Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and the art of a refresh vs. a rebrand. Welcome to the world of brand success and reinvention! Start listening! 🎧

Let's break it down for you...

[0:17 - 1:56] Introduction

[1:56 - 10:58] Exploring Shelf Appeal — Unveiling Our Favorite Brands

[10:59 - 12:15] Aligning Consumer Perception with Brand Identity

[12:16 - 14:22] Strategic Branding: Deciding When to Invest in a Branding Agency vs. Opting for a Rebrand

[14:23 - 16:37] Navigating & Avoiding Trends

[16:38 - 19:06] How to Stay Relevant

[19:07 - 20:35] Rebrand vs. Refresh – Clearing the Confusion and Knowing When to Hit Refresh

[20:36 - 25:38] Identifying Brands in Need of a Fresh Perspective

[25:39 - 28:04] How to Choose the Right Branding Agency for Emerging or Established Brands

[28:05 - 29:53] Analyzing Brand Success: Standouts, Strugglers, and Key Factors for Brand Reinvention

[29:54 - 32:21] Closing

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