Cassie Kozakov (65:58)
So this is the future before the future. Though I want to agree as to why Google search, particularly pre generative AI. Google search was not good for you as a source of advice. Why is that? Because it is helping you find things that were not written for you. Right. The search results. So think about this. You want to get advice on something, maybe you are. Maybe something is troubling in your marriage and you are offered the best advisor in the world. You've never talked to them though. But you know, here's Sean, he's the best advisor in the world and you expect that. The way you're going to get advice is you're going to run up to Sean, you're going to shout, should I get a divorce? And then you're going to listen to the first, just three seconds and then run away, right? No, no, that's not going to work for you. Why? Because you have to give context. You have to make it personal. And I even hear around smart people in the AI community saying dumb things like the right amount of context or the right context. That's like the right decision. There's no the right decision. There is a decision made. Well, that's suits what you need. The right decision. Sounds like we would all make the decision the same way. No, we need the skills of knowing what we need. Having the vision, being able to articulate and putting in the information that is necessary, the context, but also leaving out things. Those are all choices. How we craft all that, that's judgment. And so to get a human like Sean to help you with your marriage, you would have to give a lot of context and make it quite personalized. But with Google it's 2019, you have just put five pages of context in there and what do you get? No results. Right? Google taught you how to go online and be under advised to reduce the ambitiousness of your queries until they are about what every generic person would want an answer to. Even on the niche stuff, it's still generic. And you know the results you find they're not made for you, they're made in anticipation of. Hopefully people would care with SEO and all the rest of it. So if you are after something that is part of the human condition and or what all of us need a lot of or is the answer to your 101 homework, it's probably googleable. But if it is something that is actually important to your life. Right? That's why when you go find a human advisor, you give them a lot of context and you have to make choices all the way through. Apply judgment about that. Now this new thing, the automation of language, it makes advice cheap and abundant where context makes things better, not worse. So if you can get over your Google habits and now begin to approach it more like you would approach people. But hey, still, if you were going to ask a person, still ask a person, this is just your second opinion. Now you can get abundant advice, you still apply judgment, still apply judgment. But what is the future? Notice what I'm talking about here on the advice side is I'm talking about personalized. The Internet and the digital world were not personalized. In fact, most of your experience is not personalized. Now let's talk about Elon Musk for a moment or I think we would take him A lot less. Seriously, if he was called Leon Musk, that would work better. It would sound less like an alien. But like, let's say someone with that amount of wealth could have every experience personalized, right? Build him a restaurant exactly the way that he wants it, and that's he has it for dinner and then he has the restaurant for dinner. He has the food in the restaurant for dinner and then it's demolished the next day, right? Presumably possible. Now, why is that not available to you in digital and physical spaces? It costs a lot of resources to personalize. Except now in the digital space, the cost of personalization is going down. You want a minesweeper app that's got hearts and instead of mines, there you go. And that personalization is going to be sweeping. It's going to be everywhere. You will start to see that all kinds of things that we take for granted. One size fits all types of things. Why is your landing page for your bank the same for you as it is for the person next to you? Why can't we have a completely, fully on demand Internet? Actually, we're seeing browser releases. Google is releasing some things in exactly that direction. Imagine if everything was personalized and imagine if what it took was you having a vision for how you want things to be. You having the clarity and precision of communication to express that, to wish responsibly. So the genie gives you what you actually need, because that's what you asked for, not what you thought you asked for. Whoops. So now we have all kinds of things in the digital space are going personal and then we have in the physical space, because maybe products don't need to be made in small, medium, large, and put on a shelf, but might instead be able to be customized to your physical form and your measurements. And maybe that is very soon on the horizon. And you want some cool thing, Bob 3D printed for your, you know, to put under the Christmas tree for your friend? Sure, why not? That's the future as well. But here's the thing. When we start to personalize everything, then everybody, and this is a beautiful world, is doing all kinds of their own stuff. So far, so good. Except that makes more work for everybody, not less. You think we're going to have less to do in a world like that? The number of different ways that this all fits together, this insane jigsaw puzzle where before we knew what boxes we all fitted into, and we expected that one student would know approximately the same as another student coming out of school or one lawyer would be approximately similarly qualified to another Lawyer. But now in this future, everything is harder to coordinate and everyone's doing their own thing, right? Again, so much more surprise, so much more creativity, so interesting, but so much more to do just because of that. And so such a matchmaking problem of who are the colleagues out there that you're going to need on your unique journey with your unique requests. So we will have a period, I imagine, where unambitious people and unambitious companies and unambitious business owners will go pinching yesterday's pennies and we'll try to use all these fantastic tools to reduce costs, to replace people. That is small minded thinking. Because instead of pinching yesterday's pennies, why don't you prepare for such a strange future that we're all moving into with so many more moving parts? And then you realize that you need the people that you have because these are the people who carry the context. And what is more important than context for getting anything done? Context isn't in the data. Some of it is, but very little. Most of the world, the reality is not digitized. And so you're going to need these people to carry that context with you and you're going to reach for more. Instead of pinching yesterday's pennies, you're going to say these things we thought were expensive or impossible or, you know, it's too difficult to personalize your world like Elon Musk might. Why don't you ask yourself, maybe we're here now. Maybe we could personalize things. I mean, just think of the silly things, right? Like you call customer support. You want to claw your eyes out because of the awful music that you get tortured with, right? Imagine a future where you are on that menu and you go and play me metal music with the vocals of Britney Spears while I listen to, to this, I don't know what you're into and all the menus on 3x speed and give me fun facts about dolphins while I wait, right? You could have futures like that. How fun. How interesting, right? And think about education. What is the purpose anymore of teaching everybody the same thing? There are so many more things to learn, right? So think about this, right? So think about learning about something, right? World War II, instead of the teacher dryly writes it out on the board and has everybody do the same reading, the teacher could say, hey, everybody in the class, you can pick anything that is of interest to you within this period. Come use these tools and expand your knowledge. If you are into horses, learn about the role of horses in World War II and how that connects to Everything else. And the teacher will have tools that make them even faster than the students to in real time be fact checking and corralling the discussion so that the whole class can learn useful principles while everybody is interested and engaged in their own thing. And we will have everybody is their own keeper of one facet in this beautiful multifaceted reality. And again, so much more for us to do, so much more coordination. But think about how far we could leap. And then if you're worried about things like dying as one does, I don't know if you are, but we could live longer if we would be able to cure diseases. Are we going to cure diseases the old way that we've been doing it with no technological assistance, pen and paper and. No, no. We need to be able to have bigger expanded minds. These tools give us that possibility. We keep the parts that are human and you know, the heart, the judgment, the integrity. But memory, we're bad at that. Let's automate. Let's get better at memory. Let's get better at putting knowledge at our fingertips. Let's get better at trying many different solutions quickly and safely. Let's expand what we can do. So then we start curing diseases. What about climate change? We're going to solve that by recycling our cans. Every little bit helps, but how we're actually going to solve that is cheaper energy, that is not environmentally damaging, that is safe. What else are we going to do? Materials, Better materials. How are we going to find those better materials? How are we going to use our resources so much more effectively that it's not about each of us individually trying to be a better person, but just the whole thing together is so efficient that we are saving the environment. More than we're harming is precisely through technologies like AI that we get there that we become collectively smarter. So I see a bright and beautiful future. I see some short term moments with greedy people pinching yesterday's pennies, which will be a painful thing to watch as society adjusts. But then when we open our eyes and we see how much we could reach for and how much better life can be and how unique and personal and beautiful it's all going to be, then I think we would have started taking steps in the right direction.