Welcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing your spending between acquiring new customers and getting existing customers to return. Jump into today's episode, and let's start making your ad investment work for you!

Let's break it down for you...

[0:59 - 2:05] Introduction: How to Budget and Plan Your Meta Ad Spend for the Best Results

[2:06 - 5:51] First Tip: How to Set Your Advertising Budget

[5:52 - 7:33] Second Tip: How to Scale your Budget once you're Hitting your Goals

[7:34 - 9:36] Third Tip: How to Break Up your Ad Spend between Prospecting for New Customers and Retargeting Existing Customers

[9:37 - 10:12] Closing

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