• Daisy feels “a little confused,” seeing value but also worrying about overemphasis on Greek life: “If you’re not going to be in a sorority, like, you’re still gonna be okay.”
• Jennifer comes down against the idea of paying for this kind of coaching but respects Lori’s entrepreneurial spirit.
  • “The idea that you have to pay money to have someone help you be who you are or alter who you are to become accepted…” (30:29)
• They agree: rejection is part of life, and getting into the “right” sorority is not the be-all, end-all.

---

Notable Quotes

• Jennifer on hiring a Rush Coach:
  “If my daughter had said to me, ‘Mom, I need a sorority coach,’ I would have told her that she’s clearly lost her mind and she should find a second job if that’s something she’s interested in.” (24:59)

• Lori on inclusivity:
  “If you are the girl that loves Star Wars and a biochemical engineer major... you can be in a sorority. If you’re an emo goth girl... you can be in a sorority.” (13:31)

• Lori on coaching:
  “I'm not here to promise you a certain sorority... I don’t believe in top or bottom sororities. It’s about your own experience.” (16:58)

• Lori on social media curation:
  “I go through everything... tagged pictures, highlights, their reposts on TikTok. I’m probably their worst nightmare when it comes to their social media.” (19:40)

• Lori on the criticism:
  “Yes, there are people who are very critical... But I’m teaching them a lot of skills that they’ll use in college for internships, leadership, and beyond.” (25:46)

• Jennifer on her stance:
  “The idea that you have to pay money to have someone help you be who you are or alter who you are to become accepted…” (30:29)

---

Timestamps for Important Segments

• [03:02] — Hosts express skepticism and surprise at concept of rush coaches.
• [04:00] — Introduction of Lori, her background, and her start in rush consulting.
• [07:06] — Lori shares the 'aha' moment that sparked her business idea.
• [09:10] — Discussion of coaching fees and business growth.
• [12:51] — Description of client timeline and the process from senior year to rush.
• [13:31] — Lori’s philosophy on who “deserves” to be in a sorority.
• [16:23] — How Lori manages client expectations on “top houses.”
• [19:40] — The rigorous social media audit process.
• [21:07] — How to balance showcasing physical looks with other aspects of personality.
• [24:59] — Hosts raise concerns and skepticism over necessity and value of such services.
• [25:46] — Lori’s response to criticism and defense of her coaching.
• [27:50] — What happens if a client doesn’t get a bid.
• [30:29] — Final host reflections on the idea of paying for personal acceptance and fitting in.

---

Overall Tone and Language

• The conversation is candid, sometimes irreverent, and skeptical but open-minded.
• Lori is confident, empathetic, and experienced, focused on skill-building and authenticity.
• The hosts balance curiosity and critique, ultimately questioning the necessity and potential classism of hiring a rush coach—but acknowledging Lori fills a real demand and helps many young women.

---

Conclusion

This episode offers an informative, nuanced look at the new trend of “rush coaching.” While it exposes privilege and highlights how competitive college Greek life has become, it also shows that for some, these services provide confidence and real-world skills. The hosts respect Lori's perspective while questioning whether coaching for acceptance is a positive force or just more pressure—leaving listeners with open questions about authenticity, social status, and the costs (literal and figurative) of belonging.

Transcript

[Daisy]

This is an iHeart podcast.

[Public Podcast Sponsor]

Guaranteed Human support for the show comes from Public, the investing platform for those who take it seriously. On Public you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures [e-mail] disclosures.

[IBM Sponsor]

So let me get this straight. Your company has data here, there and everywhere. But your AI can't use the data because it's here, there and everywhere? Seems like something's missing. Every business has unique data. IBM helps your AI access your data wherever it lives. To change how you do business, let's create Smile to Business. IBM.

[Public Podcast Sponsor]

Want to buy your way? Of course you do. That's why CarMax offers an experience designed just for you. Want to start online, then visit the lot, then go back online? Sure. Want to talk to a real person or chat online? Either works. Want to take your time and compare all the makes and models? No problem. Then make up some time by filling out the paperwork at home and schedule express pickup or home delivery. Done. When it comes to how you buy, CarMax puts you in the driver's seat. Want to drive? CarMax delivery restrictions apply. See CarMax.com for details.

[Lori (Rush Coach)]

Thank you for calling the Bombas comfort line. Bombas make socks, slippers, tees and underwear made with the highest quality materials. Press 1 for comfort, 2 for style, 3 for donation. You chose style. Bombas is styles for whatever you enjoy. You can run in Bombas lounge in Bombas, dress them up, dress them down, but always give back in Bombas because with every item purchased, another is donated comfort. Worth calling for. Go to bombas.com audio and use code audio for 20% off your first purchase. That's B O-M-B-A-S dot com. And use code audio.

[Daisy]

Welcome to Dirty Rush, the truth about sorority life with your hosts, me, Gia.

[Jennifer]

Giudice, Daisy Kent, and Jennifer Fessler.

[Daisy]

I'm Daisy.

[Jennifer]

And I'm Jen.

[Daisy]

And this is Dirty Rush.

[Jennifer]

Hi, guys. We're back.

[Daisy]

We are back.

[Jennifer]

And today we are talking about a new phenomenon, and it is called the rush coach. I paid for both my kids for college advisors.

[Daisy]

Yeah.

[Jennifer]

And that was expensive. I'm picturing my daughter coming to me and saying, mommy, I need a rush coach. I think my response would be the out of here, Rachel. Nuts.

[Daisy]

Literally.

[Jennifer]

So you want me to buy the clothes you have. You got to get the tips. You got to get the hair, whatever. And now I should buy a separate human. Who's going to coach you through the process?

[Daisy]

I'm like, what do they coach you on? Like, what to talk about? Like, what to wear, who to be, how to do your hair?

[Jennifer]

Yeah, I think so.

[Daisy]

Yeah. I feel like it's almost like making you like somebody that you're not. But I could be wrong. I mean, I guess we'll have to talk to them.

[Lori (Rush Coach)]

Yes.

[Jennifer]

I mean, at least maybe it's just bringing out the best version of yourself. Hi, Lori.

[Lori (Rush Coach)]

Hi. How are you?

[Crunchy Sponsor]

We're very well.

[Daisy]

Nice to meet you. I'm Daisy.

[Jennifer]

Yeah. It's a pleasure to meet you. And you are a rush coach.

[Lori (Rush Coach)]

I'm a rush.

[Jennifer]

We want to know all about that. Excuse us.

[Lori (Rush Coach)]

A consultant. That's perfectly okay. I am the first person to coin and use that term. So I'm very.

[Daisy]

Okay.

[Lori (Rush Coach)]

Very proud of my work that I have done over the last 13 years.

[Jennifer]

Are you the first person to do this?

[Lori (Rush Coach)]

I'm not the first person to do this, but I am the first person to bring this to light and not make it very, like, hush, hush. We don't talk about this.

[Daisy]

Yeah. Which I love that because honestly, I'm kind of. I'm sorry, I'm confused on what. Like, it exactly is. Like, what do you essentially do to help these girls? Like, get in a sorority or go through recruitment.

[Jennifer]

Yeah. Yeah. And. Well, how about first tell us, where did you go to school? And I'm assuming you were in a sorority.

[Lori (Rush Coach)]

I was a big sorority girl. I am a Kai Mega from the University of Texas in El Paso, and I have always been an involved in my sorority, whether it was. Well, we don't call it this anymore, but pledge educator. I was also chapter president. I Had also been involved in the alumni association in Chicago here in New York City. And I was also the recruitment advisor for one of the chapters in Chicago as well.

[Daisy]

So very involved.

[Lori (Rush Coach)]

Yes, extremely.

[Daisy]

Okay, we are talking to the perfect.

[Jennifer]

Person about this quintessential sorority girl. Yes. Yeah, tell us. Just give us an overview. Tell us what you do.

[Daisy]

Yeah.

[Lori (Rush Coach)]

So as a sorority consultant, I am here to just really help a lot of young women experience a positive, you know, coming of age kind of moment. For a lot of these women, they're stepping out from being, like, this high school girl and stepping into. Into their first taste of, you know, becoming a woman and going to college and figuring life out on their own. And I am here to provide a positive experience for them, but along the way, I'm teaching them some lessons. So a lot of things. My. My background is in human resources. I've worked for major companies such as the Discovery Channel, Autism Speaks, the Adler Planetarium in Chicago, and really helping with blending my expertise in human resources and sorority life, and just blended those two together to help them prepare for the chaos that is sorority rush.

[Jennifer]

What made you think that this was something that you wanted to do? Was there an aha moment where you thought, girls need me, or had you heard about it? How did you get here?

[Lori (Rush Coach)]

Yeah, so when I was one of the recruitment advisors at DePaul University in Chicago for the Chi Omega chapter, I was super involved in. Just noticed that the playing field wasn't that even when it came to the sororities and the potential new members, the girls wanting to join the sororities. And I noticed that the sororities had a little bit of an upper hand. And when I went through recruitment in the 90s, it was completely different. I mean, the game, especially with social media involved, it has changed the narrative completely. And a lot of my girlfriends from back home in Texas would call me and say, I know you're still involved. Can you help me? My niece, my stepdaughter, someone is going through recruitment, and I need your help. And I would just be on the phone for hours explaining how everything works now, how things are different. This is what they need to do. And my husband at the time was not in a fraternity or anything. He just did not understand any of this. And he said, what are you doing? Like, what is this? I don't get it. I don't understand it. And I would explain it to him, and he was like, you should start a business. You're giving away free advice. And I was like, huh? I actually never thought about that. And I did a quick Google search and I saw that there were two other people that had a website. One was for this woman in Alabama and blessed her heart. Her website was a little frumpy, it looked like a little church bulletin. And the other woman, you know, like I looked at her website and I was like, I could do that. Like this looks really easy. And I just put together a website and I had my first client in 2013. She was a girl from the St. Louis area. She was going to school at Texas Christian in Fort Worth, which has a big Greek life. And she actually just got married two weeks ago.

[Jennifer]

So. Very nice. So I'm, I'm curious, we're actually curious about so much of what you do. Yeah. But how many clients do you have now?

[Lori (Rush Coach)]

Let me ask you that right now, at this very Second, I'm helping 30 young women go through recruitment.

[Daisy]

And is this your full time job?

[Lori (Rush Coach)]

It is now.

[Jennifer]

Okay. Yeah. 30 women, wow. Well, we're going to get invasive or we're going to try to. But what do you charge for your services?

[Lori (Rush Coach)]

So I charge usually anywhere between 1500 and 3000, depending on the level of services that the girls need. I also have colleagues I've hired on coaches to help out at other universities because I can't be everywhere all at once. And then they have their own fee structure just because they're a little bit newer to the game. They are priced at a little bit of a lower rate just because I've been doing this for so long, but. And then you can also pay to have me on call during recruitment, which is another added fee along with that. So.

[Jennifer]

Before all the algorithm fed blah and the endless sea of dupes, shopping used to feel more, well, fun. But here's a confession, Dirty Rush listeners, you can find that fun feeling again on ebay. It's not mindless scrolling, it's a fashion pursuit. I love using filters for condition and price saving searches and spotting verified listings. It makes shopping feel smart and exciting again. And when you score that rare Adidas Collab or that Dior saddlebag you've been manifesting, it's a rush. Ebay has millions of pre loved finds from hundreds of brands backed by ebay's authenticity guarantee. Ebay things people love.

[Public Podcast Sponsor]

Support for the show comes from public, the investing platform for those who take it seriously. On public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index. With AI it all starts with your prompt from renewable energy companies with high free cash flow to semiconductor suppliers. Growing revenue over 20% year over year. You can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory services by Public Advisors llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures [e-mail] disclosures.

[IBM Sponsor]

So let me get this straight. Your company has data here, there and everywhere, but your AI can't use the data because it's here, there and everywhere? Seems like something's missing. Every business has unique data. IBM helps your AI access your data wherever it lives. To change how you do business, let's create Smile to Business. IBM.

[Crunchy Sponsor]

Crunchy crafts high performing skincare and makeup using only the safest clinically backed ingredients, all wrapped in sustainable packaging. It's beauty that delivers results without compromising your health or the planet. Now through January 1st, save up to 30% on Crunchy's seasonal gift sets curated for intentional gifting or for treating yourself to a little self care. Visit crunchy.com to give the gift of Real Clean beauty this season that C R U n c h I.com crunchy the real clean Beauty.

[Daisy]

How long do you typically have these girls? Is it just like from right before when they start recruitment till the end or what's like the timeline you're with them?

[Lori (Rush Coach)]

So usually I will start working with the girls. Usually the parents will contact me or sometimes the daughters will contact me in their senior year of high school and I start working with them probably in about the springtime. So March, right before they graduate high school. And then we work all the way up until pretty much right now because recruitment at a lot of these schools starts in less than two weeks. Wow.

[Jennifer]

Yeah. Do you find ever that there are girls that you turn down that you think you're not really a sorority girl necessarily or this is going to be an uphill battle for you or do you have to set expectations?

[Lori (Rush Coach)]

I believe that everyone could be a sorority girl. I don't Feel that we are meant to be boxed into one specific thing. I feel like if you are the girl that loves Star wars and a biochemical engineer major, and that's your jam, you can be in a sorority. If you're an emo goth girl and you listen to the Cure all the time, like, you could be in a sorority, you will find your place. But, yes, I've had to turn down clients. Not based on the fact that I don't think that they'll fit into a sorority, but because of just personality differences. Like, I've seen girls be rude to their mothers on phone calls, and I'm like, no, not taking that on. I've seen girls who try to, like. I don't know. Like, it's like this weird thing where girls think that they can, like, use me for some things, but then go behind my back and try to do things their own way. And when I find out about it, and I do, because I have lots of little eyes and ears out there in the community, I do find out about it. And then that's when I say, you know what? I think we have to cut ties.

[Jennifer]

Can you. Can you give us an example of that?

[Daisy]

Yeah. Like, what do they. Like, Is there, like, a specific example you have where someone did that?

[Lori (Rush Coach)]

Like, for when they try to go behind my back?

[Daisy]

Yeah.

[Lori (Rush Coach)]

Yeah. I mean. And you know what the crazy thing is? It's usually the moms.

[Daisy]

Honestly, I kind of feel like that makes sense to me.

[Lori (Rush Coach)]

Yeah. And sometimes it's the mom and daughter that team up and do this kind of thing. No, but honestly, like. Like, I had just recently a mom who reached out to me asking for, hey, you know, and this happens all the time. Like, do you have references of people who have used your services before? I'd love to talk to them. And I said, sure. And I gave her a few names with emails, and one of them happened to be an older girl who's getting ready to graduate from college. And the girl was super nice. Said, I loved working with Lori. She was amazing. I got into my top house. Working with her was a great experience. And then it turns out this girl was just really messaging her a lot, to the point where my former client got super uncomfortable. And then it comes to find out that it wasn't the daughter, it was the mother that was messaging her over. Over the text messages. Came to find out about it, and it was just not a good look, and it put me in a bad spot, to be honest.

[Daisy]

Yeah, definitely.

[Jennifer]

Got it. Go ahead.

[Daisy]

Okay, so I am curious if I'm a girl finishing high school, and I call you or my mom calls you, and I need your help getting into my, like, top hat. I was in Alpha Fee. So say I wanted to get in, like, Alpha Fee. What would you do to, like, help me? Like, what are the steps? What do you. What do you do to help them?

[Lori (Rush Coach)]

Well, I. First of all, I would say not to sell yourself short by only looking at one sorority, because. Okay, throughout this entire process, your mind is going to be going in so many different directions, and your mind is going to change throughout the entire process. And quite honestly, you haven't even met these girls yet. You don't know who they are. So you could get to the Alpha Fee house and meet them and be like, oh, I don't. I met these girls and they seem nice on Instagram, but now I've met them in person and they're just not my vibe.

[Daisy]

Yeah.

[Lori (Rush Coach)]

So I think setting those expectations very early on and making them realistic about what they're going to be encountering is really, really important in setting that relationship with the mother and daughter. My whole thing is that I'm not here to promise you a certain sorority, because I don't believe in the world of this is a top sorority or a bottom sorority or anything like that. I think it's all relative and it's about your own experience, but I'm here to make sure that you have a positive experience and finding the right sisterhood for you. I don't want buyer's remorse at all.

[Jennifer]

Yeah, no, that sounds. That sounds smart, because I'm guessing that a lot of the girls that hire you are looking to get into what's called now top tier sororities. And I. I'm curious, do you try to talk them out of that goal?

[Lori (Rush Coach)]

Yeah, you know, I just don't buy into that whole level, like, this popularity thing. And to be quite honest, at a lot of schools, the people that deem these sororities as being top or bottom or whatever are the men. And I don't think that they have a role in saying who's top and who's bottom and not talk them out of it, but I let them understand that they need to meet these girls firsthand in order to make that decision for themselves.

[Jennifer]

Yeah, that sounds definitely smart. You mentioned Instagram. I'm curious, do you go through the girls and their Instagram and have them scrub what is not working or what is not going to work?

[Lori (Rush Coach)]

Oh, my goodness. If you could only see what I see sometimes.

[Daisy]

Oh, my gosh. I'M so intrigued.

[Lori (Rush Coach)]

Oh, my goodness. And you know, I. I always have to remember what I was thinking. When I was 18 years old, I was pretty insecure. I thought I was the ugliest girl the world. I was just, you know, not like, always positive thinking about myself. And I think a lot of times girls today still have that mentality where they just don't think highly of themselves. And it's about the clicks and it's about the likes. And if they take a hot bikini picture of themselves and it gets a ton of likes versus a really amazing picture that they drew for an art project, you know, I'm gonna have to go in and tell them, like, listen, I understand that this is kind of like what you're going for and everyone does this, but you don't need to be one note. You don't need to be one, like, just one thing. Like, want to see what your vibe is. And if it's just bikini pics or if it's just you lip syncing to lyrics that aren't nice or pretty, then, you know, first impressions go a long way and that's gonna stick with you. So, yeah, well, you do have to go in and help girls scrub. And, you know, sometimes I go through the comments and I see some things on there where I'm just like how I. I would imagine their parents look at these comments and like, some of them are not really nice or flattering or anything like that, but we go through everything. We go through their tagged pictures, their highlights, their. Their repost on tick tock. Like, I look through everything and I go through and say, take this down, crop this out, change this picture, archive it. Like, I'm probably their worst nightmare when it comes to their social media.

[Jennifer]

My question, though is, you know, I think it probably is important for a lot of the sororities they're looking for, what does this girl look like? Right? And, and let's just get real. They want their sorority to bring the boys in. I think that's just part of it. Not for every sorority, but I think for a lot of them. And I think that I'm picturing that these girls, if it weren't for you, would be, you know, showing their best selves physically. Yeah, I, and I, I don't know you, you're the expert, but I would think that that's necessary. I don't know if you'd say to them, you need a prettier picture. You do need a picture in a bikini. Do you also give them that kind of advice?

[Lori (Rush Coach)]

So I Always tell them this. I'm like, if you're going on vacation and you're going to post a bikini pic, make sure that if you're going to carousel your pictures, add in like a table pic of you and your family at dinner, add in a picture of you and your sister, you know, taking that surf lesson or I know you went scuba diving with your mom. Like, add in some of those pictures along with your bikini pics. Like, make it a little bit more versatile and you know, show like, like you have a little bit more depth to you. You know what I mean? Like, I don't mind the bikini picks. I just don't want it to be your whole grid.

[Daisy]

Yeah.

[Lori (Rush Coach)]

And you know, like, I understand, like having that like, look can be important to some people, but it's not everything.

[Daisy]

Got it. I love that. I love that. I didn't know what to expect, like coming into talking to you because I honestly didn't know what sorority, what did you call it? A sorority?

[Jennifer]

Consultant.

[Daisy]

Consultant.

[Jennifer]

Yeah.

[Daisy]

But I feel like you're like really helping them, like be more themselves or like show more of who they are. Which I really like that.

[Jennifer]

Before all the algorithm fed blah and the endless sea of dupes, shopping used to feel more, well, fun. But here's a confession, Dirty Rush listeners. You can find that fun feeling again on ebay. It's not mindless scrolling, it's a a fashion pursuit. I love using filters for condition and price saving searches and spotting verified listings. It makes shopping feel smart and exciting again. And when you score that rare Adidas collab or that Dior saddlebag you've been manifesting, it's a rush. Ebay has millions of pre loved finds from hundreds of brands backed by ebay's authenticity guarantee. Ebay things people love.

[Public Podcast Sponsor]

Support for the show comes from Public, the investing platform for those who take it seriously. On public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index. With AI, it all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year. You can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S P500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors LLC and SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures [e-mail] disclosures.

[IBM Sponsor]

So let me get this straight. Your company has data here, there and everywhere, but your AI can't use the data because it's here, there and everywhere? Seems like something's missing. Every business has unique data. IBM helps your AI access your data wherever it lives to change how you do business. Let's create Smile to Business IBM.

[Crunchy Sponsor]

Crunchy crafts high performing skincare and makeup using only the safest clinically backed ingredients, all wrapped in sustainable packaging. It's beauty that delivers results without compromising your health or the planet. Now through January 1st, save up to 30% on Crunchy's seasonal gift sets, curated for intentional gifting or for treating yourself to a little self care. Visit crunchy.com to give the gift of Real Clean beauty this season. That's C-U-N-C-I.com crunchy the real clean Beauty.

[Jennifer]

I think I'm probably a little more skeptical and again, not I I'm sure. I'm I'm curious if you get blowback from this position that you've taken on. Because this is again, it's also new for me and I'm thinking about the fact that for each one of my kids I paid for a college counselor. And I was saying to Daisy beforehand, if my daughter had said to me, mom, I need a sorority coach, I would have told her that she's clearly lost her mind and she should find a second job if that's something she's interested in. I would never pay for it. Please don't think I'm trying to insult you. It's just, you know, where I come, where I'm coming from. So I'm curious, do you have to deal with that? Do you deal with a lot of, you know, criticism in terms of what you're doing?

[Lori (Rush Coach)]

Oh, absolutely. 1,000%. And it listen, I've worked with girls who are like, I'm paying for this on my own. My parents won't help me pay for that. And I remember I did work work with a girl who was from the Northeast, she was coming from the east coast, was going to school down in Alabama, did not have a positive experience going through recruitment. She had nobody helping her. She did not know what she was doing and just had a horrible experience. And in. In return, just did not have a good freshman year. She ended up hiring me. I found out that she was working two jobs, and she took a job at J. Crew so that she could use her discount to buy all her rush clothes. And then I found out that her father was very ill. And when I found all of this out, I was like, you don't need to pay me anymore. Like, I want to do this for you. Because I personally experienced my father passing away when I was a senior in college, so he never got to see me graduate. And I wanted her to not have to stress about that money piece to it and have her enjoy her time with her father over the summer. And she got into her dream sorority after all of that. And yes, there are people who are very critical thinking, like, what I do is silly or it's vapid or it's unnecessary. But like I had mentioned before, I'm teaching them a lot of skills that they will use in college for internships, in leadership positions in their sorority and beyond. So it's putting together a resume, networking, putting themselves out there talking to. To women and asking for a letter of recommendation, rather than just being like, mom, do it for me. Ms. Stefanelli, can you do this for me? And I'm like, no. You are 18 years old. This is something that you need to learn to do. I'm going to give you all the tools and resources in order for you to be successful, but this is something that you need to learn to do.

[Jennifer]

And what about when one of your clients doesn't get in to a sorority?

[Lori (Rush Coach)]

It happens. I'm not going to lie. I'm not a 100 success rate. I have had girls that were unhappy with. With what had happened, but I always have a plan. You know, we talk about, what are our next steps? Let's. Let's decompress. Let's take a step back, and I want you to just relax a little bit. I want them to. To just get out of that element for a little bit and out of that headspace. And then in a few days, let's come back, let's look at everything. We got a game plan. Let's look at the sororities that you did enjoy. Okay? Are you eligible for continuous open bidding? If not, can you rush next year? If so, what clubs can you join in your freshman year that you can network with sorority women that will help you get connected to them? Because that is what it's Going to be about is her connecting to these women in order to get herself into a sorority in that next year.

[Daisy]

Yeah.

[Jennifer]

Got it.

[Daisy]

I love the part you said about, like, helping them, like, like, gain skills for, like, their future. I think that's so important.

[Jennifer]

I think that's great as well. Yeah. What a pleasure to meet you.

[Daisy]

Thank you so much for talking with us.

[Jennifer]

And congratulations. I mean, you're an entrepreneur, and to even have this idea that this is something that young women need, that is pretty creative.

[Lori (Rush Coach)]

Thank you. I appreciate that very much.

[Jennifer]

Thank you for coming on.

[Daisy]

Thank you, Lori.

[Jennifer]

Good luck to your girls.

[Lori (Rush Coach)]

Thank you.

[Jennifer]

Okay, bye. Bye. All right, Miss Daisy, what'd you think?

[Daisy]

I.

[IBM Sponsor]

Don'T know.

[Daisy]

I'm, like, a little confused.

[Jennifer]

I mean, looking back, you didn't know anything about rushing. Would you have. Would that have been helpful? Would you wanted to hire her?

[Daisy]

No. Like, absolutely not. But I kind of think. I mean, I'm sure it's. I wonder if it's, like, the schools in the south that are, like, huge, and, like, the girls think like, this. This is like, my only. Like, this is my life now, getting in a sorority. But I also think. Think that's not. Like, I don't think girls should look at. Like, this is going to be my life. Like, my life is going to revolve around my sorority. For me, I think that's the wrong way to look at it. Like, if you're not going to be in a sorority, like, you're still gonna be okay.

[Jennifer]

You go, girl. I'm with you there a hundred percent.

[Daisy]

What did you think?

[Jennifer]

Not for me.

[Daisy]

From, like, a mom's perspective, too.

[Jennifer]

Not for me. And I. I like a lot of what she said about, you know, coaching young girls and. And for the future and.

[Daisy]

Yeah.

[Jennifer]

I like how to really speak with, like, resume peers and your colleagues, and I love all of that. Not for me.

[Daisy]

Yeah.

[Jennifer]

I. I am. I am not her. Because she seemed lovely, and I wish her lots of success.

[Daisy]

Yeah.

[Jennifer]

But the idea that you have to pay money to have someone help you be who you are or alter who you are. Right. To become accepted.

[Daisy]

Yeah.

[Jennifer]

And not only that. Guess what I mean. All of that. That. Let's say there's the rejection, and you don't do well during rush. That's okay.

[Daisy]

Yeah. Like, it is okay.

[Jennifer]

Part of life. Rejection's part of life. This again. I said I paid for a college coach. I don't know how. How worth it that was.

[Daisy]

Yeah.

[Jennifer]

This would not have been on my dime.

[Daisy]

Yeah.

[Jennifer]

But. Lovely woman.

[Daisy]

Yeah.

[Lori (Rush Coach)]

Yeah.

[Jennifer]

And a lot of people are very grateful to her.

[Daisy]

Yeah. For sure.

[Jennifer]

Right?

[Daisy]

Yeah. And if they get in the sorority.

[Jennifer]

They want, and if they don't, they want their money back. I know, right?

[Daisy]

I'm. I'm like, sure.

[Jennifer]

You imagine here's $3,000 like she got in nowhere.

[Daisy]

That's a lot of money.

[Jennifer]

That's a lot of money. I'm very open to the fact that a lot of girls are very grateful for her and that she makes the experience more seamless.

[Daisy]

Oh, for sure.

[Jennifer]

I am constitutionally opposed to everything about that. But listen, I'm wrong a lot of the times.

[Daisy]

Yeah.

[Public Podcast Sponsor]

Support for the show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index. With AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete Disclosures available at public.comDisclosures who doesn't want more?

[Jennifer]

More care, more guidance and more expertise, especially when it really counts. That's what your members can count on from a CVS Caremark prescription plan. Like Rodney from Chicago who got personal support and guidance from a CVS Caremark customer care rep when his glucose monitor needed to be replaced right away. And it was. That's why Rodney said it's an exhilarating feeling knowing they really care. Want more support for your members so they can make more of their Benefits? Go to CMK Co Stories to learn more. That's CMK co./t O R I E.

[Public Podcast Sponsor]

S. This is Julian Edelman from Dudes on Dudes with Gronk and Jewels. Sunday mornings I've got my game day ritual coffee, lucky socks and now new Morning Uncrustable Sandwiches. It's all about that 12 gram protein boost with the new Uncrustables Bright Eyed Berry or Up and Apple flavors. Bright Eyed Berries got a feisty receiver energy up an apple. Your classic do it all tight end, soft, pillowy, packed with protein and easy enough for Gronk to grab from the freezer. Whether you're on the couch, driving to the tailgate or heading to the locker room, new Morning Uncrustable Sandwiches are the MVP of snacks. Your new Sunday kickoff ritual starts here with New Morning Uncrustable sandwiches packed with 12 grams of protein. Janice Torres here and I'm Austin Hankwitz. We host the podcast Mind the Business Small Business Success Stories, produced by Ruby Studio in partnership with Intuit QuickBooks.

[Jennifer]

We're back for season four to talk to some incredible small business owners.

[Public Podcast Sponsor]

The big thing about working at tech is that it's ever evolving, ever changing. Everyone's a rookie, that's how fast the industry is changing. So what I'm really excited about is to be part of that change. So listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[Daisy]

This is an iHeart podcast. Guaranteed Human.