Uncensored CMO: Renegades Launch Live from New York City with Kory Marchisotto

Date: January 16, 2026
Host: Jon Evans
Guest: Kory Marchisotto
Theme: The birth of “Renegades,” a new and boldly honest podcast focused on the realities of marketing, leadership, and challenging the status quo.

Episode Overview

This special live episode celebrates the launch of “Renegades”, a spin-off podcast collaboration between Jon Evans and Kory Marchisotto. Live from New York, the episode explores the genesis, mission, and tone of the new show, while also giving listeners a taste of the chemistry, candor, and humor between its co-hosts. The discussion roams across why "Renegades" matters, audience feedback, naming struggles, the importance of bringing humanity into professional conversations, and honest talk about the challenges of being a marketing leader today.

Key Discussion Points & Insights

1. The Origin of Renegades

Unexpected Launch: The live event was triggered by Jon’s impromptu LinkedIn announcement about partnering with Kory.
- Jon Evans [00:00]: “This is slightly insane, really, because I think we put a post out. I say we put a post. Corey. I put a post out last week, didn’t I?”
- Kory [00:21]: “Some of you actually came from CES, which is kind of nuts... that is some serious commitment.”
Dream Collaboration: Jon describes Kory as a dream co-host due to her expertise, authenticity, and leadership style, especially in the field of challenger brands and disruption.
- Jon [00:56]: “She literally ticked every single box for me in terms of, like, a role model. Not just a role model. Marketer. Right. Because functionally, she is incredible... what I love even more about Corey is her leadership ability to speak the truth.”

2. Audience Engagement and Signals

Reception of the Announcement: Jon’s “rogue” post about the new podcast got remarkable engagement, particularly from founders and co-founders.
- Kory [02:59]: “44% of people guess that it was me. Isn’t that bananas? I think that’s super bonkers... People love the idea that we were going to do a shorter length so they could listen on their commute... People also love a female voice of authority. Can we give it up for that?”
- Jon [04:15]: “Number one [engagers] were founders, number two, co-founders... there's something about running a business... this really taps into."
Value and Format: There is strong demand for honest, actionable, ‘snackable’ industry talk.
- Kory [06:01]: “We wanted it to be snackable, relatable, repeatable, and valuable to the listener.”

3. The Renegade Spirit & Name

Fundamental Ethos: The show is rooted in breaking rules, challenging the status quo, and bringing authentic, relatable conversations to the table.
- Kory [02:04]: “I have an allergy for rules and the status quo, so it’s perfectly on brand.”
- Kory [12:17]: “‘Renegades’... if you’re going to try to help people along the journey of being okay to break with the status quo, that name is the transformative name. Like, you’re going to listen to this podcast if you want to do things different, differently.”
Naming Saga: The name “Renegades” emerged after multiple iterations and a trademark battle familiar to marketers everywhere.
- Kory [13:36]: “16 other names were already taken. Not that I don’t love this one. I actually do... trademarking products... is super complicated.”

4. Humanity Over Corporate Speak

Real Talk: Both Jon and Kory stress their aversion to stereotypical “corporate talking heads” and commit to keeping the podcast relatable and applicable.
- Kory [06:01]: “Marketers sound like corporate talking heads. And feedback that I get very often is that I actually speak like a human. And I find that to be really interesting. I’m like, when did humans stop sounding like humans?”
Conversation over Performance: The content aims to serve the audience with lessons the hosts “wish people told us” along their own journeys.

5. Honest Topics and Listener Involvement

Brave Conversations: Future topics include taboo or uncomfortable subjects: poor leadership, being fired, real failures, gender-specific office challenges, and more.
- Jon [07:16]: “I’d love this to be a community thing... these are the kind of things I’d love us to have a conversation about.”
- Kory [08:26]: “Or what happens when somebody in a meeting blows smoke in your face. We’re gonna make a whole episode out of that. That actually happened to me.”
Listener Input: The community is encouraged to suggest hard-hitting questions and personal topics.

Notable Quotes & Memorable Moments (with Timestamps)

On Starting with a Renegade Spirit

Kory [02:04]: “So this relationship has kicked off with me opening LinkedIn and seeing him do a post about the... question mark. And I’m like, oh, so we’re doing this so that’s a renegade spirit from the onset of not having any rules.”

Data-Driven Creativity

Kory [10:58]: “It was your second highest rated episode after Scott Galloway... This was data and insights that led us here, which is a lot of what we talk about on the podcast: the formula for success, which starts with listening.”

Building Genuine Connection

Kory [14:05]: “If you can somehow give them a way to talk about themselves without talking about themselves, you can get to know them further, deeper and faster than ever before.”

The Spice Exercise – A Human Highlight

Jon [15:31]: “I went on ChatGPT and I said, which spice would I be? And it came up with an exact match for the spice I came up with... which was paprika.”
Kory [16:31]: “Perplexity... chose saffron. Yeah, Right. And it said that saffron is rare, luminous, and instantly recognizable. And what it says about Corey is she doesn’t whisper. She colors everything she touches.”

Pet Peeves – Authentic Personality

Kory [23:53]: “The second thing that makes me mental, eating in bed. I cannot handle even for a second, the thought of crumbs in your bed. I don’t care if I’m in a hotel room... I got one of those little hand vacs and I would vacuum him because he was getting crumbs on my crouton. On my futon, my crouton. Croutons in bed are a bad idea also.”
Jon [25:25]: “My third thing’s probably going to be deciding what to wear. And the reason I only wear black now is just to remove any decision making in my life.”

Lessons from Nature & Cycling

Kory [31:22]: “The more time I spend in nature, the more I realize the wisdom of the whispering rhythm of everyday life... Sometimes you need to step back and realize that nurturing the soil and watering the roots... you may not see the result today, but it’s coming.”
Jon [36:18]: “Sometimes you have to commit to things even when you don’t know you’ll be able to do them... when you commit to it publicly as well, you then have to follow through and it kind of forces you to stretch.”

Courage & Yes Energy

Kory [36:59]: “As long as we believe that what we’re creating is real and right and going to give the gifts to the listeners that we want to gift, the rest will fall into place... most people say no out of fear, and nothing good happens when fear is in the driver’s seat.”

Unspoken Realities of Leadership

Kory [43:41]: “What are the unspoken rules of rising up and staying in marketing leadership?”
Kory [44:49]: “...the number of people who are commenting on how I look and how I dress and not in a good way... nobody ever said that about a man. Isn’t that interesting?... Like, how do you eat piles of shit and smile and still do a great job?”
Jon [44:54]: “I can tell you the exact moment I felt the loneliness because I was with my team and they’re laughing about something on the WhatsApp group chat... I was like, oh, shit, I’m one of the grown ups now.”

Important Segments & Timestamps

[00:56]: Jon explains the origins and ambitions for Uncensored CMO and his admiration for Kory.
[02:59]: Kory shares feedback from the audience on the launch teaser.
[04:36]: Tying uncensored, challenger, and renegade themes to entrepreneurship.
[06:01]: The mission—making real conversations that serve the community and avoid “corporate speak”.
[11:40]: Discussion about the “world tour” nature of recording (Cannes, Paris, London, New York).
[12:17]: Kory explains the significance of the “Renegades” name.
[14:05]: Kory’s unconventional team-building questions (describe yourself as a drink or a spice).
[16:31]: The “spice” answer segment—a live demonstration of letting personalities shine.
[19:02]: Jon and Kory share personal pet peeves and quirks.
[28:09]: Kory’s four life lessons from nature, and Jon’s reflection on cycling.
[36:59]: The power of “yes energy” and committing without guarantees.
[41:54]: Crowd-sourcing episode topics, including firing, leadership loneliness, the “power pause”, and more.

Episode Tone & Style

Warm, witty, and unsparingly honest, both Jon and Kory defy the stereotypes of buttoned-up corporate podcasts. Their banter is sharp, full of light-hearted jabs and sincere vulnerability. The episode is as much about inviting the community into real conversations as it is about the nuts and bolts of marketing.

Key Takeaways

Bravery, honesty, and humanity are the DNA of “Renegades”.
Leadership is lonely, messy, and worth demystifying for those coming up.
Community input, real stories, and lived experience drive the show’s agenda.
Women’s perspectives, especially honest ones, are both needed and celebrated.
The best career growth comes from learning to say yes before you're ready—and learning to speak like a human, not a “corporate talking head”.

Closing Remarks

This episode is both a meta-commentary on how fresh, real marketing conversations are built, and a primer for what listeners can expect from “Renegades”: challenging questions, human stories, a little chaos, and—above all—the courage to talk about the things everyone else avoids.

Host Jon Evans [46:25]: “Thank you very much.”

End of Summary

Uncensored CMO: Renegades Launch Live from New York City with Kory Marchisotto

Episode Overview

Key Discussion Points & Insights

1. The Origin of Renegades

Unexpected Launch: The live event was triggered by Jon’s impromptu LinkedIn announcement about partnering with Kory.
- Jon Evans [00:00]: “This is slightly insane, really, because I think we put a post out. I say we put a post. Corey. I put a post out last week, didn’t I?”
- Kory [00:21]: “Some of you actually came from CES, which is kind of nuts... that is some serious commitment.”
Dream Collaboration: Jon describes Kory as a dream co-host due to her expertise, authenticity, and leadership style, especially in the field of challenger brands and disruption.
- Jon [00:56]: “She literally ticked every single box for me in terms of, like, a role model. Not just a role model. Marketer. Right. Because functionally, she is incredible... what I love even more about Corey is her leadership ability to speak the truth.”

2. Audience Engagement and Signals

Reception of the Announcement: Jon’s “rogue” post about the new podcast got remarkable engagement, particularly from founders and co-founders.
- Kory [02:59]: “44% of people guess that it was me. Isn’t that bananas? I think that’s super bonkers... People love the idea that we were going to do a shorter length so they could listen on their commute... People also love a female voice of authority. Can we give it up for that?”
- Jon [04:15]: “Number one [engagers] were founders, number two, co-founders... there's something about running a business... this really taps into."
Value and Format: There is strong demand for honest, actionable, ‘snackable’ industry talk.
- Kory [06:01]: “We wanted it to be snackable, relatable, repeatable, and valuable to the listener.”

3. The Renegade Spirit & Name

Fundamental Ethos: The show is rooted in breaking rules, challenging the status quo, and bringing authentic, relatable conversations to the table.
- Kory [02:04]: “I have an allergy for rules and the status quo, so it’s perfectly on brand.”
- Kory [12:17]: “‘Renegades’... if you’re going to try to help people along the journey of being okay to break with the status quo, that name is the transformative name. Like, you’re going to listen to this podcast if you want to do things different, differently.”
Naming Saga: The name “Renegades” emerged after multiple iterations and a trademark battle familiar to marketers everywhere.
- Kory [13:36]: “16 other names were already taken. Not that I don’t love this one. I actually do... trademarking products... is super complicated.”

4. Humanity Over Corporate Speak

Real Talk: Both Jon and Kory stress their aversion to stereotypical “corporate talking heads” and commit to keeping the podcast relatable and applicable.
- Kory [06:01]: “Marketers sound like corporate talking heads. And feedback that I get very often is that I actually speak like a human. And I find that to be really interesting. I’m like, when did humans stop sounding like humans?”
Conversation over Performance: The content aims to serve the audience with lessons the hosts “wish people told us” along their own journeys.

5. Honest Topics and Listener Involvement

Brave Conversations: Future topics include taboo or uncomfortable subjects: poor leadership, being fired, real failures, gender-specific office challenges, and more.
- Jon [07:16]: “I’d love this to be a community thing... these are the kind of things I’d love us to have a conversation about.”
- Kory [08:26]: “Or what happens when somebody in a meeting blows smoke in your face. We’re gonna make a whole episode out of that. That actually happened to me.”
Listener Input: The community is encouraged to suggest hard-hitting questions and personal topics.

Notable Quotes & Memorable Moments (with Timestamps)

On Starting with a Renegade Spirit

Kory [02:04]: “So this relationship has kicked off with me opening LinkedIn and seeing him do a post about the... question mark. And I’m like, oh, so we’re doing this so that’s a renegade spirit from the onset of not having any rules.”

Data-Driven Creativity

Kory [10:58]: “It was your second highest rated episode after Scott Galloway... This was data and insights that led us here, which is a lot of what we talk about on the podcast: the formula for success, which starts with listening.”

Building Genuine Connection

Kory [14:05]: “If you can somehow give them a way to talk about themselves without talking about themselves, you can get to know them further, deeper and faster than ever before.”

The Spice Exercise – A Human Highlight

Jon [15:31]: “I went on ChatGPT and I said, which spice would I be? And it came up with an exact match for the spice I came up with... which was paprika.”
Kory [16:31]: “Perplexity... chose saffron. Yeah, Right. And it said that saffron is rare, luminous, and instantly recognizable. And what it says about Corey is she doesn’t whisper. She colors everything she touches.”

Pet Peeves – Authentic Personality

Kory [23:53]: “The second thing that makes me mental, eating in bed. I cannot handle even for a second, the thought of crumbs in your bed. I don’t care if I’m in a hotel room... I got one of those little hand vacs and I would vacuum him because he was getting crumbs on my crouton. On my futon, my crouton. Croutons in bed are a bad idea also.”
Jon [25:25]: “My third thing’s probably going to be deciding what to wear. And the reason I only wear black now is just to remove any decision making in my life.”

Lessons from Nature & Cycling

Kory [31:22]: “The more time I spend in nature, the more I realize the wisdom of the whispering rhythm of everyday life... Sometimes you need to step back and realize that nurturing the soil and watering the roots... you may not see the result today, but it’s coming.”
Jon [36:18]: “Sometimes you have to commit to things even when you don’t know you’ll be able to do them... when you commit to it publicly as well, you then have to follow through and it kind of forces you to stretch.”

Courage & Yes Energy

Kory [36:59]: “As long as we believe that what we’re creating is real and right and going to give the gifts to the listeners that we want to gift, the rest will fall into place... most people say no out of fear, and nothing good happens when fear is in the driver’s seat.”

Unspoken Realities of Leadership

Kory [43:41]: “What are the unspoken rules of rising up and staying in marketing leadership?”
Kory [44:49]: “...the number of people who are commenting on how I look and how I dress and not in a good way... nobody ever said that about a man. Isn’t that interesting?... Like, how do you eat piles of shit and smile and still do a great job?”
Jon [44:54]: “I can tell you the exact moment I felt the loneliness because I was with my team and they’re laughing about something on the WhatsApp group chat... I was like, oh, shit, I’m one of the grown ups now.”

Important Segments & Timestamps

[00:56]: Jon explains the origins and ambitions for Uncensored CMO and his admiration for Kory.
[02:59]: Kory shares feedback from the audience on the launch teaser.
[04:36]: Tying uncensored, challenger, and renegade themes to entrepreneurship.
[06:01]: The mission—making real conversations that serve the community and avoid “corporate speak”.
[11:40]: Discussion about the “world tour” nature of recording (Cannes, Paris, London, New York).
[12:17]: Kory explains the significance of the “Renegades” name.
[14:05]: Kory’s unconventional team-building questions (describe yourself as a drink or a spice).
[16:31]: The “spice” answer segment—a live demonstration of letting personalities shine.
[19:02]: Jon and Kory share personal pet peeves and quirks.
[28:09]: Kory’s four life lessons from nature, and Jon’s reflection on cycling.
[36:59]: The power of “yes energy” and committing without guarantees.
[41:54]: Crowd-sourcing episode topics, including firing, leadership loneliness, the “power pause”, and more.

Episode Tone & Style

Key Takeaways

Bravery, honesty, and humanity are the DNA of “Renegades”.
Leadership is lonely, messy, and worth demystifying for those coming up.
Community input, real stories, and lived experience drive the show’s agenda.
Women’s perspectives, especially honest ones, are both needed and celebrated.
The best career growth comes from learning to say yes before you're ready—and learning to speak like a human, not a “corporate talking head”.

Closing Remarks

Host Jon Evans [46:25]: “Thank you very much.”

End of Summary

Uncensored Renegades Launch Live from New York City with Kory Marchisotto

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Summary

Uncensored CMO: Renegades Launch Live from New York City with Kory Marchisotto

Episode Overview

Key Discussion Points & Insights

1. The Origin of Renegades

2. Audience Engagement and Signals

3. The Renegade Spirit & Name

4. Humanity Over Corporate Speak

5. Honest Topics and Listener Involvement

Notable Quotes & Memorable Moments (with Timestamps)

On Starting with a Renegade Spirit

Data-Driven Creativity

Building Genuine Connection

The Spice Exercise – A Human Highlight

Pet Peeves – Authentic Personality

Lessons from Nature & Cycling

Courage & Yes Energy

Unspoken Realities of Leadership

Important Segments & Timestamps

Episode Tone & Style

Key Takeaways

Suggested Future Topics (from the discussion and crowd):

Closing Remarks

Summary

Uncensored CMO: Renegades Launch Live from New York City with Kory Marchisotto

Episode Overview

Key Discussion Points & Insights

1. The Origin of Renegades

2. Audience Engagement and Signals

3. The Renegade Spirit & Name

4. Humanity Over Corporate Speak

5. Honest Topics and Listener Involvement

Notable Quotes & Memorable Moments (with Timestamps)

On Starting with a Renegade Spirit

Data-Driven Creativity

Building Genuine Connection

The Spice Exercise – A Human Highlight

Pet Peeves – Authentic Personality

Lessons from Nature & Cycling

Courage & Yes Energy

Unspoken Realities of Leadership

Important Segments & Timestamps

Episode Tone & Style

Key Takeaways

Suggested Future Topics (from the discussion and crowd):

Closing Remarks